Più Medical
Più Medical is an Italian pharmacy platform operating 16 pharmacies and 13 parapharmacies across Northern and Central Italy, plus an e-commerce site, serving individual consumers with pharmaceutical products, wellness services, and chronic disease management under a public consolidation strategy.
- Company typePublic
- Founded-
- HeadquartersCastronno, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Più Medical does
PiùMedical S.p.A. is an Italian pharmacy platform that operates a network of 16 pharmacies and 13 parapharmacies/open-access corners distributed across Northern and Central Italy, complemented by the e-commerce site www.piumedical.it offering 60,000+ pharmaceutical and parapharmaceutical products with 24-72 hour nationwide delivery. The company employs more than 200 specialized pharmacists and generates approximately 750,000 annual transactions, supported by a 16,000 sqm centralized warehouse and a 30,000-member PiùCard loyalty program. Rather than competing as a traditional drugstore chain, Più Medical positions itself as an integrated health, prevention, and longevity platform, bundling wellness consultations, chronic disease management, service bookings, and a quality guarantee program around the "Benessere Olistico" (Holistic Wellness) concept.
The business model combines retail pharmacy sales (OTC, SOP, parapharmaceutical products) across physical and digital channels with service-based bookings and loyalty-driven recurring engagement. Revenue is generated transactionally through product sales and services, with the loyalty program providing customer data for targeted marketing. The company is pursuing a "buy-fix-scale" consolidation strategy against a fragmented Italian pharmacy market where 92% of pharmacies are privately owned and only ~6% sit in structured chains.
Più Medical completed its IPO on Euronext Growth Milan (ticker: PMED) on November 20, 2025, with First SICAF as anchor investor and a subsequent €5 million capital increase executed December 29, 2025. Founding entities G.S.M. S.r.l. and La Farmaceutica S.p.A. retain majority voting control through multiple-vote shares, with the Maroni family holding executive leadership positions. The company announced its first post-IPO acquisition on May 5, 2026, activating its inorganic growth thesis.
Più Medical firmographics
Firmographics- Name
- Più Medical
- Legal name
- PiùMedical S.p.A.
- Website
- https://piumedical.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Più Medical is an Italian pharmacy platform operating 16 pharmacies and 13 parapharmacies across Northern and Central Italy, plus an e-commerce site, serving individual consumers with pharmaceutical products, wellness services, and chronic disease management under a public consolidation strategy.
- Ownership category
- akta.pro rank
Più Medical industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
Keywords
Where Più Medical is headquartered
LocationHeadquarters
- HQ city
- Castronno
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Più Medical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Pharmacy product sales: Retail sales of pharmaceutical products (OTC, SOP, parapharmaceutical products) through 16 pharmacies and e-commerce platform. Products are 100% original with Ministry of Health authorization.
- Service bookings: Revenue from various health and wellness services offered at pharmacy locations, bookable through the company's service platform.
- Loyalty program data and marketing: PiùCard loyalty program collects customer data enabling targeted marketing, profiling, and customer retention activities.
- Capital increase: IPO-related capital raise of €5 million completed December 29, 2025, representing institutional funding round.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Più Medical product offering
Product offeringCore offering
Più Medical operates an integrated pharmacy and health platform distributing pharmaceutical and parapharmaceutical products through 16 pharmacies and 13 parapharmacies across Northern and Central Italy, complemented by a nationwide e-commerce platform offering 60,000+ products. The company delivers prescription management, chronic disease support, preventive care, and wellness consultations via a team of 200+ specialized pharmacists, supported by a 16,000 sqm distribution warehouse and a 30,000-member PiùCard loyalty program.
Product overview
Più Medical operates as an integrated pharmacy platform combining physical pharmacies (16 pharmacies and 13 parapharmacies across Northern/Central Italy) with digital capabilities. The core offering includes pharmacy services, a loyalty program (Più Card), and e-commerce (www.piumedical.it) with 60,000+ products. The company positions itself as a health, prevention, and longevity platform rather than a traditional pharmacy chain, supported by a 200+ pharmacist team and a 16,000 sqm distribution warehouse. Additional services include service booking and a product guarantee program.
Differentiator
Problem solved
Functional benefit
Products and services
- Più Medical Pharmacies A retail network of 16 pharmacies and 13 parapharmacies/open-access corners across Northern and Central Italy, offering pharmaceutical products (OTC, SOP, parapharmaceuticals), health services, prescription management, and integrated wellness experiences for individual consumers.
- Pharmacy Services Health and wellness services delivered in pharmacies by a team of 200+ specialized pharmacists, covering prescription management, health consultations, chronic disease patient management, preventive care, and wellness guidance for individual consumers.
- Più Medical E-commerce Online pharmacy platform at www.piumedical.it offering 60,000+ pharmaceutical and parapharmaceutical products with 24-72 hour home delivery throughout Italy, phone order guidance, multiple payment options including cash on delivery, and pharmacist support.
- PiùCard Loyalty Program Fidelity card program enabling customers to accumulate points and access exclusive discounts, promotions, rewards, and other benefits across the Più Medical pharmacy network; the program has 30,000 active members.
- Service Booking Online appointment booking system allowing customers to reserve pharmacy services (consultations, health checks, wellness sessions) in advance through the Più Medical website.
- Più Medical Guarantee (Garanzia Più Medical) Product quality assurance program guaranteeing that all products are 100% original and authorized for sale by the Italian Ministry of Health, paired with 24-72 hour delivery, easy returns, and ongoing pharmacist support for customers.
Quantifiable outcome
- 750,000 annual transactions across pharmacy network
- +2 more outcomes
Companies that use Più Medical
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Più Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Più Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fidelity Salus Service & Consulting S.r.l.coreExternal Data Processor for loyalty card program management. Handles fidelity card operations, marketing activities, and service/product supply on behalf of Più Medical. Located at Via Giovanni Battista Pontani, 33, 06128 Perugia (PG), Italy.
Scale indicators8 records
Recent moves13 records
Expansion highlights6 records
Più Medical competitors and assessment
Company assessmentDirect peers
- Farmaè: Italian online pharmacy retailer (Euronext Growth Milan-listed) with a multi-brand e-commerce portfolio including Farmaè, AmicaFarmacia, and Farmaesy. Directly comparable as a listed Italian pharmacy retailer with e-commerce focus.
- LloydsFarmacia (Admenta Italia): One of Italy's largest pharmacy chains, owned by Phoenix Group. Competes directly with Più Medical in physical retail pharmacy, loyalty programs, and OTC/parapharmaceutical assortment across Italian regions.
- DOC Pharma: Italian discount pharmacy chain with physical stores and an online platform, directly competing with Più Medical in the value-positioned retail pharmacy segment across Italy. Operates a similar multi-channel model serving price-sensitive consumers.
- Efarma (Piksel Group): Italian online pharmacy and parapharmacy retailer offering home delivery of OTC, SOP, and health products. Comparable to Più Medical's piumedical.it e-commerce channel and competes in the same digital Italian pharmacy segment.
Broad incumbents
- Walgreens Boots Alliance: Global retail pharmacy and wholesale giant operating Alliance Healthcare distribution across Europe. Comparable as a broad incumbent in pharmacy retail and wholesale with active European consolidation strategies.
- CVS Health: US retail pharmacy and healthcare services conglomerate. Comparable as a benchmark incumbent integrating pharmacy retail with broader health services and digital channels, illustrating the omnichannel pharmacy model Più Medical is pursuing.
- Phoenix Group: Pan-European pharmaceutical distributor and pharmacy operator (parent of LloydsFarmacia in Italy). Comparable as a major incumbent executing a similar pharmacy chain consolidation strategy across European markets.
Emerging players
- Promofarma: Spanish online pharmacy marketplace with Italian operations. Comparable as a digital-only pharmacy platform competing for the same online consumer demand in OTC and parapharmaceutical products that Più Medical addresses via piumedical.it.
- DocMorris (Zur Rose Group): Swiss-headquartered European online pharmacy operating in Italy via docmorris.it. Comparable as a digital-first pharmacy platform competing for the same online OTC/parapharmaceutical demand as Più Medical's e-commerce channel.
- Redcare Pharmacy (formerly Shop Apotheke Europe): European online pharmacy retailer with operations across multiple countries including Italy. Comparable as a digital pharmacy competitor pushing into the Italian online OTC market where Più Medical competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Più Medical social profiles
Digital presencePiù Medical compliance and trust
Trust signalCompliance3 records
Più Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Più Medical leadership team
Management profileNumber of profiles
Profiles5 records
Più Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Più Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Più Medical
What does Più Medical do?
Più Medical operates an integrated pharmacy and health platform distributing pharmaceutical and parapharmaceutical products through 16 pharmacies and 13 parapharmacies across Northern and Central Italy, complemented by a nationwide e-commerce platform offering 60,000+ products. The company delivers prescription management, chronic disease support, preventive care, and wellness consultations via a team of 200+ specialized pharmacists, supported by a 16,000 sqm distribution warehouse and a 30,000-member PiùCard loyalty program.
Is Più Medical a public or private company?
Più Medical is a public company. It is classified as public and is currently operating.
When was Più Medical founded?
Più Medical was founded in -1. It employs 101 to 250 people.
Where is Più Medical based?
Più Medical is headquartered in Castronno, Italy, in the Europe region.
How does Più Medical make money?
Four revenue lines are on record. Pharmacy product sales are the primary driver. The others are service bookings, loyalty program data and marketing and capital increase.
Who are Più Medical's main competitors?
Direct peers on record are Farmaè, LloydsFarmacia (Admenta Italia), DOC Pharma and Efarma (Piksel Group). Broad incumbents are Walgreens Boots Alliance, CVS Health and Phoenix Group. Emerging players are Promofarma, DocMorris (Zur Rose Group) and Redcare Pharmacy (formerly Shop Apotheke Europe).
Does Più Medical have an API?
No public API is recorded for Più Medical.
What industry is Più Medical in?
Più Medical's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel. Its NAICS code is 456110 and its SIC code is 5912.