Tax Advisor By H.N Associates

What Tax Advisor By H.N Associates does

Tax Advisor By H.N Associates is a Pakistan-based tax advisory and digital filing platform operating as a subsidiary brand of H.N. Associates (Pvt.) Ltd., a specialized tax practice founded in 2000. The company provides tax advisory and filing services to enterprise clients across FMCG, pharmaceutical, e-commerce, and mobile money network verticals, alongside direct-to-consumer tax filing services for individual filers in Pakistan. The Tax Advisor subsidiary was launched in 2019 to deliver a web and mobile application platform that enables users to create National Tax Numbers (NTN) and file tax returns digitally, eliminating the need for multiple office visits and manual paperwork.

The company's core product is the Tax Advisor web and mobile application, available on iOS App Store and Google Play, which provides self-service digital forms for NTN registration and tax return filing. Complementing this platform are six professional service modules: Sales Tax & Excise, Audit, Income Tax, Custom Rebate, R&D, and Other Registration services. The firm operates from a headquarters in Karachi, a regional office in Islamabad, and liaison offices in Hyderabad, Moro, and Dadu, with a total headcount of 6 employees. GTM is split between direct-to-consumer digital self-service for individuals and direct enterprise sales for business clients requiring comprehensive advisory and audit representation.

The business model is professional services revenue through tax advisory and filing fees, with no publicly disclosed pricing tiers. The firm's competitive positioning rests on founding Director Nasir Morai's 20+ years of indirect tax expertise and established working relationships with the Federal Board of Revenue (FBR) and Federal Tax Ombudsman (FTO), enabling the firm to handle complex audit and dispute resolution matters. The company is founder-led, privately held, with no external institutional investment or PE/VC backing indicated.

Name

Tax Advisor By H.N Associates

Legal name

H N Associates (Pvt.) Ltd.

Website

https://app.hnassociate.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tax Advisor By H.N Associates is a Pakistan-based digital tax filing platform and advisory practice, offering NTN registration, tax return filing, and specialized indirect tax services to enterprise clients in FMCG, pharmaceutical, e-commerce, and mobile money sectors, as well as individual taxpayers via web and mobile app.

Ownership category

akta.pro rank

Product category

Tax Advisory Services

NAICS

Tax Preparation Services (541213), Other Accounting Services (541219), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Tax Advisory & Compliance (BPAHABAB)

akta.pro secondary industries

Revenue Systems, E-Filing & Digital Tax Administration (BPAIADAO), Tax Return Filing, Processing & Assessment (BPAIADAC), Indirect Tax (VAT/GST/Sales & Use) Services (BPAHABAJ), Transfer Pricing & International Tax Services (BPAHABAI)

Keywords

• Tax filing services
• NTN registration
• Indirect tax advisory
• Sales tax compliance
• Tax audit representation

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Advisory and Filing Services: Professional tax services including NTN creation, tax return filing, refunds processing, audits, and petitions. Revenue generated through service fees for individual and business tax filing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tax Advisor By H.N Associates provides digital tax filing and professional tax advisory services in Pakistan. The company's core offering is a web and mobile platform that enables users to create their National Tax Number (NTN) and file tax returns online, complemented by professional service modules covering sales tax & excise, audit representation, income tax advisory, custom rebate, R&D tax credit, and other registration services.

Product overview

Tax Advisor By H.N Associates is a unified digital tax filing platform that combines a web and mobile application with professional advisory services. The core product, Tax Advisor, enables users to create NTN numbers and file tax returns online. Complementing the digital platform are six professional service modules: Sales Tax & Excise Services, Audit Services, Income Tax Services, Custom Rebate Services, R&D Services, and Other Registration Services, all delivered by a specialized tax practice serving clients across multiple industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Advisor Platform Web and mobile application platform that enables Pakistani users to create their National Tax Number (NTN) and file tax returns online, eliminating the need for manual paperwork and office visits. Targeted at individual taxpayers and small filers seeking self-service digital filing.
• Sales Tax & Excise Services Sales Tax & Excuse Services Professional advisory and filing services for sales tax and excise tax compliance in Pakistan, targeted at enterprise clients with indirect tax obligations.
• Audit Services Tax audit support and representation services for clients facing FBR audits or related tax disputes, leveraging the firm's regulatory relationships across Pakistan.
• Income Tax Services Income tax filing, compliance, and advisory services for individuals and businesses in Pakistan, including advisory on tax obligations and return preparation.
• Custom Rebate Services Customs rebate assistance and processing services for clients engaged in import/export activities in Pakistan.
• R&D Services Research and development tax credit and incentive advisory and filing services for Pakistani businesses seeking to claim R&D-related tax benefits.
• Other Registration Services Various tax and business registration services beyond core tax filing, supporting clients with miscellaneous compliance and registration needs in Pakistan.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• EY Ford Rhodes (EY Pakistan): Big-4 professional services firm in Pakistan providing tax compliance, indirect tax (VAT/GST/sales tax), customs, and audit advisory. Comparable to Tax Advisor on indirect tax and enterprise compliance services in Pakistan, with much larger bench and broader international reach.
• Deloitte Yousuf Adil (Deloitte Pakistan): Big-4 professional services firm in Pakistan offering tax (including indirect tax), audit, and consulting services to large enterprise clients. Comparable to Tax Advisor on enterprise tax advisory and indirect tax work in Pakistan, with significantly larger resource base and international network.
• H&R Block: Large global tax preparation services and software company offering DIY digital filing as well as assisted advisory. Comparable to Tax Advisor as a broader incumbent in tax return preparation and advisory, operating at much larger scale across multiple geographies.
• A.F. Ferguson & Co. Pakistan's oldest professional services firm and PwC member, offering tax, audit, and advisory services across Karachi, Lahore, and Islamabad. Comparable to Tax Advisor as a competing Pakistani tax advisory practice serving large enterprise clients, but with much broader service portfolio and headcount.
• Intuit TurboTax: Leading US-based consumer digital tax filing product within Intuit's financial software suite. Comparable to Tax Advisor's digital NTN/return filing product on platform-based self-service tax preparation, though operating at global scale with much deeper technology investment.
• KPMG Taseer Hadi & Co. (KPMG Pakistan): Big-4 professional services firm in Pakistan providing tax, audit, and regulatory advisory to enterprise clients. Comparable to Tax Advisor on enterprise tax compliance and audit representation in Pakistan, but operating at substantially larger scale and broader scope.

Emerging players

• TaxBuddy: India-based digital tax filing and expert-assisted tax return preparation platform for individuals and small businesses. Comparable to Tax Advisor's consumer-facing digital filing proposition combined with assisted advisory, but operating in the Indian market at smaller scale.
• Wealthsimple Tax: Canada-based digital tax filing product owned by Wealthsimple, offering self-service and assisted tax returns to consumers. Comparable to Tax Advisor's digital self-service tax filing product on platform and customer model, though operating in a more mature digital tax market.

Direct peers

• Taxfiler.pk: Pakistan-based digital tax filing platform that enables individuals and businesses to file income tax, sales tax, and withholding statements online. Directly comparable to Tax Advisor's core web/app NTN creation and return filing product in the same Pakistani market and customer segment.
• ClearTax (Defmacro Software): India-based digital tax filing and compliance platform offering e-filing, GST, TDS and tax advisory services to individuals and businesses. Closely comparable to Tax Advisor's blend of a self-service digital platform with professional advisory services for indirect tax compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tax-advisor-by-h-n-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tax Advisor By H.N Associates