Adara Training Center

What Adara Training Center does

Adara Training Center is a privately held beauty and wellness vocational training center headquartered in Manama, Bahrain, founded in 2019 as a mother-daughter initiative. The company operates from a premium facility on the 40th floor of the iconic United Tower in Bahrain Bay and is positioned as the first training center in Bahrain to offer internationally certified beauty and wellness qualifications. Its curriculum is built around two credential tiers: comprehensive diploma programs (CIDESCO Diploma in Beauty Therapy at 1200 hours spanning 21 months including on-the-job training, and CIDESCO Certificate in Skincare at 730 hours over 12 months) and shorter certificate programs (Basic and Advanced Makeup, Nail Specialty, and Waxing) issued in partnership with ES Vichy France.

The core technology consists of a beauty and wellness training curriculum combining theoretical instruction with practical hands-on training using advanced techniques and equipment, delivered by an international teaching staff that includes CIDESCO-accredited trainers. The company's competitive positioning rests on exclusive access to the CIDESCO (Zurich, Switzerland) and ES Vichy (France) certification frameworks, which carry global recognition in the aesthetics and beauty therapy industry. This places Adara in a distinctive niche for the Bahraini and Gulf (Khaleeji) market, where it competes as a premium, internationally credentialed training provider rather than a local vocational school.

Adara operates a direct-to-consumer (D2C) go-to-market model with no disclosed pricing — prospective students must apply through the website to receive fee details. Entry criteria include a minimum age of 17, personal interview for diploma programs, proof of high school diploma with a minimum GPA of 2.0, and an average level of English proficiency. Revenue is generated on a one-time license basis through enrollment in both diploma and certificate programs. Marketing is conducted primarily through the company website, Instagram (#MYADARALIFE), email newsletter, and downloadable brochures. The company is small (15 employees), is privately owned with no external investors or parent organization, and has no disclosed funding history.

Name

Adara Training Center

Legal name

Adara Training Center

Website

https://adaratraining.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Adara Training Center is a privately held beauty and wellness vocational training center in Manama, Bahrain, founded in 2019, offering CIDESCO-accredited diploma programs and ES Vichy France certificate courses to aspiring Bahraini and Khaleeji women pursuing careers in aesthetics.

Ownership category

akta.pro rank

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Certificate Programs: Revenue generated from shorter, specialized certificate courses in makeup, nail specialty, and waxing. Certificates are issued in partnership with ES Vichy France.
2. Diploma Programs: Revenue from comprehensive, in-depth diploma programs including CIDESCO Certificate in Skincare and CIDESCO Diploma in Beauty Therapy. These are longer programs (12-15 months) preparing students for careers or business ownership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Adara Training Center is a Bahrain-based vocational training center delivering internationally certified beauty and wellness education. It offers comprehensive CIDESCO diploma programs (Skincare and Beauty Therapy) and shorter certificate courses (Basic Makeup, Advanced Makeup, Nail Specialty, Waxing) issued in partnership with ES Vichy France, combining classroom theory with hands-on practical training at its United Tower facility in Manama.

Product overview

Adara Training Center is an educational training center offering international certifications in beauty and wellness. The company provides two types of credentials: comprehensive CIDESCO Diplomas that prepare students for careers or business ownership through theoretical and practical teaching, and shorter Certificates issued in partnership with ES Vichy France that provide specialized skills. Programs include the CIDESCO Diploma in Beauty Therapy (1200 hours, 21 months total), CIDESCO Certificate in Skincare (730 hours, 12 months), Basic and Advanced Makeup Certificates, Nail Specialty, and Waxing programs.

Differentiator

Problem solved

Functional benefit

Products and services

• CIDESCO Diploma in Beauty Therapy
• CIDESCO Certificate in Skincare

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CIDESCO (Comité International d'Esthétique et de Cosmétology)coreStrategic or Co-development PartnerCIDESCO, headquartered in Zurich, Switzerland, is the world's most prestigious qualification for Aesthetics and Beauty Therapy, setting international standards since 1957. Adara offers CIDESCO Certificate in Skincare and CIDESCO Diploma in Beauty Therapy, which are recognized and respected worldwide within the beauty and spa industry.
• ES Vichy (France)coreStrategic or Co-development PartnerES Vichy is a distinguished beauty school in France. Adara issues Basic and Advanced Makeup Certificates in partnership with ES Vichy. These certificates prepare students for successful careers in makeup application.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Empire Beauty Schools: U.S. chain of cosmetology schools offering diploma and certificate programs in beauty and skincare. Comparable to Adara as a vocational beauty school operating standardized, multi-program curricula for career entry.
• Aveda Institutes: A network of cosmetology and esthiology schools offering internationally recognized curricula in beauty and wellness. Directly comparable to Adara as a branded cosmetology training provider with international brand backing and diploma-style programs.
• Vidal Sassoon Academy: Iconic beauty academy offering advanced hairdressing and beauty training with global brand recognition. Comparable to Adara as a premium, internationally branded cosmetology training school focused on career-ready certifications.
• Toni&Guy Academy: Global hairdressing and beauty academy with branded training programs in multiple regions. Comparable to Adara as a premium, internationally branded beauty training provider with flagship-style academies.
• Paul Mitchell Schools: A large network of cosmetology and barbering schools in North America offering state-approved programs. Comparable to Adara as a multi-location beauty training operator with employer-aligned curricula and professional certifications.

Others

• Pivot Point International: Global provider of beauty education content, tools, and blended learning for cosmetology schools. Comparable to Adara in the beauty education category as an enabling curriculum partner rather than a competing school.
• CIDESCO: International examining body for aesthetics and beauty therapy, headquartered in Zurich. Comparable to Adara as the accreditation/licensing counterpart whose certifications Adara offers, representing the ecosystem standard rather than a direct competitor.
• Milady (Cengage Beauty): Long-standing provider of beauty and wellness curriculum, textbooks, and certification prep used by cosmetology schools worldwide. Comparable to Adara as an enablement layer behind internationally recognized beauty credentials, though it is a curriculum/content provider rather than a school.

Regional players

• QA Training (London College of Beauty Therapy): UK-based specialist beauty therapy college offering vocational diplomas and short courses in aesthetics. Comparable to Adara as a regionally-focused beauty training school with a similar diploma/certificate mix, though it operates in Europe rather than the GCC.

Broad incumbents

• L'Oréal Professionnel Education: Education arm of L'Oréal offering training and certification for beauty professionals globally. Comparable to Adara as a globally branded channel for professional beauty credentials, though distributed across many schools rather than at a single flagship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adara-training-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adara Training Center