ABC Bilingual School

What ABC Bilingual School does

ABC Bilingual School (legal entity: ABC KID'S SCHOOL, S.A. DE C.V.) is a private bilingual K-12 educational institution operating from a single campus in Colonia Escalón, San Salvador, El Salvador. The school was founded in 1986 by Verónica Jordan Moore as a kindergarten-level bilingual education provider starting with 8 students, and was formally incorporated in July 1993 as a Salvadoran corporation under MINED operating permit No. 15-0536. It currently serves students from maternal (preschool) through 12th grade, offering English-Spanish bilingual instruction with French language added at the secondary level. Leadership includes founder Verónica Jordan Moore, General Director Valeria Walsh de Arias, Academic Director Margarita S. de Maldonado, and an administrative and coordination team of approximately 11 publicly listed staff.

The school's core offering is its bilingual academic program, supplemented by a robotics curriculum integrated from preschool, French language instruction, and extracurricular activities (chess, cooking, sports, book club, drawing, experiments, day care). Its primary proprietary technology is the SIGA (Sistema de Matrícula y Pagos en Línea) platform, which enables parents to complete enrollment, access academic information, and pay tuition online. Microsoft Teams is deployed for digital communication with families. Curriculum content is sourced through partnerships with major international educational publishers: Santillana, Pearson, McGraw-Hill, HMH, and IPC, with technology partner T-Box and cultural partner Alianza Francesa de El Salvador.

ABC Bilingual School operates on a direct-to-consumer go-to-market model, enrolling families through Calendly-scheduled admissions calls and campus visits, with tuition payments processed via SIGA. Revenue derives from recurring monthly tuition and enrollment fees, supplemented by daily cafeteria meal and snack sales. Tuition pricing is not publicly disclosed; prospective parents must contact the institution directly. Marketing channels include the school website, Instagram, and weekly email newsletters. Distribution is entirely domestic through the single San Salvador campus, with no evidence of external investment, parent company, or geographic expansion.

Name

ABC Bilingual School

Legal name

ABC KID'S SCHOOL, S.A. DE C.V.

Website

https://abcbilingualschool.edu.sv

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

ABC Bilingual School is a private K-12 institution in San Salvador, El Salvador, founded in 1986, offering English-Spanish bilingual instruction with French and robotics from a single campus, enrolling individual families via direct admissions and online tuition payment.

Ownership category

akta.pro rank

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Enrollment Fees: Monthly tuition payments and enrollment fees collected through the SIGA online system. Parents pay tuition and other services through the platform.
2. Cafeteria Services: Sale of daily lunch meals and snacks to students, providing a recurring daily service revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ABC Bilingual School provides English-Spanish bilingual education for students from maternal (preschool) through 12th grade on a single physical campus in San Salvador, El Salvador, with French language instruction added at the secondary level. The offering is a values-based, personalized curriculum supplemented by a robotics program, anti-bullying and student government initiatives, and a broad extracurricular catalog (cooking, chess, sports, experiments, book club, drawing, homework club, daycare), with enrollment and tuition payment handled through its own SIGA online platform.

Product overview

ABC Bilingual School offers a unified bilingual education service spanning nursery through high school, with the core offering being its English-Spanish bilingual program (aligned to MINED agreement No. 15-0536). The school supplements its academic curriculum with specialized programs including a robotics program, French language instruction, and diverse extracurricular activities (cooking, chess, sports, experiments, book club, drawing, and day care). A key administrative module is the SIGA (Sistema de Matrícula y Pagos en Línea) online platform enabling parents to manage enrollment and payments digitally. Founded in 1986 and officially incorporated in 1993, the institution has grown from 8 students to a comprehensive educational institution serving the San Salvador community.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilingual Education Program (English-Spanish)
• French Language Program
• Robotics Program Technology-based robotics curriculum integrated into the school's educational program starting at preschool level, building student exposure to technology concepts from early education.
• Extracurricular Activities After-school programs including cooking club, chess club, homework club, sports clubs, experiments club, book club, drawing club, and day care services for enrolled students.
• SIGA (Sistema de Matrícula y Pagos en Línea) Proprietary online enrollment and payment platform enabling parents to complete enrollment, view academic and administrative information, and pay tuition and other fees remotely via a secure web login.
• Cafeteria Service On-campus daily lunch and snack service for students, sold weekly as part of a varied healthy menu and recurring daily revenue stream for the school.

Quantifiable outcome

• Strong student skill development and knowledge acquisition reported by parents
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HMH (Houghton Mifflin Harcourt)coreTechnology or IntegrationEducational publisher partnership providing curriculum materials and educational resources for the bilingual program. HMH logo appears alongside IPC on the school's website, indicating a core resource provider relationship.
• IPC (Interactive Picture Company)coreTechnology or IntegrationTechnology integration partner providing educational content solutions. IPC logo appears prominently on the school's website alongside HMH.
• SantillanacoreTechnology or IntegrationMajor Spanish-language educational publisher providing curriculum materials, textbooks, and educational resources for the bilingual education program.
• PearsoncoreTechnology or IntegrationInternational educational publisher providing English-language curriculum materials and resources for the bilingual program.
• McGraw-HillcoreTechnology or IntegrationEducational publisher providing curriculum resources and educational materials for the bilingual education program.
• Alianza Francesa de El SalvadorminorStrategic or Co-development PartnerFrench cultural and educational institution partnership supporting the French language instruction program at the school.
• NIPSAminorOthersPartner organization whose logo appears on the school website. Nature of partnership not specified in available content.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/abc-bilingual-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Bilingual School