Boho Club Marbella

What Boho Club Marbella does

Boho Club Marbella, legally The Bohoclub, S.L, is a privately-held Spanish luxury boutique resort operator founded in 2018 and located on Marbella's Golden Mile at Urb. Lomas de Río Verde, 144. The property occupies a 25,000 m² historic estate originally established as the Swedish Forest Center in 1968 and inaugurated by the Swedish Ambassador in 1969, which the company converted into a five-star boutique resort while preserving its heritage. The integrated product portfolio comprises 40 keys (Garden Rooms, Superior Rooms, Boho Suite, and multiple bungalow categories up to The One flagship at 80 m²), three dining venues — Boho Club Restaurant (fine dining 6PM-1AM), Bungalow 21 (pool lunch 12PM-4PM), and the award-winning Boho Breakfast (8AM-11AM) — led by Executive Chef Diego del Río (Le Cordon Bleu Paris, former eight-year Michelin-star holder in Marbella), a holistic wellness sanctuary offering mindful massages, facial rituals, biohacking therapies, multi-step journeys, and multi-day retreats (Back to Nature 4-day/3-night at €1,800 per person), and event spaces accommodating 35-200 guests for corporate offsites, weddings, and private celebrations. The company employs 64 people.

The business model is direct-to-consumer, with hotel bookings processed through the Synxis booking engine and dining reservations via SevenRooms, both embedded in a multilingual website supporting English, Spanish, French, German, Arabic, and Swedish. Distribution is supplemented by membership in Preferred Hotels & Resorts since 2022, providing access to the I Prefer loyalty program (700,000+ travelers) and Preferred's global network, while the company deliberately avoids broad third-party OTA reliance. Pricing is quote-based for accommodation and unit-priced for spa add-ons (€30 Pilates, €40-€90 facial/massage upgrades, €80 LED mask) and packaged retreats, with revenue drawn across four primary streams: accommodation (per-night), dining (transactional F&B), wellness (transactional treatments and packaged retreats), and events (professional services for venue hire and planning).

The target customer base spans affluent travelers and couples seeking bohemian-luxury getaways, corporate groups booking offsites and team-building retreats, wellness enthusiasts seeking integrated holistic programs, and individuals/families hosting weddings and milestone celebrations. The company has accumulated notable industry recognition including Madrid Fusión Best Hotel Breakfast in Spain 2025, World Luxury Hotel Awards for Best Luxury Boutique Hotel in Southern Europe and Best Luxury Wellness Sanctuary in Europe, and Michelin Guide Official Selection 2025. No funding rounds, M&A activity, parent-company relationships, or external ownership changes are disclosed in the source material.

Name

Boho Club Marbella

Legal name

The Bohoclub, S.L

Website

https://bohoclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Boho Club Marbella operates a five-star luxury boutique resort on Marbella's Golden Mile with 40 rooms, three dining venues led by Michelin-experienced Chef Diego del Río, a holistic wellness sanctuary, and event spaces, serving affluent travelers, wellness enthusiasts, corporate groups, and private celebration hosts globally.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Luxury boutique resort
• Wellness spa treatments
• Fine dining restaurant
• Event venue hosting
• Bungalow accommodations

Headquarters

HQ city

Marbella

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodation: Five-star boutique resort with 40 rooms and suites including Garden Rooms, Superior Rooms, Boho Suite, and various Bungalows. Revenue generated from nightly room rates and extended stays.
2. Dining Services: Three dining venues: Boho Club Restaurant (fine dining, 6PM-1AM), Bungalow 21 (casual lunch 12PM-4PM), and Breakfast at Boho (8AM-11AM, award-winning). Led by Michelin-starred Chef Diego del Río.
3. Wellness and Spa: Full-service wellness sanctuary offering treatments, activities, and retreats including massage therapies, facial rituals, biohacking, and multi-day wellness programs. Treatment categories include Mindful Massages, Facial Rituals, Biohacking, and Journeys.
4. Events and Celebrations: Corporate offsites, weddings, milestone celebrations, and private gatherings. Multiple event spaces accommodating 35-200 guests including Solera, Boho Club Restaurant, Bohis & Terrasse, and Meeting Rooms.
5. Wellness Retreats: Multi-day retreat packages including 'Back to Nature' retreat (4 days/3 nights, €1800 per person) featuring yoga, hiking, biohacking circuit, gourmet nutrition, and wellness consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boho Club is a five-star luxury boutique resort on Marbella's Golden Mile offering 40 rooms, suites and bungalows within 25,000 m² of Mediterranean gardens. It sells nightly accommodation, three dining venues (Boho Club Restaurant, Bungalow 21 and Boho Breakfast), a holistic wellness sanctuary with treatments and retreats, and event venues for corporate and private celebrations.

Product overview

Boho Club Marbella is a five-star luxury boutique resort on the Golden Mile offering 40 rooms, suites, and bungalows across 25,000m² of Mediterranean gardens. The integrated product portfolio includes: the main resort with accommodations ranging from Superior Rooms to The One flagship bungalow; Boho Club Restaurant (fine dining by Michelin-starred Chef Diego del Río) and Bungalow 21 pool restaurant; the award-winning Boho Breakfast service; Boho Club Wellness & Spa with treatments (mindful massage, facial rituals, biohacking, multi-step journeys), activities (daily yoga, mat pilates, breathwork, functional training), and multi-day retreat programs; and Boho Club Events providing venue hire and planning for corporate and private celebrations. The resort integrates with Synxis for bookings, SevenRooms for dining reservations, I Prefer loyalty program, WhatsApp for spa communications, Google Analytics, and Facebook Connect for authentication.

Differentiator

Problem solved

Functional benefit

Products and services

• Boho Club Hotel & Resort

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nordic Balance StudioscoreStrategic or Co-development PartnerPartnership for Mat Pilates classes at Boho Club wellness center. Nordic Balance Studios provides certified Pilates instructors for daily mat Pilates sessions (60 min, €30), bringing recognized expertise in functional movement and alignment to the wellness offering.
• Fit Club CollectiveminorStrategic or Co-development PartnerFit Club Collective partnered with Boho Wellness for a week-long event (July 18-25) featuring outdoor classes including Pilates Red Method, Tight & Toned, BBE, and Abs & Arms. Temporary activation bringing specialized fitness programming to guests.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorMember property since 2022 in the Preferred Hotels & Resorts global collection. Provides access to global distribution network, I Prefer loyalty program with over 700,000 travelers, and marketing through Preferred's channels. Enables booking via Preferred's systems and participation in their rewards program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Villa Padierna Palace Hotel: Luxury palace-style resort near Marbella offering comparable boutique five-star accommodation, wellness, dining, and event venues. Direct geographic competitor targeting similar affluent travelers.
• Puente Romano Beach Resort: Luxury beachfront resort on Marbella's Golden Mile with multiple restaurants, wellness facilities, and event spaces. Compared directly to Boho Club on location, scale (larger), and five-star positioning.
• Finca Cortesin: Five-star luxury resort and spa near Marbella/Estepona with comparable accommodation, Michelin-starred dining, wellness sanctuary, and event spaces. Closest peer on integrated luxury wellness and culinary positioning.
• Marbella Club Hotel: Iconic five-star luxury resort located on Marbella's Golden Mile, offering comparable accommodation, dining, wellness, and event venues. It is the most direct competitive comparison given overlapping location, positioning, and target clientele.
• Nobu Hotel Marbella: Luxury boutique hotel within the Marbella/PUente Romano area, combining a global luxury brand with boutique scale and dining-led experience. Direct competitor for affluent travelers seeking design-forward stays.
• SHA Wellness Clinic: Leading luxury wellness clinic and resort in Spain, focused on integrative wellness programs. Comparable to Boho Club on wellness-led luxury proposition and multi-day retreat pricing, albeit with a more medical positioning.

Regional players

• Hospes Hotels: Spanish boutique luxury hotel collection with properties across Spain, focused on wellness, design, and culinary experiences. Comparable on boutique luxury positioning and Spanish market presence, but operates as a multi-property chain rather than a single resort.

Broad incumbents

• Belmond La Residencia: Luxury boutique resort in Mallorca (Spain) within the Belmond portfolio. Comparable as a Spanish boutique luxury resort with strong culinary and wellness credentials, but larger brand backing and different island geography.
• Amanzoe: Ultra-luxury Mediterranean resort in Greece operated by Aman. Comparable on calm-luxury design, wellness depth, and high-end pricing, but serves a higher-end and smaller target market and competes for Mediterranean luxury travelers.
• Six Senses Douro Valley: Luxury wellness-focused resort under the Six Senses brand with multi-day wellness programming. Comparable on integrated wellness and curated luxury hospitality, but different geographic location and broader brand infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boho-club

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boho Club Marbella