AGBU Alex-Marie Manoogian School

What AGBU Alex-Marie Manoogian School does

AGBU Alex-Marie Manoogian School is a tuition-free public charter school serving approximately 460 students across kindergarten through 12th grade, with a tuition-based Pre-K program, located in Southfield, Michigan. The school is operated by the Armenian General Benevolent Union (AGBU), a non-profit cultural and educational organization, and is authorized by The Center for Charters at Central Michigan University. Its core offering is a college-preparatory, STEAM-focused curriculum that includes language arts, mathematics, science, social studies, computer science, art, music, and physical education, augmented by English Language Learner support, extracurricular clubs (robotics, engineering, arts, sports), an internship program, and a recently opened $2 million STEAM Center. The school's distinctive value proposition is the integration of Armenian language and cultural preservation with rigorous U.S. college-preparatory academics, claiming a 100% college acceptance rate, $3M+ in scholarships awarded, and 56% of students qualifying for the Michigan Seal of Biliteracy.

The school operates under a hybrid revenue model combining state per-pupil charter funding (the primary revenue stream since K-12 is tuition-free) with tuition from the Pre-K program and philanthropic donations channeled through AGBU and dedicated fundraising events. Technology infrastructure is modest: Skyward Portal serves as the student information system for grades, attendance, and parent communication, supplemented by Outlook for email and third-party vendors for uniforms, spirit wear, and book fairs. The institution holds triple regional accreditation (NCA CASI, NWAC, SACS CASI), is recognized by U.S. News & World Report as a high-performing school for both middle and high school programs, and has been operating for 55 years, indicating sustained institutional continuity within the Michigan Armenian-American community.

Go-to-market is community-driven and direct-to-consumer: families apply through an annual enrollment window, and acquisition relies on word-of-mouth through the AGBU diaspora network, social media presence (Facebook, Instagram, LinkedIn, YouTube), and the credibility conferred by published rankings. The school does not pursue geographic expansion, operates a single campus, and has a lean staff of 16 employees relative to its 460-student enrollment, consistent with a teacher-led model supplemented by administrative and support functions.

Name

AGBU Alex-Marie Manoogian School

Legal name

A.G.B.U. Alex & Marie Manoogian School

Website

https://manoogian.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AGBU Alex-Marie Manoogian School is a tuition-free Armenian public charter school in Southfield, Michigan, serving approximately 460 K-12 students through a STEAM-focused, college-preparatory curriculum with Armenian cultural and language preservation, operated by the Armenian General Benevolent Union.

Ownership category

akta.pro rank

Product category

K-12 Charter School Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJACAL

Charter Montessori/Waldorf/Classical/Expeditionary (Pedagogical Models)

Education/K–12 / Primary & Secondary Education/Charter K–12 Schools

SECONDARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• K-12 education
• Charter school services
• STEAM curriculum
• College preparatory education
• Cultural language education

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Charter School Funding: As a public charter school, the institution operates primarily through state funding based on enrollment (per-pupil funding). The school is part of the Armenian General Benevolent Union (AGBU) network and accepts donations through its giving program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The A.G.B.U. Alex & Marie Manoogian School is a tuition-free Armenian charter school in Southfield, Michigan serving students in Kindergarten through 12th grade, with a tuition-based Pre-K program. The school delivers a balanced and rigorous curriculum in language arts, mathematics, science, social studies, computer science, art, music, and physical education, with a focus on STEAM learning, college preparation, and preservation of Armenian language and culture. Supporting programs include a $2M STEAM Center, student clubs, internships, and English Language Learner (ELL) support.

Product overview

AGBU Alex-Marie Manoogian School is a tuition-free Armenian charter school serving Pre-K through 12th grade students in Southfield, Michigan. The school operates as a single unified educational institution with multiple integrated programs including K-12 academic core curriculum, a tuition-based Pre-K program, a $2M STEAM Center, student clubs and extracurricular activities, internship opportunities, and student support services. The institution is ranked by U.S. News & World Report as a high-performing charter school focused on STEAM and college preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Academic Programs
• Pre-K Program
• STEAM Center
• Student Clubs and Teams
• Internship Program
• Student Support Services

Quantifiable outcome

• 100% college acceptance rate
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• The Center for CharterscoreStrategic or Co-development PartnerOfficial authorizer of the AGBU Alex & Marie Manoogian School. The Center for Charters at Central Michigan University provides oversight and authorization services for the charter school.
• SkywardcoreTechnology or IntegrationStudent information system provider used for Skyward Portal access by students and parents for academic tracking and communication.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• KIPP Foundation: Broad incumbent operating one of the largest U.S. charter K-12 networks with a college-prep mission, competing for the same tuition-conscious families and competing for charter authorizer attention in Michigan and other states.
• National Heritage Academies: Broad incumbent as a Michigan-based charter management organization operating multiple tuition-free K-12 schools in the same metro areas and competing for the same per-pupil-funded enrollment pool.
• BASIS Charter Schools: Broad incumbent running STEM-intensive charter K-12 schools that compete directly with Manoogian's STEAM-focused positioning for college-oriented families in their respective markets.
• Success Academy Charter Schools: Broad incumbent as a high-performing urban charter K-12 network pursuing college-prep outcomes similar to Manoogian's, illustrating the scale benchmark and competitive template for high-performing charter operators.

Regional players

• Huron Valley Schools: Regional player as a traditional Michigan public school district operating in the same geographic catchment area around Southfield, representing the primary local alternative for K-12 families not seeking the Armenian cultural curriculum.

Direct peers

• Holy Martyrs Armenian Day School: Direct peer as a Chicago-area Armenian day school serving K-12 students with Armenian language and cultural education combined with a standard college-preparatory curriculum.
• AGBU Hovagimian-Manoogian School: Direct peer operating under the same AGBU umbrella as a K-12 Armenian-focused school with a parallel mission of cultural preservation and college-prep academics in a U.S. metro market.
• Rose and Alex Pilibos Armenian School: Direct peer as an Armenian K-12 school in Hollywood, California offering the same heritage-language curriculum and college-prep focus to a similar Armenian-American family segment.
• Ferrahian Armenian School: Direct peer as a tuition-based, Armenian-heritage K-12 school in the Los Angeles area offering the same combination of Armenian language/culture curriculum and college-preparatory academics.
• Chamlian Armenian School: Direct peer as a Glendale, California-based Armenian K-12 school with parallel cultural-preservation mission and college-preparatory academic program targeting Armenian-American families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFEecogWO9JgW5rztQ7sa6g
• Facebookfacebook.com/AGBU-Alex-and-Marie-Manoogian-School-778527979169559
• LinkedInlinkedin.com/school/agbu-alex-marie-manoogian-school
• Instagraminstagram.com/manoogianschool_mi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGBU Alex-Marie Manoogian School