3generations

What 3generations does

3 Generations (also styled '3G') is an India-based OEM manufacturer specializing in helmet retention system components, headquartered at C-18, Ganesh Nagar, New Delhi. The company designs and produces plastic and metal hardware — quick-release helmet buckles, complete chin straps, double D-ring buckles, and stainless steel or zinc-coated brackets — sold exclusively on a B2B basis to helmet manufacturers worldwide. Its portfolio covers more than 60 variants across 8 buckle models, 28 chin strap models, and 2 D-ring bracket types, addressing safety, racing (Grand Prix, Moto Cross, Off Road), ski, bullet-proof, integral/jet, and military/law enforcement helmet categories. Named OEM customers include AGV, Bieffe, and Bell, for whom 3G produces customized buckles with full design exclusivity.

The company's manufacturing technology is built around plastic injection moulding supported by ultrasonic welding, pneumatic power presses with progressive dies, and a conveyor-based assembly system housed in a fully pressurized dust-free facility. Installed production capacity is stated at over 6,500 head gear retention systems per day, equivalent to approximately 2 million pieces annually. An in-house testing laboratory certifies conformance to European (22.05), British (BSI), and SNELL standards, and the company publicly claims a zero-defect track record across millions of buckles supplied to industry leaders.

Commercially, 3 Generations operates as a private, independent manufacturer with no disclosed funding, no public listing, and a headcount of approximately 10 employees. Revenue is generated through one-time hardware sales on a quote-based pricing model for both customized and standardized products, with no recurring or subscription component. Distribution is exclusively direct OEM supply to helmet manufacturers globally, and the company plans to extend its buckle line with forthcoming 3G-6, 3G-7, and 3G-8 variants. Contact infrastructure is hosted on a legacy VSNL email domain and the public web presence appears undated, signaling a low-investment digital posture relative to the export-oriented customer base it claims to serve.

Name

3generations

Legal name

3 Generations

Website

https://3generations.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

3 Generations is an India-based OEM manufacturer of helmet retention systems — buckles, chin straps, D-rings, and brackets — supplying customized and standardized components to global helmet brands including AGV, Bieffe, and Bell from a single New Delhi facility.

Ownership category

akta.pro rank

Product category

Helmet Retention Components

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides) (IMAOALAB), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Helmet retention systems
• Helmet buckles
• Chin strap components
• OEM helmet parts
• Plastic injection moulding

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Helmet Retention System Components: 3G generates revenue through the manufacture and sale of helmet retention system components including helmet buckles, complete chin straps, double D-ring buckles, and brackets. Products are sold both as regular standardized items and customized solutions to helmet manufacturers. Revenue is generated through one-time transaction sales to OEM customers rather than recurring revenue models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

3 Generations manufactures and supplies helmet retention system components — including Complete Chin Straps, Quick Release Helmet Buckles, Double D Ring Buckles, and Brackets — to global helmet brands as an OEM supplier. The company offers both customised buckles with design exclusivity for premium clients and a regular range of standardised products, producing over 60 variants across safety, racing, ski, bullet-proof, and motorcycle helmet categories at a capacity of approximately 2 million pieces per year.

Product overview

3 Generations is a retention system specialist offering a comprehensive portfolio of helmet safety components. The product range includes Complete Chin Straps (CCS) in Hi-End and Medium-End variants, Quick Release Helmet Buckles (available as regular models 3G1-3G5 and customised versions for AGV, BELL, and BIEFFE), Double D Ring Buckles (3GD1, 3GD2), and Brackets (stainless steel and zinc-coated options). The company produces over 60 variants serving Safety Helmets, Ski Helmets, Bullet Proof Helmets, Grand Prix Racing Helmets, Integral Helmets, Jet Helmets, Off Road Helmets, and Moto Cross Helmets categories. Manufacturing capabilities include fully pressurised dust-free facilities with state-of-the-art Plastic Injection Moulding Machines, Ultrasonic Welding Machines, and a production capacity of over 6,500 Head Gear Retention Systems per day (2 million pieces per year).

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Chin Straps (CCS) Head gear retention chin straps available in Hi-End and Medium-End variants, designed for use in Safety Helmets, Ski Helmets, Bullet Proof Helmets, and Racing Helmets.
• Quick Release Helmet Buckles Helmet retention buckles available in regular models (3G1 through 3G5) and customised versions for AGV, BELL, and BIEFFE brands, featuring quick-release mechanisms with various finishes.
• Double D Ring Buckles High-quality stainless steel Double D Ring Buckles (models 3GD1 and 3GD2) designed for maximum convenience, safety, reliability, and value, conforming to British standard, European 22.05, and SNELL.
• Brackets Helmet retention system brackets available in stainless steel and zinc-coated categories, manufactured to stringent safety and quality standards.

Quantifiable outcome

• Zero defective product complaints from customers
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AGVcoreOEM/ Whitelabel/ Licensing Partner3G designs and produces customized helmet buckles exclusively for AGV with complete design exclusivity and specification customization. AGV is a world-renowned premium helmet brand, and this partnership represents 3G's ability to serve top-tier helmet manufacturers with tailored solutions.
• BieffecoreOEM/ Whitelabel/ Licensing Partner3G designs and produces customized helmet buckles exclusively for Bieffe, providing complete exclusivity of design and specifications. Bieffe is a notable helmet brand, and this partnership demonstrates 3G's customization capabilities for diverse helmet manufacturers.
• BellcoreOEM/ Whitelabel/ Licensing Partner3G designs and produces customized helmet buckles exclusively for Bell Helmets with full design and specification exclusivity. Bell is a leading global helmet brand, and this partnership validates 3G's position as a trusted supplier to major helmet industry players.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Others

• YKK Corporation: Global leader in fastening products including buckles, snaps, and closures across apparel and industrial uses. While not a helmet-specific competitor, YKK's fastening portfolio overlaps with 3G's buckle category and represents a potential large-scale competitive threat.

Broad incumbents

• HJC Helmets: Major Korean helmet OEM with global distribution. Operates in the same helmet value chain and sources retention components similar to those 3G supplies, representing a comparable customer and competitive landscape.
• Schuberth GmbH: German premium helmet manufacturer serving motorcycle and motorsports segments. Comparable customer profile to 3G's existing OEM partners and operates in adjacent premium helmet niches.
• Arai Helmet, Ltd. Premium Japanese helmet OEM focused on motorsports and safety. Sources retention components similar to 3G's product range, making it a comparable customer profile and a benchmark for premium helmet quality expectations.
• Shoei Co., Ltd. Premium Japanese helmet OEM. While not a direct component competitor, Shoei specifies and purchases retention systems comparable to those 3G manufactures, representing the type of customer 3G targets and competing for retention-system slots.

Direct peers

• DOWNS S.r.l. Italian manufacturer of helmet accessories and components, including inner padding, visors, and chin strap parts. Direct competitor to 3G in supplying retention and accessory components to helmet OEMs.
• Fidlock GmbH: German specialist in magnetic and mechanical closure systems, including helmet buckles used by premium helmet brands. Competes head-to-head with traditional buckle makers like 3G for premium helmet OEM slots.

Regional players

• Steelbird Hi-Tech India Ltd. Major Indian helmet manufacturer. 3G's general contact email ([email protected]) suggests a likely corporate linkage; serves the same domestic helmet ecosystem and could be a customer, parent, or sister entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3generations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3generations