Roger Publishing

What Roger Publishing does

Roger Publishing Sp. z o.o. is a privately held Polish limited liability company headquartered in Warsaw that operates Mamaginekolog, a Polish-language women's and family health digital media platform. The site publishes expert-authored health content organized across four pillars — pregnancy and birth, child health, women's health, and general health — and supplements the editorial offering with interactive tools (health calculators, a pregnancy calendar, a disease encyclopedia) and a reader Q&A service called TrudnePytania. The platform also maintains an active social presence on Instagram and Facebook under the @mamaginekolog.news handle, and the company runs an associated e-commerce storefront at rpstore.pl (selling calendars, pregnancy/parenting merchandise, and menstrual products) plus a charitable foundation, Fundacja Ernesta, focused on women's health initiatives. The founder, Nicole Sochacki-Wójcicka, is the named editorial voice behind much of the core content.

The business model is content-led: monetization comes from advertising and sponsored content on the Mamaginekolog site alongside direct-to-consumer product sales through rpstore.pl, with the e-commerce storefront tightly integrated into the media property. The audience is Polish-speaking women who are pregnant, planning pregnancy, or raising young children, plus their partners and families, served in the Polish market only. There are no disclosed funding rounds, no external investors, no M&A activity, and no public listing; the company appears bootstrapped and operated with approximately 36 employees from a single Warsaw office. No AI/ML capabilities, APIs, or proprietary technology platforms are referenced in the source material — the technical footprint is a standard CMS-driven digital media property with a separate e-commerce front end.

Name

Roger Publishing

Legal name

Roger Publishing Sp. z o.o.

Website

https://mamaginekolog.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Roger Publishing Sp. z o.o. operates Mamaginekolog, a Polish-language women's and family health digital media platform, serving pregnant women and parents in Poland with expert-authored content, interactive tools, and an integrated e-commerce store.

Ownership category

akta.pro rank

Product category

Women's & Family Health Digital Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Baby, Kids & Maternity DTC (CRAFACAI)

Keywords

• Women's health content
• Parenting digital media
• Pregnancy information
• Health education publishing
• Family health portal

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. E-commerce / Product Sales: Roger Publishing generates revenue through the sale of products via rpstore.pl, including calendars and merchandise related to pregnancy and parenting content.
2. Content Monetization: The company operates a digital media platform (Mamaginekolog) that publishes health education content, potentially monetized through advertising and sponsored content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roger Publishing operates Mamaginekolog, a Polish-language digital media portal that publishes medically-reviewed content covering pregnancy, childbirth, child health, women's health, and general wellness. The platform monetizes via advertising and sponsored content, and supplements this with an e-commerce storefront (rpstore.pl) selling pregnancy and parenting merchandise such as calendars. A related charitable foundation (Fundacja Ernesta) extends community engagement around prenatal health awareness.

Product overview

Roger Publishing operates Mamaginekolog, a Polish women's and family health information portal offering expert-reviewed medical content organized across four main content pillars: Pregnancy and Birth (CIĄŻA I PORÓD), Child Health (DZIECKO), Women's Health (KOBIETA), and General Health (ZDROWIE). The platform is complemented by interactive tools including health calculators, a disease encyclopedia, a pregnancy calendar, and an expert Q&A service called TrudnePytania. The company also maintains an e-commerce store (RP Store) for health merchandise and operates the Fundacja Ernesta charitable foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Mamaginekolog Health Portal A Polish women's and family health information portal delivering expert-authored articles, tools, and Q&A covering pregnancy, childbirth, child health, women's health, and wellness topics for Polish-speaking audiences.
• rpstore.pl E-commerce Store An online store selling health-related merchandise, calendars, and pregnancy/parenting products to Polish consumers visiting the Mamaginekolog platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Fundacja Ernesta (Ernest Foundation)minorOthersRoger Publishing operates Fundacja Ernesta (Ernest Foundation) as a charitable initiative, providing additional community engagement and social impact activities related to prenatal health education and awareness.
• rpstore.plcoreOthersRoger Publishing operates rpstore.pl as its primary e-commerce platform for selling merchandise including calendars and pregnancy/parenting products. The store is integrated into the Mamaginekolog website with prominent product links and advertisements.

Recent moves5 records

Expansion highlights2 records

Direct peers

• HelloZdrowie: Polish consumer health and wellness content site with medically-reviewed articles targeting women and families. Closely comparable to Mamaginekolog in vertical focus, language, and content-led digital media model.
• BabyCenter: Global pregnancy and parenting content platform with localized versions and medically-reviewed editorial. The closest international analogue to Mamaginekolog's pregnancy/parenting content-plus-tools model, though operating at vastly larger scale.
• Poradnikzdrowie.pl: A leading Polish-language consumer health information portal covering diseases, medications, pregnancy, and parenting. Directly comparable to Mamaginekolog in audience (Polish-speaking health consumers), editorial model (expert-reviewed content), and monetization (advertising-led).
• Mumsnet: UK-based parenting community and content platform with forums, expert advice, and product reviews. Comparable in its blend of expert editorial and user-generated Q&A (analogous to Mamaginekolog's TrudnePytania).
• What to Expect: Pregnancy and parenting content site built around week-by-week tracking, expert content, and a strong community. Comparable in audience, editorial pillars, and engagement mechanics to Mamaginekolog.
• Parents.com: US parenting content platform covering pregnancy, baby care, and family health with medically-reviewed editorial. Comparable in content structure, audience intent, and monetization model to Mamaginekolog.
• Zwrotnik Raka: Polish patient-education platform focused on oncology but extending into broader women's and family health. Comparable in its expert-authored, evidence-based Polish health publishing approach.

Emerging players

• Medexpress.pl: Polish health news and education portal with growing women's health coverage. Comparable as a Polish-language expert-reviewed health publisher, though skewed toward clinical/professional audiences.

Broad incumbents

• WP Parenting (Wirtualna Polska): Parenting vertical of Wirtualna Polska, one of Poland's largest generalist portals. Competes for the same Polish-speaking parents but bundles Mamaginekolog's niche depth within a much broader content and advertising portfolio.
• Onet Zdrowie: Health vertical of Onet, one of Poland's largest web portals. Competes for the same Polish health-adjacent ad budgets as Mamaginekolog but operates within a much larger generalist publishing portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mamaginekolog.news
• Instagraminstagram.com/mamaginekolog.news
• LinkedInlinkedin.com/company/roger-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roger Publishing