Aarhus Golf Club

What Aarhus Golf Club does

Aarhus Golf Club (AGC) is a private member-owned golf association founded in 1931, making it the 6th oldest golf club in Denmark, headquartered at Ny Moesgårdvej 190, Højbjerg, near Moesgård Museum with views over Aarhus Bay. The club operates a full 18-hole course supported by a clubhouse, restaurant (Restaurant Mellemrum, operated by a third-party tenant), a pro shop, practice facilities including driving range and putting green, and a Golfbox-integrated tournament management system. In November 2024, AGC added an indoor GolfSimulator available to members 07:00-22:00 daily at 200 DKK/hour or via a 10-tour punch card at 1,500 DKK, generating over 300 users in its first months. Member programs include a structured 5-week beginner course at 1,500 DKK that funnels trial members into full subscription tiers, an active junior "alligators" program, elite teams competing in the Danish Golf Union 1st, 4th, and 5th divisions, and senior/veteran squads for ages 50+ and 60+.

AGC operates on a subscription-based revenue model anchored by tiered annual memberships ranging from 1,850 DKK (passive) to 17,400 DKK (family), with the standard full-adult tier at 8,700 DKK plus a normally 5,000 DKK indskud (entry fee) that is frequently waived in promotions. Approximately 1,400 members generate the core revenue stream, supplemented by beginner course fees, guest greenfee, simulator bookings, pro shop merchandise, bag storage rental (500-1,000 DKK annually), and a tiered sponsorship program (Platinum/Gold/Silver/Bronze) plus Business Club networking memberships. Distribution channels include the aarhusgolf.dk website, Facebook groups (including a junior parent group and "Aarhusgolf 35+" for higher-handicap players), Mailchimp newsletters, direct member referrals, and emerging partnerships with Golf Plaisir (golf travel) and Restaurant Unico (corporate Company Days). The club is currently executing a four-phase Masterplan renovation project targeting completion ahead of its 2031 centennial, funded in part by approximately 5M DKK in grants from Salling Fondene, Aarhus Kommune, and Sydbank Fonden.

Name

Aarhus Golf Club

Legal name

Aarhus Golf Club

Website

https://aarhusgolf.dk

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Aarhus Golf Club is Denmark's 6th oldest member-owned golf association (founded 1931, ~1,400 members) operating an 18-hole course, indoor simulator, pro shop, and restaurant in Højbjerg, Aarhus, generating revenue through tiered annual subscriptions, greenfee, sponsorships, and beginner-to-elite programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Højbjerg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions ranging from 1,850 kr (passive) to 17,400 kr (family). Primary revenue stream with approximately 1,400 members paying annual fees. Inskud (entry fee) normally 5,000 kr but often waived during promotions.
2. Beginner Course Fees: Trial membership and beginner course at 1,500 kr for 5 weeks of training, rule education, and beginner tournament participation
3. Greenfee: Guest greenfee revenue from non-members playing the course. Sponsorship agreements provide discounted greenfee rates for partners.
4. Sponsorships: Revenue from platinum, gold, silver, bronze sponsors and Business Club members. Tiered sponsorship packages with visibility benefits including signage, logo placement, and event participation.
5. Pro Shop Sales: Golf merchandise including balls, tees, gloves, clothing, bags, caps with AGC logo, and other golf equipment
6. Bag Storage Rental: Annual rental of bag lockers: 500 kr for standard, 1,000 kr for electric cart storage with power outlet

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Aarhus Golf Club operates an 18-hole golf course and associated clubhouse in the Aarhus area, providing membership-based access to golf, practice facilities, training programs, and club amenities. The club offers structured playing rights (full-time, junior, senior, long-ball, flex), a pro shop, an indoor Trackman golf simulator, an on-site restaurant, and tournament/event hosting. It also delivers beginner, junior, and elite training pathways to grow participation across age and skill segments.

Product overview

Aarhus Golf Club is Denmark's 6th oldest golf club (established 1931) offering a comprehensive golf ecosystem. The club operates a full 18-hole golf course near Moesgård Museum, supplemented by a GolfSimulator facility opened in November 2024 for year-round play. On-site amenities include Restaurant Mellemrum and the AGC Shop. The club provides structured pathways from beginner programs through elite competition, with teams in 1st, 4th, and 5th divisions. Services include greenfee play, bag storage, tournament management via GolfBox, and various membership tiers. Junior development, senior programs, and various club groups (Onsdags-herrerne, Tirsdags-formiddagsdamerne, Tirsdags-eftermiddagsdamerne, Fredags-senior/veteranerne) support diverse member engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Membership (Fuldt medlemskab) Annual playing-rights membership for adult golfers providing full access to the 18-hole course, practice facilities, and clubhouse amenities.
• Junior Membership Discounted membership tier for junior golfers, bundled with access to the club's junior development program.
• Senior Membership Membership tier structured for senior golfers, providing full playing access at adjusted pricing.
• Long-ball Membership Membership tier targeted at long-ball players, providing access to long-drive and power-focused golf activities.
• Flex/Business Membership Flexible playing-rights membership designed for business users requiring occasional access and corporate entertainment use.
• Green Fee (Pay-and-Play) Per-round access purchased by non-members and guests to play the 18-hole course.
• Beginner Program (Begynderudvalg) Structured introduction program managed by a dedicated beginner committee, designed to onboard new golfers into club play.
• Junior Development Program Training program for junior members covering skills development, coaching, and progression into competitive play.
• Elite Training and Team Aarhus Elite-level training track for competitive golfers, including Team Aarhus representation and tournament preparation.
• Trackman Golf Simulator Sessions Bookable indoor golf simulator sessions powered by Trackman, used for practice, club fitting, and year-round play.
• Clubhouse Restaurant and Gastronomy On-site restaurant offering meals and refreshments to members and guests after rounds and during events.
• Pro Shop On-site retail outlet selling golf equipment, apparel, and accessories to members and guests.
• Corporate Events and Sponsorship Packages Corporate hospitality, deal-maker networking events, and sponsorship packages offered to local businesses.

Quantifiable outcome

• Nearly 5,000,000 DKK raised in donations for facility improvements
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered supporting and minor.

• Golf PlaisirsupportingStrategic or Co-development Partner · 1 May 2026Golf travel operator collaborating with AGC on organized golf trips. Currently offering a match trip to Rome, Italy (October 17-24, 2026) in partnership with the club.
• Restaurant Mellemrum (Restaurant Unico)supportingStrategic or Co-development PartnerRestaurant located in the forest adjacent to the clubhouse, operated separately but providing dining services for club members and events. Partnership includes Company Days hosting and sponsor events.
• Business Club Members (Platinum/Gold/Silver/Bronze Sponsors)supportingChannel Partner/ Reseller/ DistributorVarious local businesses sponsor the club at different tiers, providing financial support in exchange for visibility and networking opportunities. Includes Fotografi Huset, Home, Marselis, Middelfart Sparekasse, Jyske Bank, Beierholm, Implement Consulting Group, BKI Foods, PwC, Semler Mobility, AABC, Ilkjær, and others.
• GolfSimulator AarhusminorChannel Partner/ Reseller/ DistributorOff-site golf simulator facility offering 25% discount to AGC members using code AGC25. Located at Finderupvej 3, Aarhus C.
• If ForsikringminorGTM or Marketing PartnerInsurance partner offering golf-specific coverage including equipment insurance, accident insurance, and up to 15% discount on all insurance through If Fordelsprogram.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Market position

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/aarhusgolf.dk
• LinkedInlinkedin.com/company/aarhus-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aarhus Golf Club