Adelaide Animal Emergency & Referral Centre

Name

Adelaide Animal Emergency & Referral Centre

Legal name

Greencross Vet Centre and Adelaide Veterinary Services and Referral Centre

Website

https://aaerc.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Veterinary Dermatology & Allergy Specialty Centers (HLAMACAH)

akta.pro secondary industries

Veterinary Emergency & Critical Care Hospitals (HLAMACAA), Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD)

Keywords

• Emergency veterinary care
• Veterinary referral services
• Veterinary dermatology
• Veterinary diagnostic imaging
• General practice veterinary

Headquarters

HQ city

Norwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Veterinary Services - Fee for Service: Direct fee-for-service revenue model for general practice veterinary care, emergency services, and specialist consultations. Services include routine health checks, vaccinations, dental care, surgery, diagnostics, and emergency treatment.
2. Greencross Healthy Pets Plus Membership: Subscription membership program offering additional value and peace of mind for pet owners, providing benefits when unexpected veterinary care is needed.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Adelaide Animal Emergency & Referral Centre is a co-located veterinary hospital combining Greencross Vet Centre (general practice) and Adelaide Veterinary Services & Referral Centre (AVSARC) for specialist care. It provides 24/7 emergency veterinary services, routine general practice care (health checks, vaccinations, dental, surgery), specialist dermatology referrals, and advanced diagnostic imaging (CT, Fluoroscopy, Digital Radiography, Ultrasound) for dogs and cats in the Adelaide region.

Product overview

Adelaide Animal Emergency & Referral Centre operates as a co-located dual-facility veterinary center comprising Greencross Vet Centre (general practice) and Adelaide Veterinary Services and Referral Centre (AVSARC, specialty services). The center offers a unified veterinary care portfolio including general practice care, 24/7 emergency services, advanced dermatology referrals, diagnostic imaging (CT, Fluoroscopy, Digital Radiography, Ultrasound), and a nationwide blood donor program. All services share a common purpose-built facility with coordinated care between GP veterinarians, emergency teams, and specialist dermatologists.

Differentiator

Problem solved

Functional benefit

Brands

• Greencross Healthy Pets Plus: Pet health membership program offering discounts on veterinary services and emergency care

Products and services

• 24/7 Emergency Care Round-the-clock emergency veterinary service providing triage and emergency care for pets, handling toxicities, accidents, gastroenteritis, lacerations, breathing difficulties, and other urgent conditions. Available 24/7 to pet owners in the Adelaide region.
• Greencross Vet Centre – Norwood (General Practice) General practice veterinary clinic offering routine health checks, vaccinations, dental care, desexing, senior health, surgical procedures, diagnostic imaging, and in-house laboratory services. Appointments available Monday to Friday 8am–6pm and Saturday 8am–1pm.
• Dermatology Services (VetDerm SA) Specialized dermatology referral service for diagnosis and management of skin, ear, and allergy conditions in dogs and cats. Includes intradermal allergy testing, Phovia light therapy, bee venom testing and desensitisation, video otoscopy, surgical biopsies, cytology, and allergen-specific immunotherapy. Accepts referrals from general practice veterinarians.
• Diagnostic Imaging Services Advanced diagnostic imaging capabilities including CT (computed tomography), Fluoroscopy, Digital Radiography, and Ultrasound for comprehensive veterinary diagnostics, available in-house to support both GP and specialist referral cases.
• Blood Donor Program Nationwide blood donor program enabling veterinary teams to provide critical blood transfusions for pets. Eligible canine and feline donors receive free blood typing, physical exams, and $100 Petbarn vouchers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SASH (Small Animal Specialist Hospital): Multi-site specialist and emergency veterinary hospital in Sydney and other locations, providing 24/7 emergency and multi-specialty referral services. Closely comparable operating model to AVSARC's co-located GP/specialist/emergency design.
• Animal Referral Hospital (ARH): Multi-site specialist and emergency veterinary hospital network operating under the same AREN parent as AVSARC. Directly comparable model: 24/7 emergency, multi-specialty referrals, advanced imaging, and GP co-location in major Australian metro markets.
• Centre for Animal Referral and Emergency (CARE): Collingwood-based emergency and specialist veterinary hospital in Melbourne. Comparable operating model — 24/7 emergency and referral services with advanced diagnostics for companion animals — though geographically separate from Adelaide.
• Veterinary Specialist Services (VSS): Specialist referral hospital in Brisbane providing multi-specialty veterinary referral services and emergency care. Comparable as a specialty/emergency referral centre with advanced diagnostics serving companion animal patients in a major Australian metro.
• Southpaw Specialty Referral Hospital: Specialist veterinary referral hospital in Melbourne offering multi-specialty referral services including surgery, internal medicine, oncology, and dermatology. Comparable in offering specialist referral and emergency-style advanced care to companion animal patients.
• WAVES (Western Australian Veterinary Emergency and Specialty): Perth-based veterinary emergency and specialist hospital offering 24/7 emergency and multi-specialty referral services. Comparable as an Australian metropolitan emergency + specialty referral centre serving companion animal patients.
• PetICU (Animal Emergency Australia): Adelaide-based dedicated 24/7 veterinary emergency and critical care service. Direct regional competitor for emergency cases in the Adelaide market, with overlapping triage and after-hours capabilities.
• U-Vet Werribee Animal Hospital: University of Melbourne's veterinary hospital offering emergency, specialist referral, and teaching services. Comparable as a 24/7 emergency and referral centre with advanced diagnostics, though anchored in a university/academic setting.

Regional players

• Vet24 (Adelaide): Adelaide-based after-hours emergency veterinary clinic. Direct regional competitor for emergency caseload in the same metro as AVSARC, although it does not appear to offer the same dermatology referral and advanced imaging breadth.

Broad incumbents

• Greencross Vet (network): Largest Australian veterinary clinic network and parent brand of AVSARC's co-located Greencross Vet Centre. Comparable as the broader GP veterinary brand ecosystem in which this clinic is embedded and competes for share-of-wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adelaide-animal-emergency-&-referral-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelaide Animal Emergency & Referral Centre