SUPERMERCADOS RONDON

What SUPERMERCADOS RONDON does

Supermercados Rondon is a privately-held regional supermarket chain headquartered in Araçatuba, São Paulo, Brazil, operating four physical stores distributed across the city's main neighborhoods (Jussara, Centro, Ipanema, Umuarama). Founded approximately 1980-1981, the company employs over 2,000 direct collaborators and serves general retail consumers in the Araçatuba metro area, with a secondary B2B offering for corporate accounts and bulk-order customers. The chain is the dominant local incumbent, leveraging 44 years of brand presence to anchor its market position.

The company's core offering centers on in-store grocery retail across departments including butcher (açougue), bakery (padaria), confectionery (confeitaria), rotisserie, household goods, and electrodomestics, augmented by specialty services such as the Central de Encomendas (a centralized order center for butcher, bakery, and confectionery custom orders), Cardápio do Dia (daily ready-to-eat menu), and Café da Manhã TDB (weekend breakfast service at select stores). Technology consists of 100% computerized store systems, self-checkout lanes at the newest (4th) store, and a food court format. Digital channels include the Loja Online e-commerce platform (lojaonline.supermercadosrondon.com.br) supporting home delivery and pickup, plus a WhatsApp promotional channel and Clube Tudo de Bom loyalty program. Content assets (Receitas TDB recipe portal, Guia de Carnes meat guide, blog, email newsletter) support customer engagement.

The business model is traditional supermarket retail: revenue is generated primarily through one-time in-store purchases of groceries, fresh and prepared foods, household products, and select electronics, with installment financing available on higher-ticket electronics. A secondary B2B stream (Para sua Empresa) and basic food basket sales (Cestas Básicas) extend the revenue base. The company is privately held, with no disclosed external investors, parent company, or public ticker; ownership appears to be founder- or family-controlled. No funding rounds, M&A activity, or geographic expansion beyond Araçatuba are documented.

Name

SUPERMERCADOS RONDON

Legal name

Supermercados Rondon

Website

https://supermercadosrondon.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Supermercados Rondon is a privately-held regional supermarket chain operating four physical stores in Araçatuba, São Paulo, Brazil, serving local retail consumers and corporate buyers with groceries, fresh and prepared foods, specialty butcher/bakery/confectionery orders, online shopping, and a loyalty program.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery
• Loyalty program
• Fresh food retail

Headquarters

HQ city

Araçatuba

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-store supermarket retail: Revenue from sales of groceries, meat, bakery, confectionery, prepared foods, and household products across 4 physical store locations and online store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Supermercados Rondon operates a regional chain of supermarkets in Araçatuba, São Paulo, selling groceries, fresh produce, and household goods across four physical stores and an online store. The company supplements grocery retail with in-store specialty counters (butchery, bakery, confectionery), a daily menu, a breakfast service, basic food baskets, a B2B supply service for companies, and the Clube Tudo de Bom loyalty program.

Product overview

Supermercados Rondon operates as a traditional supermarket chain with 4 physical stores in Araçatuba, SP, and an integrated online shopping platform (Loja Online). The core offering centers on in-store grocery retail complemented by specialty services including Central de Encomendas (butcher, bakery, confectionery), Cardápio do Dia (daily hot meals), and Café da Manhã TDB (weekend breakfast). The company also offers B2B services through Para sua Empresa and maintains customer engagement via Clube Tudo de Bom loyalty program and WhatsApp promotional alerts. Additional content services include a recipe portal (Receitas TDB) and meat purchasing guide (Guia de Carnes).

Differentiator

Problem solved

Functional benefit

Products and services

• Loja Online (Online Store) Online grocery shopping channel allowing customers to purchase supermarket products remotely for delivery or pickup, serving Araçatuba-area consumers.
• Açougue (Butcher Counter) In-store butcher counter offering fresh meats and cuts to in-store and online grocery customers.
• Padaria (Bakery) In-store bakery offering fresh baked goods such as breads and rolls to grocery customers.
• Confeitaria (Confectionery) In-store confectionery counter offering cakes, sweets, and related items to grocery customers.
• Clube Tudo de Bom (Loyalty Program) Customer loyalty program that rewards repeat purchases and provides members with exclusive offers and benefits at Supermercados Rondon.
• Cestas Básicas (Basic Food Baskets) Pre-assembled basic food baskets sold to consumer and corporate customers as a bundled grocery offering.
• Cardápio do Dia (Daily Menu) Daily prepared-meal offering providing ready-to-eat dishes to in-store and online grocery customers.
• Café da Manhã TDB (TDB Breakfast) Breakfast service offering prepared breakfast items to consumers and companies as a bundled offering.
• Para sua Empresa (B2B Supply Service) Dedicated B2B service supplying grocery, pantry, and basic food basket items to businesses and corporate customers in the Araçatuba region.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/supermercadosrondon
• Facebookfacebook.com/supermercadosrondon
• Instagraminstagram.com/rondon_supermercados
• LinkedInlinkedin.com/company/supermercados-rondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERMERCADOS RONDON