ALTAPURA

What ALTAPURA does

Altapura is a privately held 5-star luxury ski-in/ski-out hotel located at 2,300 meters altitude in Val Thorens, France, directly on the slopes of the 3 Vallées — the world's largest ski domain. The property serves affluent ski enthusiasts, families, and corporate/MICE clients seeking premium mountain accommodation with immediate slope access, altitude-adapted wellness, and high-end dining. Its core offering is integrated across four pillars: rooms and suites across nine categories, three on-site restaurants (Casa Alta, Altayaki, La Laiterie), a full-service spa operated in exclusive partnership with Codage Paris, and an in-house ski shop with equipment rental and sales. The company also monetizes private and professional event hosting, including signature recurring events such as the Alta Contest Bar bartender competition.

The business model is direct-to-consumer, anchored by the hotel's proprietary booking engine (powered by InnCharge) and complemented by phone reservations and concierge services. Pricing is quote-based and not publicly disclosed; the hotel offers a 14-day flexible cancellation window, a -20% early-booking promotion for 5+ night stays booked before September 30, 2026, and complimentary children's breakfast in April. F&B and spa operate as transaction-based revenue layers, while ski equipment and event hosting add hardware and professional-services streams respectively. Distribution is primarily domestic (France) with multilingual website support (French, English, Russian) signaling international guest targeting.

Name

ALTAPURA

Legal name

ALTAPURA

Website

https://altapura.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Altapura is a privately held 5-star luxury ski-in/ski-out hotel at 2,300m in Val Thorens, France, serving affluent ski travelers, families, and corporate clients with rooms, three restaurants, a Codage Paris spa, ski shop, and event hosting.

Ownership category

akta.pro rank

Product category

Luxury Ski Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Recreational Goods Rental (532284)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury Wellness & Spa Resorts (THAGACAG), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Luxury ski hotel
• Ski-in ski-out accommodation
• Alpine wellness spa
• Mountain fine dining
• Ski equipment rental

Headquarters

HQ city

Val Thorens

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Hotel Accommodations: Room bookings across 9 room categories including Classique, Club, Deluxe, Junior Suite, Family Suite, Cocooning Suite, Duplex, and Duplex Famille. Revenue generated through nightly rates with flexible tariff options and early booking discounts.
2. Food & Beverage: Multiple on-site dining venues including Casa Alta (restaurant), Altayaki, and La Laiterie. Revenue from breakfast, half-board packages, and à la carte dining. The hotel also has an aprés-ski bar with a 1970s art and craft ambiance.
3. Spa & Wellness Services: Spa Codage Altapura offering treatments in partnership with Codage Paris. Indoor pool, relaxation spaces, sports facilities, and treatment cabins. Revenue from day passes and treatment bookings.
4. Ski Equipment & Rentals: On-site ski shop (Altapura Ski Shop) offering equipment rental and sales for guests and external customers.
5. Event Hosting: Private and corporate event hosting including weddings, seminars, and private celebrations in designated event spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ALTAPURA operates a 5-star luxury ski-in/ski-out hotel at 2,300m altitude in Val Thorens, France, within the 3 Vallées — the world's largest ski domain. The property offers 9 categories of rooms and suites (Classique, Club, Deluxe, Junior Suite, Family Suite, Cocooning Suite, Duplex, Duplex Famille), multiple on-site restaurants (Casa Alta, Altayaki, La Laiterie), an altitude-adapted spa in partnership with Codage Paris, ski equipment rental and sales, and event hosting. Revenue is generated through accommodation bookings, food and beverage, spa treatments, ski services, and private/corporate events for affluent leisure travelers and families.

Product overview

Altapura is a 5-star luxury sport hotel located directly on the ski slopes of Val Thorens in the 3 Vallées ski domain, France. The hotel operates as a unified hospitality service offering accommodation (rooms, suites, and family units), multiple on-site dining venues (Casa Alta, Altayaki, La Laiterie), a full-service spa (Spa Codage, in partnership with Codage Paris), ski equipment rental and sales (Altapura Ski Shop), and private/professional event spaces. The product portfolio is a single integrated hotel service, with rooms/suites, dining, spa, ski, and events as coequal pillars of the guest experience. A booking engine, concierge service, flexible cancellation policies, and early-bird pricing support direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Casa Alta: Hotel restaurant featured on the booking platform for restaurant reservations.
• Restaurant Altayaki
• Restaurant La Laiterie
• Spa Codage

Products and services

• Altapura Rooms & Suites Spacious and luminous accommodations at a 5-star mountain hotel in Val Thorens, featuring modern design, warm ambiance, and panoramic views of snow-covered ski slopes, with high-end amenities. Includes 9 categories: Classique, Club, Deluxe, Junior Suite, Family Suite, Cocooning Suite, Duplex, Duplex Famille.
• Casa Alta Restaurant On-site restaurant at Altapura hotel offering table reservations via Covermanager, part of the hotel's multi-venue dining offering including breakfast, half-board, and à la carte dining for hotel guests and external visitors.
• Altayaki Restaurant On-site restaurant at Altapura hotel offering table reservations via Covermanager, complementing the property's multi-venue dining portfolio for hotel guests and external customers.
• La Laiterie Restaurant On-site restaurant at Altapura hotel offering table reservations via Covermanager, completing the property's trio of dining venues available to hotel guests and external visitors.
• Spa Codage Altapura Full-service spa operated in partnership with Codage Paris offering altitude-adapted skincare treatments, featuring an indoor pool, relaxation spaces, sports facilities, and treatment cabins. Available to hotel guests and external clients via Planity booking.
• Altapura Ski Shop On-site ski equipment rental and sales shop providing direct access to gear for hotel guests and external customers seeking ski-in/ski-out convenience.
• Private & Corporate Event Hosting Event hosting services including private celebrations (weddings, themed après-ski events, Easter egg hunts) and corporate seminars/team retreats, leveraging the hotel's 1970s-inspired design and prestige mountain setting.

Quantifiable outcome

• 14-day flexible cancellation policy for peace of mind
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Codage PariscoreStrategic or Co-development PartnerAltapura Spa Codage operates in partnership with Codage Paris, a premium custom cosmetics brand. Codage provides altitude-adapted skincare formulations and treatments specifically designed for the unique challenges of high-altitude environments on skin and body. The partnership includes an indoor pool, relaxation spaces, sports facilities, and treatment cabins, making it a signature offering of the hotel.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aman Le Mélézin: Aman-operated luxury ski-in/ski-out hotel in Courchevel 1850 (3 Vallées). Comparable in altitude access, exclusive positioning, and ultra-luxury guest mix, with a strong wellness bent similar to Spa Codage.
• Cheval Blanc Courchevel: LVMH-owned 5-star luxury ski hotel in Courchevel 1850 (3 Vallées), with ski-in/ski-out access, Michelin dining, and a Dior Spa. Closest premium benchmark to Altapura in terms of guest experience and pricing.
• Le Chalet du Mont d'Arbois: Four Seasons-operated luxury alpine hotel in Megève with ski-in/ski-out, fine dining, spa, and signature events. Comparable luxury alpine resort experience outside Courchevel but in the same French Alps luxury ski segment.
• Les Airelles: 5-star luxury 'palace' hotel in Courchevel, part of the Airelles collection, with ski-in/ski-out access, multiple dining venues, spa, and kids' clubs — closely comparable to Altapura's family and luxury positioning.
• Le K2 Palace: 5-star luxury ski 'palace' hotel in Courchevel (3 Vallées), with comparable ski-in/ski-out positioning, multiple restaurants, spa, and 5-star service. Most direct comparable luxury ski hotel in the same domain.
• L'Apogée Courchevel: Oetker Collection 5-star luxury ski hotel in Courchevel with ski-in/ski-out access, fine dining, spa, and family-oriented offerings — directly comparable positioning and guest profile to Altapura.
• Hôtel Le M de Megève: 5-star boutique luxury hotel in Megève, featuring ski access, a spa, and a Michelin-recognized restaurant. Comparable in 5-star boutique alpine positioning and guest profile.
• Hôtel Barrière Les Neiges: 5-star luxury ski hotel in Courchevel with ski-in/ski-out access, multiple restaurants, spa, and family offerings. Direct competitor for similar luxury ski guests in the 3 Vallées domain.

Broad incumbents

• Pure Altitude Hotels: Collection of luxury mountain hotels in the French Alps with altitude-focused wellness offerings. Direct conceptual overlap with Altapura's altitude and wellness positioning, though a broader portfolio rather than a single asset.

Emerging players

• Six Senses Residences Courchevel: Six Senses wellness-led luxury residences/hotel in Courchevel. Comparable in terms of wellness depth and luxury ski positioning, with a stronger emerging wellness brand competing for the same affluent guest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/altapura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTAPURA