What 内蒙古广播电视网络集团有限公司 does

中国广电内蒙古网络有限公司 (China Broadcasting Network Inner Mongolia Co., Ltd.) is a wholly state-owned cable broadcasting and broadband network operator headquartered in Hohhot, Inner Mongolia Autonomous Region. Originally established in 2001 as Inner Mongolia Radio and Television Information Network Co., Ltd., the company was corporatized in December 2011 into the Inner Mongolia Radio and Television Network Group and renamed in June 2021 under the national cable TV network integration program, placing it under the China Broadcasting Television Network Group. The company operates 13 prefecture-level branches, 86 county-level branches, and 4 subsidiaries with 3,600+ employees, supported by a 21,600 km fiber optic trunk network and 193 optical machine stations — described as the longest provincial-level cable TV fiber backbone in China — covering the region's geographically dispersed pastoral, rural, and border areas.

The company's core product portfolio spans (1) consumer broadcasting: cable digital TV, HD programming, pay channels, video-on-demand, mobile multimedia interactive services, and broadband internet; (2) infrastructure services: dedicated circuit leasing for enterprise and government clients; (3) content: national-distribution Football Channel (足球频道); and (4) government and enterprise vertical solutions including Smart Party Building, Smart Forestry, Emergency Broadcasting, Smart Industrial Park, Smart Family Ranch, Elderly Care, and a Domestic Substitution initiative. The underlying technology is a hybrid fiber-coaxial cable network with east and west backbone rings plus local self-healing loops, extended by pastoral-area broadband projects, border network engineering, and village/household public cultural service initiatives.

Revenue is generated primarily through recurring subscription fees for TV and broadband services across the residential base, supplemented by subscription and managed-services revenue from government and enterprise contracts (circuit leasing, Smart vertical solutions, emergency broadcast services) and ancillary consumer channels (mobile app, WeChat mini-program e-commerce). The company serves two principal customer segments: residential households across Inner Mongolia (with particular focus on rural and pastoral communities) and government/enterprise clients — primarily Inner Mongolia Autonomous Region agencies, Party-government organizations, and industrial parks. The business model is distribution-heavy, leveraging the regional branch network for both consumer sales and enterprise field sales, with state-owned regulatory status providing exclusive in-region operating rights.

Name

内蒙古广播电视网络集团有限公司

Legal name

中国广电内蒙古网络有限公司

Website

https://96066.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

China Broadcasting Network Inner Mongolia Co., Ltd. is a wholly state-owned provincial cable broadcasting and broadband operator serving residential households, government agencies, and enterprises across Inner Mongolia via a 21,600 km fiber network and 100+ branches, with growing government vertical solutions.

Ownership category

akta.pro rank

Product category

Cable Television and Broadband Services

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Wired Telecommunications Carriers (517111)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

State/Regional Public Broadcasting Networks & Consortia (MPABADAC)

akta.pro secondary industries

Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)

Keywords

• Cable television services
• Broadband internet access
• Government affairs services
• Broadcast network infrastructure
• Pay TV services

Headquarters

HQ city

Hohhot

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital TV Transmission Services: Core cable TV transmission services providing digital television signals to residential and enterprise customers across Inner Mongolia
2. HD Program Transmission: High-definition television programming distribution services
3. Pay TV and Video on Demand: Paid program sales and video on demand (VOD) services for premium content
4. Broadband Internet Access: Internet broadband services provided over cable network infrastructure to residential and business customers
5. Circuit Leasing: Dedicated circuit and network infrastructure leasing services for government and enterprise clients
6. Football Channel Operation: Operation and nationwide distribution of the specialized Football Channel (足球频道)
7. Mobile Multimedia Interactive Services: Interactive mobile multimedia services integrated with TV broadcasting
8. Government Affairs Services: Government services delivered over broadcast network infrastructure, including public cultural services and administrative services

Go-to-market motion2 records

Core offering

The company operates a broadcast and broadband network across Inner Mongolia, providing cable digital TV, HD programming, pay-channel, video-on-demand, broadband internet, and circuit leasing services to residential households. It also delivers government and enterprise solutions including Smart Party Building, Smart Forestry, Emergency Broadcasting, Smart Industrial Park, Smart Family Ranch, and Elderly Care & Wellness, and operates the national Football Channel from Inner Mongolia.

Product overview

China Broadcasting Network Inner Mongolia Company operates a unified broadcast network platform providing cable television, broadband internet, and value-added digital services across Inner Mongolia. The core offering is a comprehensive digital TV and media platform combining: (1) traditional broadcast services — digital TV transmission, HD programming, pay channels, video-on-demand, and mobile multimedia interactive services; (2) broadband and network infrastructure — circuit leasing and internet access over 21,600 km of fiber optic backbone; (3) government and enterprise services — Smart Party Building (智慧党建), Smart Forestry (智慧林业), Emergency Broadcasting (应急广播), Smart Industrial Park (智慧工业园区), and Domestic Substitution (国产化替代); and (4) consumer-facing digital channels — TV Drama Theater (电视剧场), Sunshine Xiao Anda children's zone, plus mobile app and WeChat mini-program storefronts. The company also operates the national Football Channel (足球频道). The product portfolio spans broadcast, broadband, mobile, and government service verticals, unified by one of China's longest provincial cable network backbones.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Digital TV Transmission Licensed cable digital television transmission service delivered over the company's fiber and HFC network to residential households across Inner Mongolia. Designed for residential subscribers seeking standard cable TV programming.
• HD TV Program Transmission High-definition television programming transmission service provided to residential subscribers seeking higher-quality TV viewing.
• Pay Channel Service Subscription-based pay television channel offering enabling residential subscribers to purchase premium content on top of basic cable service.
• Video-on-Demand On-demand video streaming service allowing residential subscribers to select and watch programming at their convenience over the cable network.
• Broadband Internet Access High-speed broadband internet access service offered to residential and enterprise customers over the company's 21,600 km fiber optic trunk network.
• Circuit Leasing Leased-line circuit service providing dedicated network connectivity to enterprise and government customers across Inner Mongolia.
• Mobile Multimedia Interactive Services Mobile multimedia interactive service combining mobile and broadcast content delivery for consumer and enterprise users.
• Football Channel National dedicated football television channel operated by the company and broadcast across China, providing football-related content and programming.
• Smart Party Building Platform Smart Party Building platform solution provided to government and party organizations to support digital party management, learning, and communication.
• Smart Forestry Platform Smart Forestry platform solution for forestry and ecological management customers, integrating monitoring, data, and broadcasting capabilities over the network.
• Emergency Broadcasting Platform Emergency broadcasting platform service for government and public safety customers to deliver emergency information and alerts across the province.
• Smart Industrial Park Platform Smart Industrial Park platform solution for industrial park operators and enterprises, combining broadband, monitoring, and digital park services.
• Smart Family Ranch Platform Smart Family Ranch platform solution for pastoral and rural herding households, integrating connectivity, monitoring, and information services for family ranch operations.
• Elderly Care & Wellness Services Elderly care and wellness service platform offering remote care, health, and information services for elderly users and elderly care organizations.
• Mobile Business Hall APP Mobile self-service application letting subscribers manage their cable TV, broadband, and value-added service accounts, payments, and support.
• Broadcast E-Commerce Mini-Program Broadcast-linked e-commerce mini-program enabling retail and content commerce tied to the company's broadcast operations.
• TV Drama Theater Dedicated TV drama content block available to cable TV subscribers as a curated content offering on the cable platform.
• Sunshine Xiao Anda Zone Dedicated Sunshine Xiao Anda content zone on the cable TV platform offering curated programming for subscribers.

Quantifiable outcome

• Achieved three-level network coverage (区/盟市/旗县) for fiber optic cables
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 奇安信科技集团股份有限公司 (Qianxin Technology Group Co., Ltd.)coreTechnology or Integration · 31 July 2025Strategic cooperation agreement signed on July 31, 2025 for cybersecurity and technology collaboration. This partnership supports the company's digital transformation and network security capabilities for government affairs services.
• 内蒙古自治区广播电视局 (Inner Mongolia Autonomous Region Radio and Television Bureau)coreStrategic or Co-development PartnerRegulatory oversight body; company operates under government supervision for broadcast services.
• 腾格里网 (Tengger Network)minorOthersMedia partner listed as friend link on official website.
• 内蒙古新闻网 (Inner Mongolia News Network)minorOthersNews media partner listed as friend link on official website.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Oriental Cable Network Co., Ltd. (东方有线): Shanghai's provincial cable TV network operator, providing cable TV, broadband and enterprise network services to Shanghai households and government entities. A natural direct peer as another province-level SOE cable/broadband franchise.
• Beijing Gehua CATV Network Co., Ltd. (歌华有线): Provincial-level state-owned cable TV and broadband network operator serving Beijing. Directly comparable to China Broadcasting Inner Mongolia as a sister provincial cable franchise under the broader China Broadcasting Network Group, offering the same mix of cable TV, broadband and government/enterprise services.
• Wasu Media Holding Co., Ltd. (华数传媒): Zhejiang-based provincial cable TV and digital media operator providing cable TV, broadband internet, OTT streaming and government enterprise services. Comparable in business model — a regional SOE combining cable, broadband, content and digital-government services.
• China Broadcasting Network Co., Ltd. (中国广电/中国广播电视网络有限公司): National parent and operating entity of the provincial cable TV network franchises, including Inner Mongolia. Operates China's national 5G broadcast network and consolidates the provincial cable operators — comparable as the integrator/aggregator of the same broadcast + broadband model.

Broad incumbents

• China Mobile Limited (中国移动): China's largest telecom operator, providing mobile, fixed broadband and IPTV services nationwide with the deepest fiber footprint in the country. A broad incumbent competitor that pressures China Broadcasting Inner Mongolia's broadband and enterprise circuit businesses.
• China United Network Communications Group (中国联通): China's third national telecom carrier, providing fixed-line broadband, mobile and IPTV services. Competes with China Broadcasting Inner Mongolia on broadband and enterprise connectivity, and is one of the national telcos active in the same Inner Mongolia market.
• China Telecom Corporation Limited (中国电信): One of China's three national telecom incumbents providing wired and mobile broadband, IPTV and enterprise circuit services nationwide. Directly competes with China Broadcasting Inner Mongolia on residential broadband and enterprise circuit leasing, but at vastly larger national scale and across multiple product categories.

Regional players

• Shandong Cable Network (山东广电网络): Shandong's provincial cable TV and broadband SOE franchise, offering substantially the same cable, broadband and government-service portfolio across its own province under the China Broadcasting Network umbrella. Comparable as a peer province-level franchise operating in a different geography.
• Guangdong Cable Network (广东广电网络): Guangdong's provincial cable TV and broadband operator, providing cable TV, broadband and digital government services to one of China's largest provincial subscriber bases. Comparable as a peer province-level SOE cable franchise in a different region.
• Tianjin Broadcast & TV Network Co., Ltd. (天津广电网络): Tianjin's municipal cable TV and broadband SOE franchise under the China Broadcasting Network umbrella, offering the same cable, broadband and government/enterprise service mix. Comparable as a smaller provincial peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%86%85%E8%92%99%E5%8F%A4%E5%B9%BF%E6%92%AD%E7%94%B5%E8%A7%86%E7%BD%91%E7%BB%9C%E9%9B%86%E5%9B%A2%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 内蒙古广播电视网络集团有限公司