Andrés Cepeda

What Andrés Cepeda does

Andrés Cepeda is a Colombian singer-songwriter (singer-songwriter, producer, and composer [cantautor, productor y compositor]) operating as an individual artist rather than a corporate entity, with a 30+ year career that began with the rock band Poligamia (1989–1998) and transitioned to a solo career in 1999. The core product is a catalog of 14+ solo albums spanning romantic pop, bolero, big band, acoustic, and symphonic formats, with the most recent releases being 'Trece' (2018), 'Décimo Cuarto' (2023), and 'Bogotá' (2025). Live performance is delivered through differentiated formats — Guitarra y Voz, Cepeda Big Band, Cepeda Sinfónico, Vivo en Directo, and the theatrical 'Cepeda en Tablas' — staged at venues ranging from Teatro Colón and Carnegie Hall to the 40,000-capacity Estadio El Campín in Bogotá.

The business generates revenue across five streams: streaming royalties from Spotify, Apple Music, Deezer, and Claro Música; live concert and tour ticket revenue from Colombian, U.S. (Tengo Ganas Tour, 20 cities in 2024), and international dates; physical and digital album sales; merchandise sold through tiendacepeda.com (vinyl records, apparel, accessories); and television income from 11 seasons as principal coach on La Voz Colombia plus Discovery Channel narration work. Distribution has shifted from regional label FM Discos to a global arrangement with Sony Music for the Big Band catalog. The customer base is structurally diversified across millions of individual streaming listeners, concert ticket buyers across Latin America and the U.S., and merchandise consumers; enterprise counterparties (Sony Music, La Voz Colombia/Televisa, Discovery Channel) function as distribution and media partners rather than revenue-concentrating customers.

Operationally the artist is managed by Luis Miguel Olivar (Manager) and Elisa Restrepo (Commercial), with press handled by Jairo Fernando Martínez D. There is no parent company, no institutional investor, and no formal corporate vehicle — creative and commercial control remain with the artist. Geographic reach spans Colombia, USA, Mexico, Ecuador, Argentina, Venezuela, Dominican Republic, Spain, France, Italy, UK, and Canada, with the 2024 U.S. tour representing the most material recent geographic expansion.

Name

Andrés Cepeda

Legal name

Andrés Cepeda

Website

https://andrescepeda.com.co

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Andrés Cepeda is a Colombian singer-songwriter with a 30+ year solo career and a 14-album catalog spanning romantic pop, bolero, acoustic, and orchestral formats, monetized through streaming, live concerts, merchandise, and television, and serving Spanish-speaking audiences across Latin America, the U.S., and Europe.

Ownership category

akta.pro rank

Product category

Latin Music Entertainment

NAICS

Musical Groups and Artists (71113), Musical Groups and Artists (711130), Record Production and Distribution (512250)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industries

Touring Concert Promoters & Presenters (MPAGAAAA), Full-Service Artist Management (MPAIAGAA), Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Latin pop music
• Live concert tours
• Bolero romantic ballads
• Music artist entertainment
• Studio album recordings

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Streaming Royalties: Revenue from music streaming platforms including Spotify, Apple Music, Deezer, and Claro Música where listeners access the catalog of 14+ solo albums plus collaborative works.
2. Concert and Tour Revenue: Live performance income from stadium shows (El Campín), theater concerts, international tours, and various format shows (Big Band, Sinfónico, Guitarra y Voz). The 'Nuestra Vida en Canciones' tour visited 6+ Colombian cities in 2024.
3. Merchandise Sales: Online store (tiendacepeda.com) selling official merchandise including vinyl records (Bogotá Deluxe Edition), music releases, and exclusive products.
4. Television Appearances: Income from serving as coach/judge on La Voz Colombia for 11 seasons, and narrator work for Discovery Channel's Serengueti series.
5. Album and Single Sales: Physical and digital album sales across 14 solo albums including recent releases like 'Décimo Cuarto' (2023), 'Bogotá' (2025), and collaborative works.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Andrés Cepeda is a Colombian singer-songwriter who creates and performs romantic pop, bolero, jazz, and Latin acoustic music across multiple live concert formats (Big Band with 30 musicians, Sinfónico orchestral, Guitarra y Voz acoustic, Cepeda en Tablas theatrical, Vivo en Directo jazz quintet). He sells recorded music through streaming platforms and physical/digital albums (14+ solo titles), earns revenue from live concert tours across Latin America, USA, and Europe, and operates an official merchandise storefront selling vinyl records, apparel, and exclusive products. He additionally earns fees from television appearances including 11 seasons as principal coach on La Voz Colombia and narration work for Discovery Channel's Serengueti.

Differentiator

Problem solved

Functional benefit

Products and services

• Bogotá (Album) Solo studio album by Andrés Cepeda combining romantic pop and traditional Latin pop, recognized with the 2025 Latin Grammy for Best Traditional Pop Vocal Album and a first Grammy nomination.
• Décimo Cuarto (14th Studio Album) Fourteenth solo studio album featuring collaborative singles with multiple Latin artists including Joss Favela, Ximena Sariñana, Reik, Gusi, and Greeicy across romantic pop and bolero genres.
• Andrés Cepeda Big Band (Live Album and Concert Format) Live album and large-ensemble concert format featuring 30 musicians performing boleros from the golden era of Latin music in a 1950s crooner style. Available globally via Sony Music distribution on streaming platforms.
• Guitarra y Voz (Live Concert Format and Album) Intimate acoustic concert format featuring only voice and guitar, presenting original songs and covers with minimalist staging at prestigious venues such as Teatro Colón in Bogotá.
• Cepeda en Tablas (Theatrical Show) Theatrical show combining music, acting, and humor where the artist narrates the real-life stories behind his songs with professional actors Yuri Vargas and Jhon Alex Toro.
• Las canciones que cantaba mi papá (Compilation) Compilation album of eight songs honoring the artist's father and musical legacy, conceived during the 2020 pandemic.
• Las Pilanderas ft Celia Cruz (Big Band 2 Collaboration Project) Big Band collaboration project with the late Celia Cruz paying tribute to Caribbean musical heritage, fulfilling a long-held artistic vision rooted in the artist's childhood exposure to Caribbean music.
• Tienda Cepeda / tiendacepeda.com (Official Merchandise Store) Official online store selling merchandise including vinyl records (such as the Bogotá Deluxe Edition), music releases, hexagonal sunglasses, apparel, and exclusive products directly to fans.
• Live Concert Tours (Nuestra Vida en Canciones and Tengo Ganas Tour) Multi-format live concert tour service featuring performances at stadium shows (El Campín, 40,000 capacity), theaters (Teatro Colón, Carnegie Hall, Palau de la Música Catalana, Le Trianon), and across Colombia, USA, Europe, and Latin America.

Quantifiable outcome

• 40,000-person stadium show at El Campín, Bogotá (December 2024)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Celia CruzcoreStrategic or Co-development Partner · 1 January 2024Collaboration on 'Las Pilanderas' with the legendary Celia Cruz, fulfilling a dream inspired by Caribbean music from Cepeda's childhood.
• GusicoreStrategic or Co-development Partner · 1 January 2023Collaboration on 'Duele', a Bolero Cha about the pain of a relationship ending, featured on 'Décimo Cuarto' album.
• GreeicyminorStrategic or Co-development Partner · 1 January 2023Collaboration on 'Le Viene Bien', celebrating female sensuality and beauty, from 'Décimo Cuarto' album.
• Joss FavelaminorStrategic or Co-development Partner · 1 January 2021Collaboration on 'Si todo se acaba', second single from Cepeda's 14th album project.
• Ximena SariñanaminorStrategic or Co-development Partner · 1 January 2021Collaboration on nostalgic song about fading love stories, from the 'Décimo Cuarto' album.
• Jesse & JoycoreStrategic or Co-development Partner · 1 January 2019Collaboration on single 'Infinito' - fourth single from the 'Trece' album, written by Andrés Torres, Mauricio Rengifo, Andrés Cepeda, and Jesse & Joy.
• MoratcoreStrategic or Co-development Partner · 1 January 2019Collaboration on 'Déjame ir', third single from 'Trece' album. Song written by Morat and produced by Mauricio Rengifo and Andrés Torres.
• ReikcoreStrategic or Co-development Partner · 1 January 2019Collaboration on 'Tu Despertador', one of the singles from 'Décimo Cuarto' album released in May 2023.
• Discovery ChannelminorGTM or Marketing Partner · 1 January 2019Narrator for the Colombian version of 'Serengueti', a six-episode Discovery Channel series about wildlife families in Tanzania.
• Sebastián YatracoreStrategic or Co-development Partner · 1 January 2018Collaboration on hit singles 'Magia' and 'Déjame ir' as part of the 'Trece' album project. Both artists connected through their time as coaches on La Voz Kids 2018.
• Cali y El DandeecoreStrategic or Co-development Partner · 1 January 2018Collaboration on 'Te Voy a Amar', first single from the album that became 'Trece', achieving commercial success across multiple countries.
• Sony MusiccoreChannel Partner/ Reseller/ Distributor · 1 January 2018Distribution partner for the 'Big Band' album featuring 30 musicians performing boleros, available globally on streaming platforms.
• Fanny LuminorStrategic or Co-development Partner · 1 January 2018Toured together in Ecuador alongside Tommy Torres and Sergio Sacoto.
• FonsecaminorStrategic or Co-development Partner · 1 January 2015Collaborated on a Reggae version of 'Mejor que a ti me Va' from the 'Mil Ciudades' album.
• Ricardo MontanercoreStrategic or Co-development Partner · 1 January 2015Featured on 'La Felicidad' from 'Mil Ciudades' album. Also served together as coaches on La Voz Colombia.
• Kany GarcíacoreStrategic or Co-development Partner · 1 January 2015Featured on 'No Te Vayas Todavía' from 'Mil Ciudades' album.
• Tommy TorrescoreStrategic or Co-development Partner · 1 January 2015Wrote 'Desesperado', first single from 'Mil Ciudades' album. Also collaborated on Ecuador tour.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marc Anthony: Salsa and romantic Latin music legend with similar stadium-filling live performance economics and long-tenured catalog. Operates at a larger commercial scale but in adjacent romantic Latin territory.
• Ricky Martin: Global Latin pop superstar who represents the upper ceiling of international crossover and large-scale touring that Cepeda could aspire to with continued Grammy-era momentum. Operates as a broad incumbent in the Latin entertainment space.
• Maluma: Colombian Latin pop star with broader mainstream and crossover reach into reggaeton/urban. Represents a more contemporary Colombian artist archetype that Cepeda partners with but does not directly compete with.

Direct peers

• Carlos Vives: Colombian singer-songwriter of comparable career length and stature. Shares the pattern of long-running Colombian-rooted catalog, Latin Grammy recognition, and crossover appeal into both traditional and contemporary Latin formats.
• Fonseca: Colombian Latin pop artist with similar romantic/contemporary style and tier of recognition. Frequently tours the same circuits and shares Colombian market dynamics with Cepeda, making him a direct stylistic and commercial peer.
• Juanes: Colombian singer-songwriter with comparable career longevity and elite Grammy-level recognition. Operates in similar Latin pop/rock space with stadium-filling live demand and active US/international touring, making him the closest analogue for Cepeda's career trajectory.
• Ricardo Montaner: Argentine-Venezuelan Latin ballad artist who is also a documented Cepeda collaborator (La Voz Colombia co-coach, La Felicidad single). Shares romantic Latin genre focus and similar career longevity in the Spanish-language market.
• Kany García: Puerto Rican singer-songwriter and documented Cepeda collaborator on the Décimo Cuarto album. Operates in the same romantic Latin pop genre with comparable Grammy-tier recognition and live touring economics.
• Alejandro Sanz: Spanish singer-songwriter recognized as a pioneer of romantic Latin pop with similar multi-decade career longevity and multiple Latin Grammy wins. Represents the most direct genre parallel for Cepeda's romantic ballad style at scale.

Emerging players

• Sebastián Yatra: Younger Colombian Latin pop artist and documented Cepeda collaborator (Magia single, La Voz Kids co-coach). Represents the generational bridge and demonstrates the type of contemporary Latin pop artist Cepeda partners with to access younger fan cohorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/andr%C3%A9s-cepeda

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrés Cepeda