BOBCAT BENSHEIM GMBH

What BOBCAT BENSHEIM GMBH does

Bobcat Bensheim GmbH, legally registered as Doosan Bobcat Bensheim GmbH and doing business as Bobcat Deutschland, is the German sales, rental, and service subsidiary of Doosan Bobcat, part of the South Korean Doosan Group. The company distributes Bobcat-branded compact construction equipment through 8 regional branches across Germany (Bensheim HQ, Dresden, Frankfurt, Fulda, Idstein, Kaiserslautern, Karlsruhe, and Mülheim an der Ruhr). Its core product range spans mini excavators (E-series), skid-steer and compact track loaders (S- and T-series), wheel loaders (L75/L85/L95), telescopic handlers, articulated loaders (L23/L28), and ancillary equipment such as power generators, compressors, and tampers, together with over 150 compatible attachments supported by proprietary Bob-Tach, Power Bob-Tach, and Hybrid-Bob-Tach quick-coupler systems. Rental is a material line of business, with a fleet of more than 1,200 machines and attachments available on daily, weekly, and monthly terms.

The company's revenue model combines equipment sales (one-time purchases with 0% financing and leasing options), usage-based rental, maintenance and repair services (including mobile on-site service and UVV safety inspections), and spare parts — essentially an authorized-dealer model for the full Bobcat equipment lifecycle. Customers are concentrated in construction companies, garden and landscape construction (GaLaBau), municipalities, agricultural operations, and equipment rental companies, with a particular emphasis on SMBs. Integrated telematics (Machine IQ) transmits GPS, fuel, operating hours, and maintenance data from rental equipment to the company and Doosan Bobcat Group, supporting fleet management and uptime. Marketing is delivered through a combination of content marketing (company website and blog), trade shows, customer testimonials, in-branch consultation, and social media channels (Facebook, LinkedIn, Xing).

The company has no independent public listing, no disclosed revenue, and no independent funding history; strategic direction, product development, and brand investment are driven by the Doosan Bobcat parent. In 2024-2025 the company has executed a series of product launches (L85 wheel loader, L28 articulated loader, MT100 mini track loader, and a major R-Series revision of compact and track loaders), reinforcing its positioning as a full-line compact equipment provider rather than a pure sales outlet.

Name

BOBCAT BENSHEIM GMBH

Legal name

Doosan Bobcat Bensheim GmbH

Website

https://bobcat.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bobcat Bensheim GmbH is the German sales, rental, and service subsidiary of Doosan Bobcat, distributing compact construction equipment (mini excavators, loaders, telehandlers) and 150+ attachments through 8 regional branches to construction, landscaping, municipal, and agricultural customers.

Ownership category

akta.pro rank

Product category

Compact Construction Equipment

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Wheel Loaders (IMAHAAAD)

Keywords

• Compact construction equipment
• Mini excavators
• Wheel loaders
• Skid steer loaders
• Construction equipment rental

Headquarters

HQ city

Bensheim, Hesse

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Inventory, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Construction Machinery Sales: Sale of new compact construction equipment including mini excavators, wheel loaders, telehandlers, compact loaders, tracked loaders, articulated loaders, power generators, compressors, and tampers along with original spare parts and accessories.
2. Equipment Rental: Rental of construction machinery with a fleet of over 1,200 machines and attachments. Offers flexible rental periods with daily, weekly, and monthly pricing. Includes liability limitation options and replacement machines during repairs.
3. Maintenance and Repair Services: Comprehensive maintenance and repair services for construction and industrial machines. Includes mobile on-site service, UVV inspections (safety inspections), and original spare parts supply.
4. Equipment Financing: Flexible financing options including 0% financing and leasing packages for equipment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bobcat Bensheim GmbH (legally Doosan Bobcat Bensheim GmbH) is the German sales, rental and service subsidiary of Doosan Bobcat. It sells and rents Bobcat-branded compact construction equipment — including mini excavators (E-series), skid-steer loaders (S-series), wheel loaders (L-series), telescopic handlers (TL-series), compact track loaders (T/MT-series), articulated loaders (L23/L28), power generators, compressors, tampers and over 150 attachments — supported by financing, spare parts, mobile on-site service and UVV inspections through 8 branches across Germany.

Product overview

Bobcat Bensheim GmbH (Doosan Bobcat Bensheim GmbH) operates as a regional dealer and subsidiary of Doosan Bobcat, offering a comprehensive portfolio of compact construction equipment for sale and rental across 8 German locations (Bensheim, Dresden, Frankfurt, Fulda, Idstein, Kaiserslautern, Karlsruhe, Mülheim an der Ruhr). The core product range centers on Bobcat-branded machinery including mini excavators (E-series), skid-steer loaders (S-series in R-Series variants), wheel loaders (L-series), telescopic handlers, compact track loaders (T-series/R-Series), and articulated loaders (L-series Knicklader). A key differentiator is the extensive ecosystem of over 150 compatible attachments supported by Bob-Tach, Power Bob-Tach, and Hybrid-Bob-Tach quick-change systems. The company complements equipment sales with financing services (including 0% offers), a large rental fleet of 1,200+ machines, and comprehensive after-sales support including mobile on-site service, spare parts, and UVV safety inspections. The machines feature Machine IQ/Telematics as a built-in technology feature for fleet management and monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Excavators (E-series: E19, E20z, E27/E27z, E88)

Quantifiable outcome

• Rental fleet of over 1,200 machines and attachments
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Doosan Bobcat EMEA s.r.o.coreStrategic or Co-development PartnerParent company within the Doosan Bobcat Group. Machine IQ/Telematics data is processed by Doosan Bobcat EMEA s.r.o. according to the Bobcat Telematics System General Information and Privacy Notice. The company operates under the Doosan Bobcat Bensheim GmbH legal entity as part of the global Bobcat distribution network.
• Doosan GroupcoreStrategic or Co-development PartnerParent corporate group. Bobcat Bensheim exchanges personal data with other companies within the Doosan Group. Data sharing within the group facilitates administrative work while ensuring compliance with data protection requirements.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JCB: Global OEM with a comprehensive compact equipment line including skid steers, compact track loaders, and telehandlers. Competes with Bobcat across similar customer segments in Europe.
• Caterpillar: Global construction equipment leader with an extensive compact equipment line distributed via dealer networks. Overlaps with Bobcat in skid steers, compact track loaders, and mini excavators, but at a much broader portfolio scale.
• Komatsu: Global construction equipment OEM offering compact equipment alongside its heavy machinery range. Competes with Bobcat in mini excavators and compact loaders via its European dealer network.
• Liebherr: Germany-based, family-owned construction equipment manufacturer offering a broad range including compact machines. Operates its own sales/service network overlapping with Bobcat Bensheim's German territory.
• Volvo Construction Equipment: Global construction equipment OEM with compact equipment offerings (compact wheel loaders, excavators) distributed via dealers. Competitor in the European construction and rental market.
• John Deere Construction: Global OEM with a growing compact construction equipment business (skid steers, CTL, compact excavators) sold through dealers. Competes for the same contractor and rental customers Bobcat Bensheim serves.

Emerging players

• Takeuchi Manufacturing: Japanese specialist in compact track loaders and mini excavators, gaining share in Europe. Competes with Bobcat's MT100, T-Series, and E-Series product lines, particularly in landscaping and rental channels.
• Yanmar Compact Equipment: Japanese OEM focused on compact equipment including mini excavators and compact track loaders. Competes with Bobcat in narrow-access construction and landscaping applications across Europe.

Direct peers

• Kubota (Europe / Construction Equipment): Japanese OEM with a strong compact equipment line (mini excavators, wheel loaders, compact track loaders). Kubota's compact equipment competes head-to-head with Bobcat for landscaping, construction, and municipal customers across Europe.
• Wacker Neuson: Germany-headquartered manufacturer of compact construction equipment (mini excavators, wheel loaders, telehandlers, dumpers). Directly competes with Bobcat in the same product categories, especially in the GaLaBau and municipal segments that anchor Bobcat Bensheim's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bobcatde
• LinkedInlinkedin.com/company/bobcat-bensheim-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOBCAT BENSHEIM GMBH