Aalborg Svømmeklub

Name

Aalborg Svømmeklub

Legal name

Aalborg Svømmeklub

Website

https://aalborgsvommeklub.dk

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Swimming Club and Aquatic Sports Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH), Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Swimming club services
• Aquatic sports instruction
• Competitive swimming training
• Water polo programs
• Sports diving club

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others, Supply Chain

Revenue model

1. Membership subscriptions: Members pay recurring subscription/contribution fees per program (swimming lessons, competitive teams, diving, water polo, etc.). Annual fees vary by program and age group. ASV (support association) membership is 100 kr/year per household.
2. Merchandise and equipment sales: AS Shop sells club merchandise including swimming caps (75 kr), bags, backpacks, club logos, swim goggles, club clothing, and badges. Revenue from the AS Shop (products collected at Skydebanevej 1, 9000 Aalborg).
3. Diving membership: Sports diving department charges 800 kr per half-year (January and July), including DSF membership. Students receive 50% discount.
4. Sponsorships: Club generates revenue through club sponsorships (banner sponsors, supplier sponsors, Aalborg Cup race sponsors) and individual swimmer sponsorships at BASIS/SØLV/GULD/DIAMANT levels. Minimum individual swimmer sponsorship is 300 kr/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aalborg Svømmeklub is a non-profit swimming and aquatic sports association delivering swimming instruction across all skill levels (from age-4 beginners to elite national-level athletes), competitive team swimming, water polo, springboard diving, sports diving (ASS) including UV-hunting, open water swimming, and adult aquatic fitness programs. The club operates across multiple municipal swimming halls in Aalborg, runs annual competitions such as the Aalborg Cup and Club Championships, sells club merchandise through the AS Shop, and runs the TOP-Svøm performance-bonus scheme for competitive members.

Product overview

Aalborg Svømmeklub is a comprehensive swimming and water sports club offering a multi-tiered program portfolio. The core offering centers on competitive swimming training across nine skill-based teams (AS Sprint, AS 1-4, AS Talent, AS Aquatics 3-5, AS Masters) plus a dedicated AS Elite program for national-level athletes. Supporting programs include general swimming instruction for all ages, water polo, sports diving (ASS), open water swimming, and springboard diving. The club operates retail (AS Shop), an achievement badge system (Svømmenåle), and hosts major events including the annual Aalborg Cup and Club Championships. The TOP-Svøm incentive program rewards competitive swimmers with bonuses for championship results. The club uses Klubmodul for member administration and NETS EASY for payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Competition Swimming Training Program Structured competitive swimming program with multiple skill-based teams (AS Sprint, AS 1, AS 2, AS 3, AS 4, AS Talent, AS Aquatics 3-5, AS Masters) catering to swimmers from approximately age 10-12 through senior elite level. Targets competitive swimmers progressing toward Danish Championship and international competition.
• Swimming Instruction and Lessons General swimming instruction and lessons for all skill levels, from children with companion (Børn m. ledsager) through beginners (Nybegynder, Begynder), intermediates (Let øvede, Øvede), advanced (Super Øvede), and adult programs. Delivered across Gigantium, Sofiendal, Gl. Lindholm, Vadum and other venues in Aalborg.
• Water Polo Water polo programs for children (approximately 7-12 years) and older youth/adults (12+), combining swimming with ball sports, technique training, and tactical play. Open to members with good crawl skills; no prior water polo experience required.
• Sports Diving (ASS) Sports diving department offering certified diving activities, UV-hunting (underwater hunting), organized diving trips, equipment rental, and PADI diver certification training. Membership includes DSF (Dansk Sportsdykkerforbund) coverage, collective insurance, access to air and Nitrox fills and a clubhouse at Vestre Fjordpark.
• TOP-Svøm Performance-based financial bonus scheme rewarding competitive swimmers for achieving results at national and international championships. Bonuses are credited to swimmers' accounts for competition-related expenses.
• AS Elite Elite swimming program for athletes achieving national-level performance and aspiring to qualify for international competitions. Requires achievement of age-adjusted elite qualifying times above national championship standards.
• Aalborg Cup Annual invitational swimming competition featuring race sponsorships and participation from clubs across Denmark. Held the last weekend of November at Haraldslund Svømmehal with on-site and online live-timing coverage.
• Club Championships (Klubmesterskab) Annual club championship competition for Aalborg Svømmeklub members held the last weekend of April.
• Swimming Badges and Qualifying Times (Svømmenåle / Kravtider) Progressive achievement-badge system including Bronze Penguin, Silver Penguin, Gold Penguin, Silver Dolphin, Gold Dolphin with bow, Gold Dolphin with ribbon, and Elite Needle with star, awarded based on qualifying swim times at club skills assessments.
• AS Shop Online merchandise store selling club-branded items including swim caps, badge pins, bags, backpacks, club clothing, and event-account top-ups. Products collected at Skydebanevej 1, 9000 Aalborg; payments processed via NETS EASY/Dibs.
• Open Water Swimming Open water swimming program for club members, conducted in natural bodies of water during summer season, including Åbent Vand (open water) lifeguarding option.
• Springboard Diving (Udspring) Springboard diving instruction and training for various skill levels, with on-site trial sessions available.
• ASV (Aalborg Svømmeklubs Venner) Support Membership Annual household support-association membership for 100 kr per year, covering the entire household. Provides voting rights at the general assembly (deadline March 10) and funds club activities.
• Individual Swimmer Sponsorship Program Tiered individual-swimmer sponsorship program with BASIS (minimum 300 kr/year), SØLV (requires 1,000+ kr BASIS), GULD (requires 3,000+ kr total BASIS+SØLV), and DIAMANT tiers. 50% of each tier credit goes to the swimmer's account and 50% to the club.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• DSF (Dansk Sportsdykkerforbund)coreOthersAs a member of the sports diving club (ASS), all members automatically become members of DSF (Dansk Sportsdykkerforbund). Members are covered by DSF's collective insurance. DSF provides member benefits, training standards, and connects the club to the national diving community. The club also uses DSF's pool times and organizes activities in affiliation with the federation.
• OK (fuel card provider)minorGTM or Marketing PartnerOK provides a fuel card partnership where supporters of Aalborg Svømmeklub can earn automatic donations to the club every time they refuel. The card can also be used via OK's app.
• WintherFysiominorGTM or Marketing PartnerPhysiotherapist Mads from WintherFysio is affiliated with Aalborg Svømmeklub and offers 10% discount to members.
• Undervognstunnellen – City SydminorGTM or Marketing PartnerMembers receive 10% discount on undercoating treatment using discount code ASTILOL, with a support amount going to the club.
• Elgården ApSminorGTM or Marketing PartnerAjax alarm system provider. When customers reference the club advertisement and install an alarm system, AS receives 500 kr in support.
• SKANSEN FitnessminorGTM or Marketing PartnerMembers of AS and parents of competitive swimmers can purchase access to SKANSEN Fitness at discounted rates through the club's corporate agreement.
• Sports World TeamsportminorGTM or Marketing PartnerClub clothing supplier. Club merchandise available through Sports World Teamsport online catalog for branded clothing.
• ASV (Aalborg Svømmeklubs Venner)coreStrategic or Co-development PartnerASV is a parent support association consisting of parents across all teams that collaborates with Aalborg Svømmeklub. ASV organizes accommodation and meals for swimmers (including from other clubs) at competitions in Aalborg such as Aalborg Cup and championship events. They organize Christmas and club championship closings, provide food for the competition department during Fårup Summerland trips, and raise funds for the club. All surplus goes directly to Aalborg Svømmeklub.
• Aalborg KommunecoreOthersThe club uses municipal swimming facilities and collaborates with Aalborg municipality for school swimming programs. The municipality provides facilities and the club delivers instruction, with data shared for statistical and subsidy purposes.
• Svøm Danmark (SVØM-Danmark)coreOthersNational swimming federation that sets competition rules, qualification times, badge times, and organizes national championships. AS competes under SVØM-Danmark rules and its swimmers are eligible for federation-level events.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Vejle Svømmeklub: Danish regional swimming club running learn-to-swim, competitive swimming, water polo and diving in the Vejle municipality. Mirrors AS's combination of instruction, competition teams, and multi-sport aquatics under Svøm Danmark.
• Nyborg Svømmeklub: Smaller Danish municipal swimming club with learn-to-swim and competitive teams. Direct analogue in structure, fees, and reliance on local public pools.
• North Baltimore Aquatic Club (NBAC): US-based elite and developmental swimming club offering beginner-to-elite pipeline, comparable to AS's AS Sprint through AS Elite progression model. Useful as a comparable operating model for multi-tier competitive training at a member-funded club.
• Bolles School Sharks: Florida-based competitive and age-group swimming program with structured progression from novice to elite. Comparable to AS's competitive pathway operating model, though operating at substantially larger scale.
• AGF Svømning: Aarhus-based multi-discipline Danish swimming and aquatics club offering competitive teams, instruction, water polo and diving programs. Directly comparable to Aalborg Svømmeklub in structure, age-group progression, and adult/lifelong aquatics focus.
• Svømmeklubben KVIK Kastrup: Established Greater Copenhagen-area swimming club offering competitive and recreational programs across multiple pools. Comparable because it is a member-fee-funded Danish swimming association with tiered competitive teams similar to AS 1–4.
• Holstebro Svømmeklub: Mid-Jutland swimming club delivering competitive swimming, learn-to-swim and water polo programs in a single municipality. Comparable as a smaller-scale Danish amateur swimming club with similar volunteer-run governance.
• Hovedstadens Svømmeklub (HS): Greater Copenhagen-area swimming club with competitive teams, learn-to-swim, water polo and diving programs for youth and adults. Operates across multiple venues like AS and competes under Svøm Danmark rules, making it a same-model Danish peer.

Broad incumbents

• Svøm Danmark: National federation governing competitive swimming in Denmark, setting rules and organizing national championships in which AS competes. Overlaps with AS via competition standards and badge-time frameworks but does not offer direct instruction.
• DGI Svømning: Danish sports organization running learn-to-swim and aquatics programs across Denmark through local associations. Adjacent incumbent that competes for adult and youth swimming-instruction participation nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aalborgsvommeklub
• Instagraminstagram.com/aalborgsvommeklub
• LinkedInlinkedin.com/company/aalborg-sv%C3%B8mmeklub

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aalborg Svømmeklub