Asian Academy Of Film And Television.

What Asian Academy Of Film And Television. does

Asian Academy of Film and Television (AAFT) is a privately held creative arts and media education institution founded in 1993 by Dr. Sandeep Marwah and headquartered at the Marwah Studios Complex in Noida Film City, Uttar Pradesh, India. The institute operates 13+ schools spanning Cinema, Journalism and Mass Communication, Photography, Advertising/PR and Events, Music, Fashion Design, Interior Design, Animation, Data Science, Digital Marketing, Hospitality and Tourism, Fine Arts, and Drama and Acting. It delivers 90+ professional courses across four program tiers: three- to four-year undergraduate degrees, two-year postgraduate degrees, one-year diplomas, and three- to six-month short-term certificates. AAFT reports 250+ faculty members, students from 120+ countries, and a 30,000+ alumni network, and is recognised as a UGC-recognised university under the Chhattisgarh Private Universities Act 2005.

The institute's underlying technology and infrastructure is centred on industry-standard production facilities co-located at the Marwah Studios campus, including film studios, screening theatres, photography labs, music production facilities, media labs, and design studios. Revenue is generated almost entirely through tuition fees, with non-refundable registration fees of Rs. 20,600 for degree programs and Rs. 15,600 for diploma programs, and full first-semester fees due upon admission. Distribution is primarily direct-to-consumer through an online admissions portal combined with on-campus enrollment at the Noida campus, supplemented by international academic partnerships (USC, St. Petersburg, Cape Town, Lee Strasberg, Accademia Costume & Moda) and education loan partnerships with HDFC Bank. AAFT claims a 95% placement rate supported by 2,000+ hiring partners across 25 industries, with notable placement relationships including Dharma Productions, Yash Raj Films, T-Series, Zee News, Aaj Tak, Zara, Starbucks India, Sony TV, DLF, and NDTV.

Name

Asian Academy Of Film And Television.

Legal name

Asian Academy Of Film And Television

Website

https://aaft.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

AAFT is a private Noida-based creative arts and media education institution operating 13+ schools and 90+ professional courses across cinema, journalism, fashion, animation, music, hospitality, and data science, serving students from 120+ countries with industry placement support.

Ownership category

akta.pro rank

Product category

Creative Arts and Media Education

NAICS

Fine Arts Schools (61161), Colleges, Universities, and Professional Schools (6113), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Film, Television & Media Arts Colleges (EDAHAJAE)

akta.pro secondary industries

Animation, Game Art & Digital Arts Colleges (EDAHAJAI), Photography Colleges & Visual Imaging Schools (EDAHAJAH), Performing Arts Colleges (Theatre, Dance, Musical Theatre) (EDAHAJAD), Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Creative arts education
• Film and television training
• Journalism and mass communication
• Fashion and design education
• Animation and VFX training

Headquarters

HQ city

Bangalore, Karnataka

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Degree Program Tuition: Revenue from undergraduate and postgraduate degree programs with semester-wise fee payments. Students pay first semester fee plus academic security fee upon selection.
2. Diploma Program Tuition: Revenue from one-year diploma programs in various creative fields including cinema, hospitality, tourism, and design.
3. Short-term Certificate Courses: Revenue from 3-6 month certificate programs in specialized areas like cinematography, editing, makeup, and modeling.
4. Registration Fees: Non-refundable registration fees collected during application process - Rs. 20,600 for degree and Rs. 15,600 for diploma programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Asian Academy of Film and Television provides undergraduate, postgraduate, diploma, and short-term certificate education in cinema, journalism, fashion, animation, music, interior design, data science, digital marketing, hospitality, fine arts, acting, advertising, public relations, and events. Instruction is supported by film studios, post-production laboratories, screening theatres, media laboratories, design studios, music-recording facilities, and industry-standard creative tools.

Product overview

Asian Academy of Film and Television (AAFT) is a comprehensive educational institution offering 90+ professional courses across creative and media fields through a multi-school structure. The institution operates as a unified platform delivering four program tiers: Undergraduate (3-4 year bachelor's degrees), Postgraduate (2 year master's degrees), Diploma (1 year programs), and Short-term Certificate courses (3-6 months). Schools include Cinema, Journalism & Mass Communication, Fashion Design, Animation, Music, Interior Design, Data Science & AI, Hospitality & Tourism, Photography, Advertising/PR & Events, Fine Arts, Drama & Acting, and Digital Marketing. The institution also publishes the AAFT Journal for academic research and maintains international academic partnerships with leading global institutions. A dedicated placement cell connects students with over 2000 hiring partners across media, entertainment, fashion, and hospitality industries.

Differentiator

Problem solved

Functional benefit

Brands

• AAFT International Journal of Management (AAFTJ): Official peer-reviewed academic journal of Asian Academy of Film and Television, published half-yearly, covering creative fields across multiple disciplines including design, film, television, journalism, fashion, and more.

Products and services

• Undergraduate Programs Bachelor's degree programs lasting 3-4 years in cinema, journalism and mass communication, music, photography, animation, fashion design, interior design, digital marketing, data science, hospitality and tourism, fine arts, drama and acting, advertising, public relations, events, and game design.
• Post Graduate Programs Master's degree programs in cinema specializations such as cinematography, direction, and post-production; journalism, digital marketing, animation, music, acting, advertising and brand communication, public relations and events, fashion design, interior design, photography, data science, and fine arts.
• Diploma Programs One-year diploma courses covering cinema and filmmaking, journalism and content creation, 3D animation and VFX, Unreal Engine, fashion, interior design, music production, digital marketing, acting, fine arts, hotel management, culinary arts, travel and tourism, advertising, public relations, and events.
• Short Term Certificate Programs Certificate courses lasting 3-6 months in screenplay writing, video editing and sound recording, production direction, cinematography, music production, disc jockey, Western vocal, photography, digital marketing, makeup and styling, modelling, radio production and jockeying, news anchoring, culinary arts, bakery, and acting.

Quantifiable outcome

• 95% placement rate with 2000+ hiring partners
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• USC School of Cinematic ArtscoreStrategic or Co-development PartnerOne of the leading media schools in the world with a rich history and strong academic tradition in film, television, and new media. Academic collaboration for student exchange and curriculum development.
• St. Petersburg State University of Film and TelevisioncoreStrategic or Co-development PartnerOne of the oldest educational institutions in Russia and one of Europe's largest scientific and academic centers. Provides international academic exposure to students.
• University of Cape TowncoreStrategic or Co-development PartnerA top-ranked university in Africa committed to addressing challenges with innovative research and cutting-edge teaching. Offers African perspective on creative education.
• LEE Strasberg Theatre and Film InstitutecoreStrategic or Co-development PartnerFounded by Lee Strasberg, the 'Father of Method Acting' in the USA. A prominent global film education platform specializing in acting techniques.
• Accademia Costume & ModacoreStrategic or Co-development PartnerBased in Rome and Milan, recognized since 1964 for education excellence in fashion and costume design. Provides fashion education collaboration.
• National Skill Development Council (NSDC)minorStrategic or Co-development PartnerDrives India's skilling revolution by training millions across diverse sectors. Focused on building a future-ready workforce and enhancing employability.
• Film Federation of India (FFI)minorStrategic or Co-development PartnerUnites India's film industries, representing them internationally and lobbying for industry interests. Organizes India's official entry to the Oscars.
• Fashion Design Council of India (FDCI)minorStrategic or Co-development PartnerSets the stage for India's fashion industry, organizing iconic events like India Fashion Week. Empowers designers and promotes Indian textiles globally.
• PHD Chamber of Commerce and Industry (PHDCCI)minorStrategic or Co-development PartnerDrives economic growth by connecting industries, governments, and policymakers. Organizes trade fairs and advocates for economic reforms.
• Confederation of Indian Industry (CII)minorStrategic or Co-development PartnerRepresents 9000+ private and public-sector companies including MNCs and small enterprises. Shapes industry policy and business environment.
• SonyminorGTM or Marketing PartnerCorporate collaboration for technology and media industry exposure. Provides industry-standard equipment and software access for students.
• AdobeminorGTM or Marketing PartnerSoftware partnership for creative education providing industry-standard design and production tools to students.
• Yash Raj FilmsminorGTM or Marketing PartnerMajor film production house that recruits AAFT graduates for various roles in film production.
• Dharma ProductionsminorGTM or Marketing PartnerLeading Bollywood production company actively recruiting AAFT cinema graduates for production roles.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Whistling Woods International: Mumbai-based private film and creative arts school founded by Subhash Ghai offering degree and diploma programs in cinema, acting, animation, and media — the closest private-sector competitor to AAFT in India's creative higher education space.
• Arena Animation: Indian private training network offering job-oriented courses in animation, VFX, multimedia, and digital marketing — competes with AAFT's short-term certificate tiers on price and accessibility.
• Maya Academy of Advanced Cinematics (MAAC): India's largest network of creative media training institutes focused on animation, VFX, filmmaking, and gaming — directly competes with AAFT's animation and cinema programs at the diploma/certificate tier.
• Symbiosis Institute of Media and Communication (SIMC): Pune-based constituent of Symbiosis International University offering undergraduate and postgraduate programs in journalism, mass communication, and media — directly competes with AAFT School of Journalism & Mass Communication.
• Pearl Academy: Indian private institution offering degree, diploma, and certificate programs across fashion, design, media, and creative arts with multiple campuses and a comparable student-on-campus plus industry-placement model.

Regional players

• National School of Drama (NSD): India's premier public drama school in New Delhi offering three-year residential acting programs — sets the public-sector benchmark that AAFT's Drama & Acting school competes against for Indian drama students.

Broad incumbents

• National Institute of Design (NID): Public Indian institute of international repute for design education; AAFT's fashion and interior design programs compete against NID's brand and graduate outcomes.
• Manipal Academy of Higher Education (MAHE) - Media & Communication Programs: Large multidisciplinary Indian private university offering media, journalism, animation, and design programs — overlaps with AAFT's portfolio but with stronger parent-university accreditation and broader degree offerings.
• Film and Television Institute of India (FTII): India's premier public film and television institute in Pune offering postgraduate diploma programs in cinema — sets the gold standard credential that AAFT programs privately compete against in the Indian market.
• Chandigarh University - Media, Film & Design Programs: Indian private university with dedicated departments for film studies, journalism, animation, and fashion design that compete on price-sensitive student segments where AAFT's premium positioning may be tested.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asian-academy-of-film-and-television.

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Academy Of Film And Television.