99 Agency

What 99 Agency does

99 Agency is a private company headquartered in Lahore, Pakistan, founded in 2022 with a stated headcount of approximately 5 employees. The company operates the EDUTOTO online gambling platform, a direct-to-consumer web-based service that targets Indonesian players with two core product lines: online slot games aggregated from multiple third-party providers, and lottery (togel) betting across multiple market schedules. The platform is accessible via desktop and mobile-responsive web interfaces, and is supported by a distributed alternative-link infrastructure (including rajatgl.99agency.co, aslieduku.com, and okay.tokyo) designed to maintain continuous availability despite internet instability or blocking in restricted jurisdictions.

The underlying technology is a web-based gambling aggregator with no native mobile application; integration is achieved through slot-provider APIs and Indonesian-local payment rails including bank transfer, e-wallet, pulsa (mobile credit), and QRIS. Customer support is delivered through 24/7 live chat and WhatsApp. EDUTOTO operates under an official license from PAGCOR (Philippine Amusement and Gaming Corporation), which the company presents as the regulatory anchor for its cross-border operations into Indonesia.

Revenue is generated through transaction fees on gambling activity, effectively the house edge on slot play and commissions on lottery wagering, augmented by a promotional layer including daily deposit bonuses of up to 8%, birthday bonuses, loss guarantees, VIP and referral programs that drive repeat volume. The company reports a user-rating footprint of 87,751, indicating a meaningful active user base, though no revenue, funding, or ownership figures are disclosed.

Name

99 Agency

Website

https://99agency.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industries

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online slot gaming
• Lottery betting
• Online gambling
• Togel platform
• Mobile gaming

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Slot Gaming Revenue: Revenue generated from slot game activities, likely through house edge and player losses on the platform.
2. Lottery/Togel Revenue: Revenue from lottery betting activities, potentially through commission or house take from wagering pools.
3. Promotional Revenue Share: Bonuses and promotions such as daily deposits up to 8%, birthday bonuses, and loss guarantees drive customer retention and increased wagering volume.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

99 Agency operates EDUTOTO, an online gambling platform that offers slot games aggregated from multiple providers and a lottery (togel) betting system with multiple market options. The platform targets Indonesian players with a web-based, mobile-responsive interface, 24/7 customer support, and integrated Indonesian payment methods (bank transfer, e-wallet, pulsa, QRIS). The service operates under PAGCOR licensing and uses alternative link distribution to ensure uninterrupted access.

Product overview

EDUTOTO is an online gambling platform operated by 99 Agency, offering a unified platform combining slot games from various providers and lottery (togel) markets for Indonesian players. The platform operates as a single integrated service with slot gaming and lottery betting as its core product offerings, supplemented by alternative access links for connectivity resilience and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• EDUTOTO Slot

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• PAGCOR (Philippine Amusement and Gaming Corporation)coreStrategic or Co-development PartnerEDUTOTO operates under PAGCOR official license, providing regulatory legitimacy for its online gambling operations. PAGCOR is the Philippine government agency responsible for regulating and licensing gaming activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Microgaming: Long-standing iGaming platform and content provider. Relevant as a broad incumbent supplying content infrastructure to operators in the same product category.
• Pragmatic Play: Major iGaming content provider supplying slot games to operators including EDUTOTO. Relevant as a broad incumbent whose content EDUTOTO aggregates, shaping the slot vertical economics.
• Habanero: Established iGaming content provider of slot and table games. Comparable as a slot provider integrated into platforms like EDUTOTO.

Direct peers

• Togel88: Established Indonesian togel platform with multi-market offerings and alternative link infrastructure. Directly comparable to EDUTOTO across both product and distribution model.
• Situs Toto: Indonesian online gambling platform combining slot games with togel betting. Closely mirrors EDUTOTO's dual-vertical model and Indonesian-language customer experience.
• Slot777: Slot-focused gambling platform targeting Southeast Asian players, including Indonesia. Comparable aggregation model and alternative-link distribution strategy.
• Higgs Domino: Indonesian-targeted online gaming platform offering slot-style and casual gambling products. Closely comparable to EDUTOTO in terms of Indonesian player focus, mobile-first experience, and local payment integration.
• Dewatogel: Indonesia-facing online togel (lottery) operator offering multiple market options. Directly comparable to EDUTOTO's togel vertical in terms of product offering and target customer base.

Emerging players

• Asia Gaming: Asia-focused live dealer and slot platform provider. Comparable as an emerging player with overlapping slot product distribution into Southeast Asian markets.

Others

• PAGCOR: Philippine gaming regulator that licenses EDUTOTO. Relevant as a regulatory counterparty and ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/99agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99 Agency