Attalla Board Of Education

What Attalla Board Of Education does

Attalla City Schools, governed by the Attalla City Board of Education, is a public K-12 school district serving approximately 1,461-1,620 students across three campuses in Attalla, Etowah County, Alabama: Attalla Elementary School (K-5, 586 students), Etowah Middle School (grades 6-8, 359 students), and Etowah High School (grades 9-12, 675 students). The district employs 191 full-time staff under Superintendent Matt Miller and operates the MTSS tiered intervention framework, CTE pathways (cosmetology, health science, JROTC, agriculture, work-based learning), and wraparound services including mental health counseling via CED Mental Health, English learner support, McKinney-Vento homeless services, and special education. The district participates in the Community Eligibility Provision, providing free breakfast and lunch to all enrolled students.

The district's technology stack is entirely built on third-party vendor platforms: PowerSchool for enrollment and grade management, ParentSquare and StudentSquare for communications (deployed November 2024), Linewize Pulse for weekly wellbeing monitoring, iReady for diagnostic assessment and progress monitoring, Circool for visitor management, and Google Suite for Education. Reciprocal CTE partnerships with Etowah County Technical School and the SPAN community-support network extend the district's program surface area and serve as key ecosystem relationships. The district is compliant with Section 504, Section 508, WCAG 2.0 AA, and HIPAA-aligned health information handling.

As a public governmental entity, Attalla City Schools is funded through a combination of state appropriations, local tax revenues, and federal grants — no tuition or commercial fees are charged for the core educational offering. Revenue is not publicly disclosed. The district does not operate as a commercial enterprise, has no funding rounds, no ownership transitions, and no M&A activity; its governance is provided by an elected Board of Education under Alabama state law.

Name

Attalla Board Of Education

Legal name

Attalla City Board of Education

Website

https://attalla.k12.al.us

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Attalla City Board of Education is a public K-12 school district in Attalla, Alabama, operating three schools serving approximately 1,620 students with 191 staff, funded by state, federal, and local tax sources under governmental governance.

Ownership category

akta.pro rank

Product category

Public K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDADABAA

Public School Districts (K–12)

Education/Education Administration, Accreditation & Policy/School Districts, Local Education Authorities & Boards

SECONDARYEDAJAHAC

Attendance, Truancy & Enrollment Compliance

Education/K–12 / Primary & Secondary Education/K–12 School Operations & Administration (Scheduling, SIS, Compliance)

SECONDARYEDAJAGAB

English Learner (EL/ESL/ELL) & Bilingual Education Programs

Education/K–12 / Primary & Secondary Education/K–12 Special Programs (Gifted, ESL/ELL, Remedial, RTI/MTSS)

Keywords

• Public K-12 education
• School district services
• Career technical education
• Special education programs
• Child nutrition services

Headquarters

HQ city

Attalla, AL

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public Education Funding: Attalla City Schools operates as a public school district funded through a combination of state funding, local tax revenues, and federal grants. The Finance Department manages budget allocation across instructional programs, support services, technology, and facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Attalla City Board of Education operates a public K-12 school district serving approximately 1,620 students across three campuses: Attalla Elementary School (K-5), Etowah Middle School (6-8), and Etowah High School (9-12) in Attalla, Alabama. The district delivers free public education, career technical education pathways, special education services, mental health counseling, English learner support, and free meals through the Community Eligibility Provision program, supported by 191 full-time employees.

Product overview

Attalla City Schools is a public school district operating three schools: Attalla Elementary School (K-5, 586 students), Etowah Middle School (grades 6-8, 359 students), and Etowah High School (grades 9-12, 675 students). The district serves approximately 1,620 students with 191 full-time employees. The district operates as a unified educational platform with multiple integrated digital systems including ParentSquare/StudentSquare for communication, PowerSchool for enrollment and grades, Circool for visitor management, and Linewize Pulse for mental health monitoring. Supporting programs include Career Technical Education (Cosmetology, Health Science, JROTC, Agriculture, Education & Training, Work-Based Learning), Child Nutrition (CEP free meals), Mental Health Services, Special Education, English Learners Services, Library Media, Homeless Services under McKinney-Vento, and the 21st CCLC afterschool program. The district uses iReady for universal screening and MTSS for tiered academic and behavioral interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Attalla Elementary School K-5 elementary school serving 586 students as part of Attalla City Schools district, focusing on foundational academics, literacy, and social-emotional learning.
• Etowah Middle School Grades 6-8 middle school serving 359 students as part of Attalla City Schools district, with academic growth, career exploration through FACS, and high school transition support.
• Etowah High School Grades 9-12 high school serving 675 students as part of Attalla City Schools district, with CTE pathways (cosmetology, health science, JROTC, agriculture, work-based learning) and college/career readiness programming.
• Career Technical Education (CTE) Programs Career-focused educational programs for high school students including Cosmetology, Education & Training, Agriculture/Plant Science, JROTC, Health Science, Work-Based Learning, and Family & Consumer Sciences with industry-recognized credentials.
• Child Nutrition Program (CEP) Community Eligibility Provision program providing free breakfast and lunch to all enrolled students, including summer feeding sites and the Fresh Fruit and Vegetable Program at Attalla Elementary School.
• Mental Health Services Comprehensive mental health support including school-based counseling via CED Mental Health, MHAPS parent education program, Linewize Pulse wellbeing monitoring, and Peer Helper program for grades 5-12.
• Special Education Services Special education programming and support services for students with disabilities across Attalla Elementary School, Etowah Middle School, and Etowah High School.
• Homeless Services (McKinney-Vento) Support services for students experiencing homelessness under the McKinney-Vento Act, including free meals, school supplies, and removal of barriers to education access.
• English Learners Services ESL program following WIDA Consortium standards with Pull-Out and Push-In instructional approaches supporting students with languages including Creole, Gujarati, Haitian, Hindi, Pohnpeian, Portuguese, and Spanish.
• 21st CCLC Afterschool Program 21st Century Community Learning Centers afterschool program providing enrichment activities and academic support for students outside of regular school hours.

Quantifiable outcome

• Free meals provided to all 1,461+ students through CEP
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ParentSquarecoreTechnology or Integration · 1 November 2024Unified communication platform for district-school-family engagement. Provides email, text, and app notifications; two-way translation; direct messaging; calendar and RSVP; volunteer sign-ups. Primary tool for district communication since November 2024.
• Etowah County Technical School (ECTS)coreStrategic or Co-development PartnerReciprocal CTE partnership allowing Attalla students to access county-level programs (Advanced Manufacturing, Agriscience) while county students can access Attalla's Cosmetology and JROTC pathways. Joint enrollment agreement removes attendance zone barriers and ensures equitable access to diverse career pathways.
• CED Mental HealthcoreStrategic or Co-development PartnerSchool-based counseling services collaboration allowing students to receive counseling sessions without missing school. Part of comprehensive mental health support including MHAPS (Mental Health Advisory Program and Support) and Linewize Pulse wellbeing monitoring.
• SPAN (Strengthening Parents and Nurturing Achievers)coreStrategic or Co-development PartnerPartnership with Etowah County's comprehensive support program bringing expanded resources, wrap-around services, and enrichment opportunities. Addresses barriers including health, food, trauma, and stability while providing family engagement and after-school supports.
• PowerSchoolcoreTechnology or IntegrationStudent information system for enrollment registration, grade tracking, and attendance monitoring. PowerSchool Enrollment used for online registration; PowerSchool Parent Portal provides family access to student information.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• PowerSchool: Major student information system provider used by Attalla for PowerSchool Enrollment and Parent Portal. Comparable as a core platform vendor integrated into Attalla's operations rather than a direct competitor.
• ParentSquare: Unified K-12 communications platform adopted by Attalla in November 2024 for district-family messaging. Comparable as a core platform partner embedded in Attalla's family engagement operations.

Direct peers

• Albertville City Schools: Public K-12 district in Albertville, Alabama, of comparable small-city size. Comparable as another north-Alabama public school system with similar governance, funding model, and student population scale.
• Sardis City Schools: Small public K-12 district in Sardis City, Etowah County. Comparable as another small north-Alabama municipal school district operating under the same state funding regulations and competing for similar students in the Etowah County area.
• Gadsden City Schools: Neighboring Alabama public K-12 district headquartered in Gadsden, Etowah County. Directly comparable as a same-county public school system serving a similar Alabama community demographic with overlapping enrollment catchment.
• Etowah County Schools: County-wide public K-12 district also serving Etowah County, Alabama. Directly comparable as a same-county public system and the explicit partner in Attalla's reciprocal CTE agreement via Etowah County Technical School.
• Boaz City Schools: Small public K-12 district in Boaz, Alabama. Comparable as a similarly sized Alabama municipal school system operating under the same state funding framework with similar rural-community student demographics.
• Rainbow City Schools: Small public K-12 district in Rainbow City, Etowah County, Alabama. Comparable as a same-county Alabama public school district with overlapping community demographics and direct competition for student enrollment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/attalla-board-of-education

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attalla Board Of Education