Book of Mormon Broadway Limited Liability Company

What Book of Mormon Broadway Limited Liability Company does

Book of Mormon Broadway Limited Liability Company is a privately held New York LLC founded in 2011 that operates the Broadway production of The Book of Mormon musical comedy at the Eugene O'Neill Theatre in Manhattan. The LLC runs eight performances per week in a ~975-seat venue, has surpassed 5,000 performances, and is currently celebrating its 15th anniversary. The show was created by Trey Parker and Matt Stone (creators of South Park) and Robert Lopez (two-time EGOT winner for Frozen and Coco), and has won nine Tony Awards. Production leadership includes lead producer Anne Garefino and general manager Adam Miller of TT Partners, with marketing handled by SpotCo.

The LLC monetizes the production through three primary revenue streams: standard ticket sales (via box office and US.ATGTickets.com), group ticket sales for parties of 10 or more (via Broadway Inbound), and merchandise sales (via bookofmormonbroadwaystore.com). A $15 monthly digital lottery was launched for the 15th anniversary to expand accessible entry points. Distribution spans in-person box office at 230 W 49th St, online ticketing through ATG, group channels, and the lottery. Marketing is multi-channel: Instagram organic social, email newsletter, out-of-home (subway ads, wild postings via BLT Communications), PR coverage in NYT/AP/Playbill/Forbes/CBS, and a research collaboration with NYU Stern. Technology is standard: cookie-based website functionality plus Google Analytics for traffic analysis; no proprietary platform or AI/ML capability is referenced.

The LLC is a single-asset production entity serving Broadway theater audiences, NYC tourists, and group event organizers. Its 13-person headcount reflects the lean operating model of a long-runner, with most functions outsourced to TT Partners (general management), SpotCo (website/marketing), and channel partners (ATG, Broadway Inbound). The Broadway LLC cross-links to separate London and Australia production sites, but those are distinct entities under the worldwide franchise coordinated by TT Partners rather than subsidiaries of this LLC.

Name

Book of Mormon Broadway Limited Liability Company

Legal name

Book of Mormon Broadway LLC

Website

https://bookofmormonbroadway.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Book of Mormon Broadway LLC operates the long-running Broadway production of The Book of Mormon at the Eugene O'Neill Theatre in New York City, running eight shows weekly for general audiences, tourists, and group buyers via box office, ATG Tickets, Broadway Inbound, and a $15 lottery.

Ownership category

akta.pro rank

Product category

Live Theatrical Entertainment

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Broadway musical production
• Live theatrical entertainment
• Comedy musical
• Theatre ticketing
• Show merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from live performances at Eugene O'Neill Theatre. Standard tickets sold via box office and US.ATGTickets.com; group tickets via Broadway Inbound for 10+ attendees.
2. Lottery Tickets: Discounted $15 lottery tickets offered monthly as part of 15th anniversary celebration. Winners can purchase up to 2 tickets at $15 each including service fees.
3. Merchandise: Online merchandise store selling show-related products at bookofmormonbroadwaystore.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The company produces and operates "The Book of Mormon," a 9-time Tony Award-winning Broadway musical comedy performed 8 times per week at the Eugene O'Neill Theatre in New York City. It sells tickets through its box office, the US.ATGTickets.com online platform, the Broadway Inbound group-sales channel, and a $15 monthly lottery, and operates an official online merchandise store at bookofmormonbroadwaystore.com.

Product overview

Book of Mormon Broadway LLC operates a single primary product: The Book of Mormon Broadway musical comedy. The company supports its core theatrical production with several supplementary offerings including a $15 digital lottery program for discounted tickets, gift-giving services for purchasing tickets as gifts, and an official merchandise store (bookofmormonbroadwaystore.com). The company also produces commemorative 15th anniversary behind-the-scenes content. All offerings center around the Tony Award-winning musical performed at the Eugene O'Neill Theatre in New York City.

Differentiator

Problem solved

Functional benefit

Products and services

• The Book of Mormon Broadway Show A 9-time Tony Award-winning Broadway musical comedy created by Trey Parker, Matt Stone, and Robert Lopez, performed 8 times per week at the Eugene O'Neill Theatre in New York. Targeted at general Broadway theatre audiences and tourists seeking a live comedy-musical experience.
• $15 Digital Lottery A monthly digital lottery program offering randomly selected winners the opportunity to purchase up to two tickets at $15 each (inclusive of $3 service fee per ticket) for select performances. Targeted at budget-conscious audiences seeking affordable Broadway access.
• Gift Giving Tickets Ticket gifting service enabling customers to purchase The Book of Mormon tickets as gifts for friends, family, or colleagues. Targeted at individuals seeking a Broadway ticket as a present.
• Book of Mormon Broadway Store Official e-commerce merchandise store selling Book of Mormon branded apparel, gifts, and memorabilia to fans and theatre-goers.

Quantifiable outcome

• 5,000+ performances milestone achieved
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NYU Stern School of BusinessminorStrategic or Co-development Partner · 1 January 2024Collaboration with NYU Stern undergraduate students for marketing research and campaign development. Students conducted over 100 interviews and analyzed ticket buyer data to develop out-of-home advertising campaign featuring irreverent show lines.
• TT Partners (Adam Miller)coreStrategic or Co-development PartnerGeneral manager Adam Miller of TT Partners oversees all worldwide productions of the hit musical comedy with almost 25 years of Broadway experience.
• BLT CommunicationsminorStrategic or Co-development PartnerDeveloped the show's visual brand identity and collaborated with NYU Stern students on final creative work including subway ads and wild postings.
• Broadway InboundcoreChannel Partner/ Reseller/ DistributorOfficial group ticket sales partner for parties of 10 or more. Contact: 866-302-0995 or BroadwayInbound.com.
• ATG TicketscoreChannel Partner/ Reseller/ DistributorOfficial online ticketing platform for The Book of Mormon at Eugene O'Neill Theatre.
• SpotCocoreStrategic or Co-development PartnerWebsite design, development and management company for bookofmormonbroadway.com, operating on behalf of Book of Mormon Broadway LLC.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wicked (Broadway Production): One of the longest-running Broadway musicals with comparable ticket pricing, audience profile, and Gershwin Theatre footprint. Competes directly for repeat theatre-goers, tourists, and group bookings in the same Theatre District.
• The Phantom of the Opera (Broadway Production): Historically the longest-running Broadway show and the closest analogue for an entertainment-annuity-style production. Competes for the same premium Broadway tourist segment with comparable scale, longevity, and merchandise ecosystem.
• SIX (Broadway Musical): Contemporary Broadway musical with comparable runtime, adult-skewing content, and tourist-driven audience. Competes in the same Theatre District for similar discretionary ticket spend, especially among younger adult groups.
• The Lion King (Broadway Production): Longest-running best musical on Broadway and the dominant family-friendly option in the same Theatre District. Direct competitor for tourist ticket spend, group bookings, and merchandise sales, with the opposite demographic profile (broad family audience vs. adult skew).
• Moulin Rouge! The Musical (Broadway): Contemporary Broadway musical with comparable ticket price points, adult-skewing content, and tourist-driven demand. Competes for similar premium-theatre discretionary spend in the NYC market.
• Jersey Boys (Broadway / Tour): Similar-era jukebox-style Broadway musical with comparable longevity, pricing, and audience demographic. Represents a peer reference point for a mature Broadway title with established touring and licensing economics.
• MJ the Musical (Broadway): Modern-era Broadway hit leveraging an iconic cultural IP, paralleling Book of Mormon's use of South Park creator pedigree. Competes for the same adult tourist and group-booking audience segments.
• Hamilton (Broadway Production): Another elite, contemporary Broadway megahit musical competing for the same tourist and group-ticket buyer in NYC. Both are Tony-winning, premium-priced, long-running productions with strong brand IP and multi-channel distribution through similar ticketing platforms.

Broad incumbents

• Really Useful Group: Andrew Lloyd Webber's theatrical production company behind The Phantom of the Opera, Cats, and other long-running Broadway hits. Established incumbent with multi-show portfolio and similar producer economics to Book of Mormon Broadway LLC.
• Disney Theatrical Productions: The Broadway production arm of The Walt Disney Company, operating The Lion King, Aladdin, and several other long-running productions. Broader portfolio incumbent that competes for the same tourist theatre-goer with significantly greater marketing and capital resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bookofmormon
• LinkedInlinkedin.com/company/book-of-mormon-broadway-limited-liability-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book of Mormon Broadway Limited Liability Company