99% MEDIAS

What 99% MEDIAS does

99% Médias is a French independent television and media production company headquartered in Issy-les-Moulineaux in the Paris metropolitan area and registered at the R.C.S. de Marseille. Founded in 2015 by Pierre-Antoine Boucly, a producer with over 25 years of industry experience, the company specializes in the production of game shows, entertainment programs, reality formats, talk shows, and magazine programs for French broadcasters. Its best-known property is La Carte aux Trésors (and its junior edition), a heritage adventure-game franchise, supplemented by additional titles including Van and Curious, Menu Président, Fret, Performance(s), Faut pas Pousser, Payment Contest, and Enfin le Jeu.

The company's service offering is organized across four pillars: production execution, consulting and coordination, casting services, and partnership/sponsorship intermediation. This diversified service menu allows 99% Médias to monetize across broadcaster commissions, corporate productions, casting fees, and partnership commissions. Eco-responsibility is a stated positioning pillar: the firm has offset carbon since 2018, joined Ecoprod in 2025, partnered with StockCO2 in 2024, and committed to reforestation through the Bois de Commensacq project in 2025.

In 2025 the company announced a new cultural vertical, the Musée Miss France in Saint-Raphaël, in partnership with the Société Miss France and the Ville de Saint-Raphaël, with planned opening in 2025-2026. This move extends the firm beyond pure TV production into museum and tourism infrastructure. The organization is small (approximately 5 employees), privately held by the founder, with a registered capital of €1,000 and no disclosed outside funding, and operates exclusively within the French market.

Name

99% MEDIAS

Legal name

99% MEDIAS

Website

https://99pourcentmedias.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

99% Médias is a French independent television production company founded in 2015 by Pierre-Antoine Boucly, producing game shows, entertainment, and magazine programs including La Carte aux Trésors for French broadcasters, with expanding eco-responsible operations and a new museum venture.

Ownership category

akta.pro rank

Headquarters

HQ city

Issy-les-Moulineaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. TV and Broadcast Production: Production of television programs including games, entertainment, reality TV, talks, and magazines for French broadcasters. Can produce short programs with small budgets, prime-time productions, and corporate events.
2. Consulting and Project Coordination: Consulting, follow-up, and coordination of institutional projects, corporate communications, and museum creation projects.
3. Casting Services: Managing casting processes for TV game shows and other productions, collecting candidate data and sharing with clients and other production companies.
4. Partnership and Sponsorship Brokering: Searching for partners, sponsors, and patrons to help finance artistic projects or TV shows. Includes industry contributions, product placements, game show endowments, and cultural patronage (with tax credit benefits).
5. Eco-responsible Production Services: Carbon offsetting and eco-responsible production services, compensating emissions through StockCO2 and supporting reforestation projects.

Distribution channels3 records

Marketing channels6 records

Core offering

99% Médias is a French independent TV and media production company specializing in TV game shows and entertainment formats for French public broadcasters. Its core offering is end-to-end audiovisual production (exemplified by the long-running franchise La Carte aux Trésors), complemented by project consulting and coordination, casting services, partnership/patronage intermediation, and an eco-responsible production overlay integrated with carbon-offset partners.

Product overview

99% Médias is a traditional media production company founded in 2015 by Pierre-Antoine Boucly with over 25 years of production experience. The company operates as a full-service production house offering three core service lines: Production (TV shows, games, reality programs, talk shows, magazines), Conseil & Coordination de Projets (consulting and project management for institutional and museum projects), and Casting services. The company also maintains a Partenariat & Mécénat division for sponsorship and cultural patronage. Notable productions include the La Carte aux Trésors franchise (including La Carte aux Trésors Juniors), Van and Curious, Menu Président, Fret, Performance(s), Faut pas Pousser, Payment Contest, and Enfin le Jeu. The company differentiates itself through eco-responsible production practices, carbon compensation programs, and Ecoprod membership.

Differentiator

Problem solved

Functional benefit

Products and services

• Production audiovisuelle (TV Production Services) End-to-end TV and audiovisual production for French broadcasters, including flagship outdoor game show formats such as La Carte aux Trésors, La Carte aux Trésors Juniors, and Van and Curious. Designed for public and private television broadcasters commissioning entertainment content.
• Conseil & Coordination de Projets (Production Consulting & Project Coordination) Consulting and project coordination services for audiovisual and event productions, drawing on the founder's 25+ years of industry experience. Targets broadcasters, corporations, and institutions needing experienced production oversight without building in-house teams.
• Casting Casting services for TV shows, events, and branded productions, leveraging an in-house casting network. Offered to broadcasters and corporate clients producing entertainment or event content.
• Production éco-responsable (Eco-responsible Production) Eco-responsible production overlay integrating carbon offsetting and sustainability practices via partners such as StockCO2, Ecoprod, and Bois de Commensacq. Targets broadcasters and corporate clients seeking CSR-aligned production.
• Partenariat & Mécénat (Partnership & Patronage) Partnership and patronage intermediation connecting productions with associations and public-interest organizations (e.g., Société Miss France, Ville de Saint-Raphaël). Used to enhance broadcaster/corporate productions with sponsorship and CSR dimensions.

Quantifiable outcome

• Carbon offsetting of all La Carte aux Trésors emissions
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor, flagship and core.

• Bois de Commensacq Reforestation ProjectminorOthers · 1 January 2025In 2025, 99% Médias supports the reforestation project of Bois de Commensacq in the Landes region (Nouvelle-Aquitaine), which was devastated by fire on October 16, 2022.
• Société Miss FranceflagshipStrategic or Co-development Partner · 1 January 2025Strategic partner for the creation of Musée Miss France in Saint-Raphaël (2025-2026). The museum will feature a scenographed journey around iconic dresses from the annual Miss France election.
• Ville de Saint-RaphaëlflagshipStrategic or Co-development Partner · 1 January 2025Municipal partner for the Musée Miss France project, representing trust in 99% Médias' production and scenic design expertise.
• StockCO2coreStrategic or Co-development Partner · 1 January 2024Carbon offsetting partner for compensating emissions from productions. Since 2024, 99% Médias compensates all carbon emissions from shoots via StockCO2 projects labeled by the French Ministry of Ecological Transition.
• EcoprodcoreStrategic or Co-development PartnerMember of Ecoprod network, which has 370+ member structures - all signatories of the Ecoprod Charter. This community contributes to the ecological transition of cinema and audiovisual sectors.
• Other Production CompaniesminorChannel Partner/ Reseller/ DistributorSharing casting candidate data with other production companies to provide additional casting opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Federation Entertainment: Paris-based independent production and distribution group producing entertainment, drama and documentary for broadcasters and platforms globally. Comparable in French broadcaster-facing production but with broader international distribution.
• Mediawan: Paris-based independent media group producing and distributing TV content (fiction, entertainment, documentary) for French broadcasters. Overlaps with 99% Médias in French broadcaster-facing production but at much larger scale and broader scope.
• ITV Studios France: International production group with French operations producing entertainment and factual programming for French broadcasters. Comparable in offering and customer base but part of a much broader portfolio.
• Fremantle France: Global content producer with significant French operations producing entertainment, drama and game shows for major French broadcasters. Overlaps with 99% Médias in game-show and entertainment production but operates at international scale.
• Warner Bros. International Television Production France: International production arm of Warner Bros. Discovery with French operations producing entertainment and factual content for French broadcasters. Overlaps with 99% Médias in French broadcaster production but as part of a global portfolio.

Direct peers

• Tetra Media Studio: French independent production company producing entertainment and game shows (Tout le monde veut prendre sa place, Questions pour un champion) for France Télévisions. Closely comparable mid-sized French production peer with similar broadcaster customer.
• Studio 89: French production company producing entertainment, game shows and reality TV (N'oubliez pas les paroles, The Voice Kids) for French broadcasters. Closely comparable direct competitor in the same product category.
• Elephant Story: Independent French production company producing entertainment and lifestyle programs for French broadcasters and digital platforms. Comparable small/independent French production peer with similar customer mix.
• Banijay France: Largest French independent TV production group producing entertainment, game shows and reality TV for French broadcasters (Loft Story, Secret Story, Fort Boyard). Directly comparable business model and customer base to 99% Médias, but at vastly greater scale.
• Adventure Line Productions: French production company behind Fort Boyard, The Voice France and Koh-Lanta. Directly comparable in adventure/game-show format production for French broadcasters, though considerably larger.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC9W56twXnlbfJmNDj7ro2nA
• Facebookfacebook.com/Lacarteauxtresorsofficielle
• LinkedInlinkedin.com/company/99-medias
• Instagraminstagram.com/lacarteauxtresors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99% MEDIAS