Kmsd

What Kmsd does

Krav Maga Self Defence UK (KMSD UK) is a privately held martial arts and self-defence training club founded in 2002 by Tony Bradley, one of the first certified Krav Maga teachers in the UK. Following Tony Bradley's death in 2020, Craig Ridge, a multi-discipline martial artist with a background in boxing, wrestling, karate and Aikido, became head instructor. The company is headquartered in Manchester and operates two fixed weekly class slots in Northwest England: a Tuesday family class (ages 11+) at Sale High School in Cheshire and a Saturday adult class at a community centre in Stockport.

The core product is instructor-led Krav Maga training delivered through weekly group classes, supplemented by private one-on-one sessions held at a venue of the customer's choice, structured introductory courses for beginners, family sessions, and advanced training modules for security professionals and individuals working with high net worth clients. The technical foundation is the Krav Maga self-defence system itself, with curriculum refreshed through bi-annual updates and instructor testing sourced from longstanding partnerships with Spartans Academy and Protect (Itay Gil), providing direct lineage to globally recognised Krav Maga authorities.

Revenue is generated through direct consumer class fees, private session bookings, and bespoke security-training engagements. Distribution is overwhelmingly local and physical, with customer acquisition supported by a website-based booking system, a WhatsApp enquiry channel, and an email newsletter. Operationally the business is micro-scale, with five employees, no disclosed funding, no parent company, and no public financial reporting. Two two-hour weekly class slots constitute the visible recurring revenue engine, with the remainder of activity delivered on a flexible, bespoke basis across the NorthWest region.

Name

Kmsd

Legal name

Krav Maga Self Defence UK

Website

https://kmsd.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Krav Maga Self Defence UK is a privately held martial arts club founded in 2002 that delivers instructor-led Krav Maga self-defence classes, private sessions, and advanced security training to adults, families, and security professionals across NorthWest England.

Ownership category

akta.pro rank

Product category

Martial Arts and Self-Defence Training

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE)

akta.pro secondary industries

Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Women’s Self-Defense Classes (HSADADAH)

Keywords

• Krav maga training
• Self-defence classes
• Martial arts instruction
• Private self-defence sessions
• Close protection training

Headquarters

HQ city

Sale

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Krav Maga Self Defence UK provides in-person Krav Maga self-defence training classes for adults and families in NorthWest England. The core offering comprises weekly group classes at two venues (Sale, Cheshire on Tuesdays and Stockport on Saturdays), private 1-to-1 sessions, introductory self-defence courses for beginners, and advanced training programmes tailored for security professionals and individuals working with high-net-worth clients.

Product overview

Krav Maga Self Defence UK (KMSD UK) is a martial arts and self-defence training organisation offering a portfolio of instructor-led programmes. The core offering consists of weekly group classes split into adult-only and family (ages 11+) sessions held at two North West England venues, supplemented by private one-on-one training at a location of the client's choosing. Additional structured programmes include introductory self-defence courses for beginners and advanced training designed for security professionals and close-protection operatives. All programmes are tailored to individual ability levels and focus on developing both physical technique and mental resilience.

Differentiator

Problem solved

Functional benefit

Products and services

• Krav Maga Self-Defence Training Classes Weekly Krav Maga self-defence classes for adults and families (ages 11+) held at KMSD UK's Sale, Cheshire and Stockport venues in NorthWest England. Sessions teach practical Krav Maga techniques covering attacks such as choking, punches, and weapon threats, alongside mental and emotional resilience training.
• Private Krav Maga Sessions One-on-one (121) private Krav Maga training sessions conducted at a venue of the customer's choosing across the NorthWest, offering personalised instruction tailored to individual ability and goals.
• Self-Defence Introductory Courses Structured introductory self-defence courses for beginners with no prior Krav Maga experience, designed to build foundational techniques, situational awareness and confidence.
• Advanced Security Training Advanced Krav Maga training tailored for security professionals and individuals working with high-net-worth clients, focused on scenario-specific tactical skills and professional protection duties.
• Family Krav Maga Sessions Krav Maga sessions designed for multiple family members to train together, building shared self-defence capability, confidence and family-wide safety awareness.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Spartans AcademycoreStrategic or Co-development PartnerStrategic training partner providing bi-annual updates and knowledge sharing. Links to Spartans Academy strengthen the training programmes offered to students.
• Protect (Itay Gil)coreStrategic or Co-development PartnerInstructor Itay Gil (Protect) is a legendary figure in Krav Maga. The company has strong links to Itay Gil through bi-annual updates and continual instructor testing. Founder Tony Bradley trained under Itay Gil in the UK.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• IKMF (International Krav Maga Federation): One of the largest global Krav Maga federations, with affiliated clubs across the UK and Europe. Directly comparable to KMSD UK in offering instructor-led Krav Maga programmes to civilians and security professionals under a federation brand.
• Krav Maga Global: A leading international Krav Maga organization founded by Eyal Yanilov, a direct student of Imi Lichtenfeld. Comparable to KMSD UK as it operates accredited Krav Maga training and instructor certification, competing for the same pool of UK/EU students seeking lineage-validated training.
• British Krav Maga Association: UK-focused Krav Maga body that trains and certifies instructors and runs affiliated clubs. Directly comparable to KMSD UK as a UK Krav Maga training provider serving civilian and security markets.
• National Self Defence (NSDA): UK self-defence training organization offering group classes and private sessions. Comparable to KMSD UK as a direct competitor for civilian self-defence students in the UK market.

Broad incumbents

• Krav Maga Worldwide: Major US-based Krav Maga organization with a broad network of certified schools. Similar to KMSD UK in delivering Krav Maga self-defence training, but operates at significantly greater scale across multiple geographies.

Regional players

• Personal Safety Training Group: UK provider of personal safety and self-defence training for individuals and corporate clients. Directly comparable to KMSD UK in offering both civilian and security/close-protection training.
• Fight Club UK: UK-based martial arts and self-defence training provider. Comparable to KMSD UK in delivering adult self-defence and martial arts classes with a community-based delivery model.
• Urban Tactical UK: UK self-defence and tactical training operator offering Krav Maga and related close-protection programmes. Comparable to KMSD UK in scope (civilian + security training), competing in overlapping UK geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/kmsd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kmsd