ABConcept / ABProduct

Name

ABConcept / ABProduct

Legal name

ABConcept, Aurélien Bouchet Sàrl

Website

https://abproduct.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Precision Manufacturing Services for Luxury Watchmaking

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Electronics & Enclosure Prototyping (Additive) (IMAAAFAH)

Keywords

• Precision manufacturing services
• Luxury watchmaking components
• CNC machining services
• Jewellery manufacturing services
• Micromechanical components

Headquarters

HQ city

La Chaux-de-Fonds

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Custom Manufacturing Services: B2B contract manufacturing of precision components for luxury watchmaking, jewelry, micromechanics, automotive, and aerospace industries. Services range from single unique pieces to small and medium production series based on client designs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ABConcept / ABProduct provides B2B design and precision manufacturing services for the Swiss luxury watchmaking, jewellery, micromechanics, automotive and aerospace industries. ABConcept handles R&D, 3D conception, technical drawings and Ultra Haute Définition 3D rapid prototyping, while ABProduct executes precision manufacturing — CNC machining (3 to 7 axes), turning, microturning/decolletage, robotised bar machining, wire-cut EDM, laser welding, CNC/laser engraving, polishing, finishing, assembly and Made-To-Order logistics — covering unique pieces to small and medium series.

Product overview

ABConcept / ABProduct operates as a unified design-and-manufacturing enterprise offering two integrated service lines. ABConcept provides design and engineering services (R&D, 3D design, technical documentation, and ultra-high-definition 3D prototyping), while ABProduct delivers precision manufacturing including CNC machining, turning, microturning, wire-cut EDM, laser welding, engraving, polishing, assembly, and MTO (Made-To-Order) logistics. Together they provide complete in-house production from concept to finished product, serving the watchmaking, jewelry, micromechanics, automotive, and aerospace sectors with 14 different trades mastered internally.

Differentiator

Problem solved

Functional benefit

Products and services

• ABConcept Design & Engineering Services Design, research & development, 3D conception, 2D technical drawings, project management and Ultra Haute Définition 3D printing for rapid prototyping and aesthetic/functional validation, sold to luxury watch brands, jewellery houses, micromechanics specialists, automotive and aerospace clients.
• ABProduct Precision Manufacturing Services Contract precision manufacturing of watch cases, crowns, pushers, hands, dial components, movement components, buckles, screws, tubes, pins, jewellery and micromechanical parts, plus decorative engraving, polishing, finishing, assembly and MTO logistics for clients ranging from unique pieces to small and medium production series.

Quantifiable outcome

• Full in-house capability covering 14 different manufacturing trades
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Responsible Jewellery Council (RJC)coreStrategic or Co-development Partner · 1 August 2019ABConcept and ABProduct are certified members of the Responsible Jewellery Council since August 2019. This membership demonstrates commitment to ethical practices in the precious metals and diamond supply chain, including human rights, labor rights, environmental impact, and mining practices. The company adheres to RJC's Code of Practices and works to promote responsible business practices throughout their supply chain.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Soprod SA: Swiss movement and ébauche manufacturer producing quartz and mechanical movements for the watchmaking sector. Comparable as a precision manufacturing peer serving luxury watch brands with Swiss Made credentials.
• Vaucher Manufacture Fleurier: Swiss manufacturer of high-end movements and components serving brands including Parmigiani Fleurier and Hermes. Comparable as a specialized Swiss precision component maker for luxury watchmaking with similar craft and quality standards.
• Mimotec SA: Swiss micromechanics specialist based in Sion producing precision components via photolithography and electroforming for the watchmaking industry. Comparable as a precision component manufacturer serving Swiss luxury watch brands with high-mix, low-volume runs.
• Sellita Watch Manufacture: Swiss movement manufacturer in La Chaux-de-Fonds producing mechanical movements and ébauches for the Swiss watch industry. Comparable as a precision manufacturing company located in the same watchmaking cluster serving premium watch brands.
• Dubois Dépraz: Swiss ébauche and module manufacturer producing additional movements, chronographs, and watch modules for multiple luxury brands. Comparable as a specialist supplier of high-precision watchmaking components serving independent and brand-name clients.
• Polygona (Polygena Group): Polish watch manufacturing services provider offering integrated development, prototyping, and production services to watch brands. Comparable as a vertically integrated contract watchmaking services provider for multiple brands.
• Manufacture Horlogère ValFleurier: Richemont-owned precision manufacturer based in Val-Fleurier producing watch cases, components, and movements for maisons like Cartier and IWC. Directly comparable as a vertically integrated Swiss precision manufacturer serving luxury watch clients.

Regional players

• Meca-Concept: French precision machining services provider offering CNC, turning, and watchmaking component manufacturing. Comparable as a precision contract manufacturer serving watch and luxury goods brands, primarily serving the French market.
• Manufacture Horlogère de Morteau: French watchmaking manufacturing services provider offering component production, prototyping, and assembly for watch brands. Comparable as a precision manufacturing services company serving the watchmaking industry in the France-Switzerland cross-border region.

Broad incumbents

• Richemont Group: Swiss luxury conglomerate owning Cartier, IWC, Jaeger-LeCoultre and operating ValFleurier and other precision manufacturing subsidiaries. Comparable as the parent/operator of multiple integrated Swiss precision manufacturers serving luxury watchmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ABConceptABProduct
• Instagraminstagram.com/abconcept.abproduct
• LinkedInlinkedin.com/company/abconcept-abproduct

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABConcept / ABProduct