BMW Motorrad Centurion

What BMW Motorrad Centurion does

Bavarian Motorcycles (trading as BMW Motorrad Centurion) is an authorized BMW Motorrad dealership headquartered at 1024 Bank Avenue, Centurion, Pretoria, Gauteng, South Africa, founded in 2000 and operating continuously for over 25 years under BMW franchise rights. The company sells new BMW motorcycles across Roadster, Heritage, Sport, Tour, Urban Mobility, and Adventure categories (including S 1000 R, R 1300 R, G 310 R, F 900 R, and the R 1300 GS family), certified pre-owned BMW motorcycles, BMW Motorrad rider gear and accessories, and its own BMC-branded apparel line. Servicing is performed by BMW-trained technicians using BMW-approved diagnostic equipment.

The business model combines a physical dealership with a full e-commerce storefront (bavarianmc.co.za) that delivers to major South African metropolitan areas including Pretoria, Johannesburg, Cape Town, Durban, Port Elizabeth, and Bloemfontein. Revenue is generated across multiple streams: hardware sales (new and pre-owned motorcycles, parts, gear), professional services (maintenance via the fixed-price Ultimate Service Plan), subscription/recurring revenue (Ultimate Extended Warranty), financing origination through BMW Financial Services (6-60 month instalment sale plans), and insurance distribution (BMW Dynamik Cover via Guardrisk and Alexander Forbes). The Ultimate Rider Rewards loyalty program issues 5-10% cash back on parts and gear purchases to drive retention.

Strategic positioning is anchored to the BMW brand franchise and a full-stack service ecosystem bundling sales, financing, insurance, warranty, service plans, and 24/7 roadside assistance (via AA Fleetcare) into a single dealership touchpoint. The customer base consists of individual motorcycle enthusiasts across South Africa with no disclosed enterprise anchor accounts. The firm is privately held with no parent company, no funding rounds, no M&A activity, and no disclosed financial statements.

Name

BMW Motorrad Centurion

Legal name

Bavarian Motorcycles

Website

https://bavarianmc.co.za

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Bavarian Motorcycles is an authorized BMW Motorrad dealership in Centurion, South Africa, founded in 2000, selling new and pre-owned BMW motorcycles, rider gear, and parts through a physical store and e-commerce platform. It serves individual motorcycle enthusiasts with bundled financing, insurance, warranty, service, and roadside assistance.

Ownership category

akta.pro rank

Product category

Motorcycle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle dealership
• BMW motorcycles
• Rider apparel
• Motorcycle servicing
• Motorcycle financing

Headquarters

HQ city

Centurion

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Motorcycle Sales: Sale of new BMW motorcycles including Roadster, Heritage, Sport, Tour, Urban Mobility, and Adventure categories. Customers can purchase online or at dealership with financing options through BMW Financial Services.
2. Pre-Owned Motorcycle Sales: Sale of pre-owned BMW motorcycles that meet BMW Motorrad quality standards. Available through online shop and dealership.
3. Service and Maintenance: BMW-approved service and maintenance performed by BMW-trained technicians using state-of-the-art diagnostic equipment. Service plans available as fixed upfront premiums covering all future servicing costs for selected terms and kilometre limits.
4. Parts and Accessories: Sales of BMW original parts and accessories through both physical dealership and online shop. Includes rider gear such as helmets, jackets, boots, gloves, and motorcycle accessories.
5. Extended Warranty: Ultimate Extended Warranty product providing mechanical breakdown and electrical failure coverage. Priced as one-time or annual premium with comprehensive coverage benefits.
6. Financing Services: BMW Financial Services flexible instalment sale plan allowing customers to choose contract terms from 6-60 months with affordable monthly repayments. Fixed rate option available for predictable budgeting.
7. Insurance Products: BMW Comprehensive Insurance through BMW Dynamik Cover underwritten by Guardrisk Insurance Company and administered by Alexander Forbes Insurance Company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Authorized BMW Motorrad retail dealership selling new and pre-owned BMW motorcycles, BMW rider gear and accessories, and OEM parts, backed by BMW-trained workshop servicing, factory service plans, extended warranty, motorcycle financing, insurance, roadside assistance, and a customer loyalty rewards program. The company operates the full ownership lifecycle for BMW motorcycle customers in the Centurion/Pretoria region of Gauteng, South Africa.

Product overview

BMW Motorrad Centurion (Bavarian Motorcycles) operates as an official BMW Motorrad dealership in Centurion, Pretoria, South Africa, offering a comprehensive portfolio of motorcycles and associated services. The core offering comprises BMW motorcycles including sport roadsters (S 1000 R), boxer roadsters (R 1300 R), entry-level roadsters (G 310 R, F 900 R), and pre-owned certified motorcycles. These are complemented by value-added services including the Ultimate Service Plan (fixed-price maintenance), Ultimate Extended Warranty (mechanical breakdown coverage), BMW Financial Services (financing), BMW Comprehensive Insurance, and 24/7 Roadside Emergency Assistance. The dealership also offers an Ultimate Rider Rewards loyalty program providing 5-10% cash back on parts and gear purchases. Rider Gear includes BMW Motorrad branded helmets, jackets, boots, gloves, and rain gear, as well as BMC-branded adventure apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• New BMW Motorrad motorcycles Retail sale of factory-new BMW Motorrad motorcycles across the brand's model families (touring, sport, roadster, heritage, adventure, etc.) for individual riders in the Gauteng region of South Africa.
• Pre-owned BMW motorcycles Sale of pre-owned BMW motorcycles through the Bavarian Motorcycles dealership, offering certified and inspected used BMW bikes to individual buyers seeking BMW ownership at a lower entry price.
• BMW Motorrad rider gear and accessories BMW Motorrad-branded helmets, jackets, gloves, boots, and riding accessories sold to BMW motorcycle owners and riders.
• BMW Motorrad parts Supply of genuine OEM BMW Motorrad parts for servicing and repairs of BMW motorcycles, sold over the counter and used in the workshop.
• BMW Motorrad service plan Factory-backed BMW Motorrad service plan covering scheduled maintenance over a multi-year term (e.g., 2-year and 5-year options with mileage limits), purchased by individual BMW motorcycle owners at the point of sale or renewal.
• BMW Motorrad extended warranty Extended manufacturer-style warranty for BMW motorcycles, sold as a one-time add-on purchase at or after the point of sale, providing cover beyond the standard factory warranty period.
• Motorcycle financing Retail motorcycle finance arranged through the dealership for individual buyers purchasing a BMW motorcycle, structured as installment/credit repayment over a fixed term.
• Motorcycle insurance Motorcycle insurance products arranged by the dealership on behalf of individual BMW motorcycle owners, typically offered at the point of sale alongside finance.

Quantifiable outcome

• Service plan covers all parts and labour as per BMW manufacturer service schedule, maintaining motorcycle warranty
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major, flagship and minor.

• Alexander Forbes Insurance CompanycoreImplementation/ SI/ Consulting PartnerAlexander Forbes Insurance Company administers BMW Dynamik Cover insurance products. An authorised Financial Services Provider managing insurance administration with Licence No 30414.
• AA FleetcaremajorChannel Partner/ Reseller/ DistributorAA Fleetcare provides roadside assistance services included with Ultimate Extended Warranty, offering AA towing services, flat tyre changes, fuel provision (up to 5 litres), jump starts (limited to 2 calls per year), and minor roadside repairs.
• BMW MotorradflagshipStrategic or Co-development PartnerBavarian Motorcycles is an official BMW Motorrad Dealership, part of the BMW brand worldwide. Authorized to sell new BMW motorcycles, use BMW branding, and provide factory-backed warranty services. Operating for over 25 years as official BMW Motorcycle Dealership.
• Rider Gear Brand Partners (Schuberth, Scorpion, Shark, Alpinestars, Arai, Caberg, Cardo, Forma, Givi, Leatt)minorChannel Partner/ Reseller/ DistributorVarious helmet and riding gear brands are displayed on the Bavarian Motorcycles website as partners whose products are sold at the dealership. These include Schuberth (helmets), Scorpion (helmets), Shark (helmets), Alpinestars (gear), Arai (helmets), Caberg (helmets), Cardo (communication systems), Forma (boots), Givi (accessories), and Leatt (protective gear).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Triumph Motorcycles: Triumph Motorcycles is a global premium motorcycle brand with authorized dealers competing in the heritage, roadster and adventure segments that overlap directly with BMW Motorrad's lineup. Comparable as a broad incumbent offering a similar premium ownership experience with branded parts, apparel, and service programs.
• Harley-Davidson: Harley-Davidson operates authorized dealerships globally and competes in the premium cruiser and touring motorcycle segments. Comparable as a broad incumbent offering a complete premium ownership ecosystem — motorcycle sales, parts, accessories, apparel, financing and service plans — through authorized dealer networks.
• BMW Motorrad: BMW Motorrad is the parent brand and global manufacturer behind the dealership's product portfolio. As the broad incumbent, BMW Motorrad sets pricing, technology platforms, brand standards, and franchise terms that define what this dealership can sell and how it operates.
• Ducati: Ducati is a global premium motorcycle manufacturer with authorized dealer networks in South Africa competing for the same premium-enthusiast customer as BMW Motorrad. Comparable as a broad incumbent offering premium motorcycles, parts, accessories and apparel through authorized dealer networks.
• Yamaha Motor: Yamaha Motor is a global motorcycle manufacturer with an extensive authorized dealer network across South Africa competing across sport, adventure and commuter segments. Comparable as a broad incumbent offering branded motorcycles, parts, apparel and service programs through authorized dealerships.
• KTM: KTM is an Austrian motorcycle manufacturer with a global authorized dealer network competing most directly in the sport, naked and adventure segments against BMW Motorrad. Comparable as a broad incumbent offering premium motorcycles, parts, branded apparel and service plans through authorized dealers.
• Suzuki Motor: Suzuki is a global motorcycle manufacturer with authorized dealer presence in South Africa competing across sport, adventure and commuter segments. Comparable as a broad incumbent offering motorcycles, parts, accessories and service programs through authorized dealer networks.
• Honda Motor: Honda is one of the world's largest motorcycle manufacturers with broad authorized dealer coverage in South Africa. Comparable as a broad incumbent offering the full premium-mainstream motorcycle retail experience including parts, accessories, apparel and certified service.
• Kawasaki Motors: Kawasaki is a global motorcycle manufacturer with authorized dealer networks in South Africa. Comparable as a broad incumbent offering a comparable premium motorcycle ownership experience including branded parts, accessories and apparel through authorized dealerships.
• Royal Enfield: Royal Enfield is a heritage motorcycle brand expanding globally through authorized dealer networks, including South Africa. Comparable as a broad incumbent offering premium-retro motorcycles, branded apparel and accessories through authorized dealerships targeting enthusiast customers.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bmw-motorrad-centurion

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Motorrad Centurion