Bacchus Marsh Grammar

What Bacchus Marsh Grammar does

Bacchus Marsh Grammar is an independent, non-denominational, co-educational school operating across multiple campuses in Victoria, Australia. Founded around 2001 and governed by an independent School Board (Chair: Cathy Jeffkins), it delivers education from the Early Learning Centre (3-4 year olds) through Year 12, with the Maddingley Campus serving as the main Prep-Year 12 site, the Woodlea Campus expanding toward a full K-12 footprint (including the Program Kaizen senior secondary program in STEM and languages), the Staughton Vale Campus providing a 200-acre rural outdoor learning facility on the fringe of Brisbane Ranges National Park, and an Early Learning Centre co-located at Woodlea.

The school's core technology stack is built around third-party platforms rather than proprietary systems: Schoolbox powers the parent, student, and staff portal for academic information, timetables, reports, and communications; RollCall provides real-time bus tracking across the school's private bus network; and Zoom supports parent webinars. Operational technology includes bus route logistics, conveyance allowance administration, and CSEF eligibility processing for Centrelink card holders. Co-curricular programs — equestrian, music productions, camps, leadership, and community service — are delivered alongside the academic curriculum, with character education formalised through a research partnership with Australian Catholic University's Neal Institute.

Bacchus Marsh Grammar operates as a non-profit educational institution funded primarily through tuition fees, with scholarship offerings, a conveyance allowance for families residing 4.8km or more from campus, and CSEF support. Go-to-market is direct via the school website, school tours, and the Grammarian magazine/eNews newsletter. The school reported 212 employees in the available materials; no revenue figures are disclosed. In January 2025, governance was restructured with Andrew Neal moving from Principal to a newly created Chief Executive Officer role and Debra Ogston appointed as the fourth Principal.

Name

Bacchus Marsh Grammar

Legal name

Bacchus Marsh Grammar

Website

https://bmg.vic.edu.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Bacchus Marsh Grammar is an independent non-denominational co-educational school in Victoria, Australia, operating multiple campuses from Early Learning through Year 12 in the Bacchus Marsh and Aintree/Rockbank corridors.

Ownership category

akta.pro rank

Product category

K-12 Independent School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

Keywords

• Independent school education
• K-12 co-education
• Early learning programs
• VCE secondary schooling
• Character education curriculum

Headquarters

HQ city

Bacchus Marsh

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Bacchus Marsh Grammar is an independent, non-denominational, co-educational school delivering education from an Early Learning Centre (3-4 year olds) through Year 12 across four campuses in Victoria, Australia (Maddingley, Woodlea, Staughton Vale, and the Early Learning Centre). The school sells tuition-based academic programs including VCE preparation, STEM and languages, Character Education, and extensive co-curricular offerings such as music, equestrian, and outdoor education, supported by transport and before/after school care services.

Product overview

Bacchus Marsh Grammar is a vibrant Independent school offering non-denominational co-education from Early Learning Centre (3-4 years) through to Year 12 across multiple campuses. The school operates four distinct locations: Maddingley Campus (main Prep-Year 12 campus), Woodlea Campus (developing K-12 campus with Program Kaizen for senior students), Staughton Vale (200-acre rural outdoor learning facility), and an Early Learning Centre at Woodlea. Educational offerings include core academic programs, Character Education (partnered with ACU), STEM-focused curriculum, Music (productions and ensembles), Equestrian (competitive team), and extensive co-curricular activities. Supporting services include the Schoolbox portal for families, Transport & Bus Network with RollCall tracking, and Outside School Hours Care via The Y Ballarat. The Grammarian magazine communicates school news and achievements across the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Learning Centre A safe, supportive, and stimulating early education program for three and four-year-old children located on the Woodlea Campus, providing foundational pre-school learning for young children.
• Maddingley Campus (Prep to Year 12)

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Australian Catholic University (ACU)coreStrategic or Co-development Partner · 23 April 2026Bacchus Marsh Grammar partners with Australian Catholic University through the Neal Institute for Character Education. This research partnership focuses on character education initiatives and programs for students.
• Western UnitedminorStrategic or Co-development PartnerNew partnership with Western United soccer club generating excitement and providing opportunities for students.
• Independent Schools VictoriaminorGTM or Marketing PartnerFeatured in Independent Schools Victoria's 'Inside our School' video series project showcasing the school's programs and culture.
• The Y BallaratcoreChannel Partner/ Reseller/ DistributorThe Y Ballarat operates the Out of School Hours Care (OSHC) program at Bacchus Marsh Grammar. Provides before and after school care services for families.

Recent moves11 records

Expansion highlights4 records

Direct peers

• Melbourne Grammar School: One of Victoria's most established independent schools offering co-educational pathways across multiple campuses. Comparable to BMG as a competing Victorian independent school targeting academically oriented families.
• Haileybury: Large independent co-educational day school in Victoria operating multiple campuses with extensive co-curricular offerings. Directly comparable to BMG as a multi-campus Victorian independent school competing for similar families in the greater Melbourne region.
• Scotch College: Long-established independent school in Victoria with strong academic reputation and extensive co-curricular programs. Comparable to BMG as a high-achieving Victorian independent competitor.
• Caulfield Grammar School: Independent co-educational school in Victoria operating multiple campuses with broad academic and co-curricular programs. Directly comparable to BMG in structure, scale, and target market.
• Ballarat Grammar: Regional Victorian independent school offering Prep to Year 12 with co-educational structure. Comparable to BMG as an independent co-educational regional Victorian school.
• Kilvington Grammar School: Independent co-educational school in Melbourne's south-east serving similar family demographics to BMG. Comparable as a Victorian independent school competing in the broader Melbourne metropolitan market.
• Penleigh and Essendon Grammar School: Independent co-educational school in Melbourne's western/northern corridor with multiple campuses. Comparable to BMG in geographic catchment overlap and co-educational structure.
• Trinity Grammar School Kew: Independent school in Victoria with multi-campus footprint and broad academic/co-curricular offering. Comparable to BMG in market positioning and operating model.
• Yarra Valley Grammar: Independent co-educational school in Victoria's outer east with broad academic and co-curricular programs. Comparable to BMG as a regional Victorian independent school serving similar family demographics.
• Wesley College Melbourne: Multi-campus independent co-educational school in Victoria with comprehensive academic and pastoral programs. Comparable to BMG in scale, multi-campus operation, and co-educational positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/IYcf7x5B9ms
• LinkedInlinkedin.com/school/bacchus-marsh-grammar

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacchus Marsh Grammar