BlueBird Pediatric Therapy
BlueBird Pediatric Therapy is a private pediatric therapy clinic operating since 2011 from two locations in Mobile, Alabama and Lucedale, Mississippi, delivering play-based occupational, speech, physical, feeding, and infant therapy to children from birth to 18 years.
- Company typePrivate
- Founded2011
- HeadquartersMobile, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BlueBird Pediatric Therapy does
BlueBird Pediatric Therapy is a private, in-clinic pediatric therapy provider founded in 2011 and headquartered in Mobile, Alabama. The company delivers five core service lines — occupational therapy, speech therapy, physical therapy, feeding therapy, and infant therapy — to children from birth through 18 years of age using a play-based therapy approach. Services are billed to insurance providers (in-network with Blue Cross Blue Shield, Tricare, AL Medicaid, MS Medicaid, Magnolia, Molina, and TruCare) or to private-pay patients, with copays collected at the point of service. Session lengths typically range from 30 minutes for speech to 30–60 minutes for OT and PT.
The company operates two physical clinic locations: the original Mobile, AL site at 6157 Airport Blvd (open since 2011) and a newer Lucedale, MS site at 553 Cowart Street, opened in 2024. BlueBird does not currently offer mobile, school, or daycare-based therapy — all services are delivered in-clinic. The business model is fundamentally a labor-intensive healthcare services model where revenue is bounded by therapist headcount, clinic hours, and payor reimbursement rates.
Patient acquisition is referral-driven and reputation-driven: pediatrician referrals are the primary lead source, supplemented by Google reviews and word-of-mouth from existing families. The company maintains a waitlist and is actively hiring therapists, indicating demand-side capacity constraints. BlueBird is privately held with no disclosed funding, no management team identified in the source material, and no platforms, APIs, or proprietary software assets beyond its Squarespace-hosted marketing website.
BlueBird Pediatric Therapy firmographics
Firmographics- Name
- BlueBird Pediatric Therapy
- Legal name
- BlueBird Pediatric Therapy
- Website
- https://bluebirdtherapy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlueBird Pediatric Therapy is a private pediatric therapy clinic operating since 2011 from two locations in Mobile, Alabama and Lucedale, Mississippi, delivering play-based occupational, speech, physical, feeding, and infant therapy to children from birth to 18 years.
- Ownership category
- akta.pro rank
BlueBird Pediatric Therapy industry classification
Industry- Product category
- Pediatric Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
Keywords
Where BlueBird Pediatric Therapy is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BlueBird Pediatric Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Healthcare Therapy Services: BlueBird generates revenue by providing pediatric therapy services (occupational therapy, speech therapy, physical therapy, feeding therapy, and infant therapy) to children from birth to 18 years. Services are billed to insurance providers or private pay patients. The company is in-network with multiple insurance providers including Blue Cross Blue Shield, Tricare, AL Medicaid, MS Medicaid, Magnolia, Molina, and TruCare.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
BlueBird Pediatric Therapy product offering
Product offeringCore offering
BlueBird Pediatric Therapy is a private pediatric therapy clinic that provides in-clinic occupational therapy, speech therapy, physical therapy, feeding therapy, and infant therapy to children from birth to 18 years. Services are delivered through a play-based therapy approach at two physical clinic locations in Mobile, AL and Lucedale, MS, and are billed to insurance providers or private-pay patients. The company is in-network with Blue Cross Blue Shield, Tricare, AL Medicaid, MS Medicaid, Magnolia, Molina, and TruCare.
Product overview
BlueBird Pediatric Therapy is a pediatric therapy service provider offering five core therapy disciplines: Occupational Therapy, Speech Therapy, Physical Therapy, Feeding Therapy, and Infant Therapy. The company operates two clinic locations in Mobile, Alabama and Lucedale, Mississippi, serving children from birth to 18 years of age. Services are delivered through play-based therapy approaches and are provided in-clinic only (no school or daycare visits).
Differentiator
Problem solved
Functional benefit
Companies that use BlueBird Pediatric Therapy
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
BlueBird Pediatric Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BlueBird Pediatric Therapy partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
BlueBird Pediatric Therapy competitors and assessment
Company assessmentDirect peers
- Hopebridge: Multi-site pediatric therapy provider offering ABA, occupational, speech, and feeding therapy in clinic settings across the Midwest and South. Directly comparable clinic-based, multi-disciplinary pediatric therapy model.
- Cortica: Clinic-based pediatric therapy provider combining ABA, OT, PT, speech, and developmental pediatrics under one roof. Closely aligned in-clinic, multi-disciplinary pediatric therapy positioning.
- Ivy Rehab for Kids: Pediatric arm of Ivy Rehab Network providing OT, PT, and speech therapy in dedicated pediatric clinic settings. Closely comparable outpatient pediatric therapy clinic model.
- BlueSprig Pediatrics: Large multi-site pediatric ABA and therapy provider. Comparable clinic-based pediatric services with similar payor-mix and referral dynamics.
- Behavioral Innovations: Multi-site pediatric ABA and therapy provider operating clinic locations across the South and Midwest. Comparable in-clinic pediatric services model and southeastern U.S. geographic overlap.
- Centria Healthcare: Pediatric therapy provider offering ABA, OT, PT, and speech services across multiple states. Comparable pediatric clinic-based services model and payor profile.
Broad incumbents
- US Physical Therapy (Pediatric Clinics): Public operator of outpatient physical therapy clinics including pediatric offerings. Provides overlap in pediatric PT delivery as part of a much broader clinic portfolio.
- ATI Physical Therapy (Pediatric Services): Large national outpatient PT chain with pediatric service offerings as part of a broader therapy portfolio. Overlaps in pediatric PT/OT/SLP delivery but is not specialized to pediatrics.
Regional players
- KidsCare Home Health: Pediatric home health and therapy provider delivering in-home OT, PT, and speech services. Adjacent pediatric therapy focus but in-home delivery model differs from BlueBird's clinic-based model.
- Therapy 2000: Pediatric home health therapy provider serving Texas and surrounding states with PT, OT, and speech services. Comparable pediatric therapy population but in-home delivery model and different geographic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BlueBird Pediatric Therapy social profiles
Digital presenceBlueBird Pediatric Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlueBird Pediatric Therapy leadership team
Management profileNumber of profiles
BlueBird Pediatric Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlueBird Pediatric Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlueBird Pediatric Therapy
What does BlueBird Pediatric Therapy do?
BlueBird Pediatric Therapy is a private pediatric therapy clinic that provides in-clinic occupational therapy, speech therapy, physical therapy, feeding therapy, and infant therapy to children from birth to 18 years. Services are delivered through a play-based therapy approach at two physical clinic locations in Mobile, AL and Lucedale, MS, and are billed to insurance providers or private-pay patients. The company is in-network with Blue Cross Blue Shield, Tricare, AL Medicaid, MS Medicaid, Magnolia, Molina, and TruCare.
Is BlueBird Pediatric Therapy a public or private company?
BlueBird Pediatric Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlueBird Pediatric Therapy founded?
BlueBird Pediatric Therapy was founded in 2011. It employs 11 to 50 people.
Where is BlueBird Pediatric Therapy based?
BlueBird Pediatric Therapy is headquartered in Mobile, United States, in the North America region.
How does BlueBird Pediatric Therapy make money?
One revenue line is on record: healthcare Therapy Services.
Who are BlueBird Pediatric Therapy's main competitors?
Direct peers on record are Hopebridge, Cortica, Ivy Rehab for Kids, BlueSprig Pediatrics, Behavioral Innovations and Centria Healthcare. Broad incumbents are US Physical Therapy (Pediatric Clinics) and ATI Physical Therapy (Pediatric Services). Regional players are KidsCare Home Health and Therapy 2000.
Does BlueBird Pediatric Therapy have an API?
No public API is recorded for BlueBird Pediatric Therapy.
What industry is BlueBird Pediatric Therapy in?
BlueBird Pediatric Therapy's product category is Pediatric Therapy Services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP). Its NAICS code is 621340 and its SIC code is 8090.