45 Times Square Hotel

What 45 Times Square Hotel does

Only YOU Hotel New York, operating commercially as 45 Times Square Hotel, is a single boutique hotel property located on 45th Street in the Times Square district of Manhattan, New York. It is the first North American property of the Only YOU Hotels brand and operates under the ownership of Palladium Hotel Group, a Spanish hospitality conglomerate whose broader portfolio spans Madrid (Only YOU Atocha, Only YOU Boutique), Málaga, Valencia, and Sevilla. The legal entity is Only YOU Hotel New York, and the property is privately held with no public listing.

The hotel's product is overnight accommodation and standard guest services (lobby, guest rooms, and typical hospitality amenities) targeted at leisure travelers seeking a central Manhattan base for Broadway, dining, and cultural tourism, with a secondary use case for corporate visitors to Midtown. The property is positioned as a boutique experience emphasizing design, neighborhood immersion, and proximity to Times Square rather than as a large-scale conference or resort hotel. GTM is direct-to-consumer: bookings run through a six-language brand website (English, Spanish, French, German, Italian, Dutch) with tri-country phone support (UK, USA, Spain). The digital layer was built in partnership with eMascaró, a hospitality-focused digital agency. No proprietary technology, AI, mobile app, or API surface is disclosed.

The business model is single-stream room revenue, quote-based pricing that varies by season, room type, and length of stay, with no publicly disclosed rates. At the time of source capture, the property appears to be in a pre-opening or very early launch phase — the brand's own website states "very soon, you'll be able to discover more details about this vibrant opening." The property is operated with a small in-house team (12 disclosed employees) and is integrated into Palladium Hotel Group's broader loyalty, distribution, and operational infrastructure. There is no disclosed revenue, no funding history, no management team bios, and no independent third-party data on the property's commercial performance.

Name

45 Times Square Hotel

Legal name

Only YOU Hotel New York

Website

https://45timessquarehotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Only YOU Hotel New York (45 Times Square Hotel) is a single boutique hotel on 45th Street in Times Square, Manhattan, operated under the Only YOU Hotels brand of Spain's Palladium Hotel Group, serving leisure and business travelers seeking a central Manhattan base.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Boutique hotel
• Urban hospitality
• Hotel accommodation
• Times Square lodging
• Manhattan guest rooms

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Room Bookings: Primary revenue from guest room bookings. The hotel offers rooms with varying occupation levels (up to 6 adults per room) suggesting premium hospitality services including potential food and beverage, concierge, and event services typical of urban luxury hotels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Only YOU Hotel New York is a single-property boutique hotel located on 45th Street in Times Square, Manhattan. It offers guest room accommodations configured for up to six adults per room, along with standard hospitality services such as lobby spaces and on-site amenities, serving travelers visiting New York City.

Product overview

Only YOU Hotel New York is a single-property boutique hotel offering accommodations in Manhattan near Times Square. It is part of the Only YOU Hotels brand portfolio operated by Palladium Hotel Group, which includes properties in Madrid, Málaga, Valencia, Sevilla, and New York. The hotel provides guest rooms and typical hospitality services including lobby spaces, with its primary product being overnight accommodation and related guest services.

Differentiator

Problem solved

Functional benefit

Brands

• Only YOU Hotels: A boutique hotel brand under Palladium Hotel Group with properties in Madrid, Málaga, Valencia, New York, and Sevilla.

Products and services

• Only YOU Hotel New York A boutique hotel on 45th Street in Times Square offering guest room accommodations with capacity for up to six adults per room, designed as a base for travelers exploring Manhattan, Broadway theatres, and nearby cultural attractions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Palladium Hotel GroupcoreOthersParent company and brand owner of Only YOU Hotels. Palladium Hotel Group is a Spanish hospitality company operating hotels and resorts across Europe and North America. The New York property represents the brand's expansion into the US market.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• citizenM New York Times Square: A newer-build lifestyle/boutique hotel directly on Times Square, targeting design-conscious international travelers with compact rooms and tech-forward service. Directly comparable in concept and customer base to Only YOU's NYC entry.
• Ace Hotel New York: A boutique lifestyle hotel in Midtown Manhattan (NoMad) targeting creative-class travelers with design-forward spaces and F&B programming. Comparable as a personality-driven boutique hotel competing for the same design-conscious visitor segment.
• The Knickerbocker Hotel: A luxury boutique hotel located directly on Times Square (42nd Street) in Manhattan. Highly comparable as a smaller, design-forward urban luxury property competing for the same Times Square leisure and corporate traveler that 45 Times Square targets.
• The Chatwal New York: A small luxury boutique hotel in Midtown Manhattan near Times Square, operated within the Preferred Hotels portfolio. Comparable as an intimate, design-led urban luxury property targeting high-end leisure travelers.
• Hyatt Centric Times Square New York: A full-service lifestyle boutique property on 45th Street between Broadway and Eighth Avenue. Closest direct neighbor to 45 Times Square Hotel, sharing the exact block and competing for the same guests.
• W New York Times Square: A Marriott Bonvoy lifestyle/luxury hotel on 47th Street and Seventh Avenue, two blocks from the subject property. Competes for design-driven leisure and corporate travelers in the same Times Square micro-market at a premium ADR.
• Moxy NYC Times Square: A Marriott-affiliated boutique lifestyle hotel on West 36th Street, within the Times Square catchment. Comparable as a younger, design-driven urban hotel competing for similar price-sensitive yet experience-driven travelers.

Others

• Hotel & Café Royal (or comparable boutique flag under Palladium brand portfolio): Other boutique lifestyle flags within the Palladium Hotel Group portfolio (e.g., BLESS Collection, Hard Rock, Ushuaïa). Useful as comparable brand-positioning peers for understanding how Only YOU New York fits within the parent's broader boutique strategy, though they operate outside the US.
• NH Collection Madrid Atocha: A sister/peer asset within the Spanish hospitality landscape (Minor Hotel/Palladium-affiliated European upscale market). Included as an ecosystem peer since it shares the broader Mediterranean urban boutique segment that the Only YOU brand occupies, even though it sits in Madrid rather than NYC.

Broad incumbents

• The Plaza Hotel: An iconic luxury hotel at the southeast corner of Central Park, the historical benchmark for Manhattan luxury hospitality. Broader incumbent — much larger and more established than the subject, but operates in the same New York luxury hotel market with overlapping international leisure demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/45-times-square-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 45 Times Square Hotel