Auberge Vancouver Hotel

What Auberge Vancouver Hotel does

Auberge Vancouver Hotel is a privately held luxury boutique hotel located on the upper floors (approximately floors 8–12) of the Terminal City Tower at 837 West Hastings Street in downtown Vancouver, British Columbia. The property offers five accommodation categories — Deluxe King City View, Deluxe City View 2 Doubles, Deluxe King City View Suite, Double Double City View Suite, and the premium Deluxe King Harbour View Suite — marketed primarily for their waterfront views over Coal Harbour, Burrard Inlet, and the North Shore mountains. The hotel is single-location and operates as an independent property with no disclosed parent company, no chain affiliation, no funding rounds, and no public listing; it operates under the trade names "Auberge Vancouver Hotel," "The Auberge Hotel," and "Auberge."

The business runs a direct-to-consumer distribution model: reservations are taken through its own website (powered by an IQWebBook booking engine), a toll-free line (1-855-678-8998), a direct line (604-678-8899), and email ([email protected]), supplemented by TripAdvisor referrals. Ancillary revenue is generated through secure underground parking and an in-room dining programme sourced via a partnership with neighbouring The Lions Pub. Wellness facilities — including a 25-metre indoor pool, whirlpool, fitness centre, saunas, steam rooms, and squash courts — are shared with the on-site Terminal City Club under a facilities arrangement that allows the hotel to deliver amenity depth disproportionate to its 11-person headcount.

Its customer base consists principally of leisure travellers, Alaska cruise passengers using the hotel as a pre- or post-cruise base near Canada Place Cruise Ship Terminal, and business travellers attending events at the Vancouver Convention Centre or working in the nearby financial district. Marketing activity is centred on a Vancouver-focused blog, Instagram, Facebook, YouTube, TripAdvisor, and email, with an explicit 2026 push to capture FIFA World Cup and event-attendee demand. Pricing is quoted in Canadian dollars at starting nightly rates, includes a BC/Washington-resident 10% discount programme, and the physical product was fully refreshed via an "Extreme Makeover" renovation completed in 2018–2019.

Name

Auberge Vancouver Hotel

Legal name

Auberge Vancouver Hotel

Website

https://aubergevancouver.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Auberge Vancouver Hotel is a privately held luxury boutique hotel on the upper floors of Terminal City Tower in downtown Vancouver, offering five waterfront-view suite categories. It serves leisure travellers, Alaska cruise passengers, and business convention attendees via direct booking and amenities shared with Terminal City Club.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Boutique hotel accommodations
• Luxury waterfront lodging
• Downtown vancouver hotel
• Harbour view suites
• Cruise terminal hotel

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Accommodations: Nightly room rental for suites ranging from Deluxe King City View rooms to King Harbour View Suites. Revenue generated from room bookings per night in Canadian dollars.
2. In-Room Dining: The hotel offers in-room dining from neighboring The Lions Pub, providing lunch and dinner options to guests. Takeaway service available for delivery to suites.
3. Parking Services: Secure underground parking with daily fees (plus taxes) including in-and-out privileges for 24-hour periods. Located at West Cordova/Howe St entrance at rear of building.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Auberge Vancouver Hotel operates a luxury boutique hotel in the Terminal City Tower overlooking Coal Harbour in downtown Vancouver, offering nightly suite and room accommodations ranging from Deluxe King City View rooms to premium Deluxe King Harbour View Suites. The hotel supplements its accommodations with amenities including a 25-metre indoor pool, fitness centre, in-room dining from neighboring The Lions Pub, secure underground parking, and concierge services such as luggage storage and cruise terminal transfers.

Product overview

Auberge Vancouver Hotel is a luxury boutique hotel offering a portfolio of room types and suites ranging from standard deluxe rooms to premium harbour view suites. Accommodations are complemented by amenities including a 25-metre indoor pool, fitness centre with Olympic-sized pool, in-room dining from The Lions Pub, and secure underground parking. The hotel provides personalized concierge services including luggage storage, cruise terminal transfers, and transportation assistance. Seasonal promotions include BC & Washington resident discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe King City View
• Deluxe City View 2 Doubles
• Deluxe King City View Suite
• Double Double City View Suite
• Deluxe King Harbour View Suite

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• The Lions PubcoreStrategic or Co-development PartnerThe Lions Pub, located at the rear of the Auberge Hotel building, provides in-room dining options for hotel guests. Lunch and dinner takeaway service is available; guests can order from their room menu and either pick up from the pub (accessible via Terminal City Club) or request delivery to their suite for a nominal fee.
• Terminal City ClubcoreOthersThe hotel is located within Terminal City Tower, which houses the Terminal City Club - a posh private club. The Lions Pub is accessible through the Terminal City Club area. The hotel shares facilities including the pool, fitness center, and terrace located on the 3rd floor.
• Ronald Macdonald HouseminorOthersCharitable nonprofit partnership; Auberge has generously donated to and participated in local initiatives supporting children and families.
• BC Professional Fire Fighters Burn FundminorOthersCharitable nonprofit partnership supporting burn trauma services at Vancouver General Hospital and BC Children's Hospital.
• Children's Heart NetworkminorOthersCharitable nonprofit partnership offering support and education to families dealing with congenital or acquired heart disease in children.
• BC Children's Hospital Crystal GalaminorOthersCharitable partnership supporting the $35 million oncology initiative for childhood cancer research at BC Children's Hospital.
• Easter Seals / BC Lions Society for ChildrenminorOthersCharitable nonprofit partnership providing programs and services for persons with diverse abilities.
• Looking Glass Foundation for Eating DisordersminorOthersCharitable nonprofit partnership providing community support for those struggling with eating disorders.
• St. Anthony's Of Padua ParishminorOthersCharitable partnership supporting parish community initiatives and parish centre fundraising project.
• Dress for Success VancouverminorOthersCharitable nonprofit partnership empowering women into the workforce by providing professional attire, career services, and skills development.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wedgewood Hotel & Spa: Boutique luxury Relais & Châteaux property in downtown Vancouver. Closest competitor by scale and independent-boutique positioning, competing for travelers who prefer characterful, non-chain full-service stays.
• Fairmont Pacific Rim: Luxury waterfront hotel in downtown Vancouver near the convention centre and cruise terminal. Directly competes for the same leisure cruise, business, and convention demand with a comparable upper-upscale positioning.
• Rosewood Hotel Georgia: Historic luxury boutique hotel in downtown Vancouver. Competes head-to-head for refined leisure and business travelers seeking a characterful, full-service stay in the city core.
• Fairmont Waterfront: Harbour-front Fairmont property steps from Canada Place and the cruise terminal. Overlaps with Auberge on cruise, convention, and business demand in the same Coal Harbour / waterfront micro-market.
• Shangri-La Vancouver: Luxury full-service hotel in downtown Vancouver with strong Asian inbound and executive segment overlap. Targets the same convention, cruise, and premium leisure traveler pool.
• Opus Hotel Vancouver: Independent boutique hotel in the Yaletown neighbourhood of Vancouver. Comparable in scale and independent positioning, targeting style-conscious leisure and business travelers in the same city.
• Pan Pacific Vancouver: Waterfront hotel adjacent to Canada Place and the Vancouver Convention Centre. Direct competitor for cruise-pre and cruise-post stays and convention attendees, with similar harbour-view value proposition.
• Four Seasons Hotel Vancouver: Luxury downtown Vancouver hotel with strong corporate and group book. Competes for premium business and leisure travelers in the same downtown catchment as Auberge.

Broad incumbents

• Hyatt Regency Vancouver: Large convention-focused downtown Vancouver hotel. Competes for the same convention and business-traveler base with global Hyatt distribution and group block capability Auberge cannot match.
• The Westin Bayshore, Vancouver: Larger chain-affiliated waterfront hotel near Stanley Park and Coal Harbour. Overlaps on cruise and leisure demand but at much greater scale and brand-distribution advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Aubergevancouver
• Facebookfacebook.com/AubergeVancouver
• Instagraminstagram.com/aubergehotelvan
• LinkedInlinkedin.com/company/auberge-vancouver-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auberge Vancouver Hotel