3rd St Market Hall

What 3rd St Market Hall does

3rd St. Market Hall operates a 35,000 square foot food hall and entertainment venue in downtown Milwaukee at 275 W Wisconsin Ave within The Avenue MKE mixed-use development. Founded as 3rd St Market, LLC and opened in January 2022, the venue curates 20+ locally owned food and beverage vendors offering diverse cuisines (Vietnamese, Cambodian, Venezuelan, Laotian, Japanese, Mexican, Mediterranean, BBQ, pizza, ice cream, and more), supplemented by a central bar, the City Fountain self-serve beer wall featuring 24-30 Wisconsin-brewed taps, and a layered entertainment offering including TopGolf Swing Suite simulators, True Echo VR shared virtual reality, shuffleboard courts, a gaming lounge, and a 50x50 turf area.

The business operates across four revenue streams: transaction-based vendor and bar sales, entertainment activity rentals, private event bookings (multi-room spaces plus full buyout up to 1,250 guests with F&B minimums and a 22% service charge), and a satellite Annex at American Family Field (Brewers stadium) featuring four locally owned vendors. Go-to-market is direct-to-consumer walk-in traffic supplemented by event sales; online ordering via meandu.app and delivery via DoorDash/Uber Eats extend the digital channel for select vendors, and Tripleseat powers private event bookings. The venue is ranked #2 Food Hall in America and Top 5 in the US by USA Today, and operates within a real estate partnership with Hempel Companies, the developer of The Avenue MKE.

Customer segments span local residents and visitors (primary), corporate event clients (up to enterprise-scale buyouts), social event hosts (weddings, reunions), entertainment seekers, and Brewers fans via the Annex. The firm operates as a private LLC with disclosed headcount of 5, no external venture or private equity funding, and no disclosed revenue. Technology integrations are primarily operational (ordering, delivery, event booking, gift cards) rather than AI-driven, and the company's defensibility rests on curated vendor mix, third-party validated brand recognition, anchor real estate, and a diversified entertainment-and-events stack rather than proprietary technology.

Name

3rd St Market Hall

Legal name

3rd St Market, LLC

Website

https://3rdstmarkethall.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

3rd St. Market Hall is a 35,000 sq ft downtown Milwaukee food hall and entertainment venue operating 20+ locally owned food vendors, a central bar, City Fountain self-serve beer wall, TopGolf and VR entertainment, private event spaces, and an Annex at American Family Field, serving walk-in consumers, corporate and social event clients, and sports fans.

Ownership category

akta.pro rank

Product category

Food Hall & Hospitality Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722), Restaurants and Other Eating Places (72251), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Food hall operations
• Private event venue
• Virtual reality entertainment
• Self-serve beer wall
• Craft beer taps

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Food & Beverage Vendor Sales: The primary revenue stream comes from 20+ locally owned food and beverage vendors operating within the market hall. Vendors offer diverse cuisines including Vietnamese, Mexican, BBQ, sushi, pizza, ice cream, and more. Customers purchase directly from vendors.
2. Bar Sales (3rd St. Market Bar): Central bar serving cocktails, craft beers, and beverages. The bar features happy hour specials and operates with extended hours on weekends.
3. Private Event Rentals: Revenue from renting event spaces including Venue 3 (5,000 sq ft, capacity 240 seated/400 standing), Barrel Room, City Fountain, 2nd Street Corridor, and full buyout options (up to 1,250 guests). Includes food & beverage minimums and add-on services.
4. Entertainment & Activities: Revenue from TopGolf Swing Suite rentals, True Echo VR bookings, and other paid entertainment experiences.
5. Gift Cards (Market Cards): Market cards that can be loaded with any amount and used at vendors throughout the hall. Sold at the 3rd St. Market Bar.
6. Annex at American Family Field: Satellite location at American Family Field (Brewers stadium) featuring four locally owned vendors serving ballpark attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

3rd St. Market Hall operates a 35,000-square-foot indoor food and entertainment marketplace in downtown Milwaukee featuring 20+ locally owned food and beverage vendors, a central full-service bar, a City Fountain self-serve craft beer wall with 24-30 Wisconsin taps, and a stack of entertainment (TopGolf Swing Suite, True Echo VR, shuffleboard courts, gaming lounge, turfed sports viewing lounge). The venue also hosts private and corporate events in six bookable spaces and runs an Annex at American Family Field.

Product overview

3rd St. Market Hall is a downtown Milwaukee food hall venue that functions as a platform combining multiple distinct offerings: a core food hall with 20+ locally owned food and beverage vendors (including Pho Spot MKE, Kawa Ramen & Sushi, Bebe Zito, Smokin' Jack's BBQ, and many others), an entertainment complex with games and activities (TopGolf Swing Suites, shuffleboard courts, gaming lounge, and the Turf area), a virtual reality experience (True Echo VR), and a comprehensive private events business offering multiple distinct venues (Venue 3, Barrel Room, City Fountain Event Space, 2nd Street Corridor, and Full Buyout options). The venue also operates the City Fountain self-serve beer wall and has an Annex location at American Family Field. Together these components create an integrated entertainment and dining destination that can serve casual visitors, gamers, and large-scale private event clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 3rd St. Market Hall Food Hall Experience 35,000 sq ft indoor food hall featuring 20+ independently operated local food and beverage vendors under one roof, open for dine-in with weekend and weekday hours.
• 3rd Street Market Bar & City Fountain Self-Serve Beer Wall Central full-service bar plus City Fountain, a self-serve craft beer wall pouring from 24-30 taps of Wisconsin craft beers, available to walk-in guests with happy hour pricing on draft beers and well cocktails.
• TopGolf Swing Suite TopGolf Swing Suite simulator on site allowing guests to play golf and other simulator games at the venue.
• True Echo VR Shared virtual reality entertainment experience offered at the venue.
• Shuffleboard Courts Regulation-size shuffleboard courts available for walk-in and group play at the venue.
• True Throw Gaming Lounge On-site gaming lounge featuring consoles and games for guest use.
• The Turf (Sports Viewing Lounge) Turfed lounge area designed for watching sports, hosting watch parties, and other group gatherings, available for general rental and big-game experiences.
• Private Events & Event Spaces Bookable event hosting across six spaces (Venue 3, Barrel Room, City Fountain Event Space, 2nd Street Corridor, Full Buyout, Turf & Shuffleboard Courts) for corporate events, weddings, reunions, showers, and private parties, with food and beverage minimums scaled by group size, day, and time.
• Market Card (Gift Cards) Prepaid gift card redeemable for food, drinks, and entertainment throughout the venue.
• 3rd St. Market Hall Annex at American Family Field Satellite 3rd St. Market Hall location at American Family Field offering multi-vendor food and beverage on Brewers game days and stadium events.

Quantifiable outcome

• Ranked Top 5 Food Halls in the US by USA Today

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Avenue MKEcoreStrategic or Co-development Partner3rd St. Market Hall is an integral part of The Avenue MKE development, which transformed the former Grand Avenue Mall into a mixed-use destination combining working, living, and dining. The market hall serves as the dining epicenter for connected office buildings and residential apartments including Plankinton Clover.
• InterPark (The Avenue Garage)minorStrategic or Co-development PartnerOn-site parking partnership with InterPark The Avenue Garage located on Michigan St. with over 2,000 spots. Offers discounted rates for market hall visitors ($3 for 3 hours, $6 for 6 hours) and event guests.
• Hempel CompaniescoreStrategic or Co-development PartnerHempel Companies is the developer behind The Avenue MKE development where 3rd St. Market Hall operates. The market hall is part of Hempel's vision to revive downtown Milwaukee's Westown neighborhood.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Time Out Market: Curated food hall operator combining chef-driven restaurants, bars, and cultural events under one roof. Same multi-vendor marketplace model with entertainment and event programming, making it the closest direct comparable globally.
• Ponce City Market: Atlanta food hall inside a mixed-use redevelopment with 20+ local vendors, bars, and event spaces. Highly comparable structure: adaptive reuse of a historic building, multi-vendor lineup, and integration with residential/office above.
• Chelsea Market: Iconic NYC food hall and retail destination with curated local vendors, restaurants, and event space. Comparable in curator-led vendor mix and food hall + retail hybrid model within a dense urban setting.
• Grand Central Market: Historic downtown LA food hall with 30+ vendors and a strong bar/event programming layer. Comparable in scale, vendor count, and emphasis on heritage buildings in dense urban cores.
• Sparkman Wharf: Tampa food hall + entertainment destination combining curated restaurants, a beer garden, and outdoor games/activities. Direct comparable for the integration of food vendors with games and entertainment under one roof.
• Urbanspace: NYC-based food hall and marketplace operator running multiple curated food halls (Vanderbilt, Union, etc.). Directly comparable platform operator with multi-vendor curation and event programming.
• Eataly: Global Italian food hall and marketplace combining restaurants, retail, and event programming. Directly comparable curated multi-vendor food and beverage marketplace with significant on-site bar and event business.
• Reading Terminal Market: Historic Philadelphia public market featuring 80+ merchants, with active events and event-rental business. Comparable in multi-vendor food hall core with significant events and tourism draw.

Emerging players

• Punch Bowl Social: Eatertainment chain combining scratch food, craft beverages, and games (bowling, VR, arcade). Comparable in the food-plus-games format, though broader geographically and multi-concepts rather than single curated food hall.

Others

• Topgolf: Technology partner and entertainment category benchmark. Their Swing Suite is integrated into 3rd St. Market Hall; relevant as both a partnership and a category leader competing for entertainment share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/3rdstmarkethall
• LinkedInlinkedin.com/company/3rd-st-market-hall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd St Market Hall