Alternativa

What Alternativa does

Alternativa is an Argentine digital platform for the performing arts community, operated by Alternativa Comunidad en Escena S.A.S. and headquartered in Buenos Aires. It functions as a unified ecosystem combining a public-facing theater discovery portal (cartelera), a consumer ticket-commerce service, audience reviews and forums, a castings/job board, a courses/workshops directory, video content under the Alternativa Teatral TV brand, and paid advertising products. On the supply side, the platform offers a SaaS venue management system (Sistema de Gestión de Localidades) that enables theaters to administer seat inventory, reservations, promotions, discounts, press allocations, ticket printing, ARGENTORES author-rights royalty handling, and AFIP fiscal receipt generation. The venue SaaS is provided free of charge to organizers; revenue is generated from a non-refundable service fee (Cargo por servicio) charged to ticket buyers, multi-year advertising contracts (banners, mailings, featured placements), and the SaaS platform itself.

The technology is a web-based platform rather than a native mobile app, accessible via desktop and mobile browsers, with multi-channel organic distribution through Instagram, Facebook, TikTok, YouTube, and X. Proprietary assets include a theatrical archive spanning productions from 1961 to the present, over 71,755 pages of user-generated audience opinions, 263 active casting postings, and a curated web directory of theater-related resources. A complementary project-financing service, Alternativa Funding, extends the platform into production-stage funding for theatrical projects. The company is privately held with no disclosed external investment, employs approximately 65 people, and operates exclusively within Argentina with concentration in Buenos Aires.

Name

Alternativa

Legal name

Alternativa Comunidad en Escena S.A.S.

Website

https://alternativateatral.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Alternativa is an Argentine performing arts digital platform providing theater ticketing, a SaaS venue management system, show listings, castings, courses, audience reviews, and advertising to Buenos Aires theaters, performers, and audiences.

Ownership category

akta.pro rank

Product category

Theater Ticketing and Venue Management

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Ticketing (HSACALAC)

akta.pro secondary industries

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Theater ticketing platform
• Venue management SaaS
• Performing arts marketplace
• Casting and audition listings
• Show listing directory

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Service Fee: Alternativa charges a service fee (Cargo por servicio) to ticket buyers for managing the sale and reservation of theater tickets. This fee is non-refundable regardless of whether the ticket is used. The service is free for theater organizers.
2. Advertising and Promotional Services: The platform offers various advertising options including fixed-position web banners, rotating banners, individual mailings for specific shows and courses, collective mailings for cultural communications, featured content placement, and banner ads in collective mailings. These services are offered to advertisers seeking to reach the theater-going public.
3. SaaS Platform Licensing: Theater administrators pay for the comprehensive venue management SaaS platform that provides seat administration, reservation management, promotional tools, discount handling, press allocation, guest list management, and ticket printing capabilities.
4. Publishing Services for Castings and Courses: The platform publishes casting calls, job opportunities, and course/taller listings for the performing arts community, with specific terms and conditions governing these services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Alternativa operates an integrated digital ecosystem for the Argentine theater community, combining a SaaS venue management platform (Sistema de Gestión de Localidades) that lets theaters administer seating, reservations, promotions, discounts, and ticket printing with a public-facing marketplace for show discovery, online ticket sales, casting calls, and courses. The platform also serves advertisers through banner, mailing, and featured-placement options while aggregating audience reviews and video content to drive engagement.

Product overview

Alternativa (alternativateatral.com) is an Argentine performing arts platform operated by Alternativa Comunidad en Escena S.A.S. It functions as a unified ecosystem for the theater and live performance community. At its core is a SaaS-based venue management and ticketing platform (Sistema de Gestión de Localidades) that enables theaters and organizers to manage seating, reservations, promotions, discounts, press allocations, online ticket sales, and ticket printing, with integrated ARGENTORES royalty management and AFIP fiscal receipt handling. Flanking this core are two public-facing audiences: theatergoers access the Cartelera (show listing), Venta de Entradas (ticket commerce), and Opinión del Público (audience reviews); while producers, performers, and educators use the castings board (Convocatorias), courses advertising, and show publication tools. The platform also hosts video content (Alternativa TV), community discussion (Foros), paid advertising, a web directory, and a project financing companion service (Alternativa Funding).

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Gestión de Localidades (Venue Management SaaS)

Quantifiable outcome

• 71,755+ pages of audience opinions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ARGENTORES (Sociedad General de Autores de la Argentina)coreOthers · 9 May 2022ARGENTORES is a key partner for the theater management SaaS platform. The service includes payment management to ARGENTORES for author rights resulting from each performance, with Alternativa handling bordereaux presentation and royalty collection on behalf of theater organizers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ticketek: Ticketek Argentina is the dominant large-scale ticketing platform in Argentina serving concerts, sports, theater, and live events. Directly comparable to Alternativa in providing online ticket sales and venue management across the Argentine live entertainment market, though with a broader event-category footprint.
• TodayTix: TodayTix is a mobile-first theater ticketing platform specializing in last-minute and curated live performance tickets. It is highly comparable in its theater-specific focus, mobile-native UX, and audience-discovery orientation.
• Broadway Inbound: Broadway Inbound is the official ticketing platform for international and group Broadway sales. It is comparable in connecting theater audiences with theatrical performances and providing ticketing infrastructure for major theater markets.
• Plateanet (TuEntrada): Plateanet / TuEntrada is an Argentine online ticketing service for theater, concerts, and live events. It overlaps directly with Alternativa's core ticketing commerce offering for the Buenos Aires theater market and similar regional venues.
• Fever: Fever is a global live-entertainment and experiences marketplace that curates and sells tickets to shows, theater, and immersive experiences. Comparable in targeting theater-going audiences and providing a discovery-plus-purchase platform for live cultural events.
• ShowClix: ShowClix is a full-service live event ticketing platform with venue management tools, comparable to Alternativa's SaaS offering in serving theaters, festivals, and performing arts venues with box-office and seat-management features.
• Stager: Stager is a ticketing and venue management SaaS designed for theaters, concert halls, and cultural venues. It directly competes with Alternativa's Sistema de Gestión de Localidades in providing box-office automation and venue administration.
• Telecharge: Telecharge is a theater-focused ticketing services provider primarily for Broadway and Off-Broadway venues. It is highly comparable as a theater-specialist ticketing and box-office platform with deep integrations into major venue operators.

Broad incumbents

• Stage Entertainment: Stage Entertainment is a large European theater operator and producer running multiple musical theater venues. While primarily an operator rather than a software platform, it is comparable as a scaled theater-industry incumbent whose venues could adopt or compete with platforms like Alternativa.
• Eventbrite: Eventbrite is a global self-service ticketing and event-management platform. While it serves a much broader event category than Alternativa, it competes for the same theater and live performance venue customers and offers a SaaS-style event management product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alternativaesc
• YouTubeyoutube.com/user/alternativateatral
• Facebookfacebook.com/alternativaescena
• Instagraminstagram.com/alternativaescena
• TikToktiktok.com/@alternativaescena
• LinkedInlinkedin.com/company/alternativaescena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternativa