Acceleration Australia

What Acceleration Australia does

Acceleration Australia Pty Ltd is a Queensland-based sports performance training company founded in 2000, operating across five owned training centres in Brisbane (Auchenflower, Chandler, Deagon, Browns Plains) and the Gold Coast (Southport). It delivers testing-driven, individualised athletic development programs for junior athletes, aspiring elite athletes, sport clubs, schools, and a growing adult fitness segment, with 100,000+ athletes trained across 67 sports over 25+ years. The company's core method is a baseline-and-rebaseline performance testing protocol (anthropometrics, functional range-of-motion screening, manual muscle testing, vertical jump, medicine ball throw, 20m sprint, pro-shuttle) that informs periodised, small-group training delivered at a 1:3 coach-to-athlete ratio by Sports Science or Exercise Physiology-qualified coaches.

The technology backbone is the proprietary AccelerWare platform, which centralises athlete testing data, session logs, exercise weights, and progression metrics, and delivers 24/7 video-based coaching sessions to remote athletes beyond the physical footprint. The product portfolio is layered: core Individualised Training and Athletic Performance Testing for in-centre clients, Online Training as a subscription product, recurring school holiday Speed and Strength Camps, sport-specific academies (Speed & Agility Academy, Little Accelerators, Acceleration High, Carina Rugby Program), the College Prep Program for US college scholarship aspirations, and adult group classes (Hybrid Crew, Longevity Crew).

Revenue is generated through subscription-based monthly training packages (individualised training, personal training, online AccelerWare subscriptions), B2B recurring arrangements with sport clubs and schools, one-time/perpetual licence fees for holiday camps, and ancillary group class subscriptions. Pricing is quote-based and not publicly disclosed, with packages subject to expiry periods and payment required in advance. Go-to-market is hybrid: direct-to-consumer via physical centres, phone, and website funnels for individual athletes, complemented by channel partnerships with sport clubs, schools, and high-performance venues (Sleeman Sports Complex, Southport State High School Sports Centre) for athlete referrals, plus an online self-serve channel through AccelerWare that reaches national and international markets.

Name

Acceleration Australia

Legal name

Acceleration Australia Pty Ltd

Website

https://accelerationaustralia.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Acceleration Australia is a Queensland-based sports performance training company founded in 2000, operating five training centres across Brisbane and Gold Coast and serving 100,000+ athletes across 67 sports with testing-driven, small-group coaching and a proprietary AccelerWare online training platform.

Ownership category

akta.pro rank

Product category

Sports Performance Training

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Speed, Agility & Quickness (SAQ) Training (HSADAEAC), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Sports Performance Personal Training (HSADAAAF)

Keywords

• Sports performance training
• Athletic development programs
• Speed and agility coaching
• Strength and conditioning
• Youth athletic training

Headquarters

HQ city

Auchenflower

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individualised Training Sessions: Small-group training sessions (1:3 coach-to-athlete ratio) with personalised programs based on performance testing. Sold as packages with expiry periods.
2. Personal Training: One-on-one and group personal training services including dedicated sessions for specific demographics (e.g., Chinese-speaking clients).
3. Speed & Strength Camps: School holiday camps (April, June, September, December) offering intensive training blocks for junior and high school athletes.
4. Online Training (AccelerWare): Subscription-based online training programs delivered via AccelerWare platform with personalised video sessions and remote coach support for athletes nationally and internationally.
5. Sport Clubs & Schools Training: B2B partnerships with sport clubs and schools for team/group training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Acceleration Australia delivers sports performance training through small-group sessions (1:3 coach-to-athlete ratio) guided by individualised programs built from baseline Athletic Performance Testing. Training is delivered across five physical centres in Brisbane and Gold Coast and the AccelerWare online platform, covering speed, agility, strength, power, and conditioning for junior athletes, professional athletes, sport clubs, and schools.

Product overview

Acceleration Australia operates as a multi-location sports performance training company offering a comprehensive suite of services across Brisbane and Gold Coast. The core offering is Individualised Training supported by Athletic Performance Testing, which establishes baselines for personalised program development. The company delivers training through five physical centres plus the online AccelerWare platform. Service portfolio includes speed/agility/strength camps (school holiday programs), ongoing group classes (Hybrid Crew, Longevity Crew), sport-specific programs for clubs and schools, and the College Prep Program for US college recruitment. Training is delivered in small groups with 1:3 coach-to-athlete ratio, with coaches holding qualifications in Sports Science or Exercise Physiology.

Differentiator

Problem solved

Functional benefit

Brands

• AccelerWare: Online training platform delivering personalised sports performance programs nationally and internationally, with video coaching, progress tracking, and program access for athletes remote to physical centres.

Products and services

• Individualised Training Small-group sports performance training with 1:3 coach-to-athlete ratio where coaches develop custom programmes based on performance testing results, focusing on speed, agility, strength, and power development for athletes of all ages.
• Athletic Performance Testing Comprehensive assessment session measuring movement patterns, flexibility, vertical jump, power, speed, and agility that serves as the foundation for personalised training program design and progress tracking.
• Online Training (AccelerWare) Subscription-based online training delivered via the AccelerWare platform with personalised sport-specific programs, 24/7 access to expert-designed video sessions, and remote coach support for athletes nationally and internationally.
• Speed Camps School holiday intensive training camps focused on speed development, running form coaching, and agility drills, available during Queensland school holiday periods (April, June, September, December).
• Strength Camps School holiday intensive training camps focused on strength and power development, run during Queensland school holiday periods for junior athletes.
• Speed & Agility Academy Academy program teaching athletes aged 8 years and above how to improve running and change-of-direction mechanics for sport, including running form coaching and agility drills.
• Sport Clubs & Schools Training Off-site training services for sport clubs and schools, including club programs, high school programs, and primary school programs (Little Accelerators), covering speed, agility, strength, power, and injury reduction systems.
• Personal Training One-on-one and small group personal training services, including dedicated sessions for specific demographics such as Chinese-speaking clients.
• Group Classes Weekly group fitness classes for adults including Hybrid Crew (strength and movement) and Longevity Crew (functional fitness and mobility), designed to deliver structured results without guesswork.
• The College Prep Program Program designed for athletes preparing for US college sports recruitment, focusing on athletic performance metrics required for college-level competition and structured periodised training.
• Little Accelerators Primary school sports performance program for young athletes focusing on foundational movement skills, athleticism, and movement quality development.
• Acceleration High High school sports performance training program for secondary school athletes targeting representative selection and competitive sport performance.
• Carina Rugby Program Specialised rugby training program delivered for sport clubs through Acceleration's club training channel.

Quantifiable outcome

• Athlete added 5+ cm to vertical jump in 8-week power training block
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• F45 Training: Global functional training franchise with Australia-origin roots offering group fitness classes including athletic-style training. Overlaps with Acceleration Australia in adult group training (Hybrid Crew/Longevity Crew) and multi-location franchise model, but targets general fitness rather than sport-specific athletes.
• IMG Academy: Multi-sport training and education institution in Florida with integrated athletic performance, academics, and college placement. Comparable to Acceleration Australia in targeting college-prep athletes but operates at far larger scale and as a residential academy.
• EXOS (formerly Athletes' Performance): US-headquartered human performance company delivering integrated sports performance training, nutrition, and physical therapy to professional athletes, military, and corporate clients. Comparable to Acceleration Australia in athletic performance methodology but operates at much larger scale across multiple adjacent services.

Regional players

• Australian Institute of Sport: Australian national high-performance sports training institution delivering elite-level strength and conditioning, testing, and athlete development. Comparable to Acceleration Australia in sports science methodology, but operates at national elite level with government funding rather than consumer-paid services.
• Athletic National: Australian youth athletic performance training company offering speed, agility, and strength coaching for kids and teens. Comparable to Acceleration Australia in direct-to-consumer youth athletic training model, small-group format, and sport-specific programming.

Others

• Total Gym (Encompass Fitness): Provider of functional training equipment used in athletic performance and conditioning facilities. Comparable to Acceleration Australia tangentially as an ecosystem participant supplying training infrastructure, though not a direct competitor in service delivery.

Direct peers

• Athletic Republic: US-based sports performance training franchise operating training centres focused on speed, power, and agility with proprietary testing protocols. Comparable to Acceleration Australia in testing-driven programming, multi-centre franchise model, and youth/competitive athlete target market.
• Velocity Sports Performance: US-based sports performance training chain operating small-group speed, strength, and agility programs for youth athletes. Comparable to Acceleration Australia in multi-site youth athletic performance training model, small-group coaching, and community referral-driven acquisition.
• Mike Boyle Strength and Conditioning: US-based strength and conditioning facility known for athletic performance coaching of athletes and tactical professionals. Directly comparable to Acceleration Australia in methodology, small-group training format, and athlete-focused programming.
• Parisi Speed School: US-based franchised speed and athletic performance training network with small-group coaching for youth athletes. Highly comparable to Acceleration Australia in its speed/agility/strength training methodology, junior athlete focus, and multi-location delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AccelerationESP
• Facebookfacebook.com/AccelerationAustralia
• LinkedInlinkedin.com/company/accelerationaustralia
• Instagraminstagram.com/accelerationaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acceleration Australia