Adibra

What Adibra does

Adibra (Associação das Empresas de Parques de Diversões do Brasil / Brazilian Association of Amusement Parks and Attractions) is a non-profit industry association founded on October 17, 1989, with foundational support from IAAPA. Headquartered on Avenida Paulista in São Paulo, Brazil, with a 14-person staff, it serves as the national representative body for Brazilian amusement parks, FECs, water parks, themed parks, and their supplier ecosystem. The association currently represents approximately 200 member companies covering roughly 700 parks, including flagship operators such as Beto Carrero World, Hopi Hari, Wet'n Wild, Parque da Mônica, Beach Park, Hot Park, Playcenter Family, Roda Rico, and Vila dos Smurfs Park, alongside suppliers like Robotine.

Adibra's core product is membership itself, delivered through a portfolio of services: the Canal+ Adibra content platform, Biblioteca Adibra resource library, the Classificados equipment marketplace, the Diretório de Associados and Guia de Fornecedores directories, the Adibra Educação training program, and committee participation (Sustainability, Education, etc.). The association runs the annual Adibra International Networking (AIN) event in Orlando during IAAPA Expo week and the Prêmio Mauricio de Sousa awards program — described as Brazil's largest entertainment industry award — with categories in Creativity, Innovation, and ESG. It also publishes the Panorama Setorial sector data report. Adibra operates on a membership-fee subscription model, supplemented by event registration fees, sponsorship packages (cotas de patrocínio), award inscription fees, and paid education/course registrations.

The association's strategic role is industry advocacy and convening rather than product development. Historically, it has secured credit lines from BNDES and FINEP, reduced IPI taxes, lowered import tariffs on equipment, and helped reclassify park equipment from consumer goods to capital goods. It maintains strategic co-development partnerships with IAAPA (global) and SINDEPAT (domestic), co-presented the ESG Maturity Diagnostic, and actively recruits suppliers in technology, robotics, and consulting verticals. Adibra is governed by a board of directors with Francisco Donatiello Neto serving as President for the 2026/2027 term.

Name

Adibra

Legal name

Associação das Empresas de Parques de Diversões do Brasil

Website

https://adibra.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Adibra is the Brazilian national trade association for amusement parks and attractions, serving ~200 member companies and ~700 parks through membership fees, events, and advocacy, founded in 1989 with IAAPA support.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ADIBRA generates revenue through annual membership fees paid by park operators and suppliers. Membership fees are annual (calendar year, January 1 to December 31). Both operator and supplier membership paths are available with online payment.
2. Event Registrations and Sponsorship: ADIBRA sells registrations for its events including the Adibra International Networking (AIN) and charges for sponsorship packages (cotas de patrocínio). Registration tiers vary for members, partner entities, and non-members.
3. Awards and Education Programs: Revenue is generated through the Prêmio Mauricio de Sousa award entry fees (R$937.50 for the first category inscription) and course/training program registrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Adibra is a Brazilian non-profit industry association that provides membership, advocacy, networking, training, and industry data services to amusement park operators and their suppliers. Its core deliverables include annual membership subscriptions for operators and suppliers, the Adibra International Networking (AIN) event held in Orlando, the Prêmio Mauricio de Sousa award program, an equipment classifieds marketplace, and sector statistics via Números do Setor.

Product overview

Adibra is the Brazilian Association of Amusement Parks and Attractions (Associação das Empresas de Parques de Diversões do Brasil). Rather than offering a unified software platform, Adibra provides a portfolio of membership-based services including industry association, networking events (Adibra International Networking), the Prêmio Mauricio de Sousa awards, an operator and supplier directory (Diretório de Associados and Guia de Fornecedores), a marketplace for equipment (Classificados), exclusive content channel (Canal+ Adibra), sector data and statistics (Números do Setor), educational programs (Adibra Educação), a resource library, committee participation, and event ticketing. These services collectively support the professionalization and development of Brazil's amusement park and attractions industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Associação e Filiação (Membership) Annual membership program enabling Brazilian amusement parks, attractions, and suppliers to join the association. Members gain access to sector data, classifieds, Canal+ Adibra content, networking, training, events, discounts on event tickets, sponsorship opportunities, and direct access to board and committee members. Membership fees are annual (calendar year, January 1 to December 31).
• Adibra International Networking (AIN) Annual international networking event held in Orlando, Florida, during IAAPA Expo week, bringing together Brazilian park operators, suppliers, and international industry leaders for conferences, awards, and business development. Registration tiers are available for ADIBRA members (U$139), partner entities (U$159), and non-members (U$278) in the 2026 first promotional lot.
• Prêmio Mauricio de Sousa Brazil's largest entertainment industry award program recognizing excellence in creativity, innovation, and ESG across parks and attractions. Features three categories: Criatividade (Creativity), Inovação (Innovation), and ESG. Winners receive Gold, Silver, and Bronze trophies. 2025 inscription fees: R$937.50 for the first category, R$1,593.75 for the second, and R$1,992.18 from the third inscription onward.
• Classificados (Equipment Marketplace) Online classifieds marketplace for members to buy and sell new and used amusement park equipment, including rides, redemption games, simulators, lighting, tools, and parts. Access is restricted to members for the first 30 days, then becomes publicly available.
• Adibra Educação (Education and Training) Training and educational programs including webinars, courses, and certification sessions on topics such as autism accessibility, LGPD compliance, and operational best practices for amusement parks. More than 50% of activities are offered online.
• Números do Setor (Sector Statistics Program) Sector statistics program that collects and publishes industry performance data, visitor numbers, and investment figures from member parks. The 4th edition of the Panorama Setorial was released at the 7th SINDEPAT Summit, reporting R$11.5 billion in sector investments and 143 million visitors in 2025.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• IAAPA (International Association of Amusement Parks and Attractions)coreStrategic or Co-development PartnerIAAPA is a global industry association with over 80 years of history that provided foundational encouragement and support for the creation of ADIBRA in 1989. IAAPA represents major global operators including Walt Disney Company, Busch Gardens, and Paramount Parks. ADIBRA's flagship event, the Adibra International Networking, is held annually during the IAAPA Expo week in Orlando, Florida, maintaining a close ongoing relationship.
• SINDEPAT (Sistema Integrado de Parques e Atrações Turísticas)coreStrategic or Co-development PartnerSINDEPAT is a closely aligned industry association with which ADIBRA cooperates on joint initiatives. Both associations co-presented the ESG Maturity Diagnostic and SINDEPAT member companies can use ADIBRA's sector data collection system. The Prêmio Mauricio de Sousa is open to both ADIBRA and SINDEPAT member companies, and ADIBRA supported the 15th edition of the Dia Nacional da Pessoa com Deficiência em Parques e Atrações Turísticas, an initiative led by SINDEPAT.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WTTC (World Travel & Tourism Council): Global tourism industry council. Comparable as a higher-level umbrella organization whose policy work on tourism and leisure infrastructure parallels ADIBRA's domestic advocacy role in Brazil.
• PATA (Pacific Asia Travel Association): Global travel and tourism association. Comparable as a broader industry membership body representing destinations and attractions, with thematic overlap on advocacy, events, and member education.
• Association of Amusement Manufacturers (AAM): US-based trade association for amusement device manufacturers and suppliers. Comparable as a sector membership organization serving the supplier side that ADIBRA's supplier members (e.g., Robotine) also engage with.

Direct peers

• World Waterpark Association (WWA): International trade association for the waterpark industry. Comparable as a sector-specific membership organization serving waterpark operators and suppliers, overlapping with ADIBRA's waterpark segment including Wet'n Wild and Hot Park.
• IAAPA (International Association of Amusement Parks and Attractions): Global trade association for the attractions industry. Directly comparable as both an advocacy body and event organizer; ADIBRA was founded with IAAPA support and co-hosts its flagship AIN event during IAAPA Expo.
• Themed Entertainment Association (TEA): International non-profit association for the themed entertainment industry. Comparable as a membership body serving creators and operators of theme parks and experiences, overlapping with ADIBRA's themed park members such as Parque da Mônica and Beto Carrero World.
• SINDEPAT (Sistema Integrado de Parques e Atrações Turísticas): Brazilian association for tourist parks and attractions with which ADIBRA cooperates and overlaps. Directly comparable as a competing/parallel national trade body serving the same Brazilian operator and supplier base.

Regional players

• Abrasel (Associação Brasileira de Bares e Restaurantes): Brazilian association of bars and restaurants. Comparable as a Brazilian sector association providing advocacy, training, and events for food and beverage operators that ADIBRA also serves through its supplier members in food services.
• ABAV (Associação Brasileira das Agências de Viagens): Brazilian association of travel agencies. Comparable as a Brazilian national trade body representing a downstream distribution channel for parks and attractions that ADIBRA's members rely on for tourist visitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adibraoficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adibra