Deutsche Atlantische Gesellschaft e.V.

What Deutsche Atlantische Gesellschaft e.V. does

Deutsche Atlantische Gesellschaft e.V. (DAG) is a registered non-profit association (eingetragener, gemeinnütziger Verein) founded in 1956 by members of the German Bundestag to inform the German public about German and European security policy, NATO objectives, and Germany's integration into the Atlantic alliance. It is the official German national branch of the Atlantic Treaty Association (ATA), a worldwide umbrella network of Atlantic associations, and serves approximately 3,000 individual members including politicians, security experts, military personnel, academics, journalists, and concerned citizens. The organization is headquartered in Berlin (Lennéstraße 11) with a secondary office in Bonn, and operates through 27 regional circles (Regionalkreise) and forums across Germany, supported by a lean staff of approximately 9 employees.

DAG's core products are content and event formats centered on transatlantic security dialogue: the Atlantic Talk podcast series, the annual NATO Talk-Konferenz held at venues such as Hotel Adlon Kempinski Berlin, the Atlantic Talk Onlinediskussion online panel series, the Klartext Sicherheit regional security dialogues, the Opinions On Security opinion-paper platform, the Security Slam competition format, and the Debatte essay series. Its youth sub-brand, YATA Germany (founded 2006), connects younger members to international peer networks including the Nordic Security Conference (NorSec) and Portuguese Atlantic Youth Seminar (PAYS). Leadership is anchored by President Christian Schmidt (BM a.D., MdB) since 2006 and Vice President Peter Beyer since May 2022, with Johannes Lay serving as Managing Director (Hauptgeschäftsführer).

The organization's revenue model is non-commercial: it is funded primarily through membership dues and donations, supplemented by a grant from the Bundespresseamt (Federal Press Office) listed under "Gefördert durch." No public pricing, membership fees, or financial figures are disclosed. Marketing and distribution are executed through podcast platforms (Apple, Spotify, SoundCloud, YouTube), an active social media footprint (Instagram, TikTok, LinkedIn, Facebook, YouTube, X), an email newsletter, and a high-profile annual conference series. No proprietary technology, AI/ML systems, or technology stack beyond standard content distribution infrastructure is described.

Name

Deutsche Atlantische Gesellschaft e.V.

Legal name

Deutsche Atlantische Gesellschaft e.V.

Website

https://ata-dag.de

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Deutsche Atlantische Gesellschaft e.V. is a German non-profit association founded in 1956 that serves as the official German branch of the Atlantic Treaty Association, educating approximately 3,000 members and the public on NATO, transatlantic relations, and German/European security policy through conferences, podcasts, and regional events.

Ownership category

akta.pro rank

Product category

Security Policy Education and Dialogue

NAICS

Professional Organizations (81392), Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600), International Affairs (9721), Miscellaneous Publishing (2741)

akta.pro primary industry

Defense, Security & Emergency Management Congresses (THAHAJAG)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Peace, Security & Arms Control Organizations (BPADAAAF)

Keywords

• Security policy education
• Transatlantic dialogue
• NATO affairs
• Policy conferences
• Nonpartisan publications

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues and donations: The organization is funded primarily through membership contributions and donations. Members are invited to join for regular event invitations and access to exclusive events and offerings.
2. Government grant (Bundespresseamt): The organization receives funding from the Bundespresseamt (Federal Press Office), which is listed under 'Gefördert durch' (Sponsored by).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Deutsche Atlantische Gesellschaft e.V. is a non-profit association that organizes educational events, conferences, podcasts, online discussions, and publications on German and European security policy, NATO objectives, and transatlantic relations. Offerings are delivered to approximately 3,000 members and the broader German public through an annual flagship conference (NATO Talk), a podcast series (Atlantic Talk), regional security dialogues (Klartext Sicherheit), opinion publications (Opinions on Security), and a youth program (YATA Germany), supported by 27 regional circles across Germany.

Product overview

Deutsche Atlantische Gesellschaft e.V. operates a unified portfolio of informational and engagement products centered on transatlantic security policy education and dialogue. The core offerings include the Atlantic Talk Podcast and Atlantic Talk Onlinediskussion for audio and video content, the annual NATO Talk-Konferenz as a flagship conference, and the Opinions On Security platform for written commentary. The Klartext Sicherheit regional event series extends reach to local audiences, while YATA Germany engages youth in the transatlantic network. These products are complemented by the Security Slam competition format, the Debatte essay series, and a membership newsletter. The organization operates across 27 regional offices in Germany and maintains digital platforms for both synchronous and asynchronous engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Atlantic Talk: Podcast series of the Deutsche Atlantische Gesellschaft featuring discussions on security policy and transatlantic relations
• NATO Talk
• Klartext Sicherheit
• YATA Germany
• Opinions on Security

Products and services

• Atlantic Talk Podcast A podcast series featuring experts discussing transatlantic security topics, NATO, and international relations, with episodes typically featuring interviews with politicians, military officials, and security policy experts. Distributed via Apple Podcasts, Spotify, SoundCloud, and YouTube.
• NATO Talk-Konferenz An annual flagship conference bringing together security policy experts, politicians, and NATO officials for high-level discussions on transatlantic relations and security. Held at prestigious venues such as Hotel Adlon Kempinski in Berlin and featuring speakers including NATO Secretary General Jens Stoltenberg and German government ministers.
• Atlantic Talk Onlinediskussion An online discussion series featuring live debates and expert panels on current security policy topics and transatlantic relations, including the Ukraine war, nuclear deterrence, disinformation, and European defense.
• Opinions On Security An opinion platform publishing essays and commentary pieces by security policy experts on current topics related to transatlantic security, NATO, and European defense.
• Klartext Sicherheit A regional event series bringing security policy discussions to local audiences across Germany, including security dialogues, film evenings, and expert talks.
• YATA Germany (Youth Atlantic Treaty Association) Youth organization under the Deutsche Atlantische Gesellschaft focused on engaging younger members in transatlantic dialogue and security policy discussions, organizing international youth seminars (e.g., Nordic Security Conference, Portuguese Atlantic Youth Seminar) and national events.
• Security Slam A competition-based event format where participants present security policy topics in engaging, creative ways, designed to make complex security issues accessible to broader audiences.
• Debatte A debate platform featuring multi-part essay series on security policy topics, often including contributions from academics and policy experts.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Atlantic Treaty Association (ATA)coreStrategic or Co-development PartnerThe Deutsche Atlantische Gesellschaft is the official German branch and national member of the Atlantic Treaty Association (ATA), the worldwide umbrella organization for Atlantic associations. This is the defining institutional affiliation of the DAG.
• Youth Atlantic Treaty Association Germany (YATA Germany)coreStrategic or Co-development PartnerYATA Germany is the youth organization of the Deutsche Atlantische Gesellschaft, founded in 2006. It serves as a forum for younger members to engage in the transatlantic network and organizes its own events at national and international levels. It participates in international YATA activities including the Nordic Security Conference (NorSec) and Portuguese Atlantic Youth Seminar (PAYS).
• Bundespresseamt (Federal Press Office)minorOthersThe Bundespresseamt provides funding to the DAG as part of its public information mission. Listed under 'Gefördert durch' (Sponsored by) on the organization's website.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Chatham House (Royal Institute of International Affairs): UK-based international affairs institute conducting research and convening high-level dialogue on global security, governance and international relations. Comparable in the conference- and dialogue-driven operating model around security policy, but with a much broader geographic and topical reach.
• Atlantic Council: Major US-based think tank on transatlantic and international security policy that sits at the same Atlantic/NATO dialogue niche as DAG. Operates at much greater scale, with global offices and a broader remit including energy, economics and technology policy in addition to security.
• Bundeszentrale für politische Bildung (bpb): Germany's federal agency for civic education, a much larger state-funded body also tasked with informing the German public on political and security topics. Overlaps with DAG on civic and security education but operates at federal scale and across all political issues, not just transatlantic security.
• Konrad-Adenauer-Stiftung (KAS): German political foundation affiliated with the CDU whose foreign-policy and security programs regularly produce publications, conferences and dialogue events on NATO, transatlantic relations and European defence - overlapping topics to DAG and sharing a CDU leadership ecosystem.
• International Institute for Strategic Studies (IISS): Global think tank producing authoritative analysis on international security and defence, including the Military Balance and Strategic Survey. Comparable in producing high-level conferences and publications for security-policy experts and policymakers, though with a much larger research footprint.
• Friedrich-Ebert-Stiftung (FES): Germany's SPD-affiliated political foundation with a dedicated international and security policy division. Comparable in operating a multi-format programme of conferences, publications and dialogue events on European and transatlantic security, but from the centre-left perspective.

Emerging players

• Carnegie Europe: European arm of the Carnegie Endowment for International Peace, focused on European and transatlantic security, foreign policy and governance. Comparable in convening experts and producing security-policy publications, but operates from a Brussels-based centre of gravity rather than a German national membership model.

Direct peers

• Stiftung Wissenschaft und Politik (SWP): German Institute for International and Security Affairs, also federally funded, that conducts independent research on international security policy and advises the Bundestag and federal ministries. Highly comparable in the German security-policy education and policy-advisory ecosystem.
• Atlantic Treaty Association (ATA): Worldwide umbrella organization of national Atlantic associations, of which the DAG is the official German branch. Directly comparable in mission (transatlantic security dialogue), membership structure (national associations) and programmatic focus (NATO policy education).
• Deutsche Gesellschaft für Auswärtige Politik (DGAP): Germany's leading foreign-policy dialogue and analysis organization with a comparable focus on educating the German public and policymakers about international security issues. Operates a similar mix of conferences, publications, and policy programs, though at a larger scale and with a broader geographic remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dagatagermany
• YouTubeyoutube.com/DtAtlGes
• Facebookfacebook.com/DtAtlGes
• LinkedInlinkedin.com/company/deutsche-atlantische-gesellschaft
• Instagraminstagram.com/dtatlges
• TikToktiktok.com/@dtatlges

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Deutsche Atlantische Gesellschaft e.V.