Escola de Futebol Boca Juniors - Unidade Morumbi

What Escola de Futebol Boca Juniors - Unidade Morumbi does

Escola de Futebol Boca Juniors - Unidade Morumbi is a single franchise unit of the official C.A. Boca Juniors youth football school network in Brazil, operating under master licensee DFS Gol Business. The Morumbi unit offers football training programs for children and youth aged 2 to 17, including FUTFRALDA (2–4 years), FUTBABY (4–6 years), Regular Teams (Sub 07 to Sub 17), Women's Football, and Goalkeeper Training, plus an Adult Soccer Training program for those aged 16 and above. Curriculum is delivered through the licensed Xeneize Methodology, which integrates Argentine tactical discipline with Brazilian technical improvisation, and is periodically evaluated by instructors from parent club C.A. Boca Juniors in Argentina.

The unit operates as a small, location-tied consumer service (1–10 employees per unit) with a recurring subscription revenue model. Sample pricing at a comparable unit (São Vicente) is R$50 one-time registration plus R$100 monthly tuition for two weekly training sessions. Enrollment is direct-to-consumer, with parents contacting the local unit via WhatsApp or in-person visits, and no central e-commerce platform. The Brazilian network comprises 55–56 franchise units across 14 states, anchored by São Paulo (where the first unit opened in Penha in 2010). Master licensee DFS Gol Business holds the exclusive Brazil license from Club Atlético Boca Juniors since 2010 and is responsible for franchise rollout, teacher training, and methodology standardization, including the annual international technical capacity-building event and the COPA BOCA national tournament.

Go-to-market is a franchise/licensed-operator model: brand, methodology, and curriculum flow down from C.A. Boca Juniors (Argentina) to DFS Gol Business (Brazil master licensee) and out to individual franchisees. Marketing is digital-first, relying on the Boca Juniors Brasil Instagram, Facebook, YouTube, and Twitter accounts plus local WhatsApp outreach and the flagship COPA BOCA tournament. Reported performance indicators include 45% of licensees opening a second unit and a projected 8–16 month ROI timeline for franchisees, indicating a mature, scaling franchise economics rather than a venture-stage growth profile.

Name

Escola de Futebol Boca Juniors - Unidade Morumbi

Legal name

C.A. Boca Juniors e DFS Gol Business

Website

https://bocajuniorsbrasil.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Escola de Futebol Boca Juniors - Unidade Morumbi is a single franchise unit of the official C.A. Boca Juniors youth football school network in Brazil, delivering the licensed Xeneize Methodology to children and youth aged 2 to 17 (and adults 16+) through recurring monthly tuition, under master licensee DFS Gol Business.

Ownership category

akta.pro rank

Product category

Youth Sports Education & Football Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth football training
• Soccer coaching services
• Sports education
• Football methodology
• Youth athletics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Monthly Tuition Fees: Recurring monthly subscription fees from student enrollment. Plans range from 2 trainings per week to 3 trainings per week options. Additional revenue from registration fees.
2. Franchise Licensing: Franchise fees from licensed unit operators across Brazil. Master licensee DFS Gol Business manages the franchise network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Operates as a licensed franchise unit of the official C.A. Boca Juniors Football School network in Brazil, providing age-appropriate football training programs for children aged 2-17 and adults aged 16+, following the official Boca Juniors methodology that combines Argentine tactical discipline with Brazilian technical improvisation. Services include group classes, goalkeeper training, women's football, and participation in the annual COPA BOCA national tournament.

Product overview

Escola de Futebol Boca Juniors is a franchise network of official football schools of Club Atlético Boca Juniors operating in Brazil since 2010. The platform offers a unified methodology combining Argentine tactical discipline with Brazilian technique, structured across multiple programs: FUTBABY (ages 4-6) and FUTFRALDA (ages 2-4) for early childhood sports initiation, TURMAS REGULARES (Sub 07 to Sub 17) for regular age-group training, FUTEBOL FEMININO for female players, TREINAMENTO DE GOLEIROS for specialized goalkeeper development, and SOCCER TRAINING for adults (16+). The schools operate through 55+ franchise units across Brazil, with the COPA BOCA annual tournament serving as the flagship competitive event bringing together athletes from all units.

Differentiator

Problem solved

Functional benefit

Brands

• COPA BOCA: Annual championship promoted by the network of Schools with participation from schools across the country. Happens in July with 4 days of competition, 5 categories, and includes a camp experience.
• Futbaby
• Futfralda
• Soccer Training
• Treinamento de Goleiros

Products and services

• FUTBABY Football initiation program for children ages 4-6, focusing on playful activities that develop motor skills, spatial awareness, concentration, attention, and group interaction through football play.
• FUTFRALDA Baby football program for children ages 2-4, with parental participation, aiming to stimulate motor, cognitive, and affective development through playful experiences.
• TURMAS REGULARES (Regular Teams) Regular training teams for boys and girls from age 6 to Sub 17, divided by age groups, focusing on technical, psychomotor, and tactical development with fair play and football rules.
• FUTEBOL FEMININO (Women's Football) Exclusive team for girls using the same methodology as regular teams, promoting female football participation and development.
• TREINAMENTO DE GOLEIROS (Goalkeeper Training) Specialized goalkeeper training from age 4 and up, for both sexes, focused on skill development specific to the goalkeeper position.
• SOCCER TRAINING (Adult Training) Adult training program for males and females aged 16+, focusing on physical conditioning, technical skills, and tactical development through dynamic games and positional play.
• COPA BOCA Annual national tournament exclusive to Boca Juniors Football School students, featuring 4 days of competition across 5 age categories (SUB09, SUB11, SUB13, SUB15) with camping experience.

Quantifiable outcome

• 100+ schools worldwide with proven franchise scalability

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• DFS Gol BusinesscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2010Master licensee and franchise operator for C.A. Boca Juniors football schools in Brazil. Responsible for implementing and managing the network of licensed schools across the country since 2010. Coordinates teacher training, methodology standardization, and franchisee support.
• C.A. Boca Juniors (Argentina)coreOEM/ Whitelabel/ Licensing PartnerParent football club in Buenos Aires, Argentina. Provides official methodology, training protocols, and brand licensing for youth football schools. Conducts periodic technical evaluations and capacity building for Brazilian instructors through Prof. Eduardo Espona.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BocaJuniorsBR
• YouTubeyoutube.com/c/BocaJuniorsBrasil
• Facebookfacebook.com/bocajuniorsbrasil
• Instagraminstagram.com/bocajrs_brasil
• LinkedInlinkedin.com/company/escola-de-futebol-boca-juniors-unidade-morumbi

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola de Futebol Boca Juniors - Unidade Morumbi