3A Trading GmbH

What 3A Trading GmbH does

3A Trading GmbH is a privately held German limited liability company (GmbH) operating a direct-to-consumer e-commerce shop at www.3a-trading.com from its headquarters in Hennigsdorf, near Berlin. The business specializes in marine propellers and boat accessories, positioning itself as a 'Fachhandel' (specialized dealer) within the German recreational marine aftermarket. Its catalog spans propeller SKUs covering ten outboard motor brands — Mercury, Yamaha, Honda, Suzuki, Tohatsu, Volvo Penta, Evinrude/Johnson, Mercruiser, OMC, and Parsun — across a 2.5 to 300 horsepower range, alongside supporting product lines such as hydrofoils (StingRay, SE Sport), jetski impellers, sacrificial anodes, boat equipment (fuel tanks, steering, electrical, anchors, seats), and trailer accessories. The company carries both third-party brands (Mercury BlackMax, Mercury Spitfire, and the full SOLAS range including Amita, Saturn, Rubex, and NS3 series) and its own proprietary Propulse propeller line.

The technology stack is conventional retail e-commerce infrastructure rather than a proprietary platform: the shop runs on a standard storefront with customer account registration, a wishlist and comparison feature, and PayPal as a payment method, with DHL and Deutsche Post handling fulfillment. The company embeds YouTube and Vimeo video content on product pages and maintains a weekday telephone hotline (Monday-Friday, 09:00-17:00) for buyer guidance on propeller selection — a function that substitutes for the absence of an interactive product configurator. There are no documented AI capabilities, no API surface, and no proprietary software development; the firm's competitive positioning rests on catalog breadth, motor-brand compatibility depth, and content-driven technical guidance.

3A Trading's business model is straightforward unit-based B2C retail. Pricing is per product, ranging from approximately €14.90 for small accessories to €333 for premium stainless steel propellers, with all prices quoted inclusive of 19% German VAT and shipping billed separately. The company has no disclosed revenue, no funding history, no parent entity, and no public leadership roster in the source data; with a headcount of 7, it operates as a micro-cap specialty retailer whose revenue base is necessarily small and whose growth levers appear limited to incremental catalog expansion within the existing DACH footprint.

Name

3A Trading GmbH

Legal name

3A Trading GmbH

Website

https://3a-trading.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

3A Trading GmbH is a small Berlin-based German e-commerce retailer selling marine propellers and boat accessories direct to individual boat owners and recreational watercraft enthusiasts across the DACH market.

Ownership category

akta.pro rank

Product category

Marine Propeller & Boat Accessories Retail

NAICS

Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine propeller retail
• Boat accessories shop
• Outboard motor parts
• Aluminum stainless steel propellers
• Marine equipment e-commerce

Headquarters

HQ city

Hennigsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through direct online retail sales of boat propellers and marine accessories. The business operates as a Fachhandel (specialized dealer) selling products primarily to boat owners and marine enthusiasts in Germany and potentially other German-speaking markets. Products include propellers for various outboard motor brands, hydrofoils, anodes, boat equipment, and related accessories. Pricing is per-unit with standard e-commerce transaction model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

3A Trading GmbH operates a German-language online Profishop selling marine propellers and boat accessories directly to end customers. The core offering is the retail sale of aluminum and stainless steel propellers compatible with major outboard and stern-drive motor brands (Evinrude/Johnson, Honda, Mercury, Mercruiser, OMC, Parsun, Suzuki, Tohatsu, Volvo Penta, Yamaha) ranging from 2.5 to 300 HP, alongside complementary marine accessories such as hydrofoils, jet ski impellers, anodes, boat equipment, steering systems, electrical components, fuel tanks, and trailer accessories. Pricing is per-unit in Euros including 19% German VAT, with shipping via DHL/Deutsche Post and checkout supported by PayPal.

Product overview

3A Trading GmbH operates a specialized e-commerce platform for marine propeller and boat accessory products. The core offering centers on propellers for outboard motors across multiple horsepower categories (2.5-300 HP) supporting major brands including Mercury, Yamaha, Honda, Suzuki, Tohatsu, Volvo Penta, Evinrude/Johnson, OMC, Parsun, and Mercruiser. The company offers propellers under its own Propulse brand alongside established third-party brands Mercury BlackMax, Mercury Spitfire, and the SOLAS range (Amita, Amita-Plus, Amita D3, Rubex, Saturn, NS3). Supporting products include hydrofoils (StingRay, SE Sport), jet ski impellers, anodes, boat equipment (tanks, electrical, seats, steering), trailer accessories, and original Mercury/Mercruiser parts. The store functions as a specialized B2C/B2B e-commerce catalog without documented API access or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine propellers (multi-brand propeller shop) Online retail sale of aluminum and stainless steel propellers compatible with all major outboard and stern-drive motor brands from 2.5 to 300 HP, supporting individual boat owners and marine enthusiasts in finding correctly sized replacements or upgrades.
• Jetski impellers Replacement impellers for personal watercraft (jetskis) covering the major PWC brands Kawasaki, Yamaha, Seadoo, and Mercury Sport Jet, sold to PWC owners needing maintenance parts.
• Hydrofoils (StingRay and SE Sport) Hydrofoil stabiliser accessories for outboard motors and Z-drives in the 40–300 PS range, aimed at boat owners wanting improved stability, handling, and performance.
• Marine anodes (sacrificial anodes / Anoden) Sacrificial corrosion-protection anodes for rudders and hulls, including brand-specific models matched to major outboard manufacturers, sold to boat owners for routine corrosion-protection maintenance.
• Boat equipment (Bootsausrüstung) General boat equipment and fittings covering fuel tanks, motors accessories, fishing accessories, seats, lights, instruments, battery boxes, horns, transport carts, cup holders, steering wheels, covers, anchors, and related fittings for recreational boats.
• Steering systems and controls (Steuersysteme & Lenkungen) Marine steering systems and helm controls sold as replacement or upgrade parts for recreational boats.
• Inflatable boat accessories (Schlauchbootzubehör) Accessories and fittings for inflatable boats, serving owners of rubber/dinghy-style watercraft.
• Trailer accessories and transport carts Trailer parts and accessories (including axles for boat trailers) plus transport carts, aimed at boat owners who trailer their craft to and from the water.
• Marine electrical components (Elektrik) Electrical parts for boats including lights, battery boxes, and horns for marine use.
• Fuel tanks and connections (Tanks & Anschlüsse) Replacement and additional fuel tanks plus fuel-line connection fittings for recreational boats.
• Original Mercury and Mercruiser accessories Original Mercury / Mercruiser branded accessories including marine oils and greases, Alpha One Gen II drive parts, and original Mercury propellers, for owners of Mercury and Mercruiser-powered boats.
• Seadoo intake grates Replacement intake grates for Seadoo personal watercraft, sold to PWC owners for performance and maintenance upgrades.
• SOLAS propeller hub kits (Nabenkit / RBX series) SOLAS RBX-series exchangeable propeller hub kits (Nabenkit) that allow a propeller to be moved between different motors by swapping the hub, enabling cross-brand propeller interchange.
• SOLAS propeller installation kits (UTC / UMC) SOLAS installation kits for fitting SOLAS propellers, including UTC Kit for Tohatsu 40–60 PS outboards and UMC Kit for Mercury 25–70 PS motors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core, major and secondary.

• YouTube (Google)minorOthers3A Trading uses YouTube video embedding on their website for product content and demonstrations. YouTube is used as a third-party content delivery service to enhance the customer experience with video content.
• VimeominorOthersVimeo is used as a third-party video platform for embedding content on the website, similar to YouTube integration.
• PayPalcoreOthersPayPal is offered as a payment method for customers purchasing products through the online shop.
• DHL / Deutsche PostcoreOthersDHL and Deutsche Post are used as shipping carriers for delivering products to customers. Shipping information is prominently displayed on the website.
• SOLAS Science & Engineering Co., Ltd.majorTechnology or IntegrationSOLAS is a major supplier of propellers to 3A Trading. The company sells a wide range of SOLAS brand propellers including Amita, Saturn, Rubex, and NS3 series. SOLAS propellers are manufactured in Taiwan.
• Mercury MarinemajorTechnology or IntegrationMercury Marine is a key supplier of propellers (BlackMax, Spitfire series) and original Mercury/Mercruiser accessories sold through the shop. Products include propellers for Mercury outboard motors ranging from 4 to 300+ PS.
• Sport Marine Technologies, Inc.secondaryTechnology or IntegrationSupplier of SE Sport Hydrofoil products sold through the 3A Trading shop. Products include hydrofoils for outboard motors from 40-300 PS.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• ePropulsion: Growing electric outboard motor brand with its own direct online channel. Relevant emerging player to watch as the marine retail ecosystem, including propeller specialists like 3A Trading, adapts to electric propulsion.

Others

• Mercury Marine: OEM manufacturer of outboard motors and major 3A Trading supplier. Included as an ecosystem participant because Mercury operates direct-to-consumer channels and sets the competitive supply landscape that 3A Trading's reseller business depends on.

Broad incumbents

• West Marine: US-based specialty retailer and broad incumbent in the boating/marine parts space, operating both e-commerce and physical stores with massive SKU breadth. Relevant as a scaled comparator whose omnichannel playbook 3A Trading's model could evolve toward.
• Defender Marine: Large US online marine outfitter with extensive propeller, accessory, and general boat parts assortment. Useful scaled comparison for online-only specialists like 3A Trading.

Direct peers

• Compass24: German-based online retailer focused on boat accessories, equipment, and watersports gear with broad SKU coverage and multi-brand assortment. Direct peer to 3A Trading given overlap on propeller-adjacent and general marine accessory categories.
• Marineparts.eu: European-focused online shop specializing in marine engine parts and accessories. Comparable e-commerce-only model with overlapping outboard parts/propeller categories to 3A Trading.
• SVB (Spezialversand Bremen): One of Germany's largest dedicated marine parts and accessories e-commerce retailers, headquartered in Bremen. Direct comparator to 3A Trading: similar German-language DTC model, comparable propeller and outboard parts assortment, and overlapping recreational boating customer base.

Regional players

• bootscenter.de (Bootscenter): German online marine retailer carrying propellers, outboard accessories, and boat equipment to the DACH consumer market. Closely comparable catalog and customer model to 3A Trading.
• AWN Marine Online Shop: Established DACH marine retailer offering outboard motors, propellers, and accessories via online and physical channels. Comparable catalog scope and customer base to 3A Trading within the German-speaking boating market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/3a-trading-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3A Trading GmbH