Custom Aluminium
Custom Aluminium is a family-owned sheet metal and aluminium fabrication business in Osborne Park, Perth, Western Australia, serving government, builders, automotive, marine, engineering, defence, mining, and retail customers since 2002 with in-house cutting, welding, bending, and powder coating services.
- Company typePrivate
- Founded2002
- HeadquartersOsborne Park, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Custom Aluminium does
Custom Aluminium is a family-owned sheet metal and aluminium fabrication business founded in 2002 and headquartered at 10 Carbon Court, Osborne Park, Perth, Western Australia. Operating with a team of approximately 5 employees under Director Jake Whately, the company serves a diverse customer base across Western Australia spanning government, builders, automotive, marine/transportation, engineering/manufacturing, architects/landscapers, defence, mining, and retail/homeowner segments.
The company runs an in-house, end-to-end fabrication facility equipped with water jet cutting, laser cutting, CNC turret punching, aluminium and metal bending equipment, MIG/TIG/spot welding stations, perforating capability, and an industrial powder coating plant with ovens operating at 200 degrees. They work across aluminium extrusions, flat sheet metal, and treadplate, as well as secondary metals including steel, stainless steel, brass, copper, titanium alloy, and lithium alloy. Finished product lines include standard picnic tables (2m–6m), stackable bench seats (2m–6m), and grandstand seating (2–6 tier) in anodised, powder coated, and wood-look powder coat finishes.
Revenue is generated through two primary streams: one-time product sales of standard aluminium products with published unit pricing (picnic tables A$2,375–A$5,150; bench seats A$570–A$1,100), and professional custom metalwork services including cutting, bending, welding, perforating, and powder coating offered on a quote basis. Distribution is direct via phone, email, website contact forms, and a physical trade counter offering 'cut while you wait' retail service. The go-to-market is sales-led, relying on the company website, prominent phone contact, word-of-mouth referrals from long-term customers, and walk-in trade counter traffic. Geographic scope is entirely domestic, restricted to Western Australia.
Custom Aluminium firmographics
Firmographics- Name
- Custom Aluminium
- Legal name
- Custom Aluminium
- Website
- https://customaluminiumwa.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Aluminium is a family-owned sheet metal and aluminium fabrication business in Osborne Park, Perth, Western Australia, serving government, builders, automotive, marine, engineering, defence, mining, and retail customers since 2002 with in-house cutting, welding, bending, and powder coating services.
- Ownership category
- akta.pro rank
Custom Aluminium industry classification
Industry- Product category
- Sheet Metal Fabrication
- NAICS
- Sheet Metal Work Manufacturing (332322), Aluminum Sheet, Plate, and Foil Manufacturing (331315), Ornamental and Architectural Metal Work Manufacturing (332323)
- SIC
- Sheet Metal Work (3444)
- akta.pro primary industry
- Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)
- akta.pro secondary industries
- Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM), Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)
Keywords
Where Custom Aluminium is headquartered
LocationHeadquarters
- HQ city
- Osborne Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Custom Aluminium business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure
Revenue model
- Product Sales (Aluminium & Sheet Metal): Sale of aluminium extrusions, flat sheet metal, treadplate, and other metal products. Products can be purchased as standard sizes or cut to customer specifications. Revenue is generated through one-time product transactions.
- Custom Metal Fabrication Services: Custom metalwork services including cutting, bending, welding, perforating, and assembly of aluminium and other metals into bespoke components and structures. Services cater to architectural, automotive, marine, and industrial applications.
- Trade Counter (Cut While You Wait): Retail trade counter offering immediate aluminium cutting services while customers wait, providing convenience for urgent small-scale needs alongside standard product sales.
- Powder Coating Services: In-house powder coating services providing finish application to aluminium and metal products, adding value through protective and aesthetic coatings in various colours and finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for picnic tables |
| Unit Pricing | Pay-as-you-go | Standard product pricing for bench seats |
| Unit Pricing | Pay-as-you-go | Grandstand seating products |
| Other | Pay-as-you-go | Custom fabrication and bulk orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Custom Aluminium product offering
Product offeringCore offering
Custom Aluminium fabricates, supplies, and finishes aluminium and sheet metal products from its Osborne Park, Perth facility. Core offerings include aluminium extrusions, flat sheet metal and treadplate cut to size, plus custom fabrication services (welding, bending, perforating, laser cutting, water jet cutting, turret punching) and in-house powder coating. Finished products such as aluminium picnic tables, bench seats, and grandstand seating are sold alongside the custom metalwork services.
Product overview
Custom Aluminium is a sheet metal fabrication and aluminium products company offering a comprehensive portfolio of products and services. Their core product offerings include aluminium extrusions (Angle, T-Bar, Flat Bar, Channel, Square/Round/Rectangle Tube, Square/Round Bar) and aluminium flat sheet metal including tread plates. They provide extensive fabrication services including custom metalwork, welding (MIG, TIG, Spot), bending, perforating, powder coating, laser cutting, water jet cutting, and turret punching. Their finished product range includes aluminium picnic tables, bench seats, and grandstand seating in various sizes and finishes. The company also offers metal fabrication for other materials including steel, stainless steel, brass, copper, titanium alloy, and lithium alloy. All services are delivered in-house at their Perth facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Aluminium Extrusions
Quantifiable outcome
- Nearly a decade of long-term supplier relationship with major engineering customer citing unmatched speed, flexibility, quality and experience
- +2 more outcomes
Companies that use Custom Aluminium
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles3 records
Custom Aluminium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Custom Aluminium partnerships and signals
Strategic signalScale indicators4 records
Custom Aluminium competitors and assessment
Company assessmentBroad incumbents
- BlueScope Steel: Australia's largest steel manufacturer with downstream fabrication, distribution, and coated products. Comparable as a broad incumbent supplying metal building materials and processed sheet that overlaps with the broader aluminium and sheet metal market.
- Capral Aluminium: Australia's largest extruder and distributor of aluminium products with national fabrication capabilities. Comparable because they overlap directly with Custom Aluminium's aluminium extrusion and fabrication offering, but at vastly greater scale and geographic reach.
- Stratco: Large national manufacturer of metal building products, outdoor structures, and fabricated aluminium and steel goods. Comparable as a broad incumbent competing in the architectural aluminium and outdoor seating categories Custom Aluminium also serves.
- Ullrich Aluminium: Major Australian aluminium distributor and processor with fabrication services across multiple states. Comparable as a broad incumbent supplying extrusions, sheet, and finished fabricated components to the same customer base Custom Aluminium serves in WA.
- Fielders Steel Roofing: Major Australian manufacturer of steel roofing, cladding, and structural metal building components. Comparable because they produce fabricated architectural and building metal products serving the same builders and architects that Custom Aluminium targets.
Direct peers
- Ausmetal Group: Australian sheet metal and structural steel fabricator serving construction, mining, and industrial clients. Comparable because they offer similar custom cutting, welding, and finishing services to overlapping customer verticals.
- Aluminium Specialties Group: Australian aluminium and metal fabrication specialist offering custom fabrication, welding, and finishing for industrial and architectural clients. Closely comparable business model, customer mix, and product set to Custom Aluminium.
Regional players
- Steel-Line Garage Doors & Shutters: Australia-wide manufacturer and installer of garage doors, roller shutters, and fabricated metal building products with a WA presence. Comparable as a regionally distributed metal fabrication business serving builders and consumers in overlapping categories.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Custom Aluminium social profiles
Digital presenceCustom Aluminium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Aluminium leadership team
Management profileNumber of profiles
Profiles1 record
Custom Aluminium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Aluminium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Aluminium
What does Custom Aluminium do?
Custom Aluminium fabricates, supplies, and finishes aluminium and sheet metal products from its Osborne Park, Perth facility. Core offerings include aluminium extrusions, flat sheet metal and treadplate cut to size, plus custom fabrication services (welding, bending, perforating, laser cutting, water jet cutting, turret punching) and in-house powder coating. Finished products such as aluminium picnic tables, bench seats, and grandstand seating are sold alongside the custom metalwork services.
Is Custom Aluminium a public or private company?
Custom Aluminium is a private company. It is classified as family owned and is currently operating.
When was Custom Aluminium founded?
Custom Aluminium was founded in 2002. It employs 1 to 10 people.
Where is Custom Aluminium based?
Custom Aluminium is headquartered in Osborne Park, Australia, in the Oceania region.
How does Custom Aluminium make money?
Four revenue lines are on record. Product Sales (Aluminium & Sheet Metal) is the primary driver. The others are custom Metal Fabrication Services, trade Counter (Cut While You Wait) and powder Coating Services.
Who are Custom Aluminium's main competitors?
Broad incumbents on record are BlueScope Steel, Capral Aluminium, Stratco, Ullrich Aluminium and Fielders Steel Roofing. Direct peers are Ausmetal Group and Aluminium Specialties Group. Steel-Line Garage Doors & Shutters is listed as a regional player.
Does Custom Aluminium have an API?
No public API is recorded for Custom Aluminium.
What industry is Custom Aluminium in?
Custom Aluminium's product category is Sheet Metal Fabrication. Its primary akta.pro industry code is IMAKACAI, Aluminum Fabrication & Finishing (Machining, Anodizing, Coating), with a secondary code of IMAKACAM, Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems). Its NAICS code is 332322 and its SIC code is 3444.