93 METROS
93 Metros is a Madrid-based documentary production company founded in 2012 that produces investigative documentaries, series, branded content, and fiction shorts for Spanish broadcasters (DMAX, Movistar+, La Sexta, Canal HISTORIA), streaming platforms (HBO España, RTVE Playz), brands (Nike, Campofrío), and cultural foundations (Fundación Juan March, La Caixa).
- Company typePrivate
- Founded2012
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 93 METROS does
93 Metros is a privately held Spanish documentary and audiovisual production company founded in 2012 and headquartered in Madrid. The company specializes in large-format investigative documentaries, documentary series, branded content, and — since 2020 — fiction short films. Its production model combines traditional documentary filmmaking with newer formats including 360VR immersive video (e.g., ACNUR Jordan refugee camp project), interactive web documentaries (e.g., '800.000' suicide prevention documentary combining 42-minute video with a data-driven interactive site), and data visualization (e.g., DATAVIZ work for WWF). The company's competitive identity rests on gaining exclusive access to clandestine, dangerous, and hermetic environments, exemplified by the 'Clandestino con David Beriain' franchise distributed by DMAX/Discovery across more than 80 countries.
93 Metros generates revenue through three primary streams: (1) commissioned documentary production for television networks and streaming platforms (DMAX/Discovery, Movistar+, La Sexta, Canal HISTORIA, RTVE Playz, HBO España), (2) branded content and corporate films for agencies and brands (HBO Pride Stories via Ogilvy, Campofrío Brand Film via Llorente y Cuenca, Nike+ Fuelband campaign), and (3) cultural-institution content for foundations and museums (Fundación Juan March's 'La Cara B' series, La Caixa scholarship documentation). Pricing is project-based and quote-driven, with no public pricing tiers. The go-to-market is enterprise field sales: pitching original concepts directly to commissioning editors and brand clients through industry relationships and festival visibility (SEMINCI, Festival de Málaga, Festival de Derechos Humanos de París).
The company operates with a lean team of 8 employees from a single Madrid office and has historically relied on coproduction partners (7yAcción, Newtral, 100 Balas/Mediapro Studio, La Claqueta PC) to scale production capacity. Following the April 2021 deaths of co-founders David Beriain and Roberto Fraile, operations continued under remaining co-founders Adriano Morán, Ignacio Vuelta, and Marias Recarte. The company holds no institutional investment, has no disclosed revenue, and has not publicly raised external funding.
93 METROS firmographics
Firmographics- Name
- 93 METROS
- Legal name
- 93 Metros
- Website
- https://93metros.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 93 Metros is a Madrid-based documentary production company founded in 2012 that produces investigative documentaries, series, branded content, and fiction shorts for Spanish broadcasters (DMAX, Movistar+, La Sexta, Canal HISTORIA), streaming platforms (HBO España, RTVE Playz), brands (Nike, Campofrío), and cultural foundations (Fundación Juan March, La Caixa).
- Ownership category
- akta.pro rank
93 METROS industry classification
Industry- Product category
- Documentary Production Services
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Business, Politics & Current Affairs Documentaries (MPADADAJ)
Keywords
Where 93 METROS is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
93 METROS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Television Documentary Production: Production of documentary series and documentary films for television networks and streaming platforms. Revenue generated through licensing, coproduction agreements, and production fees with broadcasters like DMAX, Movistar+, La Sexta, Canal HISTORIA, and RTVE.
- Branded Content and Corporate Films: Production of branded documentaries, video essays, and corporate content for commercial clients including HBO, Nike, ACNUR, Campofrío, and various foundations and brands. Revenue through agency partnerships (Ogilvy, Llorente y Cuenca) and direct client commissions.
- Cultural Institution Content: Documentary and audiovisual content production for cultural foundations including Fundación Juan March, Fundación Adecco, and La Caixa. Projects include video essays, museum documentation, and educational content series.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
93 METROS product offering
Product offeringCore offering
93 Metros is a Spanish documentary and audiovisual production company that develops original documentary series, feature documentaries, branded content, and fiction shorts for television networks, streaming platforms, brands, and cultural foundations. The company specializes in investigative and immersive journalism, producing content for broadcasters like DMAX/Discovery, Movistar+, La Sexta, Canal HISTORIA, HBO España, and RTVE Playz. It also produces branded documentaries and campaigns for clients such as Nike, ACNUR, Campofrío, and Fundación Juan March, incorporating innovative formats including 360VR video, interactive documentaries, and data visualization.
Differentiator
Problem solved
Functional benefit
Products and services
- Clandestino documentary series Investigative documentary series hosted by David Beriain providing exclusive access to clandestine organizations and dangerous environments worldwide. Produced for DMAX/Discovery Networks Spain and broadcast internationally.
- El Palmar de Troya Documentary series for Movistar+ investigating the Palmarian Church using exclusive testimonies and unseen archival material, opening a new non-fiction line closer to fiction and cinema.
- Palomares. Días de playa y plutonio. Documentary series for Movistar+ reconstructing the 1966 Palomares nuclear incident using recently declassified documents and previously unseen photographs.
- Al-Ándalus. El legado. Documentary series for Canal HISTORIA exploring Islamic heritage in Spain through expert interviews and on-location filming across more than 30 locations.
- Estrecho Documentary mini-series for La Sexta covering hashish trafficking in the Strait of Gibraltar area, coproduced with Newtral and presented by Antonio García Ferreras.
- Binario 7-episode documentary series for RTVE's digital youth platform Playz addressing social issues affecting young people including fertility, labor precariousness, teenage motherhood, and sexism.
- La Agencia Feature documentary produced for EFE's 80th anniversary following news agency correspondents to eight destinations across multiple continents.
- HBO Pride Stories Branded content campaign for HBO España featuring conversations on LGBTQ+ visibility and representation in the audiovisual sector, produced with Ogilvy.
- La Cara B Series of audiovisual essays produced for Fundación Juan March documenting and exploring cultural activities, exhibitions, and musical performances supported by the foundation.
- 800.000 interactive documentary Interactive web documentary about suicide prevention combining video with data visualization and user-driven navigation. Nominated for GEN Awards Data Visualization of the Year.
- #AhoraPuedesVerlo 360VR experience 360-degree VR immersive video experience documenting refugee camps in Jordan for ACNUR, using virtual reality technology for humanitarian storytelling.
- Por donde pasa el silencio Fiction short film coproduced by 93 Metros, directed by Sandra Romero, that expanded the company's fiction division. Won Biznaga de Plata at Festival de Málaga.
Quantifiable outcome
- Clandestino series broadcast in over 80 countries internationally
- +2 more outcomes
Companies that use 93 METROS
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
93 METROS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
93 METROS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- OgilvymajorAgency partnership for HBO España Pride Stories campaign. Ogilvy commissions 93 Metros for branded content production.
- 100 Balas (The Mediapro Studio)majorCollaboration for El Palmar de Troya series, coproduced with 100 Balas (The Mediapro Studio) for Movistar+.
- Fundación Juan MarchmajorOngoing partnership for La Cara B video essay series and multiple documentary projects documenting exhibitions, musical performances, and cultural activities.
- NewtralcoreCoproduction partnership with Newtral (Ana Pastor's production company) for Estrecho documentary series for La Sexta. Collaborative production with shared creative direction.
- La Claqueta PCminorProduction partner for La vida en llamas documentary series alongside Canal Sur.
- RTVE PlayzcorePartnership with RTVE's digital youth platform Playz for Binario documentary series. 93 Metros produces original content for Playz distribution.
- La Caixa FoundationmajorOngoing content production partnership for La Caixa scholarship program documentation, including series of scholar profiles and video content.
- 7yAccióncoreProduction partner for Clandestino documentary series and other projects. Joint production arrangement for Discovery MAX commissions with 93 Metros serving as primary production entity.
- Llorente y CuencamajorAgency partnership for multiple branded content projects including Campofrío Brand Film and Bezoya water journey web series.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
93 METROS competitors and assessment
Company assessmentDirect peers
- Brutal Media: Spanish documentary production studio producing premium non-fiction for broadcasters and platforms. Directly comparable in production format (multi-episode documentary series), client type (broadcasters and streamers), and boutique Spanish-market positioning.
- La Claqueta PC: Spanish documentary and fiction production company that co-produced La vida en llamas with 93 Metros. Comparable in size, genre focus (documentary and fiction for Spanish broadcasters), and Spain-market positioning.
- Newtral: Ana Pastor's Spanish investigative journalism production company and co-producer with 93 Metros on Estrecho for La Sexta. Closely comparable in mission (investigative non-fiction), client base (Spanish broadcasters), and boutique scale.
- 7yAcción: Spanish production company and co-production partner on Clandestino and other 93 Metros projects. Operates in the same investigative/documentary niche with similar boutique scale, making it a directly comparable peer for production capability and Spanish-market positioning.
Broad incumbents
- El Terrat: Spanish production company (part of Mediapro group) producing entertainment and documentary content. Comparable in market focus (Spanish-language premium content) but operates at significantly larger scale and broader genre mix.
- The Mediapro Studio: Large Spanish and international production group that co-produced El Palmar de Troya with 93 Metros. Competes in the same documentary and premium non-fiction market but at significantly larger scale and with international sales infrastructure that 93 Metros lacks.
- Atresmedia Studios: Production arm of Spanish broadcaster Atresmedia, which owns La Sexta (a 93 Metros client). Operates as a vertically integrated broadcaster-producer competing for the same commissions and content slots that 93 Metros supplies externally.
- Vice Media: Global immersive journalism and branded documentary producer. Comparable in editorial approach (immersive, on-the-ground journalism) and branded content production for major brands, though it operates at much larger scale and runs its own distribution platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
93 METROS social profiles
Digital presence93 METROS financial estimates
Financial estimateRevenue estimate
Valuation estimate
93 METROS leadership team
Management profileNumber of profiles
93 METROS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
93 METROS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 93 METROS
What does 93 METROS do?
93 Metros is a Spanish documentary and audiovisual production company that develops original documentary series, feature documentaries, branded content, and fiction shorts for television networks, streaming platforms, brands, and cultural foundations. The company specializes in investigative and immersive journalism, producing content for broadcasters like DMAX/Discovery, Movistar+, La Sexta, Canal HISTORIA, HBO España, and RTVE Playz. It also produces branded documentaries and campaigns for clients such as Nike, ACNUR, Campofrío, and Fundación Juan March, incorporating innovative formats including 360VR video, interactive documentaries, and data visualization.
Is 93 METROS a public or private company?
93 METROS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 93 METROS founded?
93 METROS was founded in 2012. It employs 1 to 10 people.
Where is 93 METROS based?
93 METROS is headquartered in Madrid, Spain, in the Europe region.
How does 93 METROS make money?
Three revenue lines are on record. Television Documentary Production is the primary driver. The others are branded Content and Corporate Films and cultural Institution Content.
Who are 93 METROS's main competitors?
Direct peers on record are Brutal Media, La Claqueta PC, Newtral and 7yAcción. Broad incumbents are El Terrat, The Mediapro Studio, Atresmedia Studios and Vice Media.
Does 93 METROS have an API?
No public API is recorded for 93 METROS.
What industry is 93 METROS in?
93 METROS's product category is Documentary Production Services. Its primary akta.pro industry code is MPADADAJ, Business, Politics & Current Affairs Documentaries. Its NAICS code is 516 and its SIC code is 7812.