Super Mercado Sao Jose

What Super Mercado Sao Jose does

Super Mercado Sao Jose (legal name: SUPERMERCADO SJ LTDA, CNPJ 07.038.462/0001-47) is a privately held, family-owned regional supermarket chain headquartered in Camaquã, Rio Grande do Sul, Brazil. Founded in June 1976 by Carlos dos Santos de Souza, Maria Soely Silva de Souza, and Oscar after the family transitioned out of tobacco farming, the company has grown over more than 45 years into a three-store operation spanning two cities (Camaquã and Cerro Grande do Sul). The business operates traditional brick-and-mortar grocery retail with a standard product mix of meat (açougue), produce (fruteira), bakery (padaria), and general groceries, and serves local individual consumers in its regional footprint. Headcount is reported at 200+ employees across the three locations.

The company's underlying technology consists of a standard retail operations stack augmented by two proprietary digital layers: the Super São José+ mobile application (available on iOS and Android) that delivers personalized offers, promotions, recipes, and store news keyed to customer purchase history, and the Cartão Super São José store loyalty/credit card (issued via the Senff platform, evidenced by meucartao.senff.com.br) that offers up to 40 days interest-free payment usable across all locations. No public API, SDK, or MCP is offered, and the digital layer functions as an engagement and retention overlay on top of in-person retail rather than a standalone e-commerce or marketplace business.

The business model combines traditional retail product sales (one-time unit-priced grocery transactions) with a transaction-fee/credit-relationship revenue stream from the private-label credit card. Go-to-market is direct-to-consumer via physical storefronts; the company markets through its corporate website, the Super São José+ app, WhatsApp Business per location, and in-store presence. Pricing is standard supermarket unit pricing with no disclosed subscription, tier, or SaaS structure. The entity operates as a limitada (LTDA) under Brazilian law with no disclosed parent company, external investors, or institutional funding.

Name

Super Mercado Sao Jose

Legal name

SUPERMERCADO SJ LTDA

Website

https://supersaojose.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Super Mercado Sao Jose is a family-owned regional supermarket chain in Rio Grande do Sul, Brazil, operating three stores across Camaquã and Cerro Grande do Sul. It serves local consumers with traditional groceries, meat, produce, and bakery, complemented by a proprietary mobile app and private-label credit card.

Ownership category

akta.pro rank

Product category

Retail Grocery / Supermarket

NAICS

All Other General Merchandise Retailers (455219)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Retail grocery sales
• Supermarket chain operations
• In-store bakery and butcher
• Loyalty credit card program
• Mobile shopping app

Headquarters

HQ city

Camaquã

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Traditional supermarket revenue through sale of grocery products including meat department (açougue), produce (fruteira), and bakery (padaria). Revenue generated through in-store purchases by individual consumers.
2. Private Label Credit Card: Store-branded credit card providing payment terms and financing options, generating revenue through card usage and credit relationships

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Super São José is a regional supermarket chain operating three physical stores in Rio Grande do Sul, Brazil, selling groceries, meat, fresh produce, and bakery items directly to individual consumers. The core retail offer is supplemented by a private-label loyalty/credit card (Cartão Super São José) offering up to 40 days interest-free payment, and a mobile app (Super São José+) that delivers personalized promotions and recipes to customers.

Product overview

Super São José is a regional supermarket chain operating as a single unified brand across 3 physical retail locations. The core product is traditional in-store supermarket retail (groceries, meat, produce, bakery). Two digital add-on modules complement the physical offering: the Super São José+ mobile app (iOS/Android) that delivers personalized exclusive offers, promotions, news, and recipes based on purchase history; and the Cartão Super São José loyalty/credit card enabling extended interest-free payment terms and in-store purchases. The app and loyalty card are designed to work together — discounts are activated through the app and apply at checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Cartão Super São José: A benefits card offering up to 40 days interest-free payment, convenience and security for purchases at any store location.
• Super São José +

Products and services

• Super São José Supermarket (in-store grocery retail) Traditional supermarket retail offered at three physical stores, providing groceries, an in-house meat department (açougue), fresh produce (fruteira), bakery (padaria), and in-store services including psychological counseling to local consumers in Rio Grande do Sul, Brazil.
• Super São José+ Mobile Application Mobile application for iOS and Android that delivers personalized offers, exclusive discounts, promotional notifications, recipes, and store news to Super São José customers, with discounts activated through the app before checkout.
• Cartão Super São José (Store Loyalty/Credit Card) Private-label store loyalty and credit card usable across all Super São José locations, offering up to 40 days interest-free payment, convenience, security, and purchasing power for individual consumer customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Maxxi Atacado: Smaller Brazilian atacarejo chain focused on regional expansion. Comparable as an emerging grocery + GM retailer competing for similar household and small-business shoppers.

Broad incumbents

• Intermarché Brasil: Part of the French Auchan group operating hypermarket and supermarket formats across Brazil. Comparable in grocery + general merchandise offering but as a multi-format international operator.
• Tenda Atacado: Brazilian atacarejo chain operating wholesale-club format across multiple states. Comparable in grocery + general merchandise mix but at national scale and wholesale-leaning format.
• Assaí Atacadista: Cash-and-carry / atacarejo chain owned by GPA with expanding presence across Brazil including Rio Grande do Sul. Comparable in grocery + GM mix but at large scale with bulk-format pricing.
• GPA (Pão de Açúcar): One of Brazil's largest food retailers operating Pão de Açúcar, Extra, and Assaí formats. Comparable as a grocery-anchored retailer but at national scale across multiple formats.
• Carrefour Brasil: National hypermarket/supercenter operator with stores in Rio Grande do Sul. Comparable as a grocery + general merchandise retailer but with vastly larger scale and broader format mix.

Direct peers

• Asun Supermercados: Regional supermarket chain with presence in Rio Grande do Sul. Comparable as a multi-store regional grocer serving similar household grocery shoppers.
• Rissul Supermercados: Regional supermarket chain operating in Rio Grande do Sul with comparable community-led positioning. Directly comparable as a smaller multi-store RS grocer.
• Imec Supermercados: Regional supermarket chain headquartered in Rio Grande do Sul operating similar community-focused stores. Directly comparable as a family/regional RS supermarket of similar scale and positioning.
• Grupo Zaffari: Established Porto Alegre-based supermarket chain operating hypermarket and supermarket formats in Rio Grande do Sul. Comparable in operating region, customer base, and supermarket format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/super-mercado-sao-jose

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Mercado Sao Jose