3AR - Achats publics responsables en Nouvelle-Aquitaine

What 3AR - Achats publics responsables en Nouvelle-Aquitaine does

3AR (Achats publics responsables en Nouvelle-Aquitaine) is a French nonprofit association founded in 2013 and headquartered in Bordeaux, with a staff of 7. It operates as a regional professional network dedicated to responsible public procurement (commande publique responsable) across the 12 departments of Nouvelle-Aquitaine. The association serves territorial authorities, intermunicipal public establishments (EPCI), public establishments, and associations subject to French public procurement regulations, helping them implement sustainable and circular procurement practices aligned with EGAlim and the loi Climat et Résilience.

The association's service portfolio includes the Guichet Vert advisory service, structured training programs (Formation initiale 'La commande publique durable'), the Parcours cartographie des achats methodology pathway launched in 2026, technical matinales held across the region, annual rencontres, ateliers, and participation in the ORDEC (Observatoire Régional des Déchets et de l'Économie Circulaire). Its core 'technology' is explicitly non-technical — 3AR is a community, knowledge, and capacity-building network rather than a software platform. The only integrations are calendar subscription formats (iCal, Google Calendar, Outlook) for member event scheduling.

3AR's business model is membership-based and free for members, with services funded primarily by ADEME Nouvelle-Aquitaine and supplemented by institutional partnerships with Conseil Régional Nouvelle-Aquitaine, DREAL Nouvelle-Aquitaine, AREC, and sister networks RESECO and RESOCC. Events are free and open to all, and the organization does not disclose revenue. Its go-to-market is direct-to-public-entity through its website, member portal (Espace adhérents), LinkedIn and YouTube presence, email newsletters, and in-person events held across the region — no formal sales force or paid customer acquisition channels exist.

Name

3AR - Achats publics responsables en Nouvelle-Aquitaine

Legal name

Association 3AR

Website

https://3ar-na.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

3AR is a French nonprofit association founded in 2013 that operates as a regional professional network supporting responsible public procurement for territorial authorities, public establishments, and associations across the 12 departments of Nouvelle-Aquitaine, funded primarily by ADEME.

Ownership category

akta.pro rank

Product category

Public Sector Professional Services — Responsible Public Procurement Network

NAICS

Environmental Consulting Services (54162)

akta.pro primary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

akta.pro secondary industries

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE), Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)

Keywords

• Sustainable public procurement
• Responsible procurement network
• Public buyer training
• Circular economy procurement
• Territorial public purchasing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

3AR is a regional nonprofit association that supports public entities in Nouvelle-Aquitaine subject to French public procurement regulations in implementing responsible and sustainable purchasing. It delivers a portfolio of free services including the Guichet Vert (Green Counter) advisory service, initial training on sustainable public procurement, the Parcours cartographie des achats methodology pathway, regional technical morning sessions (Matinales techniques), and co-governance of the ORDEC waste and circular-economy observatory.

Product overview

3AR (Achats publics responsables en Nouvelle-Aquitaine) is a regional network for responsible public procurement, not a traditional software product company. The organization offers a portfolio of services including a member portal (Espace adhérents), the Guichet Vert (Green Counter) advisory service, training programs on sustainable public procurement, the Parcours cartographie des achats methodology pathway, technical morning sessions (Matinales techniques), and participation in the ORDEC regional waste and circular economy observatory. The network is financed by ADEME Nouvelle-Aquitaine and serves public entities subject to public procurement regulations in the Nouvelle-Aquitaine region.

Differentiator

Problem solved

Functional benefit

Products and services

• Guichet Vert (Green Counter) Advisory service that responds to questions from public buyers in Nouvelle-Aquitaine regarding sustainable public procurement practices and regulatory implementation.
• Formation initiale « La commande publique durable » (Initial Training on Sustainable Public Procurement) Foundational training program aimed at public procurement staff, enabling them to integrate societal and environmental responsibility into their purchasing practices; co-delivered with ADEME Nouvelle-Aquitaine and RESECO.
• Parcours cartographie des achats (Purchasing Cartography Pathway) Methodology program launched in 2026 combining in-person exchange days, webinars, and follow-up working groups to help public entities acquire the methodology needed to build a purchasing cartography for their structure.
• Matinales techniques (Technical Mornings) Regional technical morning sessions focused on responsible procurement, providing updates on public procurement law and procedures and featuring experiences from public buyers; held in locations across Nouvelle-Aquitaine such as Guéret.
• ORDEC (Observatoire Régional des Déchets et de l'Économie Circulaire) Regional observatory on waste and circular economy, co-governed by the Regional Council, ADEME, and DREAL Nouvelle-Aquitaine, providing key figures on material flows and waste data for the region; 3AR helps disseminate its outputs to the responsible-procurement community.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Réseau RESECOcoreStrategic or Co-development PartnerSister network of responsible public procurement professionals. Co-develops training programs and shares resources with 3AR. Joint webinar initiatives for elected officials.
• Réseau RESOCCcoreStrategic or Co-development PartnerPartner network collaborating on joint initiatives for elected officials and public procurement professionals.
• AREC Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional agency providing expertise on waste and circular economy data. Participates in ORDEC Observatory and provides data support for responsible procurement initiatives.
• Conseil Régional Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional council that co-governs the ORDEC (Observatoire Régional des Déchets et de l'Économie Circulaire) and supports the network's mission.
• DREAL Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional directorate that co-governs the ORDEC and provides regulatory expertise on environmental policies affecting public procurement.
• achatpublic.comminorGTM or Marketing PartnerCo-organizer of the annual rencontre (annual meeting) for responsible public procurement in Nouvelle-Aquitaine.

Recent moves5 records

Expansion highlights5 records

Emerging players

• Utopies: Independent French consulting firm specialised in sustainable development strategy and responsible purchasing. Comparable to 3AR as a provider of sustainable procurement advisory and training, but operating as a private consultancy serving both public and private buyers.
• I Care & Consult: Environmental and sustainable development consultancy active in France. Comparable to 3AR in providing environmental strategy and procurement support to public and private organisations, with a more commercial delivery model.

Broad incumbents

• ADEME: France's national ecological transition agency. Comparable as a broader public-sector organisation funding and shaping sustainable procurement training, with which 3AR has a core financial partner relationship; operates at a much larger national scale.
• GreenFlex: Larger French sustainability consultancy and digital platform offering CSR, responsible purchasing, and environmental performance support. Comparable to 3AR in the underlying domain of responsible procurement advisory but at a national scale with proprietary technology.

Regional players

• CIRIDD: Regional centre for circular economy and sustainable development innovation based in Lyon (Auvergne-Rhône-Alpes). Comparable to 3AR as a regional resource hub bridging public policy and circular economy practices, although with a broader circular-economy rather than procurement-only focus.
• Novacité: Lyon-based sustainable procurement agency acting as a regional resource centre for public buyers in Auvergne-Rhône-Alpes. Comparable to 3AR in its regional focus on responsible public procurement advisory and training, though based in a different geography.

Direct peers

• Réseau RESOCC: Partner regional network for responsible procurement in Occitanie. Directly comparable to 3AR as a regional French responsible-procurement association; co-develops webinars for elected officials and shares resources with 3AR.
• Association e-Galia: French association supporting responsible digital and sustainable procurement. Comparable to 3AR as a similar membership-based network providing practical tools, training, and peer exchange for public buyers on responsible procurement.
• Réseau RESECO: Sister network of responsible public procurement professionals in France. Most directly comparable to 3AR: similar mission, free membership model for public entities, joint training programs and webinars with 3AR, and structurally aligned offerings (matinales, formations, advisory).

Others

• Observatoire Régional des Déchets et de l'Économie Circulaire (ORDEC): Regional observatory on waste and circular economy in Nouvelle-Aquitaine, co-governed by the Conseil Régional, ADEME, and DREAL with 3AR involvement. Comparable as a public-domain data and reporting infrastructure that 3AR helps surface for procurement professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reseau3AR
• LinkedInlinkedin.com/company/3ar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3AR - Achats publics responsables en Nouvelle-Aquitaine