92.9 The Game

Sports Radio Broadcasting929thegame.com

Company typePublic
Founded2017
HeadquartersAtlanta, United States
Headcount1–10
GTM typeB2C
OfferingServices

92.9 The Game firmographics

Firmographics

Name: 92.9 The Game
Legal name: Audacy, Inc.
Website: https://929thegame.com
Company type: Public
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

92.9 The Game industry classification

Industry

Product category: Sports Radio Broadcasting
NAICS: Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Sports Radio Networks & Talk Stations (MPABAJAB)
akta.pro secondary industries: Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

Sports radio broadcasting
FM radio station
Sports talk programming
Podcast content
Audio advertising

Where 92.9 The Game is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

92.9 The Game business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Advertising Revenue: The station generates revenue through advertising. Local and national advertisers can purchase airtime slots during sports talk programming, live sports coverage, and podcast episodes. The website prominently features 'Advertise with Us' and 'Advertise With Us' links for business outreach.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

92.9 The Game product offering

Product offering

Core offering

92.9 The Game is an Atlanta sports radio station (WZGC-FM) that produces and broadcasts daily sports talk programming covering local Atlanta professional and collegiate teams (Falcons, Braves, Hawks, Atlanta United, Georgia Bulldogs, Georgia Tech, Georgia State). The core offering is free, advertising-supported sports talk content delivered via FM broadcast, Audacy digital streaming, podcasts, and live video on Twitch and YouTube. The station sells airtime and digital ad inventory to local and national advertisers as its primary revenue source.

Product overview

92.9 The Game (WZGC-FM) is an Atlanta sports radio station owned by Audacy that operates as a platform-plus-content model. The core product is live sports talk radio broadcasting on 92.9 FM, supplemented by an extensive portfolio of on-demand podcasts and video content. The station's programming includes live radio shows (The Morning Shift, The Midday Show with Andy and Randy, Dukes & Bell, The Steakhouse, Chris Thomas Tonight) and a corresponding suite of podcast versions for on-demand listening. Sports coverage focuses on Atlanta professional teams (Falcons, Braves, Hawks, Atlanta United) and Georgia college teams (Bulldogs, Yellow Jackets, Panthers). Content is distributed across traditional radio broadcast, the Audacy app, podcast platforms, and video streaming on YouTube and Twitch.

Differentiator

Problem solved

Functional benefit

Brands

Audacy Sports: A network of sports radio stations operated by Audacy, Inc., providing regional sports coverage across the United States.

Products and services

92.9 FM The Game (WZGC-FM) Radio Station Atlanta sports radio station broadcasting on 92.9 FM (WZGC-FM) under Audacy, providing live sports talk radio programming covering local Atlanta professional and collegiate teams as well as national sports news for Atlanta sports fans.
The Morning Shift on 92.9 The Game Morning sports talk radio show airing weekdays on 92.9 The Game as part of the daily programming lineup, available as a podcast for on-demand listening.
The Midday Show with Andy and Randy Midday sports talk radio show hosted by Andy and Randy airing weekdays on 92.9 The Game, covering Atlanta sports and national topics; available as a podcast for on-demand listening.
Dukes & Bell Afternoon sports talk radio show featuring hosts Dukes and Bell covering Atlanta sports and national sports news; available as a podcast for on-demand listening.
The Steakhouse Sports talk radio show on 92.9 The Game with distinctive branding; available as a podcast for on-demand listening.
Chris Thomas Tonight Evening sports talk show hosted by Chris Thomas featuring sports analysis and commentary; available as a podcast for on-demand listening.
929 The Game Columnists Collection of sports columnists contributing written content and analysis to 92.9 The Game across website and broadcast.
Off the Woodwork Podcast Sports podcast on 92.9 The Game covering soccer and other sports topics, available on-demand.
Joe Patrick on Football Podcast Football-focused podcast hosted by Joe Patrick on 92.9 The Game, available on-demand.
Atlanta Basketball with Caleb Johnson Podcast Basketball-focused podcast covering Atlanta Hawks and college basketball, hosted by Caleb Johnson, available on-demand.
The Hometown Take with Dylan Mathews Podcast Local sports podcast hosted by Dylan Mathews focusing on hometown Atlanta teams, available on-demand.
Crenshaw & Clarkson Podcast Sports talk podcast hosted by Crenshaw and Clarkson on 92.9 The Game, available on-demand.
College Football Gametime Podcast College football focused podcast covering NCAA news and analysis, available on-demand.
92.9 The Game Weekends Podcast Weekend programming podcast featuring weekend shows including John Fricke Show, available on-demand.
Video Content Video content including game analysis, interviews, and show clips available on the website and YouTube channel; live video streams broadcast on Twitch and YouTube.
Sports Team Coverage Comprehensive sports coverage sections dedicated to Atlanta Falcons, Atlanta Braves, Atlanta Hawks, Atlanta United, Georgia Bulldogs, Georgia Tech Yellow Jackets, and Georgia State Panthers.
On-Air and Digital Advertising Airtime Sales Sold advertising airtime slots during sports talk programming, live sports coverage, and podcast episodes on 92.9 The Game; local and national advertisers can purchase placements via 'Advertise with Us' outreach to Audacy.

Companies that use 92.9 The Game

Customer profile

Segments1 record

Ideal customer profiles2 records

92.9 The Game technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

92.9 The Game partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

92.9 The Game competitors and assessment

Company assessment

Emerging players

The Athletic: Subscription-based digital sports media outlet with deep Atlanta team coverage. Competes for high-engagement sports fan audience and represents a different monetization model versus 92.9 The Game's ad-supported free distribution.
Bleacher Report: Digital-first sports media platform covering teams, games, and commentary. Competes with 92.9 The Game for Atlanta sports fan attention and advertiser interest, particularly among younger digital-native listeners.

Broad incumbents

iHeartMedia Sports Stations: Largest US radio operator with multiple sports-formatted stations and the iHeartRadio digital platform. Operates scale-driven sports coverage that competes with Audacy's portfolio (including 92.9 The Game) for advertisers, listeners, and digital sports audio share.
Fox Sports Radio: Nationally distributed sports talk radio network competing for sports fan listeners and advertisers. Operates through affiliate stations and digital streaming, including potential Atlanta market coverage.
SiriusXM Sports Talk: Satellite and streaming sports talk channels covering national sports. Competes for sports fan listening time and ad-supported audio share; offers national reach versus 92.9 The Game's local-market positioning.
ESPN Radio: Nationally syndicated sports talk radio network carried by hundreds of affiliates. Competes for sports talk listenership and ad dollars at the format level, and reaches Atlanta listeners via local ESPN Radio affiliates.

Direct peers

WFAN (CBS Sports Radio): Flagship sports talk radio station in the Audacy portfolio (sister station under same parent). Uses the same sports talk format, multi-platform distribution, and podcast model as 92.9 The Game, but operates in the New York DMA with national reach.
680 The Fan (WCNN): Atlanta-based sports talk radio station operating as a direct competitor to 92.9 The Game in the same DMA, covering the same Atlanta professional and collegiate teams with overlapping host-driven programming and advertiser competition.
790 The Zone (WQXI): Atlanta sports talk radio competitor covering the same Atlanta Falcons, Braves, Hawks, and Georgia Bulldogs. Competes for both listener attention and local/national advertising dollars in the Atlanta sports media market.
KNBR (San Francisco): Sister sports radio station within the Audacy portfolio. Operates the same sports talk format, host-driven daily programming, and multi-platform distribution model as 92.9 The Game, but for the San Francisco Bay Area market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

92.9 The Game compliance and trust

Trust signal

Compliance1 record

92.9 The Game financial estimates

Financial estimate

Revenue estimate

Valuation estimate

92.9 The Game leadership team

Management profile

Number of profiles

92.9 The Game funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

92.9 The Game M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 92.9 The Game

What does 92.9 The Game do?

Is 92.9 The Game a public or private company?

92.9 The Game is a public company. It is classified as public and is currently operating.

When was 92.9 The Game founded?

92.9 The Game was founded in 2017. It employs 1 to 10 people.

Where is 92.9 The Game based?

92.9 The Game is headquartered in Atlanta, United States, in the North America region.

How does 92.9 The Game make money?

One revenue line is on record: advertising Revenue.

Who are 92.9 The Game's main competitors?

Emerging players on record are The Athletic and Bleacher Report. Broad incumbents are iHeartMedia Sports Stations, Fox Sports Radio, SiriusXM Sports Talk and ESPN Radio. Direct peers are WFAN (CBS Sports Radio), 680 The Fan (WCNN), 790 The Zone (WQXI) and KNBR (San Francisco).

Does 92.9 The Game have an API?

No public API is recorded for 92.9 The Game.

What industry is 92.9 The Game in?

92.9 The Game's product category is Sports Radio Broadcasting. Its primary akta.pro industry code is MPABAJAB, Sports Radio Networks & Talk Stations, with a secondary code of MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates). Its NAICS code is 516110 and its SIC code is 4832.