ATRA

What ATRA does

ATRA (legal name: Asociación Autónoma Provincial de Empresarios de Talleres de Reparación de Vehículos Automóviles de la Provincia de Pontevedra) is a nonprofit business association founded in 1977 and headquartered in Vigo, Galicia, Spain. It represents independent vehicle repair workshop owners across the province of Pontevedra, serving members operating in 61+ municipalities and covering automobile, motorcycle, and industrial vehicle repair activities. The association is operated by 11 employees and functions as a member-driven collective, with eleven employees delivering services rather than selling software products.

The association's core offerings include a public member workshop directory (filterable by location, activity type, services, and vehicle brand), a job board (Bolsa de Empleo) connecting workshops with job seekers, regulatory and environmental compliance advisory (waste management permits, annual waste reports, soil situation reports), training programs, and collective representation before government authorities and labor unions. ATRA is the recognized provincial representative within CETRAA, the national confederation of vehicle repair workshops, and co-negotiates sector-wide labor agreements alongside peer associations (Asime, Instalectra) and major Spanish unions (UGT, CCOO).

ATRA's revenue model is subscription/recurring, derived from annual membership dues paid by affiliated workshops, supplemented by government subsidies (e.g., a €41,846.67 grant from the Galician Government for environmental management and business advisory projects, co-financed by the EU through FSE+ Galicia 2021-2027). Pricing is not publicly disclosed. The organization adds value primarily through collective bargaining and regulatory intermediation rather than through technology products, and it maintains linked relationships with automotive parts suppliers (GT Motive, MTM Recambios, Recambios Ochoa, Grupo Recalvi, PPCR/Stellantis Parts & Services) as service providers to its members.

Name

ATRA

Legal name

ASOCIACIÓN AUTÓNOMA PROVINCIAL DE EMPRESARIOS DE TALLERES DE REPARACIÓN DE VEHÍCULOS AUTOMÓVILES DE LA PROVINCIA DE PONTEVEDRA

Website

https://atra.gal

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATRA is a nonprofit business association in Vigo, Spain, founded in 1977, representing independent vehicle repair workshops across the province of Pontevedra through membership-based services including a directory, job board, training, regulatory advisory, and collective bargaining.

Ownership category

akta.pro rank

Headquarters

HQ city

Vigo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Membership Dues: ATRA operates as an association of vehicle repair business owners. Revenue is derived from membership fees paid by affiliated workshops, though specific pricing is not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ATRA is a nonprofit provincial business association representing vehicle repair workshop owners in the province of Pontevedra, Spain. It provides member workshops with a searchable directory listing, an employment job board, training programs, environmental compliance support, and collective bargaining representation in metal sector labor agreements.

Product overview

ATRA is a trade association serving vehicle repair workshops in the province of Pontevedra, Spain. It is not a technology product company. The organization operates a directory portal connecting member workshops with customers, maintains a job board (Bolsa de Empleo) for employment services, provides training programs, and offers business advisory services including environmental management guidance for workshops. The services are delivered through a basic CMS website with no distinct software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership in ATRA (Vehicle Repair Workshop Association) Annual membership for vehicle repair workshop owners in the province of Pontevedra, providing collective representation, regulatory compliance support, directory listing, job board access, training, and participation in collective bargaining.
• Member Workshop Directory Searchable online directory of ATRA member workshops, organized by municipality, type of service (mechanics, bodywork, paint, tires, electrical, air conditioning, industrial vehicles), and vehicle brand affiliation. Used by vehicle owners and job seekers to find member workshops across 61+ municipalities.
• Employment Job Board (Bolsa de Empleo) Online job placement service for the vehicle repair sector in Pontevedra, where member workshops can post job vacancies (e.g., mechanics, bodywork technicians, painters) and job seekers can register and submit CVs.
• Collective Bargaining Representation Representation of member workshops in the negotiation of the metal sector collective labor agreement for the province of Pontevedra, co-negotiated with Asime, Instalectra, and unions UGT and CCOO (most recent agreement covers 2026-2029).
• Environmental Compliance and Business Advisory Guidance and advisory services for member workshops on environmental regulatory compliance, including waste management permits, annual waste reports, soil situation reports, and environmental self-diagnostics, supported by a grant from the Galician government's Consellería de Emprego, Comercio e Emigración.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major.

• CETRAA (Confederación Española de Talleres de Reparación de Automóviles y Afines)majorStrategic or Co-development PartnerNational confederation representing vehicle repair workshops in Spain. ATRA is affiliated as the provincial representative for Pontevedra.
• APE Galicia (Asociación Provincial de Empresarios)majorStrategic or Co-development PartnerProvincial business association in Galicia. ATRA maintains a partnership link on its website for mutual support and representation.
• Asime (Asociación de Industriales Metalúrgicos)majorStrategic or Co-development PartnerMetal industry association with which ATRA co-negotiated the collective labor agreement for metal sector companies without their own agreement in Pontevedra (2026-2029).
• InstalectramajorStrategic or Co-development PartnerElectrical installation association that co-negotiated the collective labor agreement with ATRA and Asime for the metal sector in Pontevedra.
• UGT (Unión General de Trabajadores)majorStrategic or Co-development PartnerMajor Spanish trade union with which ATRA negotiated the collective agreement for metal sector workshops without their own agreement.
• CCOO (Comisiones Obreras)majorStrategic or Co-development PartnerMajor Spanish trade union co-signing the collective labor agreement negotiated with ATRA and other employer associations.
• Consellería de Emprego, Comercio e Emigración (Galician Government)majorOthersRegional government department that granted ATRA a subsidy of €41,846.67 for environmental management and business advisory projects, co-financed 60% by the European Union through FSE+ Galicia 2021-2027.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• GANVAM: Spanish association for the automotive sector covering sales, aftermarket, and mobility. Operates a similar trade association model but with broader scope including dealerships and aftermarket businesses, making it a broader incumbent peer in the Spanish automotive ecosystem.
• CETRAA: Confederación Española de Talleres de Reparación de Automóviles y Afines — the national confederation of which ATRA is an affiliated provincial member. Provides sector-wide representation, training, and advocacy at the national level, making it a hierarchical parent peer with broader geographic scope.
• CONEPA: Confederación Nacional de Empresarios de Profesionales de la Automoción — another national-level Spanish confederation for automotive professionals. Operates a similar trade association model with broader geographic scope and a different member structure, making it a structural peer in the same ecosystem.

Regional players

• Instalectra: Electrical installation association in Pontevedra. Co-negotiated the metal sector collective agreement with ATRA. Operates a similar trade association model with regional scope, making it directly comparable in operating model and scale.
• Asime: Galician metal industry employers association. Co-negotiated the 2026-2029 collective labor agreement with ATRA. Operates a similar trade association model serving metal sector employers in Galicia, making it a directly comparable regional peer in operating model and scale.
• APE Galicia: Asociación Provincial de Empresarios de Galicia — provincial business association in Galicia. Maintains a mutual partnership link with ATRA and operates a similar membership-driven trade association model serving businesses in the same region.

Others

• FACONAUTO: Spanish dealership association representing franchised car dealers. Adjacent trade association serving a different segment of the automotive value chain (dealerships vs. independent repair workshops), comparable in trade association model.
• SERNAUTO: Spanish association of automotive parts and equipment manufacturers. Different segment (manufacturers vs. repair workshops) but operates a similar trade association model in the Spanish automotive ecosystem, providing structural comparison.
• FEMEVAL: Federación Metalúrgica Valenciana — regional metal industry employers federation in Valencia. Similar trade association model serving metal sector employers in a different region, providing a structural peer comparison outside ATRA's geographic scope.
• ANFAC: Spanish association of automobile and truck manufacturers. Different segment (vehicle manufacturers vs. repair workshops) but adjacent trade association in the Spanish automotive sector, providing context on industry dynamics and structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atrapontevedra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATRA