Southwood Primary

What Southwood Primary does

Southwood Primary School is a UK state-funded community primary school located on Keppel Road in Dagenham, within the London Borough of Barking and Dagenham (LBBD). The school operates as part of the PACE Trust (Primary Alliance for Collaborative Engagement Limited), a multi-school trust formed in April 2016 that comprises 8 local authority schools serving approximately 6,000 children. Southwood delivers the full primary national curriculum from Nursery through Year 6 (ages 3-11), with a senior leadership team led by Headteacher Mr S. Halliwell (who also serves as Director of PACE Limited), Deputy Headteacher Mr J. O'Byrne, and three Assistant Headteachers with subject specialisms in English, Maths, STEM, and Humanities.

The school's core curriculum is built on a stack of named third-party programmes: Read Write Inc. (synthetic phonics for EYFS and KS1), Take One Book from Just Imagine (book-based reading comprehension for Y2-Y6), Power Maths (mastery-focused maths), The Write Stuff (Sentence Stacking writing methodology), and the Voice21 Oracy Framework (tiered speaking and listening). Enrichment is delivered through the Southwood 50 Experiences cultural capital programme (museum visits, London trips, Year 6 residential in Wales, Work Week) and partnerships including Bow Arts, North East London Maths Hub, and the McCain growing programme. Wraparound services comprise a Breakfast Club (£4.00/day from 7:30am), After School Club (£5.60/session until 5pm), Nursery provision (15- and 30-hour government-funded places with a £15/session top-up fee for non-eligible families), and Universal Free School Meals for Reception to Year 6 funded by the Mayor of London for 25/26.

Revenue is generated through government per-pupil funding under the National Funding Formula, Pupil Premium Grant (£1,515 per eligible pupil), Sports Premium (£8,000 plus £5 per pupil), parent fees for wraparound childcare, nursery top-up fees, and uniform sales via Khalsa Schoolwear. Dedicated SEND provision led by SENCo Miss M. Veysi and a safeguarding/inclusion team support pupils with additional needs, while digital home learning platforms — Class Dojo, Maths Whizz, Times Tables Rock Stars, 1 Minute Maths, and Reading Plus — extend provision beyond the classroom. The school is GDPR-compliant, governed by a board including parent, staff, local authority, and co-opted governors chaired by Mr J. Goate, and operates from a single site with approximately 60+ staff.

Name

Southwood Primary

Legal name

Southwood Primary School

Website

https://southwoodprimary.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southwood Primary School is a state-funded community primary school in Dagenham, London, serving Nursery through Year 6 pupils (ages 3-11) as part of the PACE Trust of 8 local schools. It delivers the national curriculum enhanced by phonics, oracy, cultural capital, and wraparound childcare, funded primarily through government per-pupil grants and parent fees.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• Primary school education
• Early years foundation
• Key stage curriculum
• Wraparound childcare
• Special educational needs

Headquarters

HQ city

Dagenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Government Education Funding: State-funded primary school receiving government per-pupil funding through the National Funding Formula. Additional Pupil Premium Grant (£1,515 per eligible pupil) for those eligible for free school meals.
2. Pupil Premium Grant: Additional funding for pupils eligible for free school meals during the last six years, looked after children, and children from families where a parent serves in the armed forces.
3. Sports Premium: Government funding for primary school sport (£8,000 plus £5 per pupil) to improve quality of sport and PE provision.
4. Breakfast Club: Morning childcare service from 7:30am, priced at £4.00 per day. Includes breakfast (toast, cereal, fruit, juice) and supervised activities.
5. After School Club: After-school childcare service until 5pm, priced at £5.60 per session. Includes snack and supervised activities in the Lower School Hall.
6. Nursery Top-up Fees: For families not eligible for 30-hour government funding, optional top-up fee of £15 per session to extend 15-hour funded places to full-day provision.
7. School Uniform Sales: Branded uniform items available to order online through Khalsa Schoolwear. Plain uniform can be purchased from any retailer.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Southwood Primary School is a community state-funded maintained primary school delivering full primary education for children aged 3-11 (Nursery through Year 6), governed as part of the PACE Trust. It sells wraparound fee-based childcare (Breakfast Club £4.00/day from 7:30am and After School Club £5.60/session until 5pm) alongside its core curriculum, with a dedicated SENCo-led SEND support service and inclusion/safeguarding provision.

Product overview

Southwood Primary School is a community primary school in Dagenham, London, offering a comprehensive educational programme from Nursery through Year 6. The school operates as part of the PACE Trust (Primary Alliance for Collaborative Engagement) and provides a single, integrated educational offering comprising the core academic curriculum (delivered through named programmes such as Read Write Inc. Phonics, Take One Book reading, The Write Stuff writing, and Power Maths mastery), enhanced by enrichment programmes including Oracy (Voice21 framework), The Southwood Experiences (50 cultural capital opportunities), and specialist subjects (Spanish, Music, PE, Computing, Science). Wraparound care is available through Nursery Provision (with 15-hour and 30-hour funded places), Breakfast Club (£4.00/day), and After School Club (£5.60/session). Additional support services include comprehensive SEND provision led by a dedicated SENCo, safeguarding and inclusion services, mental health and wellbeing support, and home learning platforms including Maths Whizz, Times Tables Rock Stars, White Rose Maths, and Reading Plus.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery Provision Nursery education for children aged 3 and over (Rising 3s to 4-year-olds), offering government-funded 15-hour and 30-hour places. Provides morning (8:45-11:45), afternoon (12:30-3:30), and full-day sessions in a stimulating environment led by qualified staff. Non-30-hour-eligible families can pay an optional £15 per session top-up fee to extend 15-hour funded places to full-day provision.
• Early Years Foundation Stage (EYFS) Education Foundation stage education for Nursery and Reception pupils following the Early Years Framework and Development Matters. Focuses on developing foundational skills through play-based learning, Read Write Inc. phonics and early reading development.
• Key Stage 1 Education Educational programmes for Years 1 and 2 covering the national curriculum with emphasis on early reading (Read Write Inc. phonics), writing (The Write Stuff approach), maths (Power Maths), science and foundation subjects.
• Key Stage 2 Education Educational programmes for Years 3 to 6 following the national curriculum. Includes advanced reading development using Take One Book (Just Imagine), writing (The Write Stuff), maths (Power Maths mastery approach), science, computing, humanities, languages (Spanish) and creative arts.
• Breakfast Club Morning childcare running daily during term-time from 7:30am. Provides breakfast (toast, cereal, fruit, juice) and supervised play until school starts. Priced at £4.00 per day, bookings via ParentPay by 7am with accounts kept in credit.
• After School Club After-school childcare in the Lower School Hall until 5pm daily. Provides a safe environment with toys, games, outdoor play and a snack. Priced at £5.60 per session, bookings via ParentPay by 1pm.
• Special Educational Needs and Disabilities (SEND) Support Inclusive educational support for pupils with special educational needs and disabilities, led by the SENCo (Miss M. Veysi). Includes sensory support, speech and language therapy, cognition and learning programmes, medical support and neurodiversity accommodations.
• Inclusion and Safeguarding Services Comprehensive safeguarding team including Designated Safeguarding Lead, Deputy DSLs, Learning Mentors, Attendance Facilitator and Social Inclusion support. Provides mental health and wellbeing support, the Thrive approach, and multi-agency working with social care and external partners.

Quantifiable outcome

• DfE Attendance Advisor: 'The Foundations approach is an excellent example of best practice; there are very clear and detailed systems and procedures in place to manage absence and attendance consistently.' (March 2022)
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PACE Trust (Primary Alliance for Collaborative Engagement)coreStrategic or Co-development Partner · 1 April 2016PACE Trust is a Limited Company formed in April 2016 comprising 8 local Barking and Dagenham schools: Becontree Primary, Five Elms Primary, Gascoigne Primary, Grafton Primary, Henry Green Primary, Southwood Primary, Valence Primary, and William Bellamy Primary. The trust serves approximately 6000 children and is made up of maintained local authority schools. The schools have a history of successful collaborative working to formalise and develop school-to-school support and collaboration.
• BDSIP (Barking and Dagenham School Improvement Company)coreStrategic or Co-development Partner · 1 April 2016BDSIP is the local school improvement company based in Barking and Dagenham. The Chair of Governors (Jamie Goate) serves as a Non-Executive Director for BDSIP. BDSIP provides school improvement services and support to schools in the borough.
• Bow ArtsminorStrategic or Co-development PartnerPartnership with Bow Arts for creative arts curriculum enhancement. Latest art project focuses on particular decades of importance to the school's history, such as the opening of the Becontree estate 100 years ago and living through the air raids of World War II.
• North East London Maths HubminorStrategic or Co-development PartnerThe school is on an exciting journey with the North East London Maths Hub, embedding mastery in mathematics principles through Power Maths curriculum.
• Judicium Consulting Ltd (Data Protection Officer)minorImplementation/ SI/ Consulting PartnerExternal Data Protection Officer service: Craig Stilwell from Judicium Consulting Ltd, 72 Cannon Street, London, EC4N 6AE. Provides GDPR compliance support and data protection services.
• McCain (Growing in Schools Programme)minorStrategic or Co-development PartnerThe school participates in the McCain growing in schools programme for potato growing competition among year groups.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Marsh Green Primary School: Adjacent LBBD primary not within PACE Trust; competes for the same Dagenham catchment and serves a similar demographic, useful for benchmarking parental choice dynamics locally.

Direct peers

• Five Elms Primary School: Another PACE Trust member primary in Barking and Dagenham, with the same maintained-school funding model, admissions pathway, and trust-level leadership; serves a directly comparable pupil population.
• Gascoigne Primary School: PACE Trust primary serving the same borough; comparison case for shared curriculum rollout (Read Write Inc, Power Maths, Voice21) and PACE-wide attendance and enrichment programmes.
• Grafton Primary School: PACE Trust maintained primary in Barking and Dagenham; useful for benchmarking Pupil Premium deployment, inclusion team structure, and KS2 outcomes across the trust.
• Becontree Primary School: Fellow PACE Trust member school serving the same LBBD community; the two schools share back-office support, governance, and curriculum practices via PACE Trust, making them the closest direct comparable.
• William Bellamy Primary School: Eighth PACE Trust member primary in Barking and Dagenham; rounds out the direct peer set within the trust's collaborative framework.
• Henry Green Primary School: PACE Trust primary in the same borough; comparable on size, funding structure, and catchment demographics.

Emerging players

• Harris Primary Academy Barking: Nearby academy primary in the broader Barking & Dagenham area run by the Harris Federation MAT; offers comparable primary provision but through an academy (not maintained) funding model with different governance and curriculum latitude.

Others

• Barking and Dagenhead School Improvement Partnership (BDSIP): Borough-level school improvement partner that supports Southwood and other LBBD schools (the Chair of Governors of Southwood serves as NED of BDSIP); adjacent ecosystem enabler rather than a competitor.
• PACE Trust (Primary Alliance for Collaborative Engagement): The multi-school trust that formally governs Southwood and 7 other primaries. Not a peer in the commercial sense, but the entity through which Southwood's collaborative, financial, and governance decisions are routed.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/southwood-primary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwood Primary