Asafeer Education Technologies FZ LLC

Name

Asafeer Education Technologies FZ LLC

Legal name

3asafeer Education Technologies FZ-LLC

Website

https://3asafeer.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Technology / Language Learning Software

NAICS

Software Publishers (5132), Language Schools (61163)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Digital Language Learning Content (Apps, Online Courses, Mobile-first) (EDAGAHAM)

akta.pro secondary industries

Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH), Assessment & Item Writing / Test Content Development (EDAGAKAE), Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Language Development & ESL/Multilingual Learner Materials (Dual-Language, ELL) (EDACAJAI), Translation, Language Accessibility & Reading Support Tools (e.g., TTS, Captions, Immersive Reader) (EDAFAOAL)

Keywords

• Arabic language learning
• Children's reading platform
• Educational technology software
• Interactive learning games
• Digital storytelling platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Family Subscription: Monthly subscription at $5/month providing access to extended library of stories, animated lessons, educational games, and interactive exercises. Targets individual families and home-schooling parents.
2. School/Institution Subscription: Institutional subscription with reading assignments, student progress tracking, assessments, classroom competitions, and reports for teachers. Pricing requires contacting sales for custom quotes.
3. Freemium Access: Free tier providing access to limited content including free stories, lessons, games, parent dashboard for tracking children, and interactive exercises. Serves as customer acquisition channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Asafeer operates a cloud-based digital Arabic language learning platform for children aged 3-18, delivering graded stories, animated cartoon lessons, educational games, interactive exercises, and printable worksheets. The platform uses the Arabi 21 standardized Arabic reading level classification and is accessible via web, Android, and iOS. Content is professionally narrated in Modern Standard Arabic by voice actors, with separate subscription tiers for families and schools.

Product overview

عصافير (3asafeer) is a comprehensive Arabic language learning ecosystem designed for children aged 3-18, operating on a freemium model with three subscription tiers: Free, Family ($5/month), and School (institutional). The platform is organized around four core content pillars: a graded story library (classified by Arabi 21 system), animated cartoon lessons, educational games, and interactive exercises with worksheets. The product suite includes a main web platform, dedicated Android and iOS apps for both consumers (families) and schools, and a live classroom competition feature. Content spans multiple modalities including text-based stories with professional Arabic narration, and is supplemented by a marketplace of contributors including authors, illustrators, narrators, and publishers.

Differentiator

Problem solved

Functional benefit

Brands

• دار عصافير (Asafeer Publishing House): In-house publishing imprint for Arabic children's books, publishing under the company's own brand with 1625 books in their catalog.

Products and services

• 3asafeer Platform (عصافير Platform) A cloud-based digital Arabic language learning platform for children aged 3-18, offering graded stories classified by the Arabi 21 system, animated cartoon lessons, educational games, interactive exercises, and printable worksheets designed to develop reading, listening, writing, and speaking skills. Accessible via web, Android, and iOS in Arabic, English, French, and German.
• 3asafeer Consumer Mobile App (عصافير Family App) Main consumer mobile application for families to access the 3asafeer learning platform on smartphones and tablets, available on iOS and Android, including offline reading capabilities and parental progress monitoring.
• Madrasa Asafeer School Mobile App (مدرسة عصافير) School administration mobile application for teachers to manage classrooms and students on Android and iOS devices, including classroom management tools, reading assignments, and student progress tracking.

Quantifiable outcome

• 2.2 million active students learning on the platform
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Jordan Education Initiative (JEI)coreStrategic or Co-development PartnerJordan Education Initiative partnership for promoting Arabic literacy in Jordanian schools through digital reading platform access.
• Knowledge and Human Development Authority (KHDA) - DubaicoreStrategic or Co-development PartnerDubai's education regulator partnership enabling Asafeer adoption across KHDA-licensed schools in Dubai.
• Ministry of Education - Kingdom of MoroccocoreStrategic or Co-development PartnerOfficial partnership with Moroccan Ministry of Education for integrating Asafeer into national Arabic education programs.
• Ministry of Education - Kingdom of BahraincoreStrategic or Co-development PartnerPartnership with Bahraini Ministry of Education for Arabic literacy initiatives in Bahraini schools.
• Arab Thought Foundation (مؤسسة الفكر العربي)majorStrategic or Co-development PartnerStrategic partner for Arabic content development and promotion of Arabic literature and reading culture.
• UAE Board on Books for Young People (UAEBBY)majorStrategic or Co-development PartnerPartnership with UAE's official body for children's literature to promote quality Arabic children's content.
• Indonesian Book Council (Badan Pengembangan and Pembinaan Bahasa)minorStrategic or Co-development PartnerPartnership for promoting Arabic content in Indonesia and cross-cultural literary exchange.
• Arabi 21coreStrategic or Co-development PartnerExclusive use of Arabi 21 classification system for standardized Arabic reading level assessment across all platform content.
• Seed StarsminorGTM or Marketing PartnerStartup ecosystem partner providing access to regional entrepreneurial networks and investment opportunities.

Scale indicators12 records

Direct peers

• Madrasati: Saudi Ministry of Education-backed national learning platform with Arabic language content. Government-anchored school platform comparable to Asafeer's ministry-partner model in KSA.
• Kitab Sawti: Arabic-language audiobook and children's reading platform serving MENA. Closest direct competitor in Arabic children's digital reading, with overlapping content library and family subscription model.
• Yaqut Reading: Arabic e-reading platform with graded digital library and reading analytics. Directly comparable product in Arabic digital reading for children and schools.
• Faris (Arabic Learning): Arabic language learning app focused on conversational Arabic. Direct competitor for Arabic-as-a-second-language learners, though Asafeer focuses more on children's literacy.
• Reading Eggs (Blake eLearning): Children's reading platform with leveled books, games, and progress tracking. Highly comparable product in children's literacy, though English-focused rather than Arabic.

Regional players

• Noon / Neelwafurat (Arabic children's books): Major Arabic digital book distributor with children's e-books and graded reading. Comparable content distribution model in the Arabic children's book market.

Broad incumbents

• Duolingo: Global language learning leader offering Arabic as one of many courses. Broad incumbent with freemium model and gamification overlap, though not children's literacy-focused.
• Storytel: Global audiobook and e-book subscription service. Comparable subscription model for digital reading content with children's catalog overlap.
• Khan Academy Kids: Free children's educational platform with reading, games, and stories for ages 2-8. Broad incumbent covering similar early-literacy content with strong brand and free model.
• Age of Learning (ABCmouse): Subscription-based children's educational platform with reading, games, and progress tracking. Broad incumbent in children's EdTech with similar freemium/subscription structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asafeer-education-technologies-fz-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asafeer Education Technologies FZ LLC