Bayside Eye Specialists

What Bayside Eye Specialists does

Bayside Eye Specialists is a private ophthalmology practice founded in 2006 by Dr Laurence Sullivan and located at 323 Nepean Highway, Brighton East, Melbourne, Victoria, Australia. It operates from a single clinic and serves individual patients across all age groups, providing comprehensive sub-specialty eye care including cataract surgery (no-stitch phacoemulsification with optional femtosecond laser), glaucoma management (drops and SLT laser), macular degeneration intravitreal injections, diabetic eye disease treatment, keratoconus care including corneal collagen cross-linking, pterygium removal, and oculoplastic/orbital surgery. LASIK is handled via in-clinic pre-assessment with referral to Lasersight Australia for the procedure.

The clinical model is built around 11 fellowship-trained consultant ophthalmologists covering eight sub-specialties, supported by orthoptists who perform initial testing, theatre booking coordinators, and reception staff (total ~17 employees). The practice operates in-house diagnostic equipment including spectral-domain OCT, phacoemulsification machines, SLT and YAG lasers, femtosecond cataract laser, and IOL implants. Consultant ophthalmologists hold senior clinical and academic appointments at major Melbourne tertiary hospitals (Royal Victorian Eye and Ear, Monash Medical Centre, Cabrini Brighton, Alfred, Austin, Royal Children's), and surgical procedures are performed either on-site or at these affiliated hospitals. An exploratory AI research effort by Dr Colby Hart targets corneal donation rates in Australia.

Revenue is generated through professional-services fees: patients pay consultation fees out-of-pocket (Medicare rebates available with a valid GP or optometrist referral) and receive quote-based surgical pricing depending on procedure, private health insurance eligibility, or self-funding. Patient acquisition is primarily referral-led via Argus, Oculo, Go Fax, and printed letters from GPs and optometrists, supplemented by word-of-mouth, direct bookings, hospital reputation, and emergency appointments. The practice has no app, no public online booking, no disclosed revenue or funding, and no parent company; it is physician-owned and privately held.

Name

Bayside Eye Specialists

Legal name

Bayside Eye Specialists

Website

https://baysideeyes.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayside Eye Specialists is a private ophthalmology practice in Brighton East, Melbourne, offering comprehensive eye care including cataract surgery, glaucoma, and macular degeneration treatment through 11 sub-specialty consultant ophthalmologists and a referral network of GPs and optometrists.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Ophthalmology Surgery Centers (HLAFAIAF), Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Ophthalmology services
• Cataract surgery
• Glaucoma treatment
• Retinal disease care
• Eye specialist clinic

Headquarters

HQ city

Brighton East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ophthalmology consultations: Patients pay for consultations with ophthalmologists. Medicare rebates are available for patients with a valid referral from a GP or optometrist. Referrals must be re-issued every 12 months for ongoing eligibility.
2. Surgical procedures: Eye surgeries including cataract surgery, glaucoma treatment, macular degeneration injections, corneal procedures, and pterygium surgery. Costs vary based on individual patient conditions and private health insurance eligibility. Customized quotes are provided following detailed consultation and testing. Most surgeries are day procedures performed under local anesthetic.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bayside Eye Specialists is a private ophthalmology practice in Brighton East, Melbourne, that provides comprehensive sub-specialty eye care including cataract surgery, glaucoma treatment, macular degeneration management, diabetic eye disease treatment, keratoconus treatment, pterygium removal, laser vision correction pre-assessments, and oculoplastic surgery. Consultations, orthoptist-conducted diagnostic testing, and some procedures are performed at the clinic, while surgical procedures are performed at multiple major Melbourne hospitals where consulting ophthalmologists hold operating privileges.

Product overview

Bayside Eye Specialists is a comprehensive ophthalmology practice offering a unified set of eye care services. Their core offerings include Cataract Surgery (using phacoemulsification with optional femtosecond laser), Glaucoma Treatment, Macular Degeneration Treatment, Diabetic Eye Disease Treatment, Keratoconus Treatment, and Pterygium Treatment. They also provide LASIK Pre-Assessment services referred to partner Lasersight Australia. The practice is supported by orthoptists for initial testing and examinations, and connects with referring GPs and optometrists through electronic referral systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery Surgical removal of cloudy lens and replacement with artificial intraocular lens (IOL) implant using phacoemulsification technique with optional femtosecond laser assistance, designed for patients with cataracts causing cloudy or fuzzy vision and night glare.
• Glaucoma Treatment Treatment to lower eye pressure primarily through prescription eye drops, with SLT (selective laser trabeculoplasty) laser procedure as an alternative treatment option, intended for patients with elevated intraocular pressure that may damage the optic nerve.
• Macular Degeneration Treatment Intravitreal injections and other treatments for wet age-related macular degeneration focused on maintaining central and fine detail vision, intended for patients experiencing progressive central vision loss.
• Diabetic Eye Disease Treatment Treatment including retinal laser, eye injections, and surgery for diabetic retinopathy, along with regular eye checks and lifestyle guidance, intended for patients with diabetes at risk of diabetic eye complications.
• Keratoconus Treatment Treatment including glasses, specialized contact lenses, and corneal collagen cross-linking surgery using riboflavin drops and UVA light therapy to stabilize cornea shape, intended for patients with corneal thinning and distortion.
• Pterygium and Pingueculum Treatment Treatment including eye drops, lubricants, steroid drops, and surgical removal of benign growths that affect vision or cause discomfort, intended for patients with pterygium or pinguecula affecting the eye.
• LASIK Pre-Assessment Pre-operative assessments for LASIK laser eye surgery conducted at the clinic, with referral to partner Lasersight Australia for the actual refractive procedure; intended for patients seeking laser vision correction.
• Oculoplastic and Orbital Surgery Comprehensive eyelid and orbital surgeries including ptosis surgery, blepharoplasty, ectropion/entropion repair, orbital decompression for thyroid eye disease, lacrimal drainage surgery (DCR), and skin cancer reconstruction, intended for patients requiring functional or reconstructive eyelid and orbital procedures.
• Corneal Transplantation and Keratoprosthesis Surgery All forms of corneal transplantation including endothelial grafts and keratoprosthesis surgery, performed by fellowship-trained corneal specialists for patients with advanced corneal disease requiring surgical replacement.

Quantifiable outcome

• Cataract surgery success rate of approximately 99% in patients with otherwise healthy eyes
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Vision AustraliaminorStrategic or Co-development PartnerDr Justin Sherwin serves as an Honorary Ophthalmologist and Client Services Committee member at Vision Australia, a leading national not-for-profit organisation providing services for people who are blind or have low vision. This is a charitable affiliation where the doctor contributes clinical expertise to a vision charity while the relationship enhances the practice's community standing.
• Lasersight AustraliaminorChannel Partner/ Reseller/ DistributorBayside Eye Specialists carries out pre-assessments for LASIK laser eye surgery at the clinic and refers patients to Lasersight Australia partners for the actual procedure. This is an outbound referral arrangement for refractive surgery services outside the practice's scope.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Vision Eye Institute: Largest private ophthalmology group in Australia with multiple clinic locations across Victoria, NSW, Queensland and elsewhere. Directly comparable to Bayside Eye Specialists as a multi-sub-specialty ophthalmology practice serving GP/optometrist referrals and performing cataract, glaucoma, and retinal procedures.
• Eye Surgery Associates: Melbourne-based multi-site ophthalmology group covering cataract, glaucoma, retina, cornea and oculoplastics. Closest geographic and service-mix peer to Bayside Eye Specialists, competing for the same southeast Melbourne GP and optometrist referral pool.
• Melbourne Eye Centre: Private ophthalmology practice in Melbourne offering cataract, glaucoma, retinal and laser refractive surgery. Competes with Bayside Eye Specialists for the same metropolitan Melbourne patient base and referrer relationships.
• Marsden Eye Surgeons: Australian multi-location ophthalmology and laser eye surgery provider. Comparable to Bayside Eye Specialists through sub-specialty ophthalmologist coverage and elective surgical focus, though larger and with broader geographic footprint.

Others

• Vision Australia: National low-vision and blindness services charity where Bayside's Dr Justin Sherwin serves as Honorary Ophthalmologist. Adjacent rather than competitive; relevant because it represents the practice's community and clinical-reputation footprint.
• Cabrini Hospital Brighton: Private hospital where Bayside's surgeons operate and which provides the day-surgery infrastructure for cataract and oculoplastic procedures. A critical operating-partner peer rather than a competitor.

Regional players

• Adelaide Eye & Laser Centre: South Australia-based ophthalmology and refractive surgery group with comparable sub-specialty coverage (cataract, glaucoma, retina, cornea). Operates in a different geographic market than Bayside but mirrors the multi-specialist private practice model.

Broad incumbents

• Royal Victorian Eye and Ear Hospital: Public specialty hospital where Bayside's consulting ophthalmologists hold appointments. Functions as both a referral source and a competitor for tertiary ophthalmology cases in Melbourne, anchoring the broader ophthalmology ecosystem in which Bayside operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bayside-eye-specialists

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayside Eye Specialists