Agencija za ruralni razvoj Zadarske županije AGRRA

What Agencija za ruralni razvoj Zadarske županije AGRRA does

AGRRA (Agencija za ruralni razvoj Zadarske županije) is a public institution (Javna ustanova) established by Zadar County in 2013 and headquartered at Ivana Mažuranića 28a in Zadar, Croatia. It functions as the county's designated rural development agency, employing approximately 9 staff and operating a branch office in Benkovac as well as the Poljoprivredno-edukacijski centar (Agricultural Education Center) in Zemunik Donji, which serves as the primary venue for workshops, seminars, expert lectures and stakeholder training. Its services target three principal stakeholder groups: farmers and agricultural producers in Zadar County, local governments and public institutions, and civil-society organizations, with use cases spanning EU project development, agricultural modernization, water-supply infrastructure, vocational training, civil-protection modernization and environmental protection.

AGRRA's core products are service-oriented rather than technology products: (i) the Agricultural Education Center delivering in-person training on topics such as olive cultivation, food-business registration, soil analysis and plant protection; (ii) EU project management services for Interreg Italy-Croatia, Interreg Danube Region, Interreg Central Europe, Horizon Europe, Erasmus+, COSME, LIFE and Europe for Citizens programs, in which AGRRA acts as coordinator or partner (including lead-partner on Mystical Danube and Croatian lead on GECO 2.2); (iii) rural-development advisory services supporting municipalities, NGOs and producer organizations with EU fund applications; and (iv) administration of public tenders and calls for proposals in agriculture and rural development. The agency's only documented digital asset is GREWapp, a mobile application developed under the Interreg Italy-Croatia GREW project that enables citizen recording of ecological observations in the Kolanjsko blato wetland — a structured data-collection tool rather than a commercial software platform.

AGRRA's business model is that of a government-funded public non-profit rather than a commercial enterprise. There is no pricing for products or services; revenue mechanics consist of county budget allocations, national government program funding (notably from the Ministry of Agriculture) and EU project grants. Distribution is direct and field-based: advisory consultations at the Zadar headquarters, training delivery at the Zemunik Donji education center, weekly Monday service at the Benkovac branch, plus field outreach across the county and digital dissemination via the agrra.hr website, an email newsletter, and Facebook, X and LinkedIn accounts. Outcomes cited include over 100 successfully implemented projects, facilitation of 212 contracts worth 650 million kuna in rural development funding, and coordination of 74 public water-infrastructure projects worth 300 million kuna — figures that represent project values channeled through AGRRA rather than AGRRA's own revenue.

Name

Agencija za ruralni razvoj Zadarske županije AGRRA

Legal name

Agencija za ruralni razvoj Zadarske županije AGRRA

Website

https://agrra.hr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AGRRA is a public institution established by Zadar County, Croatia, that delivers rural development advisory services, EU project management, and agricultural training to farmers, local governments, and civil-society organizations across Zadar County through its headquarters, an education center, and a branch office.

Ownership category

akta.pro rank

Product category

Rural Development Advisory Services

NAICS

Other Crop Farming (1119)

SIC

Agricultural Services (700)

akta.pro primary industry

Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH)

Keywords

• Rural development services
• Agricultural advisory services
• EU project management
• Agricultural education training
• Public funding advisory

Headquarters

HQ city

Zadar

HQ country

Croatia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Institution Funding: AGRRA is a public institution (Javna ustanova) established by Zadar County. It is funded through county budget allocations, national government programs, and EU-funded project grants. Revenue is not generated through commercial product/service sales.
2. EU Project Funding: The agency participates as a partner and coordinator in multiple EU-funded programs (Interreg Italy-Croatia, Interreg Danube, Interreg Euro-MED, Horizon Europe, Erasmus+, COSME, LIFE, Europe for Citizens). Project funding supports operational costs, staffing, and project activities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AGRRA is a public institution providing rural development services for Zadar County. It operates the Poljoprivredno-edukacijski centar (Agricultural Education Center) in Zemunik Donji, delivering workshops and training on agricultural practices. It administers EU-funded projects through programs like Interreg Italy-Croatia, Interreg Danube Region, and Interreg Central Europe. It provides advisory services for rural development, agricultural modernization, and entrepreneurship, and manages public tenders for agricultural and rural development subsidies.

Product overview

Agrra is a public institution (Javna ustanova) providing rural development services for Zadar County. The organization operates as a unified service offering rather than a software platform. Core services include managing the Poljoprivredno-edukacijski centar (Agricultural Education Center) in Zemunik Donji, which delivers workshops and training on agricultural practices; administering EU-funded projects through programs like Interreg Italy-Croatia and Interreg Danube Region; providing advisory services for rural development and entrepreneurship; and managing public tenders for agricultural and rural development subsidies. The portfolio does not include commercial software products, APIs, or technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Poljoprivredno-edukacijski centar (PEC): Agricultural Education Center located in Zemunik Donji, used for workshops and training

Products and services

• Agricultural Education Center (Poljoprivredno-edukacijski centar) A specialized educational facility in Zemunik Donji that provides training, workshops, and professional lectures for agricultural producers on topics including food processing registration, olive cultivation, soil analysis, plant nutrition, and sustainable farming practices. Target users are farmers, agricultural producers, and rural stakeholders in Zadar County.
• EU Project Management Services Support services for managing and implementing EU-funded projects including Interreg Italy-Croatia, Interreg Danube Region, Interreg Central Europe, and other international programs focused on rural development, wetlands management, agricultural innovation, and civil protection digitization. Target users are municipalities, public institutions, and consortium partners.
• Rural Development Advisory Services Advisory support for rural development projects, entrepreneurship development, and local community capacity building, including assistance with agricultural subsidies, rural tourism development, and small business support. Target users are farmers, agricultural producers, local entrepreneurs, and rural communities in Zadar County.
• Competitions and Public Calls Administration Administration and promotion of public tenders and calls for proposals in agriculture and rural development, including grants for agricultural modernization, rural tourism, and producer organizations. Target users are farmers, agricultural producers, civil society organisations, and municipalities applying for funding.

Quantifiable outcome

• Over 100 EU projects successfully implemented
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

25 partnerships are on record, tiered core, major and minor.

• MAPA – Marine Adriatic PArks Project ConsortiumcoreStrategic or Co-development Partner · 4 June 2026AGRRA participates in the MAPA project, a transnational initiative for the management of marine and coastal protected areas. The project involves study visits, stakeholder workshops, and best practice exchanges across the Adriatic region. AGRRA contributes to project activities including hosting events and participating in study trips (e.g., to Cap d'Agde, France, and Villasimius, Italy) and Blue Cafe community engagement forums.
• Green Economy and CO2.2 (GECO 2.2) ConsortiumcoreStrategic or Co-development Partner · 29 May 2026AGRRA is the lead Croatian partner in the GECO 2.2 project, a continuation of GECO 2, financed through the Interreg Italy-Croatia program. Partners include Legacoop Romagna (Italy), CIHEAM Bari (Italy), Coldiretti Molise (Italy), Legacoop Marche (Italy), MASTRINKA – Udruga maslinara Kaštela (Croatia), and Dubrovačko-neretvanska županija (Croatia). The project develops voluntary regional carbon credit markets for agriculture, including soil analysis, carbon credit calculation methodology, and certification for international recognition.
• Udruga Eko-Zadar (Eko-Zadar Association)coreStrategic or Co-development Partner · 31 October 2025AGRRA partners with Eko-Zadar on the AgroAgora project (financed by the Ministry of Agriculture), focused on industrial tomato production and processing. AGRRA serves as a project partner providing support for training events and educational lectures on agricultural topics including seed selection, plant protection, and food processing. Additional collaboration on the GREW project for wetland governance.
• ENRICH-US Project (Interreg Central Europe)majorStrategic or Co-development Partner · 1 January 2023AGRRA participates in ENRICH-US, financed through the Interreg Central Europe program. The project involves international cooperation with partners from Central European countries. Activities include info days and project coordination meetings such as the kickoff meeting in Prague (March 2026) and the second meeting in Krakow (June 2026).
• Mystical Danube Project Consortium (Interreg Danube Region 2021–2027)coreStrategic or Co-development Partner · 1 January 2021AGRRA serves as the lead partner in the Mystical Danube project under the Interreg Danube Region program 2021–2027. The project develops the Green and Mystical Danube Storytelling Route, a transnational tourism route connecting natural heritage, local traditions, legends, and community-based tourism across nine Danube region countries. Key activities include storytelling workshops, pilot area development, and communication strategy. The project was concluded with a final conference in Bucharest in May 2026.
• GREW – Governance of Wetlands in Italy-Croatia Cross-Border RegioncoreStrategic or Co-development Partner · 1 January 2021AGRRA is a key Croatian partner in the GREW project under Interreg Italy-Croatia 2021–2027. The project focuses on improving governance of wetland areas and strengthening their resilience to climate change through cross-border cooperation between Croatia and Italy. Pilot areas include Kolanjsko blato on Pag Island. Activities include stakeholder workshops, Action Plan development, GREWapp mobile application, and educational events.
• Digital Plan Project Consortium (Interreg Italy-Croatia)coreStrategic or Co-development Partner · 1 January 2021AGRRA partners in the Digital Plan project (total value 2.66 million EUR) focused on digitizing civil protection plans and strengthening community resilience to risks. Activities include procuring two vans (85,687.30 EUR total) for the Zadar County Firefighting Association and Zadar Public Firefighting Service, installing meteorological stations and precipitation measurement systems, and developing digital tools for risk monitoring and intervention coordination.
• ZADRA NOVA (Zadar County Development Agency)coreStrategic or Co-development Partner · 1 January 2021ZADRA NOVA is the Zadar County development agency and a frequent collaborator with AGRRA on regional development initiatives. Both agencies participate together in EU project consortia including GREW (wetland governance) and other Interreg programs. They jointly organize events and stakeholder workshops in Zadar County.
• Sveučilište u Zadru – Odjel za ekologiju, agronomiju i akvakulturu (University of Zadar, Department of Ecology, Agronomy and Aquaculture)coreStrategic or Co-development Partner · 1 January 2017The University of Zadar's Department of Ecology, Agronomy and Aquaculture is a key academic partner. Collaboration includes joint organization of the BLUE SMART project (creating a new graduate study program 'Sustainable Management of Aquatic Ecosystems'), expert lectures at the Agricultural Education Center (e.g., by Dr. sc. Tomislav Kos and Doc. dr. sc. Branka Maričić), and participation in project consortia.
• Ministarstvo poljoprivrede, šumarstva i ribarstva (Ministry of Agriculture, Forestry and Fisheries)coreStrategic or Co-development PartnerThe Ministry of Agriculture is the national authority overseeing agricultural policy, EU rural development programs, and fisheries. AGRRA works closely with the Ministry's Extension Service for Agricultural Development (Uprava za stručnu podršku razvoju poljoprivrede) for organizing professional lectures and training for farmers on topics including food business registration, plant protection, and olive cultivation.
• Park prirode Vransko jezero (Nature Park Vransko jezero)majorStrategic or Co-development PartnerPark prirode Vransko jezero collaborated with AGRRA on the GREW project and presented the WE GO COOP project (Interreg EURO-MED) during the November 2025 project meeting hosted by AGRRA. Joint activities include stakeholder workshops and study visits focused on wetland and protected area management.
• Zadarska županija – Upravni odjel za poljoprivredu, ribarstvo i EU fondove (Zadar County, Department of Agriculture, Fisheries and EU Funds)coreStrategic or Co-development PartnerThe Zadar County Department of Agriculture is the parent institution and primary funding source for AGRRA. It collaborates with AGRRA on organizing workshops, publishing public calls for agricultural and rural development support, and implementing county-level programs. Zadar County publishes annual public calls for agricultural and rural development subsidies with AGRRA's support.
• MASTRINKA – Udruga maslinara Kaštela (Kaštela Olive Growers Association)majorStrategic or Co-development PartnerMASTRINKA is a Croatian project partner in the GECO 2.2 consortium alongside AGRRA, focusing on olive cultivation and sustainable agricultural practices in the Dalmatian region.
• GREENSMES Project ConsortiummajorStrategic or Co-development PartnerAGRRA participates in the GREENSMES project, which focuses on enhancing green skills for SMEs. Representatives attended study visits and project meetings in Thessaloniki, Greece, and the Transferability conference in Stuttgart, Germany.
• EcoScape ProjectminorStrategic or Co-development PartnerAGRRA participates in the EcoScape project, mentioned as part of the portfolio of EU initiatives supported by the agency.
• CENTRAL-BIC ProjectmajorStrategic or Co-development PartnerAGRRA is involved in the CENTRAL-BIC project focused on the preservation of autochthonous olive varieties in Zadar County. Activities include demonstration plantings of indigenous olive varieties at the Agricultural Education Center, workshops on olive morphology, and result presentation events.
• Javna ustanova Natura JaderamajorStrategic or Co-development PartnerJavna ustanova Natura Jadera (public institution for nature protection) collaborates with AGRRA in the GREW project stakeholder workshops, particularly regarding Natura 2000 site management for Kolanjsko blato.
• Turistička zajednica Zadarske županije (Zadar County Tourist Board)majorStrategic or Co-development PartnerThe Zadar County Tourist Board collaborates with AGRRA on rural development initiatives that intersect with tourism, including the Mystical Danube project and the Green and Mystical Storytelling Route. An round table was held at the Agricultural Education Center on cooperation between the Tourist Board and Zadar County winemakers.
• WWF AdriamajorStrategic or Co-development PartnerWWF Adria was a project partner in the BLUE SMART initiative alongside AGRRA and the University of Zadar, focused on sustainable management of aquatic resources and blue economy development.
• Cromaris d.d.minorStrategic or Co-development PartnerCromaris d.d. (a Croatian seafood company) was a project partner in the BLUE SMART project, contributing expertise in fisheries and aquaculture to the initiative alongside AGRRA and the University of Zadar.
• LAG Bura (Local Action Group Bura)majorStrategic or Co-development PartnerLAG Bura collaborated with AGRRA on organizing an information workshop on agricultural modernization at the Agricultural Education Center, in connection with a public call for farmers.
• Count Me In ProjectminorStrategic or Co-development PartnerAGRRA began implementation of the 'Count Me In' project, focused on improving civic competences of adult learners through digital tools.
• REDeeM ProjectminorStrategic or Co-development PartnerAGRRA participates in the REDeeM project. The first project meeting was held in Malta in January 2026.
• Hrvatska gospodarska komora / Erste banka (Croatian Chamber of Economy / Erste Bank)minorGTM or Marketing PartnerAGRRA participated as a speaker at an ESG Academy workshop organized by the Croatian Chamber of Economy in partnership with Erste Bank, titled 'Sustainable Business Models: Emissions, Carbon Credits and Profit without Greenwashing.'
• Agencija za plaćanja u poljoprivredi, ribarstvu i ruralnom razvoju (Agency for Payments in Agriculture, Fisheries and Rural Development)coreStrategic or Co-development PartnerThe national payment agency administers EU rural development funds and organizes calls for proposals. AGRRA assists stakeholders with applications and participates in disseminating information about its calls.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Others

• EURADA (European Association of Development Agencies): European umbrella network of regional development agencies. AGRRA's role in Interreg consortia places it in the same ecosystem of subnational development agencies that EURADA represents across Europe.
• Park prirode Vransko jezero (Nature Park Vransko Jezero): Public institution for protected area management in Zadar County, co-participating with AGRRA on wetland governance projects (GREW). Comparable as a Croatian public institution collaborating on EU-funded environmental and rural projects.
• CIHEAM Bari: Mediterranean agronomic institute participating in GECO 2.2 alongside AGRRA. Comparable as a public-sector partner delivering agricultural research, education, and cross-border cooperation in the Mediterranean region.
• Sveučilište u Zadru – Odjel za ekologiju, agronomiju i akvakulturu: University of Zadar's Department of Ecology, Agronomy and Aquaculture is a key academic partner to AGRRA on BLUE SMART and other projects. Comparable as a public-sector institution delivering agronomic education and research in the same geography.

Broad incumbents

• HAMAG-BICRO (Croatian Agency for SMEs, Innovations and Investments): Croatian national-level public agency administering EU structural funds and SME support. Comparable as a public institution channeling EU funds to Croatian beneficiaries, though at broader national scale.
• Ministarstvo poljoprivrede, šumarstva i ribarstva (Croatian Ministry of Agriculture): National authority overseeing agricultural policy and EU rural development programs. AGRRA works directly with its Extension Service for Agricultural Development; comparable as a public-sector agricultural policy and program delivery body.

Regional players

• Razvojna agencija Sjever (Northern Croatia Development Agency): Regional development agency serving Varaždin, Međimurje, Krapina-Zagorje and Koprivnica-Križevci counties. Comparable Croatian county-level public institution delivering EU project management and rural development advisory.
• RERA SD (Razvojna agencija Splitsko-dalmatinske županije): Regional development agency for Split-Dalmatia County, comparable Croatian public institution executing EU-funded programs and rural development advisory in a similar Adriatic geography.

Direct peers

• LAG Bura (Local Action Group Bura): Local Action Group active in Zadar County that co-organizes agricultural workshops with AGRRA. Direct overlap in rural development mission and Zadar County geography, though smaller in scale and scope.
• ZADRA NOVA (Zadar County Development Agency): Zadar County's general development agency operating alongside AGRRA on EU project consortia including GREW. Most direct comparability: same geography, sister public institution, overlapping stakeholder base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agrra
• Facebookfacebook.com/agrra.hr
• LinkedInlinkedin.com/company/agencija-za-ruralni-razvoj-zadarske-%C5%BEupanije-zadar-county-rural-development-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Agencija za ruralni razvoj Zadarske županije AGRRA