Alamo Area Aquatics Diving

What Alamo Area Aquatics Diving does

Alamo Area Aquatics Diving (AAAD) is a privately operated, San Antonio-based youth diving instruction and competitive club established in 1995, serving children ages 6 and older across San Antonio and South Texas. The club delivers a structured, six-tier progression pathway — Diving 1 ($145/month), Diving 2 ($265/month), Group 3 ($225/month), Group 2 ($375/month), and Group 1/National Team ($425/month) — plus a Travel Team ($350/month at Trinity), Trinity University satellite classes ($80-$325/month), Summer Camp ($500/week non-member; $900/month member), and specialty clinics featuring elite coaches such as Olympic medalist Laura Wilkinson and Dick Kimball. Underlying operations rely on three San Antonio training facilities (Trinity University's Hixon Natatorium with 13-foot deep dive well and 1-/3-meter boards, Alamo Heights Natatorium/Robbins Academy, and Palo Alto Natatorium) and coaching staff with 43+ years of combined experience including NCAA Division I and Olympic Trials credentials. The business is run by 8 employees and led by Head Coach Tommy Law, with operational support from Coach Charly Collins, Coach Stan Randall, and Coach Abby Bellucci, plus team manager Bea.

The revenue model is primarily subscription-based monthly recurring dues billed before the 4th of each month (with late-fee escalation), supplemented by a $60 annual family registration fee, per-event coach meet fees ($25/event), out-of-town travel meet reimbursements, summer camp tuition, and pass-through team gear sales through Swimfreak.com with Arena as the team sponsor. Discounts are offered for siblings ($25-$40 off) and military families ($25 off). GTM is community-led: free Wednesday tryouts at Robbins Academy, parent/alumni word-of-mouth referrals, and event-driven visibility through AAU competition participation — AAU membership is mandatory for all divers. Marketing is multi-channel but lean: website, Instagram (@AAADCLUB), Facebook (closed member page plus fan page), YouTube tutorials, TeamSnap, and competitive platform integrations with CleanEntries, DiveMeets, and DiveLive. Distribution is direct-to-consumer only, with payments processed via Square (2.86% fee), Zelle, or mailed check; no resellers or third-party distribution. AAAD is privately held with no disclosed funding rounds, no parent company, and no evidence of institutional investment.

Name

Alamo Area Aquatics Diving

Legal name

Alamo Area Aquatics Diving Club

Website

https://alamoareaaquaticsdiving.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Alamo Area Aquatics Diving is a privately operated San Antonio youth diving instruction and competitive club founded in 1995, serving ages 6+ across six progressive skill tiers, Travel Team, and Summer Camp programs, with revenue from monthly dues ($80-$425), registration fees, summer camp tuition, and team gear sales across three San Antonio training facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Club Membership Dues: Monthly recurring fees for diving lessons and team participation at various levels (Diving 1-3, Travel Team, Group 1-3). Billed monthly before the 4th of each month with late fees applied.
2. Registration Fees: Yearly registration fee of $60 per family for club membership
3. Competition/Meet Fees: Coaches travel fees for out-of-town meets, coach meet fees for in-venue competitions ($25 per event), and entry fees for various AAU competitions
4. Summer Camp Fees: Weekly summer camp programs at $500 per week for non-club members, $900 monthly for club members, with drop-in options available
5. Team Gear Sales: Sales of team suits and gear through Swimfreak.com online store, with Arena as team sponsor

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AAAD provides tiered youth diving instruction (Diving 1, 2, 3) and competitive group/team training (Group 1/National Team, Group 2, Group 3, Travel Team) for ages 6 and up at multiple San Antonio-area natatoriums. It also runs a summer diving camp and hosts special clinics featuring elite coaches such as Dick Kimball and Olympic medalist Laura Wilkinson. Membership requires AAU registration, with monthly dues and competition-based progression pathways.

Product overview

Alamo Area Aquatics Diving (AAAD) operates a multi-tiered diving instruction and competitive team program serving San Antonio and South Texas. The core program consists of six progressive skill levels: Diving 1, 2, and 3 for instructional classes, plus Group 1 (National Team), Group 2, and Group 3 for competitive training. The Travel Team competes at AAU Regional and National championships. Additional offerings include Summer Camp (June-July), Trinity Classes at Trinity University's facility, New Diver Tryouts, and special clinics featuring renowned coaches like Dick Kimball and Olympic medalist Laura Wilkinson. Programs are available for divers ages 6 and older, from complete beginners through elite national competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Diving 1 (Beginner) Beginner-level diving instruction for ages 6 and older who are strong swimmers. One-hour classes held twice weekly, covering basic diving skills from 1-meter and 3-meter boards including front line-ups, standing front jumps, and hurdle techniques.
• Diving 2 (Intermediate) Intermediate diving instruction building on Diving 1 skills. 1.5-hour classes held four times weekly, introducing pike positions, somersaults, and circle back jumps from both 1-meter and 3-meter boards.
• Diving 3 (Advanced) Advanced diving instruction for competitive divers. Two-hour classes held twice weekly covering complex dives including front 1.5 somersaults, back somersaults with twists, reverse dives, and inward somersaults from 1-meter and 3-meter boards.
• Group 3 (Competitive Training) Competitive training group meeting twice weekly for 1.5 hours, designed for divers ready to compete in local and regional meets under coach guidance.
• Group 2 (Competitive Training) Upper-intermediate competitive training group meeting three times weekly for 1.5 hours, expected to attend regional competitions.
• Group 1 / National Team Top-level competitive training team expected to attend AAU Nationals, training 4-5 times weekly for 2 hours. Required to purchase team gear and attend all meets.
• Travel Team Competitive diving team that travels to out-of-town meets including AAU Regional and National competitions. Meets at Trinity University and Palo Alto Natatorium, training 3-4 days/week.
• Summer Camp Intensive summer diving program for club members ages 8+, June through July with morning (9am-12pm) and afternoon (1pm-3pm) sessions, preparing divers for AAU National Championships. Priced at $500/week for non-club members, $900/month full-day for club members, $450 half-day, with drop-in options.
• New Diver Tryout Free weekly tryout sessions for prospective divers, held Wednesdays 5:30-6:30pm at Robbins Academy (705 Trafalgar Rd), including swimming ability assessment and basic diving introduction as a structured entry point into the club.
• Trinity Classes Site-specific diving instruction programs held at Trinity University's Hixon Natatorium in the Bell Athletic Center, featuring a heated 13-foot deep dive well with 1-meter and 3-meter boards plus dry land training harnesses. Includes Trinity Diving 1 ($80/mo), Diving 2 ($130/mo), Diving 3 ($225/mo), and Trinity Travel Team ($325/mo).
• Dick Kimball Dive Clinic Specialized diving clinic featuring coaching from Dick Kimball, a renowned diving coach known for Olympic-level training, offered by AAAD as an add-on elite-instruction opportunity.
• Laura Wilkinson Dive Clinic Specialized diving instruction clinic featuring Olympic medalist Laura Wilkinson, offering advanced training techniques for AAAD club divers.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ArenaminorOthersArena is the team's official sponsor, providing team gear and equipment support for Alamo Area Aquatics Diving.
• Swimfreak.comcoreGTM or Marketing PartnerSwimfreak.com is the exclusive online store for AAAD team suits and gear. Divers can access the team store through the team's website to order required equipment.
• Trinity UniversitycoreStrategic or Co-development PartnerTrinity University provides facility access (Hixon Natatorium in Bell Athletic Center) for diving programs. Head Coach Tommy Law also serves as Trinity University's Head Diving Coach.
• AAU (Amateur Athletic Union)coreStrategic or Co-development PartnerAAAD is a member of AAU Diving and participates in AAU competitions and championships. All divers must have AAU membership to participate in practices and meets.
• Dick KimballminorOthersAAAD hosts Dick Kimball Dive Clinic featuring renowned diving instruction. Dick Kimball is a famous diving coach known for Olympic training.
• Laura WilkinsonminorOthersAAAD hosts Laura Wilkinson Dive Clinic. Laura Wilkinson is an Olympic medalist and diving champion who provides specialized training.
• Alamo Heights Independent School District (AHISD)coreStrategic or Co-development PartnerAAAD utilizes Alamo Heights Natatorium/Robbins Academy facility for diving classes and summer camp programs. Partnership with local school district for pool access.
• Northside Independent School DistrictminorOthersCoach Tommy Law also serves as diving coach for Northside Independent School District, expanding AAAD's community reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• San Antonio Divers: Longstanding San Antonio-area competitive diving program where Coach Tommy Law coached prior to UIW and AAAD, operating as an AAU-style club with similar instruction-to-competitive-team progression. Operates in the exact same metro as AAAD and competes for the same diver pool, making it the most directly comparable local competitor.
• McCormick Divers: Long Beach, California-based competitive diving club that has produced AAU National Champions, USA Diving National Qualifiers and Olympic Trials qualifiers. Directly comparable to AAAD as an AAU-affiliated diving club offering group lessons, travel team and competition coaching, and notably now employs Coach Charly Collins who historically coached at AAAD.

Broad incumbents

• SafeSplash Swim Schools: Large multi-brand swim school franchise group offering year-round swim instruction across U.S. markets. Competes with AAAD for the family-recurring-aquatics-instruction wallet and operates at a much greater scale and geographic footprint, though without AAAD's competitive diving specialization.
• Aqua-Tots Swim Schools: National franchise specializing in children's swim and aquatics instruction with hundreds of franchised locations. While not a competitive diving specialist, it overlaps with AAAD's beginner aquatics-instruction customer base and competes for parent attention at the entry tier.

Others

• USA Diving: The national governing body for the sport of diving in the United States, overseeing USA Diving competitions, national team selection, and athlete development pathways relevant to AAAD's Olympic and NCAA-bound divers. Functions as the regulatory framework and competitor pipeline rather than a direct competitive operator.
• AAU (Amateur Athletic Union): National amateur athletic organization under whose umbrella AAAD competes at Regional and National Championships. AAU sets the competition rules and membership requirements (mandatory for participation) for the program and its Travel Team and Summer Camp athletes.

Regional players

• Cougar Diving (Houston): Houston, Texas-based AAU-affiliated competitive diving club offering group lessons and a travel team. While not directly competitive in AAAD's specific metro, it targets the same South Texas aquatics talent pool and uses a comparable subscription-plus-meet-fee revenue structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlamoAreaAquaticsDiving
• Instagraminstagram.com/aaadclub
• LinkedInlinkedin.com/company/alamo-area-aquatics-diving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alamo Area Aquatics Diving