AARI Metsä
AARI Metsä is a Helsinki-based forest management firm that brokers and professionally administers forest properties in Finland, operating the AARI Yhteismetsä common-forest vehicle alongside sister company Conifer Consulting to jointly manage over 145,000 hectares, serving private owners, investors, and institutional clients such as LähiTapiola.
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What AARI Metsä does
AARI Metsä Oy is an independent, privately held Finnish forest management company founded in 2017 and headquartered in Helsinki. The company's core product is AARI Yhteismetsä (AARI Common Forest), established in 2020, which enables private forest owners to pool their properties into a jointly owned and professionally administered vehicle in exchange for entitled shares. Complementing this, AARI offers Hoitometsä (care contracts), Metsän Myynti (forest sale brokerage), and the AARI+ biodiversity program that protects one are of ecologically valuable area per hectare treated. The company also acts as administrator (pehtori) for institutional common forests including LähiTapiola Yhteismetsä, and holds FSC certification across 84% of the common forest's area with PEFC-aligned practices.
Revenue is generated through management fees on administered forests, transaction fees from forest property acquisitions (the company has brokered over EUR 780 million of forest transactions since 2017), timber sales revenue share from coordinated auctions, and conservation compensation from METSO and Helmi programs. Together with sister company Conifer Consulting Oy, AARI jointly manages over 145,000 hectares of forest across Finland. AARI Yhteismetsä alone held EUR 37.4 million in assets at year-end 2025 across 6,782 hectares and 109 properties, with 2,723 entitled shares outstanding.
The go-to-market combines direct field sales (expert forest advisors visiting properties across Finland for valuations and enrollment) with channel partnerships, most notably LähiTapiola and MetsäPremium. Marketing is content-led through blog articles, the Metsäsi Tulevaisuus podcast, market reviews, email newsletters, and organic social channels. Customer segments include private forest owners for whom economic returns matter but not at any price, forestry investors seeking inflation-protected exposure, and institutional common-forest structures requiring professional administration.
AARI Metsä firmographics
Firmographics- Name
- AARI Metsä
- Legal name
- AARI Metsä Oy
- Website
- https://aarimetsa.fi
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AARI Metsä is a Helsinki-based forest management firm that brokers and professionally administers forest properties in Finland, operating the AARI Yhteismetsä common-forest vehicle alongside sister company Conifer Consulting to jointly manage over 145,000 hectares, serving private owners, investors, and institutional clients such as LähiTapiola.
- Ownership category
- akta.pro rank
AARI Metsä industry classification
Industry- Product category
- Forest Management Services
- NAICS
- Support Activities for Forestry (115310), Support Activities for Forestry (1153), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD)
- akta.pro secondary industries
- Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Forest Health Management (Pest, Disease & Invasive Species Control) (AFAMAAAE), Environmental Permitting & Impact Assessment (EIA/NEPA) (BPAIAMAK)
Keywords
Where AARI Metsä is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
AARI Metsä business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Forest Management Services: AARI Metsä acts as administrator (pehtori) for common forests including AARI Yhteismetsä and LähiTapiola Yhteismetsä, earning management fees for professional forest administration, planning, and timber sales services.
- Forest Property Acquisition: Company acquires forest properties from owners, generating revenue through property appreciation and subsequent timber management. Since 2017, has helped clients acquire forest properties worth over 780 million euros.
- Timber Sales Revenue Share: Common forest generates revenue through timber sales, with returns distributed to shareholders as surplus (ylijäämä). Forest operations include harvesting sales, thinning, and final felling coordinated at scale for better pricing.
- Conservation and Environmental Services: Revenue from METSO conservation program compensation, Helmi-program rewilding funding, and environmental compensation payments for protected areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | AARI Yhteismetsä Share Value |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AARI Metsä product offering
Product offeringCore offering
AARI Metsä Oy is a Finnish forest management company that acquires forest properties from owners and enrolls them into the AARI Yhteismetsä (Common Forest) structure. The company provides professional forest administration (pehtori role), planning, and timber sales services, and operates the AARI+ biodiversity program that protects the most ecologically valuable areas in treated forests. Together with sister company Conifer Consulting, it manages over 145,000 hectares of forest across Finland.
Product overview
AARI Metsä Oy is an independent forest management company offering a unified portfolio centered on the AARI Yhteismetsä (Common Forest) model. The core product enables forest owners to join together in shared forest ownership, professionally managed by AARI. Complementing this are the Hoitometsä (Care Forest) management contracts and Metsän Myynti (Forest Sale) services. The company also operates the AARI+ biodiversity program, which guarantees protection of the most ecologically valuable areas, and produces the Metsäsi Tulevaisuus podcast. Together with sister company Conifer Consulting, they manage over 145,000 hectares of forest property.
Differentiator
Problem solved
Functional benefit
Brands
- AARI Yhteismetsä: Jointly owned forest (common forest) established in 2020, serving as the company's primary forest ownership vehicle for customers. Manages forest properties across Finland with focus on sustainable forestry, biodiversity, and carbon sequestration.
- AARI+
- Hoitometsä
- Metsän Myynti
Products and services
- AARI Yhteismetsä (AARI Common Forest) Joint forest ownership model where private forest owners pool their forest properties into a professionally managed shared forest, receiving share units proportional to the value of contributed land. Provides economies of scale in timber sales, geographic diversification, professional planning, FSC-certified sustainable forestry, and tax-free surplus distributions to shareholders.
- Hoitometsä (Care Forest) Forest care contract service in which AARI Metsä manages the customer's forest property as if it were its own, providing professional stewardship, planning, harvesting, and maintenance while the customer retains direct ownership of the land.
- Metsän Myynti (Forest Sale) Service enabling forest owners to sell their forest property directly to AARI Metsä without brokerage fees, with the acquired property integrated into the growing AARI forest portfolio.
- AARI+ Biodiversity Program Systematic biodiversity conservation program applied across AARI Metsä's managed forests, protecting the most ecologically valuable are (100 sqm) of every treated hectare in addition to FSC/PEFC certification requirements, with measurable Biodiversity Index reporting.
Quantifiable outcome
- 7.2% total return in 2025
- +4 more outcomes
Companies that use AARI Metsä
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
AARI Metsä technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AARI Metsä partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major, minor and core.
- Matosuo-Matolampi-Kuusisuo Conservation AreamajorELY-keskuksen Helmi-program for rewilding. 53.81-hectare protection area in Kajaani, funded through government conservation program. AARI Yhteismetsä participates in restoration activities.
- TeMePa Infra OyminorContractor providing controlled burning (kulotus) services for forest regeneration and biodiversity enhancement. 6-person team implementing approximately 20 burning projects annually across Finland.
- KosteikkomaailmaminorWetland planning specialist contracted for Iso-Lamminneva restoration project in Kärsämäki. Responsible for detailed implementation planning using GIS data and field surveys.
- Etelä-Savon ELY-keskusmajorPartnership for METSO conservation program implementation. ELY-center evaluates conservation applications and provides compensation payments for protected forest areas. AARI has partnered on multiple conservation projects including 64-hectare protection in Hirvensalmi.
- Conifer Consulting OycoreSister company that together with AARI Metsä manages over 145,000 hectares of forest property. Companies share management, expertise, and market analysis capabilities. Combined operations make AARI one of Finland's largest forest management organizations.
- LähiTapiola YhteismetsäcoreAARI Metsä serves as administrator (pehtori) for LähiTapiola Yhteismetsä, providing professional forest management services including planning, timber sales, and conservation coordination.
- MetsäPremiumminorPartnership creating service concept for common forests facing challenges with voluntary administration. Joint service concept aims to create better market value for common forests.
- Nordic Business Group OymajorForest property owner managed by Conifer Consulting. AARI assisted in identifying METSO conservation value on Vuurtin property, leading to 64-hectare protection and 39-hectare extension creating 100-hectare contiguous protected area.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
AARI Metsä competitors and assessment
Company assessmentDirect peers
- Tornator: Finland's largest private forest fund and forest property owner, managing approximately 900,000 hectares of forest primarily in Finland and the Baltics. Directly comparable to AARI Metsä in the acquisition, management, and timber sales of Finnish forest assets, though at substantially greater scale.
- Finsilvan: Finnish forestry investment and forest management company focused on forest property acquisition and active stewardship. Closely comparable business model to AARI Metsä in serving private forest owners and investors in Finland.
- eQ Asset Management (Forest Fund): Finnish asset manager offering a forest investment fund that aggregates investor capital to acquire and manage Finnish timberland. Comparable to AARI Yhteismetsä as a pooled forest investment vehicle for individual and institutional investors.
- LähiTapiola Yhteismetsä: Common forest (Yhteismetsä) operated by Finland's largest mutual insurance group, professionally administered by AARI Metsä. A direct product analogue to AARI Yhteismetsä, operating in the same pooled-ownership forest structure.
- Taaleri: Finnish asset manager with a forestry investment product line offering investors exposure to Finnish timberland. Comparable as a competing retail/institutional channel for forest investment, though it offers funds rather than direct common-forest membership.
Broad incumbents
- Stora Enso: Major Finnish-Swedish forestry and biomaterials company with extensive private and partner forest management operations across the Nordics. Comparable as a broad incumbent in the Finnish forest management and timber procurement ecosystem.
- Metsä Group: Major Finnish forestry cooperative and forest industry group with extensive forest ownership and active forest management in Finland. Comparable broad incumbent operating in the same Finnish forest management and timber supply chain.
- UPM-Kymmene: One of Finland's largest forestry companies, managing its own and partner forest assets across the country. Comparable broad incumbent with forest management, timber sourcing, and previously a forest investment fund (Silvesta) competing in the same market.
Regional players
- Metsähallitus: Finnish state-owned forest and park enterprise managing state-owned forests and protected areas. Comparable as a Finland-domestic forest management organization but with a public, conservation-tilted mandate rather than private-investor focus.
Emerging players
- MetsäPremium: Finnish service provider for common forests, partnered with AARI Metsä to offer administration services to Yhteismetsä entities. Comparable as an emerging player in the same niche of professional common-forest administration services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
AARI Metsä social profiles
Digital presenceAARI Metsä compliance and trust
Trust signalCompliance2 records
AARI Metsä financial estimates
Financial estimateRevenue estimate
Valuation estimate
AARI Metsä leadership team
Management profileNumber of profiles
Profiles3 records
AARI Metsä subsidiaries and ownership
Company hierarchySubsidiaries1 record
AARI Metsä funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AARI Metsä M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AARI Metsä
What does AARI Metsä do?
AARI Metsä Oy is a Finnish forest management company that acquires forest properties from owners and enrolls them into the AARI Yhteismetsä (Common Forest) structure. The company provides professional forest administration (pehtori role), planning, and timber sales services, and operates the AARI+ biodiversity program that protects the most ecologically valuable areas in treated forests. Together with sister company Conifer Consulting, it manages over 145,000 hectares of forest across Finland.
Is AARI Metsä a public or private company?
AARI Metsä is a private company. It is classified as unknown and is currently operating.
When was AARI Metsä founded?
AARI Metsä was founded in 2017. It employs 11 to 50 people.
Where is AARI Metsä based?
AARI Metsä is headquartered in Helsinki, Finland, in the Europe region.
How does AARI Metsä make money?
Four revenue lines are on record. Forest Management Services are the primary driver. The others are forest Property Acquisition, timber Sales Revenue Share and conservation and Environmental Services.
Who are AARI Metsä's main competitors?
Direct peers on record are Tornator, Finsilvan, eQ Asset Management (Forest Fund), LähiTapiola Yhteismetsä and Taaleri. Broad incumbents are Stora Enso, Metsä Group and UPM-Kymmene. Metsähallitus is listed as a regional player. MetsäPremium is listed as an emerging player.
Does AARI Metsä have an API?
No public API is recorded for AARI Metsä.
What industry is AARI Metsä in?
AARI Metsä's product category is Forest Management Services. Its primary akta.pro industry code is IMAMAAAD, Forest Management & Silviculture Services (Cruising, Planning, Compliance), with a secondary code of IMAMAAAE, Reforestation & Afforestation Services (Planting, Site Prep, Regeneration). Its NAICS code is 115310 and its SIC code is 800.