Association of American Educators

What Association of American Educators does

The Association of American Educators (AAE) is a California-based nonprofit professional association founded in 1994 that serves approximately 30,000 K-12 educators across all 50 U.S. states. The organization positions itself as a non-partisan alternative to traditional teachers' unions, explicitly stating it does not fund partisan politics or non-education issues. AAE operates with a lean staff of 23 employees and field presence in four states (California, Arkansas, Kansas, Pennsylvania).

AAE's core product is a single Professional Membership priced at $19.50 per month, charged on a subscription-recurring basis. The membership bundles a $2,000,000 liability insurance policy (with defense costs paid in addition to limits), job protection legal support up to $11,900, teaching license protection up to $35,000, one year of no-cost $60,000 life insurance, a consumer discount program across major brands (HP, Dell, Samsung, Disney, AMC, etc.), and access to professional resources and newsletters. The association also runs the Scholarship & Grant Program, the annual Love Teaching Week recognition event, and publishes the AAE Code of Ethics and the Declaration of Educator Association Rights (DEAR).

The business model is direct-to-consumer: educators discover AAE through search, content marketing, and educator networks, then self-serve enroll via the myaae.org portal or call a toll-free membership line. There is no enterprise tier or institutional pricing. AAE operates as a member-funded nonprofit with no external venture capital, private equity, or parent company, and additionally pursues federal advocacy campaigns — including pushes to raise the Educator Expense Deduction to $1,000 and a '3 Percent for Public Schools' funding proposal — as positioning and member-acquisition tools.

Name

Association of American Educators

Legal name

Association of American Educators

Website

https://aaeteachers.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association of American Educators is a California-based nonprofit founded in 1994 that provides $19.50/month professional membership to approximately 30,000 K-12 educators across all 50 states, bundling liability insurance, job and license protection, and member discounts as a non-partisan alternative to traditional teachers' unions.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ)

Keywords

• Professional educator association
• Educator liability insurance
• Teacher membership benefits
• Educator advocacy services
• Professional development resources

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AAE generates revenue through monthly membership dues of $19.50 per month, providing educators access to liability insurance, job protection benefits, professional resources, and member discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AAE offers a single Professional Membership product priced at $19.50 per month for individual K-12 educators. The membership bundles a $2,000,000 liability insurance policy with defense costs paid in addition to limits, up to $11,900 in job protection legal support for due process rights, up to $35,000 in teaching license protection legal support, one year of $60,000 no-cost life insurance for most new members, a member discounts program covering retail, groceries, and entertainment brands, and professional resources including member newsletters, trainings, professional development opportunities, job postings, and advocacy training.

Product overview

Association of American Educators (AAE) is a professional association for educators offering a unified membership program that provides essential professional benefits. The core product is Professional Membership at $19.50/month, which bundles together a $2,000,000 liability insurance policy, job protection coverage (up to $11,900 legal support), and teaching license protection (up to $35,000 legal support), along with no-cost life insurance ($60,000) and a member discount program. AAE serves approximately 30,000 members across all 50 states and operates offices in California, Arkansas, Kansas, and Pennsylvania. The association also runs advocacy initiatives including campaigns for increasing the educator expense deduction to $1,000 and a proposal for 3% funding for public schools, along with programs like Love Teaching Week and a Scholarship & Grant Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership AAE Professional Membership provides individual K-12 educators with a bundled package of professional benefits priced at $19.50 per month. The membership includes a $2,000,000 liability insurance policy with defense costs paid in addition to limits, up to $11,900 in job protection legal support for due process rights, up to $35,000 in teaching license protection legal support, one year of $60,000 no-cost life insurance for most new members, member discounts on retail, groceries, and entertainment, and access to professional resources including newsletters, trainings, professional development opportunities, job postings, and advocacy training.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• National Education Association (NEA): The largest U.S. teachers' union with ~3 million members; AAE directly competes by offering a non-union alternative serving the same K-12 educator customer with employment liability, legal, and professional benefits bundled into membership.
• American Federation of Teachers (AFT): The second-largest U.S. teachers' union with ~1.7 million members; offers collective bargaining, liability protection, and professional resources to K-12 educators in direct competition with AAE's non-union professional association model.

Emerging players

• Teach For America (TFA): A nonprofit serving early-career educators with training, placement, and professional community; adjacent to AAE's educator support mission but targets a different segment (corps members/alumni) rather than the broader K-12 workforce.

Direct peers

• Professional Association of Georgia Educators (PAGE): An independent, non-union professional educator association serving Georgia teachers with liability insurance, legal support, and PD programming — essentially the Georgia state-level analog to AAE's national positioning.
• PDK International (Phi Delta Kappa): A long-standing professional association for educators providing professional development, publications, and networking — comparable to AAE's professional resources and educator community focus, though more focused on education leaders.
• North Carolina Association of Educators (NCAE): An independent professional educator association in North Carolina providing liability coverage, job protection, and advocacy for K-12 teachers; operates a similar non-partisan professional membership model in a single state.
• Association of Texas Professional Educators (ATPE): The largest independent (non-union) professional association for educators in Texas with ~100,000 members; offers near-identical benefits (liability insurance, legal protection, professional development) at comparable price points, making it the closest direct comparator to AAE's model.
• Association of Missouri Educators (AME): A non-union professional association for Missouri educators offering liability insurance, legal representation, and professional development — closely comparable to AAE in benefit structure and target member.
• ASCD (formerly Association for Supervision and Curriculum Development): A national non-union professional association serving educators with a focus on professional development, curriculum resources, and instructional leadership — overlaps with AAE's PD and resource offerings for the same K-12 educator audience.

Others

• EdChoice: A nonprofit education advocacy organization promoting school choice; comparable to AAE in its advocacy mission and non-union stance but focuses on policy research rather than direct member benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/association-of-american-educators

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of American Educators