Auberge du Portage

What Auberge du Portage does

Auberge du Portage is a privately held, family-owned health and vacation resort (auberge) located on the St. Lawrence River in Notre-Dame-du-Portage, Bas-Saint-Laurent, Quebec. Founded in 1903 as a summer residence and converted to an inn in 1930, the property has been owned and operated by the Defoy family since 1969, currently under general manager Alexandre Defoy. The integrated destination combines three core offerings: (1) a Centre de santé providing over 50 therapeutic treatments across balneotherapy, thalassotherapy, hydrotherapy, fangotherapy, pressotherapy, massage, body care, and aesthetics, augmented in recent years by a Sensory Center (2022) and Iyengar yoga classes (2024); (2) diverse accommodation spanning rooms, pavilions, and standalone chalets/houses accommodating 2 to 11 guests, with a Victorian-era main building and waterfront setting; and (3) a full-service restaurant serving regional terroir cuisine with daily-changing menus under chef Thérèse Vaillancourt.

The business operates exclusively on a direct-to-consumer model via its own website (aubergeduportage.qc.ca) and phone reservations, with no third-party OTA distribution. Pricing is per-person based on double occupancy in Canadian dollars, structured around multi-day health packages ($302-$422/night), vacation packages ($207-$275/night), individual à la carte spa treatments ($65-$145), day spa offerings ($205), and chalet rentals (from $644/night). The operation is strictly seasonal, running late April to late October, and serves leisure wellness travelers, families and groups, and a smaller corporate events segment. Marketing relies on the company website, email, earned media in Quebec press, TripAdvisor, and word-of-mouth referrals. No AI, mobile app, or public API capabilities are deployed, and revenue is not publicly disclosed.

Name

Auberge du Portage

Legal name

Auberge du Portage

Website

https://aubergeduportage.qc.ca

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

1–10 employees

Short description

Auberge du Portage is a family-owned Victorian-era health and vacation resort in Notre-Dame-du-Portage, Quebec, offering accommodation, an on-site spa with 50+ treatments, and regional cuisine to wellness travelers and families on a seasonal direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Wellness Resort Hospitality

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Marina & Waterfront Full-Service Hotels (THAGAAAK), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Wellness resort hospitality
• Spa massage services
• Vacation accommodation
• Regional gastronomy dining
• Health retreat packages

Headquarters

HQ city

Notre-Dame-du-Portage

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: Rooms, pavilions, and chalets available for nightly stays with Victorian-style architecture and views of the St. Lawrence River. Various categories from regular rooms to superior rooms and historic suites.
2. Health and wellness services: Over 50 spa treatments including massages, body treatments, facials, and sensory center access. Packages include health packages combining massage and body care.
3. Restaurant and gastronomy: Full-service restaurant serving regional cuisine with daily changing menus, wine selection, and private import wines. Includes breakfast, lunch, and dinner service.
4. Gift certificates and boutique: Gift certificates available for all services, plus a boutique selling artisanal soaps, essential oils, bath salts, and local chocolates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Auberge du Portage is a Victorian-era health and vacation resort operating since 1903 on the banks of the St. Lawrence River in Notre-Dame-du-Portage, Quebec. The inn sells overnight accommodations (rooms, pavilions, chalets), a health center with over 50 spa and wellness treatments (balneotherapy, thalassotherapy, hydrotherapy, massages, body care), regional terroir cuisine at its on-site restaurant, and structured wellness/vacation packages combining lodging, treatments, and meals.

Product overview

Auberge du Portage is a Victorian-era health and vacation resort located on the St. Lawrence River in Notre-Dame-du-Portage, Quebec, operating since 1903. The establishment offers an integrated wellness destination combining three core offerings: (1) the Centre de santé providing over 50 therapeutic treatments including balneotherapy, thalassotherapy, massage, and body care; (2) diverse accommodation options including rooms (Suite historique, Chambre régulière, Chambre supérieure), pavilions (Pavillon Centenaire, Pavillon contemporain régulier/supérieur, Pavillon Les Berges supérieur), and standalone chalets (Maison Élina, Au fil des jours, La Chute d'Antoine, Les Buissonnets, La Côterie, L'Eau berge); and (3) a restaurant serving regional terroir cuisine with daily-changing menus. The resort offers structured packages including Forfait santé (2-7 night wellness retreats with treatments and meals), Forfait villégiature (vacation packages with meals and activities), and Journée anti-stress (day spa without accommodation). Recent additions include the Centre sensoriel (thermal experience with halotherapy, sauna, hammam) launched in 2022 and Iyengar yoga classes introduced in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre de santé (Health Center) Health and wellness center offering balneotherapy, thalassotherapy, hydrotherapy, mud therapy (fangotherapy), pressotherapy, and massage services. Over 50 treatments including body care, aesthetics, and massages available to guests and day visitors.
• Centre sensoriel (Sensory Center) Thermal experience pathway featuring halotherapy (salt vapors), sauna, hammam, salt room, massage chairs, chromotherapy, and aromatherapy. Accommodates up to 6 people for 105 minutes. Included in health packages on reservation.
• Cours de yoga Iyengar (Iyengar Yoga Classes) Iyengar yoga classes taught by a certified instructor. Stretching and gentle movement workshops accessible to all fitness levels, emphasizing breathing, body alignment, and posture precision. Priced at $25 per class.
• Forfait santé (Health Package) Health package spanning 2 to 7 nights including accommodation, one treatment per night, and three meals daily. Combines massage and body treatments for wellness cure benefits. Offered across multiple accommodation tiers.
• Journée anti-stress (Anti-Stress Day Package) Day spa experience without accommodation. Includes 50-minute massage, 50-minute body treatment (wrap or exfoliant), and lunch. Yoga class available for additional $20. Priced at $205 per person, available mainly during high season.
• Forfait villégiature (Vacation Package) Vacation package including accommodation, three meals daily, and on-site activities. Offers views of the St. Lawrence River and Charlevoix peaks. Available across multiple accommodation categories.
• Soins à la carte (Individual Treatments) Individual treatments including massages (Swedish, Signature, ventouse, body rocking, Californian, reflexology, lymphatic drainage), exfoliation, wraps, aesthetics, hand/foot care, and pressotherapy. Priced individually with 50-minute massages starting at $100.
• Suite historique (Historic Suite) Historic suite on the top floor featuring authentic vaulted architecture, fireplace, whirlpool bath, modern bathroom with river view, and mini-terrace overlooking the St. Lawrence River. Accommodates 2-4 persons.
• Chambre régulière (Standard Room) Standard room in the main inn building offering mountain or river views on floors 1 and 2. Simple, double, or triple occupancy available.
• Chambre supérieure (Superior Room) Elegant spacious room on floors 1 and 2 with private balcony and views of the St. Lawrence River. Accommodates 2-4 persons.
• Pavillon Centenaire Pavilion rooms located between the inn and pool with easy access to all services. Features two double beds and private balcony with river view.
• Pavillon contemporain régulier (Regular Contemporary Pavilion) Regular contemporary pavilion offering spacious and comfortable units near the inn. Newly refreshed with mostly two double beds. Includes outdoor covered spa, swing, and lounge chairs.
• Pavillon contemporain supérieur (Superior Contemporary Pavilion) Superior contemporary pavilion offering spacious units with river views and private balcony. Primarily with two double beds suitable for double, triple, or quadruple occupancy.
• Pavillon Les Berges supérieur (Les Berges Superior Pavilion) Superior riverside pavilion with semi-private terrace and panoramic view of the St. Lawrence archipelago. Features 2 queen beds or 1 king bed with sofa bed.
• Maison Élina (Chalet) Superior category house with 2 bedrooms (king bed upstairs with water closet, double bed downstairs with bathroom), wood fireplace, kitchen with dishwasher, washer/dryer, internet service, and private outdoor whirlpool. Starting from $644 per night.
• Au fil des jours (Chalet) Superior riverside house on two floors accommodating up to 11 persons. Features kitchen, dining room, living room with wood fireplace, solarium, 5 bedrooms, and 2 bathrooms.
• La Chute d'Antoine (Chalet) Single-story superior chalet accommodating up to 7 persons with 4 bedrooms (queen bed, 2 double beds, single bed), kitchen, dining room, living room, bathroom with shower, washer and dryer.
• Les Buissonnets (Chalet) Two-story traditional residence with kitchen, dining room, living room with wood fireplace, 3 bedrooms (1 double, 2 with 2 single beds each), 2 bathrooms, and space for additional bed.
• La Côterie (Chalet) Two-story summer chalet accommodating up to 8 persons with 4 bedrooms (2 single beds each), 2 bathrooms, kitchen, and living room.
• L'Eau berge (Chalet) Single-story residence with solarium accommodating up to 6 persons. Features 2 bedrooms (2 single beds, 1 double bed), solarium with queen bed, kitchen, and bathroom.
• Restaurant Fine dining restaurant serving regional cuisine inspired by French gastronomy and the Bas-Saint-Laurent terroir. Features changing daily menus, wine selection, and panoramic views of the St. Lawrence River. Open for breakfast, lunch, and dinner.
• Boutique & Gift Certificates Gift shop offering locally crafted products including natural care products, artisanal soaps, essential oils, bath salts, artisanal chocolates, and gift certificates available for all services.
• Activités (On-site Activities) On-site and nearby recreational activities including heated saltwater pool, tennis court, bicycles, sea kayaking, outdoor spa, hammam, hiking trails, and access to local attractions.

Quantifiable outcome

• Over 50 different treatments available in the health center
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Spa Eastman: Destination spa resort in Eastman, Quebec offering integrated wellness packages, healthy cuisine, and accommodation — directly comparable business model, target market, and wellness positioning to Auberge du Portage.
• Manoir Hovey: Historic luxury inn in the Eastern Townships offering fine dining, spa, and lake views — comparable heritage boutique property with wellness amenities and Quebec regional tourism clientele.
• Domaine Château-Bromont: Quebec resort hotel with spa, restaurant, and recreational activities — comparable regional Quebec hospitality offering with wellness and leisure amenities for similar traveler demographics.
• Scandinave Spa: Nordic-style bath and spa destination with multiple Quebec locations, offering thermal experiences, massages, and wellness retreats — competes for the same Quebec wellness traveler with comparable thermal/sensory offerings.
• Hôtel Spa Watel: Spa hotel in the Laurentians offering wellness packages, massage, and thermal experiences — directly comparable Quebec wellness hospitality offering with bundled spa packages.

Broad incumbents

• Le Château Frontenac: Iconic heritage hotel in Quebec City — comparable Quebec heritage hospitality positioning and regional tourism appeal, though a much larger urban luxury property without destination spa focus.
• Fairmont Le Manoir Richelieu: Large heritage resort in Charlevoix on the St. Lawrence River — comparable regional Quebec resort setting, St. Lawrence waterfront location, and historic heritage positioning, though at much larger scale and broader market.
• Hôtel Spa Le Germain: Boutique hotel brand in Quebec with spa amenities, comparable upscale Quebec hospitality positioning and customer demographic, though operating as a multi-property chain.

Emerging players

• Espace Nordique Cantley: Quebec outdoor Nordic spa with thermal baths and massage — comparable Quebec thermal/wellness experience competing for similar day-trip and overnight wellness travelers.

Regional players

• Hôtel & Spa Le Finlandais: Nordic spa and hotel in the Laurentians, Quebec — comparable Quebec wellness hospitality offering with thermal spa and accommodation packages targeting similar wellness traveler segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/auberge-du-portage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auberge du Portage