Bayside Mazda

What Bayside Mazda does

Bayside Mazda is a single-location authorized Mazda franchise dealership located at 1249 Principale Street in Beresford, New Brunswick, Canada. The business sells new Mazda vehicles, certified and non-certified pre-owned vehicles from multiple manufacturers, and operates a parts, service, body shop, and detailing operation. Reported headcount is five employees. The dealership also offers in-house financing and a Second Chance Credit program delivered through partner financial institutions, alongside trade-in appraisals and online scheduling.

The new vehicle lineup covers Mazda's core nameplates: the Mazda3 sedan, Mazda3 Sport hatchback, MX-5 and MX-5 RF roadsters, and the SUV family (CX-30, CX-5, CX-50, CX-70, CX-90) available in conventional, mild-hybrid, and plug-in-hybrid powertrains, including the 2023 Mazda MX-30 EV. Underlying vehicle technology is supplied by Mazda OEM systems, including SKYACTIV engine and chassis engineering, i-ACTIV AWD, i-ACTIVSENSE advanced safety features, and the KODO design language. Service operations rely on Mazda-certified technicians.

The revenue model combines gross margin on new and pre-owned vehicle sales, transaction fees from financing and F&I products, professional services revenue from maintenance and collision repair, and hardware sales of parts, tires, and accessories. Go-to-market is a hybrid of physical showroom and an online platform operated by Solutions Medias 360 Inc. on AWS infrastructure, with customer acquisition supported by email, Facebook, and paid digital channels tracked via Google Analytics, Facebook Pixel, and Bing UET. Primary customers are individual retail consumers in the Beresford region and existing Mazda owners seeking warranty and maintenance service.

Name

Bayside Mazda

Legal name

Bayside Mazda

Website

https://baysidemazda.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayside Mazda is a single-location authorized Mazda franchise dealership in Beresford, New Brunswick, selling new and pre-owned vehicles, parts, service, and financing to retail consumers in the surrounding region.

Ownership category

akta.pro rank

Headquarters

HQ city

Beresford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including sedans (Mazda3), hatchbacks (Mazda3 Sport), SUVs (CX-5, CX-30, CX-50, CX-70, CX-90), and sports cars (MX-5, MX-5 RF). Revenue generated from the difference between acquisition cost and retail sale price.
2. Pre-Owned Vehicle Sales: Sale of used vehicles from various manufacturers including Mazda and other brands. Vehicles are inspected by trained technicians to ensure quality before resale.
3. Vehicle Financing: The dealership's credit/financing department facilitates car loans at competitive interest rates for both new and used vehicle purchases. They also offer second-chance credit programs for customers with challenging credit histories.
4. Service and Maintenance: Parts and service department providing scheduled maintenance, repairs, body shop services, and detailing. Uses Mazda certified technicians with state-of-the-art tools and technology.
5. Parts and Accessories: Sale of genuine Mazda parts and accessories, tires, and related automotive products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bayside Mazda is an authorized Mazda franchise dealership in Beresford, New Brunswick that sells new Mazda vehicles (sedans, SUVs, roadsters in conventional, mild hybrid, and plug-in hybrid variants), pre-owned vehicles from multiple manufacturers, and provides supporting services including vehicle maintenance and repair, parts and accessories, tire sales, body shop, detailing, vehicle financing, and an unlimited mileage warranty. Operations are delivered through a physical showroom combined with an integrated online platform for inventory browsing, price quotes, test drive booking, financing applications, and service scheduling.

Product overview

Bayside Mazda is a Mazda dealership offering a comprehensive portfolio of new Mazda vehicles and pre-owned vehicles from multiple manufacturers. The new vehicle lineup centers on Mazda's core models including the Mazda3 sedan/hatchback and MX-5 roadster, complemented by an expanding SUV range (CX-30, CX-5, CX-50, CX-70, CX-90) available in conventional, mild hybrid, and plug-in hybrid configurations. Beyond vehicle sales, the dealership provides integrated service operations including maintenance/repair by certified technicians, genuine parts & accessories, tires, body shop, and detailing. Financing solutions include standard loans and a Second Chance Credit program for customers with credit challenges. All pre-owned vehicles undergo inspection by trained technicians. The dealership leverages Mazda brand technologies including SKYACTIV fuel efficiency systems, i-ACTIV AWD, and i-ACTIVSENSE safety features.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda3 Compact sedan offering fuel efficiency and driving dynamics with SKYACTIV technology, available in multiple trim levels including GX and GT.
• Mazda3 Sport Five-door hatchback variant of the Mazda3 providing versatile interior space with sporty handling and SKYACTIV technology.
• CX-30 Subcompact SUV blending urban agility with elevated driving position, available with turbo engine options and i-ACTIV AWD.
• CX-5 Compact SUV featuring SKYACTIV technology and available i-ACTIV AWD, popular in the lineup for families.
• MX-5 Iconic lightweight roadster offering pure driving pleasure with rear-wheel-drive dynamics.
• MX-5 RF Retractable fastback roof version of the MX-5 providing a fixed-roof design with open-top driving experience.
• CX-50 Compact SUV designed for outdoor adventures with rugged styling and off-road capabilities.
• CX-50 Hybrid Hybrid variant of the CX-50 combining the SUV's capabilities with improved fuel efficiency.
• CX-90 Mild Hybrid Three-row midsize SUV featuring mild hybrid technology for enhanced efficiency.
• CX-90 Plug-In Hybrid Plug-in hybrid three-row SUV offering electric-only driving capability and extended range.
• CX-70 Mild Hybrid Two-row midsize SUV with mild hybrid system providing fuel economy improvements.
• CX-70 Plug-In Hybrid Plug-in hybrid two-row SUV combining electric driving capability with conventional range.
• Pre-Owned Vehicles Certified pre-owned and used vehicles from various manufacturers, all inspected by trained technicians before resale.
• Service Department Scheduled maintenance and repair services performed by Mazda certified technicians using state-of-the-art tools and technology.
• Parts and Accessories Sale of genuine Mazda parts and accessories for vehicle maintenance and personalization.
• Tires and Accessories Tire sales and installation services along with related automotive accessories.
• Body Shop Service Collision repair and body work services for vehicle damage.
• Detailing Service Professional vehicle cleaning and cosmetic enhancement services.
• Vehicle Financing Vehicle financing and loan services at competitive interest rates for new and used vehicle purchases, arranged through partner financial institutions.
• Second Chance Credit Specialized financing program for customers with challenged credit history, offering high acceptance rates for vehicle loans.
• Unlimited Mileage Warranty Warranty program providing unlimited mileage coverage for added peace of mind on qualifying vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MazdacoreChannel Partner/ Reseller/ DistributorBayside Mazda operates as an authorized Mazda dealership, representing the Mazda brand in the Beresford, New Brunswick area. As a franchise dealer, they sell new Mazda vehicles, use Mazda's branding, and receive support from the manufacturer for marketing, training, and access to vehicle supply.
• Solutions Medias 360 Inc.coreTechnology or IntegrationSolutions Medias 360 Inc. developed and operates the Bayside Mazda website (www.baysidemazda.com). The website platform provides the digital infrastructure for online vehicle sales, service scheduling, financing applications, and customer communications.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dilawri Group: One of Canada's largest automotive dealer groups operating numerous franchised dealerships across the country. Comparable to Bayside Mazda as a Canadian franchised retail auto operator, with shared business model (new vehicle sales, service, parts, financing) but significantly larger footprint and brand portfolio.
• CarMax: Large used vehicle retailer with growing presence in Canada offering inspected used vehicles, financing, and trade-in. Comparable to Bayside Mazda's pre-owned vehicle business and trade-in appraisal services, though CarMax operates at dramatically larger scale.
• AutoCanada Inc. Publicly traded Canadian automotive dealership group operating multiple new vehicle franchises and used vehicle operations across Canada. Comparable to Bayside Mazda as a fellow Canadian franchised auto retailer, though at much larger scale and across multiple brands.

Others

• Mazda Canada: National distributor and brand owner of Mazda vehicles in Canada. Comparable as the ecosystem context for Bayside Mazda: manufacturer policies, allocations, EV roadmap, and franchise terms directly shape the dealership's economics and product offering.
• Solutions Medias 360 (SM360): Canadian provider of digital retailing and website infrastructure for automotive dealerships. Comparable as Bayside Mazda's website and digital retail platform provider, illustrating the broader dealer digital enablement ecosystem.

Emerging players

• Clutch: Canadian online used car retailer offering fully online purchasing, financing, and home delivery. Comparable to Bayside Mazda's used vehicle and online sales channels as a digital-native alternative competing for the same Canadian retail car buyers.

Regional players

• Pinewood Motors (Bayside Auto Group): Multi-brand dealership group also located in northern New Brunswick serving the same regional customer base. Direct local competitor for vehicle sales, service, and trade-in business in the same geographic catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bayside-Mazda-35927104859
• LinkedInlinkedin.com/company/bayside-mazda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayside Mazda